This document provides a SWOT analysis of Engro Foods and its internal and external environment. It outlines the company's strengths such as its established brand name, positive customer response, and strong consumer research. Weaknesses include lack of brand color ownership and dependence on third parties for packaging. Opportunities exist in increased government funding and growing milk consumption. Threats include rising competition and changing consumer perceptions. The internal analysis examines factors like employee satisfaction, while the external analysis considers the political, economic, sociocultural and technological landscape.