Engro Foods was launched in 2004 as a subsidiary of Engro. It has established dairy processing plants in Sukkur and Sahiwal, as well as an ice cream facility in Sahiwal. The main plant in Sukkur sits on 23 acres of land and can process 300,000 liters of raw milk per day. Engro Foods aims to provide nutritious and affordable dairy products to Pakistanis and was the first company to cross 1 billion tetra packs in a year. However, recommendations include that Engro Foods develop its own packaging systems and dairy farms to reduce costs and meet increasing demand.
The ice cream industry in India has witnessed double digit value growth in the last five years. Various trends that aid the growth includes- indulgence, rising disposable income, young adult population. The seasonality associated with ice cream is also starting to fade in India. Many international brands are entering the market and regional player are expanding their presence to teir2 and tier 3 cities. However in a mammoth country like India, there are many challenges related to power supply, infrastructure and cold chain availability. Expansion in the country involves high investment. On the positive side, given that the per capita volume consumption of ice cream in India is one of the lowest in the world, there is still a lot of room for growth. The presentation aims to provide an overview of the ice cream industry in India highlighting key trends in the industry that have aided the growth so far. It will provide a summary of various strategies used by manufacturers to capture market share. In conclusion, we will discuss the opportunities for growth giving recommendations to manufacturers on ways to maximise sales.
This report mainly focuses on the various factor regarding Indian dairy industry.It will actually take you to insight of Mother dairy.
Hope you like it.
And please do comment.
Swot analysis of engro foods, created by Aabaed ul rehman,M.com.UAFAbaed Rehman
SWOT ANALYSIS OF ENGRO FOODS LTD.
Creadted by Aabaed ul rehman,M.com.
Institute of business management and social sciences,University of Agriculture Faisalabad.
The ice cream industry in India has witnessed double digit value growth in the last five years. Various trends that aid the growth includes- indulgence, rising disposable income, young adult population. The seasonality associated with ice cream is also starting to fade in India. Many international brands are entering the market and regional player are expanding their presence to teir2 and tier 3 cities. However in a mammoth country like India, there are many challenges related to power supply, infrastructure and cold chain availability. Expansion in the country involves high investment. On the positive side, given that the per capita volume consumption of ice cream in India is one of the lowest in the world, there is still a lot of room for growth. The presentation aims to provide an overview of the ice cream industry in India highlighting key trends in the industry that have aided the growth so far. It will provide a summary of various strategies used by manufacturers to capture market share. In conclusion, we will discuss the opportunities for growth giving recommendations to manufacturers on ways to maximise sales.
This report mainly focuses on the various factor regarding Indian dairy industry.It will actually take you to insight of Mother dairy.
Hope you like it.
And please do comment.
Swot analysis of engro foods, created by Aabaed ul rehman,M.com.UAFAbaed Rehman
SWOT ANALYSIS OF ENGRO FOODS LTD.
Creadted by Aabaed ul rehman,M.com.
Institute of business management and social sciences,University of Agriculture Faisalabad.
The Indian Dairy Food market is comprised of various national and multinational players that specialize in developing various value-added dairy products. The market for dairy products in the India is changing at a brisk rate.
In the post-white revolution, Indian dairy industry has shown constant growth in milk production as well as in per capita milk availability.
World milk production - Increased by 50 % during the last 3 decades.
482 million tones in 1982 to 852 million tones in 2020.
We live in a country which is not only the largest consumer of milk in the world but which also produces about 200 million tonnes of milk every year! Thus, the dairy farming business is gaining prominence in today’s world.
The issues for future approach to Dairy Development should be:
Market oriented activities with a fair pricing policy.
Strengthening of farmers' organisations and gearing support programmes towards small
holder production systems.
A supportive environment for the introduction of small scale milk processing where applicable to give the producer access to a wider share of the market.
To create new and strengthen existing networks for the exchange of information, experience and training facilities.
India ranks first among the world’s milk producing nations since 1998 and has the largest bovine population in the world.
Milk production in India during the period 1950-51 to 2017-18, has increased from 17 million tonnes (MT) to 176.4 MT as compared to 165.4 MT during 2016-17 recording a growth of 6.65%. FAO reported 1.46% increase in world milk production from 800.2 MT in 2016 to 811.9 MT in 2017.
This represents sustained growth in the availability of milk and milk products for our growing population.
Trends of milk production and value added product by the cooperative and organized private sector in India.
Dairying has become an important secondary source of income for millions of rural families.
Of total milk production in India about 4.8 percent milk is either consumed at the producer level or non producer in rural area. The balance 52 percent of milk is marketable surplus available for sale to consumers in urban areas.
Out of marketable surplus it estimated that 40 percent of the milk sold is handled by a organised sector.
The Indian dairy market reached value of nearly INR 6,911 Billion in 2016, growing at a CAGR of 13% during 2010-2016. Some of the major factors driving the growth of the Indian dairy market are rising working-population, increasing disposable incomes and health consciousness among the consumers. Additionally, the government is also taking active participation in advancing and promoting dairy farming practices to promote the production and quality of milk.
A brief description of oyster industry by taking example as a brand Amul and its history, timeline,competitive landscape , industry workings and marketing strategies like PEST and etc.
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When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
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Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
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Monthly Social Media News Update May 2024Andy Lambert
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2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
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1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
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• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
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Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
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5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
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2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
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5. Engro Foods Limited was
officially launched as a fully
owned subsidiary of Engro
in 2004. Using dairy as a
stepping stone to enter into
the food business, the
Company has established its
processing units in Sukkur
and Sahiwal, along with an
ice cream production facility
in Sahiwal.
HISTORY…..
6. The main plant that is located at
Sukhur on 23 acre of land, has the raw
milk reception capability 300000 liters
per day.
The plant has been established at a cost
of Rs. 1 billion which provides direct
employment to 750 peoples.
9. Engro Foods will continue to make investments aimed at
impacting lives and delighting
consumers each day, every day, in a multitude ways.
10. To create wealth by building new businesses based on
company and country strengths in
Petrochemicals, Information Technology, Infrastructure
and other Agricultural sectors
15. • Good relationship with Farmers.
• Strong Consumer and Product Research.
• Third- Generation Plants.
• Keeping high quality of standard.
• Growing Sales
• Market Shares.
Strength
16. • Company don’t have their own dairy forms.
• Company do not have their own packing system for
their own dairy products.
• Selective Target Markets.
• Less promotion activities.
• High Prices.
Weakness
20. Provide nutritious and
affordable dairy product.
Pakistan’s first company to cross
1 billion Tetra packs in 1 year.
Having 3rd UHT generation
plant.
Positive response from
customers.
Positive Points
21. 12 Million Consumers nationwide use
Engro’s products each day.
More than 1600 milk collection points
spread throughout the country.
Ranked2nd in ice-cream business.
22. Best Communication Award (for Tarang Sohni
Mahiwal Campaign) In 2011 (Karachi)
Best Launch of 2007/2008 Award (for Tarang)
In 2008
Brand that Created the Biggest Buzz Award for
Olpers In 2008
Best Commercial Consumer Award for Olpers:
Pakistan Media Awards, 2010
Tarang got award in 2011 for breakfast
category.
AWARDS
25. EFL should have its own
packaging system to reduce
the cost.
EFL should build their
own dairy farms to meet
the increasing demand and
for quality milk and to
reduce cost.
EFL should own any
colour like Nestle and
Habib.
Recommendations:
26. CONCLUSION
After making the project &
presentation of Engro Foods we
determine that all the profitability
ratios are increases as compare to
previous year it means that this
company is growing company.