Engro Corporation is a Pakistani conglomerate involved in fertilizers, foods, chemicals, energy and petrochemicals. It has major subsidiaries including Engro Fertilizers and Engro Foods, which was established in 2005 and manufactures dairy products. Engro Foods has a milk processing facility in Sukkur with a daily raw milk intake of 300,000 liters and UHT milk capacity of 200,000 liters. It focuses on dairy, beverages and frozen desserts and has 12 brands and over 45% of Pakistan's dairy market share.

2.  Engro Corporation is a Pakistan public limited
company based in Karachi involved in
production of fertilizers, foods, chemicals,
energy and petrochemicals.
 It's major subsidiaries :-
Engro Fertilizers - which is one of the largest
fertilizer manufacturer of the world
 Engro Foods which manufactures dairy
products, frozen desserts and fruit drinks
including the ice cream brand of OMORÉ

3.  Sindh Engro Coal Mining Company
• Engro Powergen
• Engro Polymer & Chemicals Limited.

4.  Engro Foods Limited (EFL) has been established in 2005 as
apart of a diversification process at the Engro Group.
 The plant located at Sukkur on 23 acre land, has the raw milk
reception capability of 300,000 liters per day and UHT milk
capacity of 200,000 liters per day.
 Engro Foods has entered the Food business through milk
processing .

5.  Nature Of Business
Dairy and beverages Frozen Desserts
Engro has two product nature in foods :-
Beverages
Frozen Desserts

6. • 12 Brands.
• Key People, Hussain Dawood (Chairman), Aliuddin Ansari
(CEO)
• Head Quarter, Karachi.
• Area Served, Pakistan.
• 2093 Employees (December 2009)
• 45% Market Share of Dairy Products.
• Market Share in 310 Cities in Pakistan 18 states in USA 4
Provinces in Canada.

7.  18th Largest Customer of Tetra Pak World Wide.
• 2nd Largest Company of Chilled Milk Collection
of Pakistan.
• 900 Milk Collection Centers.
• 35,000 farmers directly linked with Engro Foods
Limited.

9.  Our mission is to provide satisfaction at a competitive cost,
growth in diversity, and continue to contribute to the growth
of industrialization in Pakistan by being the market leader".

• We believe our success depends on our customers. Thus,
our primary value is fulfillment of our customer's needs. Our
manner of achieving this success is to include value for
money

11.  VISION
"To be the Premier Pakistani enterprise with a gobal reach
passionately pursuing value creation for all stakeholders."
“To become fast growing mega Food Company & also to
elevate Consumer Delight Worldwide”.
 The Company aims to generate a significant portion of its
revenue from foreign operations

12.  We will manage and utilize resources and operations in such a
way that the safety and health of our people, neighbors,
customers, and visitors is ensured.
 We believe our safety, health and environmental
responsibilities extend beyond protection and enhancement
of our own facilities.

13.  We strongly believe in the dignity and value of our people.
 We must consistently treat each other with respect to create
an organizational environment in which individuals are fairly
treated, encouraged and empowered to contribute, grow and
develop themselves and help to develop each other.
 We do not tolerate any form of harassment or discrimination.

14.  We believe that excitement, satisfaction and recognition are
essential elements of a healthy, creative and high-performing
work environment.
 Having fun in our work should be a normal experience
for everyone

16.  Engro Foods put great emphasis on manufacturing food
products that combine great taste with the best value and
nutrition to enhance lives,
excite consumers and exceed expectations everyday.

17.  This SWOT Analysis of Engro Corporation Ltd provides a
strategic SWOT analysis of the company's businesses and
operations.
 This free SWOT analysis shows strengths, weaknesses,
opportunities and threats.
 This SWOT analysis of Engro Corporation Ltd can
provide a competitive advantage

18.  STRENGTHS
-Barriers of market entry
-High growth rate
-Monetary assistance provided
-Existing distribution and sales
networks

WEAKNESSES
-Tax structure
-Brand portfolio
-Productivity
-Small business units
-Competitive market

19.  OPPORTUNITIES
-Income level is at a constant
increase
-Growing demand
-Growth rates and profitability

THREATS
-Government regulations
-Rising cost of raw material
-Law & order situation
-Energy, Gas & Electricity shortage

20.  It is a portfolio planning model which is based on the
observation that a company’s business units can be classified
in to four categories:
Stars.
Question marks.
Cash cows.
Dogs

21.  It is based on the combination of market growth and market share
relative to the next best competitor

22.  Efficient management of all administrative affairs of Engro
Foods (Pvt.)
 Limited is the job of the Administration department. From
legal matters to general day-to-day operations of the office,
the Administration department ensures that all affairs run
smoothly.

23.  The Finance and Accounting departments at Engro Foods are
responsible for the total financial management of the
different businesses of the company.
 From the usual accounting statements and sheets to risk
and portfolio management, the team ensures that every rupee
coming into and out of the Companies' pockets is properly
documented and audited.

24.  The Human Resource department at Engro Foods (Pvt.) Limited
spearheads the recruitment process to ensure that the finest human
resource is taken on board at Engro Foods.
 Resumes of candidates are carefully filed and documented for
current or future .

25.  The MIS department at Engro Foods ensures that all
automation is running error-free at all times.
 Regularly modifying and updating the company's accounting
software is also the MIS team's responsibility.

26.  Modern technology is part and parcel of Production at Engro
Foods.
 The state-of-the-art plant set up near Sukkhar has a
processing capacity of more than 300,000 liters of milk per
day, making it one of the largest in the country.
 Professionally qualified human resource efficiently works
night and day to maintain highest hygiene standards

27.  This department ensures timely and effective distribution of
the products to different shops and stores spread all across
Pakistan.
From transportation management to obtaining route permits
and approvals, is done by this department.

29.  Engro is going to be a market leader due to different reason
like its financial position, product quality, R & D, market
share, sales growth etc.
 Its price is more or less equal to its competitors, it matches
its quality with its competitors and capturing its competitors
share from market.
 Engro is using its brand name and its packaging is good to
promote its products and EFL is becoming very popular as
compared to its competitors.

30.  Consumer is aware now, there is need to maintain the
quality of products.
 In short Engro Foods should grow and maintain its
position. That is why EFL is increasing Market
Penetration, Market Development & Product
Development strategies