INTRODUCTION
PRESENTED BY:
TOQEER NASEER
FAHEEM KHAN
ON
NATIONAL FOODS LIMITED
Organization
NATIONAL FOODS
LIMITED
OrganizatiOnal Overview
 National Foods Limited
brought into existence in
1970.
 Pioneer in Branded and
Packaged Spices in
Pakistan.
 Listed on all three stock
Exchanges.
 3 manufacturing units in
( Main Factory , Bin Qasim and
Mureedkay ).
 Central warehousing (Karachi
Multan, Lahore, Gujranwala and
Islamabad).
 362+ town covered all Pakistan
1500 employee.
 National Foods is the largest
producer and manufacturer of
Masala in Pakistan with an
estimated 47% of market share.
 In 1988, National
Foods became the
certified vendor of
McCormick, USA.
 In the same year,
National Foods,
then a Private
Limited company
was converted into
a Public Limited
HiStOrYHiStOrY
 It is the leader in
producing and distribution
of Masala throughout the
country with a huge
number of loyal
customers.
 There are few other
companies like Shan
Masala, Habib Masala
and some unorganized
groups, selling Masala in
local market.
Competitor
 Recipes
 Ketchup
 Snacks
 Desserts
 Jellies
 Pickles
 Spices
 Salt
 Chinese
 Jams
 Rice
Product Categories
SaucesCurry Pastes
Snacks
Salts
Ketchups
Recipes
Ronaq
Plain Spices
Vinegars
Basmati Rice
Desserts
Jams
Pickles
SaucesCurry Pastes
Snacks
Salts
Ketchups
Recipes
Ronaq
Plain Spices
Vinegars
Basmati Rice
Desserts
Jams
Pickles
Kiosks Activity
Direct Marketing
Posters
Press Ads
TV Advertising
Promotional Tools
VISION  To be a Rs. 50 billion
food company by the
year 2020 in the
convenience food
segment by launching
products.
 services in the domestic
and international
markets that enhance
lifestyle and create
value for our customers
through management
excellence at all levels
National food

National food

  • 2.
  • 3.
  • 4.
    OrganizatiOnal Overview  NationalFoods Limited brought into existence in 1970.  Pioneer in Branded and Packaged Spices in Pakistan.  Listed on all three stock Exchanges.  3 manufacturing units in ( Main Factory , Bin Qasim and Mureedkay ).
  • 5.
     Central warehousing(Karachi Multan, Lahore, Gujranwala and Islamabad).  362+ town covered all Pakistan 1500 employee.  National Foods is the largest producer and manufacturer of Masala in Pakistan with an estimated 47% of market share.
  • 6.
     In 1988,National Foods became the certified vendor of McCormick, USA.  In the same year, National Foods, then a Private Limited company was converted into a Public Limited HiStOrYHiStOrY
  • 7.
     It isthe leader in producing and distribution of Masala throughout the country with a huge number of loyal customers.  There are few other companies like Shan Masala, Habib Masala and some unorganized groups, selling Masala in local market. Competitor
  • 8.
     Recipes  Ketchup Snacks  Desserts  Jellies  Pickles  Spices  Salt  Chinese  Jams  Rice
  • 9.
    Product Categories SaucesCurry Pastes Snacks Salts Ketchups Recipes Ronaq PlainSpices Vinegars Basmati Rice Desserts Jams Pickles SaucesCurry Pastes Snacks Salts Ketchups Recipes Ronaq Plain Spices Vinegars Basmati Rice Desserts Jams Pickles
  • 10.
    Kiosks Activity Direct Marketing Posters PressAds TV Advertising Promotional Tools
  • 11.
    VISION  Tobe a Rs. 50 billion food company by the year 2020 in the convenience food segment by launching products.  services in the domestic and international markets that enhance lifestyle and create value for our customers through management excellence at all levels