Engro Corporation was formerly known as Exxon Chemical Pakistan Limited until 1991 when Exxon divested. It operates in fertilizer, food, energy, chemicals and business automation solutions. Engro Foods is a subsidiary of Engro Corporation formed in 2005 and is a major player in Pakistan's food industry with brands like Olper's milk. It focuses on corporate social responsibility through programs like WELD for women's empowerment and contributions to health, education, and environment protection initiatives.

3. Group Members
M.Hafeez Raza
Zain-ul-abdeen
M.Ansar
Ali Raza
M.Waeem

4. Introduction of Engro
 Engro was formerly Exxon Chemical Pakistan Limited until
1991, when Exxon decided to divest their fertilizer
business on a global basis and sold off its equity of 75%
shares in existent company.
 The Employees of Engro, in partnership with leading
international and local financial institutions bought out
Exxon’s equity and the company was renamed as Engro
Chemical Pakistan Limited.

5. Engro Corporation Introduction
 Engro Corporation Limited (formerly known as .Engro
Chemical Pakistan Limited.) is one of the largest
industrial corporations in Pakistan.
 It operates in various sectors
 Fertilizer
 Food
 Energy
 Chemical
 Business Automation Solutions

6. Engro Corporation
 It is a public sector company listed on KSE.
The current share market price of Engro
Corporation
Limited, as of June 10, 2011 is PKR 187/- per
share.
 It start is operation in 1957 as an Esso/Mobil
joint venture.
It has following business units:

7.  Engro Fertilizers Limited
(Fertilizer Manufacturing and Marketing Company)
 Engro Polymer & Chemicals Limited
(Manufacturer and Marketer of PVC Chemicals)
 Engro Vopak Terminal Limited
(Chemicals and Petrochemical Storage Company)
 Engro Foods Limited
(Foods Company)
 Engro Powergen Limited
(Power Generation Company)
 Elengy Terminal Pakistan Limited
(LNG Storage and Marketing Company)
 Engro EXIMP (Pvt.) Limited
(Exporter & Importer of Micro-Nutrients and Fertilizer

8. Engro Foods Ltd
History
Engro Foods Limited was formed as a wholly
owned
subsidiary of Engro Corporation in 2005.
It start its operation in 2006 and become major
player in Food industry.
It launches multiple products:
Ice Cream
Flavored Milk
Fruit Juices
Milk Powders

9. Introduction to Leaders
Mr. Hussain Dawood
(Chairman)
Mr. Asad Umer
(Ex. President & CEO)
Mr. Ali-u-din Ansari
(President & CEO)

10. Quick Facts & Figures
 12 Brands
 1,243 Employees
 45% Market Share of Dairy Products
 Market Share in
 310 Cities in Pakistan
 18 states in USA
 4 Provinces in Canada
 18th Largest Customer of Tetra Pak World Wide
 2nd Largest Company of Chilled Milk Collection of
Pakistan
 900 Milk Collection Centers
 35,000 farmers directly linked with EFL

11. Mission Statement:
“Build branded food business to improve quality
of life by offering tasty, affordable and high
nutritional products to our consumers while
maximizing stakeholder’s value. ”

12. Vision Statement:
”Aim at transforming the company within the five
years into first national food industry giant, then
into regional force and finally into a global player.”

13. Objectives and goals:
Engro Foods main objectives are to supply
everyone their favorite Olper’s Milk and to
satisfy the consumer need and wants.
EngoFoods second objective is to increase the
value for the stakeholders and company value.
We want to be the major player in the food
industry.

14. Engro Market Segmentation
Geographic:
• Region: rural urban
Demographic:
• Age: adults
• Gender: both
• Income: moderate
Behavioral:
• Benefits: taste quality and convenience
• Loyalty status: loyal
Psychographic:
• Life Style: Tea Drinkers

15. Engro Market Segmentation
 Geographic
• Region: urban
 Demographic
• Age: Family except children below 5
• Gender: both
• Income: moderate and high
 Behavioral
• Occasions: special occasions and daily purpose
• Benefits: loyalty and convenience
• Quality status: strong
 Psychographic
• Life Style: strivers and achievers

16. Positioning Strategy Of Olpers
Marketing Positioning:
• Competitive advantage from Nestle and Haleeb.
“subha bkhair zindagi “
• Targeting the housewives and teenagers who are
family oriented.
Product Features:
• Olpers is thicker and stronger than Nestle and
has a strong aroma and taste.

17. Corporate Social Responsibility Of
Engro foods
 Our commitment to CSR therefore extends far beyond
mere lip service, and is deeply embedded within the very
core of our business.
 Besides striving for good corporate governance by
preventing unnecessary wastage of natural resources,
investing in our human capital and sharing our business
gains with all our stakeholders, we also feel a great sense
of responsibility towards our communities.
 Because we believe in investing in tomorrow by taking
ownership to inspire a lasting change today.

18. Corporate Social Responsibility Activities of the
Company in 2012 & 2013
 Engro Foundation (the single CSR front for all Engro
companies) contributed over Rs. 12.4 million in 2012 and
Rs. 16.2 million under our social investments
commitments in 2013.
 Through flagship WELD (Women Empowerment
Through Livestock Development) program they sought
to increase the capacity of small-scale producers and
strengthened the institutional framework for dairy
production and milk collection network. Within the
platform of the WELD project

19. Corporate Social Responsibility Activities of
the Company in 2014
 Engro Foundation (the single CSR front for all Engro
companies) contributed over Rs. 17.4 million under their
social investments commitments in 2014, as compared to
Rs. 16.2 million in 2013, there are some following CSR
activities
 • Own a tree campaign
 • Treatments and animal handling trainings
 • School learning program and carrier development (e.g.
Nara school, Sahiwal school etc.)
 • Health initiatives

20. Corporate Social Responsibility Activities
of the Company in 2015
 Engro Foundation (the single CSR front for all Engro
companies) contributed over Rs. 24 million under their
social investments commitments in 2015, as compared to
Rs. 17.4 million in 2014.
 Own A Tree Campaign: This education based campaign
focused on raising awareness about the importance of
plants to the environment and the invaluable
contribution that individuals can make by caring for and
raising a plant. 350 plants were distributed to students.