Atlas Honda Limited. Subject: Introduction to Business Topic: Stock Exchange Sector: Automobile Class: MBA/BBA

1. Pakistan Stock Exchange
Stock Exchange
A stock exchange
is an exchange
where stock
brokers and
traders can buy
and/or sell stocks
(also called
shares), bonds,
Divisions
• Karachi Stock
Exchange
• Lahore Stock
Exchange
• Islamabad Stock
Exchange

2. Top Sectors Of PSX
• Power Generation & Distribution.
• Commercial Banks.
• Technology & Communication.
• Automobile Assembler.
• Engineering.
• Chemical.
• Investment Banks.
• Transport.
• Textile Composite.
• Oil & Gas Marketing Companies.

3. Karachi Stock Exchange
Our Sector Is
Automobile
Assembler

4. Atlas Honda
Limited

5. Introduction
• Atlas Honda Limited (AHL) is a joint
venture between the Atlas Group and
Honda Motor Co. Ltd., Japan.
• Annual Production Capacity is 1.35 million
units.
• Authorized Capital is 1.5 Billion (rupees).
• Paid Up Capital is Rs. 1,034.066 Million.
• The Auditors are ShineWing Hameed
Chaudhri & CO Chartered Accountants.

6. Vision & Mission
• Vision Statement:
Market leader in the motorcycle industry, emerging as a
global competitive centre of production and exports.
• Mission Statement:
A dynamic growth oriented company through market
leadership, excellent in quality and service and maximizing
export, ensuring attractive returns to equity holders,
rewarding associates according to their ability and
performance, fostering a network of engineers and
researchers ensuing unique contribution to the
development of the industry, customer satisfaction and
protection of the environment by producing emission
friendly green products as a good corporate citizen fulfilling
its social responsibilities in all respects.

7. Company Profile
Board of Directors:
Chairman: Yusuf H. Shirazi
Directors:
Yasutaka Uda
Hiromitsu Takasaki
Abid Naqvi
Sanaullah Qureshi
Toichi Ishiyama
Jawaid Iqbal Ahmed
Chief Executive Officer: Saquib H. Shirazi
Company Secretary: Umair Mukhtar

8. Shares Information
• No. of shareholders are 1436.
• Total no. of shares held are
103,406,613.
• Per share price is 628.51 (PKR).
• Symbol of share is ATHL.

9. Major Products
• CD 70
• Pridor
• CG 125
• Deluxe
• CD 70 Dream
• CG 125 Dream
• CBR 150
• CBR 500
• Spare Parts

10. Production & Sale
The Net Profit is 3 Billion After tax.

11. SWOT Analysis
Company,s Internal Factors
• Strength
• Weaknesses
Company,s External Factors
• Opportunities
• Threats

12. SWOT Analysis
Strength
• Qualified and well trained
staff
• Biggest sale Network
• Financially strong
• People trusted products
• Resale value
• Biggest Market
share(103,406,613)
Weaknesses
• High prices of products
• Low manufacturing ability
of vendors
• Slow response or loong
lead time from vendors

13. SWOT Analysis
Opportunities
• Industry expansion
• Technology upgrading
• Teenagers shifting to
adults @3% per year
Threats
• Price war
• Threats of copy
products
• Subsitutes services
• India & other
countries enter in
Pakistan market