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Report on Pak Suzuki Motor Company
Limited (PSMCL)
• Course name: Introduction to
Business
• Program: BBA (HCM)
• Assign by: Miss Amian
• Submitted by: Mirza Muhammad
Essa Baig
• Date: 19 -07-2017
Table of Content
• Overview Of Company
• Abstract
• Company Profile
• Vision & Mission
• Suzuki mehran: An Overview
• Marketing strategy & Aspects:
• Supply chain aspects:
• Economic aspects:
• Financial aspects:
• Conclusion
• References
An Overview Of Company:
• Pak Suzuki Motors Ltd. is a company assembling and
distributing Suzuki Japan's cars in Pakistan.
• Currently the most successful motor companies in Pakistan.
• The firm was founded in 1983 as a joint venture between
PAK and Suzuki
• Suzuki originally owned 25% of the stock, and has gradually
increased their holding; they now own 73.09%.
• The company now assembles a wide range of Suzuki
vehicles
• Aims to produce 150,000 vehicles per year.
• In 1992 the company moved its plant and office facilities to
Bin Qasim (Karachi)
Company Profile
• Location: Downstream Industrial Estate of
Pakistan Steel, Karachi
• Total Area : 259,200 m2 (64 acres)
• Cost: Rs. 16.395 billion
• Car & LCV’s Plant: 150,000 units per annum
• Motorcycles Plant: 44,000 units per annum
• Price Earnings Ratio :(P/E Ratio) 18.19 (Based on
market value as on Dec 31, 2016)
• Breakup / Book Value :Rs. 318.55 (As per Annual
Report 2016)
• Free Float of Shares of the Company: 21,718,781
(Shares as on Dec 31, 2016)
Board of Directors:
Kinji Saito Chairman
Hirofumi Nagao Chief Executive
Tetsuya Fujioka Dy. Managing Director
Toshihiro Suzuki Director
Minoru Amano Director
Kazuyuki Yamashita Director
Shahid Ghaffar Director
VISION:
• To be recognized as a leading organization that
values Customers’ needs and provides
motoring solutions with strong customer care.
MISSION:
• Develop products of superior value by
focusing on the customer
• Establish a refreshing and innovative
company through teamwork
• Strive for individual excellence through
continuous improvement
Corporate Strategy
• • Top quality products
• • Safety laws and regulations
• • Efficient use of energy throughout system
• • Safe disposal of waste
• • Minimize the discharge of waste materials
• • Continuously seek opportunities to improve
Silent futures of Pak Suzuki:
• He 1st in Pakistan • Pioneer in Pakistan
Automobile Industry • Largest Dealership
Network • Highest Market Share • Has Become a
Household name
Products
Automobile:
• WAGONR, SWIFT, CULTUS, MEHRAN, APV,
JIMNY, BOLAN, CARGO VAN, PICKUP RAVI
Motor Cycle:
• • GS • GD • SPRINTER ECO Heavy Bikes •
HAYABUSA • INTRUDER • INAZUMA •
INAZUMA AEGIS, BANDIT
Outboard Motors (Marine):
• • 2-STROKE • 4-STROKE
Suzuki mehran: An Overview
• Mehran has the highest growth rate in
automobile sector in Pakistan.
• Mehran attracts the people who have
a salary package between 25,000 to 35,000 per
month.
• The youngsters also prefer the Mehran because of
its size and economical price.
• Small business people also prefer Mehran because
of its low maintenance cost
• Production: 1988 – 2017
• In 1988 Introduced 800cc MEHRAN and replaced
Suzuki FX
Marketing strategy & Aspects:
• Its Suzuki strategy, that to provide quality
good/product (mehran) to consumers and earn
profit.
• Reality is that company earn very big amount
of profit from it.
• Suzuki Mehran come with features like-
Price, Comfort dimensions, Safety, Mileage etc.
• Today Suzuki followed a very effective multi
segmentation strategy to grab the different
segments of the market
Supply chain aspects:
• Channel of Distribution:
• Suzuki mehran comes in market through Indirect
Distribution
Demographics Target Market
• • Age: 18 years and above
• • Gender: Male and Female
• • Family Size: 2-5 people
• • Social Status: Middle Class and Lower Middle Class
Producer/manufacturer
Pak Suzuki
Whole saler
Suzuki out
let
Retailer
dealers
Consumer
Public
Economic aspects:
• • Sales volume 110,000 Units,Sales Revenue
Billion Rs. 76.5, Gross profit Rs. 7.3 Billion, Net
profit Rs. 2.8 Billion, Duties and taxes Rs. 24.4
[As per annual report 2016]
• • According to Azam Mirza of (PSMCL),
Mehran sells 4,000 units a month, and the
Mehran have a great resale and maintenance
value.
• • Pakistan’s automotive sector contributes
nearly three percent (Rs 50 billion) to the GDP
and 16% to the manufacturing sector.
Financial aspects:
Year
(Jan-Dec)
Duties & taxes
(Rupees in millions)
Foreign exchange
Savings *
(Rupees in millions)
2011 17,012 39,390
2012 17,302 31,054
2013 15,380 27,275
2014 17,442 25,067
2016 24,448 36,457
Company in its last six years of operations are as
follows:
Conclusion:
After detail discussion, it is concluded that,
Suzuki introduce a new family car (like Mehran)
to compete with HONDA and TOYOTA, Then they
will be able to grow their maximum market
share and profit

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Pak Suzuki Business aspects

  • 1. Report on Pak Suzuki Motor Company Limited (PSMCL) • Course name: Introduction to Business • Program: BBA (HCM) • Assign by: Miss Amian • Submitted by: Mirza Muhammad Essa Baig • Date: 19 -07-2017
  • 2. Table of Content • Overview Of Company • Abstract • Company Profile • Vision & Mission • Suzuki mehran: An Overview • Marketing strategy & Aspects: • Supply chain aspects: • Economic aspects: • Financial aspects: • Conclusion • References
  • 3. An Overview Of Company: • Pak Suzuki Motors Ltd. is a company assembling and distributing Suzuki Japan's cars in Pakistan. • Currently the most successful motor companies in Pakistan. • The firm was founded in 1983 as a joint venture between PAK and Suzuki • Suzuki originally owned 25% of the stock, and has gradually increased their holding; they now own 73.09%. • The company now assembles a wide range of Suzuki vehicles • Aims to produce 150,000 vehicles per year. • In 1992 the company moved its plant and office facilities to Bin Qasim (Karachi)
  • 4. Company Profile • Location: Downstream Industrial Estate of Pakistan Steel, Karachi • Total Area : 259,200 m2 (64 acres) • Cost: Rs. 16.395 billion • Car & LCV’s Plant: 150,000 units per annum • Motorcycles Plant: 44,000 units per annum • Price Earnings Ratio :(P/E Ratio) 18.19 (Based on market value as on Dec 31, 2016) • Breakup / Book Value :Rs. 318.55 (As per Annual Report 2016) • Free Float of Shares of the Company: 21,718,781 (Shares as on Dec 31, 2016)
  • 5. Board of Directors: Kinji Saito Chairman Hirofumi Nagao Chief Executive Tetsuya Fujioka Dy. Managing Director Toshihiro Suzuki Director Minoru Amano Director Kazuyuki Yamashita Director Shahid Ghaffar Director
  • 6. VISION: • To be recognized as a leading organization that values Customers’ needs and provides motoring solutions with strong customer care. MISSION: • Develop products of superior value by focusing on the customer • Establish a refreshing and innovative company through teamwork • Strive for individual excellence through continuous improvement
  • 7. Corporate Strategy • • Top quality products • • Safety laws and regulations • • Efficient use of energy throughout system • • Safe disposal of waste • • Minimize the discharge of waste materials • • Continuously seek opportunities to improve Silent futures of Pak Suzuki: • He 1st in Pakistan • Pioneer in Pakistan Automobile Industry • Largest Dealership Network • Highest Market Share • Has Become a Household name
  • 8. Products Automobile: • WAGONR, SWIFT, CULTUS, MEHRAN, APV, JIMNY, BOLAN, CARGO VAN, PICKUP RAVI Motor Cycle: • • GS • GD • SPRINTER ECO Heavy Bikes • HAYABUSA • INTRUDER • INAZUMA • INAZUMA AEGIS, BANDIT Outboard Motors (Marine): • • 2-STROKE • 4-STROKE
  • 9. Suzuki mehran: An Overview • Mehran has the highest growth rate in automobile sector in Pakistan. • Mehran attracts the people who have a salary package between 25,000 to 35,000 per month. • The youngsters also prefer the Mehran because of its size and economical price. • Small business people also prefer Mehran because of its low maintenance cost • Production: 1988 – 2017 • In 1988 Introduced 800cc MEHRAN and replaced Suzuki FX
  • 10. Marketing strategy & Aspects: • Its Suzuki strategy, that to provide quality good/product (mehran) to consumers and earn profit. • Reality is that company earn very big amount of profit from it. • Suzuki Mehran come with features like- Price, Comfort dimensions, Safety, Mileage etc. • Today Suzuki followed a very effective multi segmentation strategy to grab the different segments of the market
  • 11. Supply chain aspects: • Channel of Distribution: • Suzuki mehran comes in market through Indirect Distribution Demographics Target Market • • Age: 18 years and above • • Gender: Male and Female • • Family Size: 2-5 people • • Social Status: Middle Class and Lower Middle Class Producer/manufacturer Pak Suzuki Whole saler Suzuki out let Retailer dealers Consumer Public
  • 12. Economic aspects: • • Sales volume 110,000 Units,Sales Revenue Billion Rs. 76.5, Gross profit Rs. 7.3 Billion, Net profit Rs. 2.8 Billion, Duties and taxes Rs. 24.4 [As per annual report 2016] • • According to Azam Mirza of (PSMCL), Mehran sells 4,000 units a month, and the Mehran have a great resale and maintenance value. • • Pakistan’s automotive sector contributes nearly three percent (Rs 50 billion) to the GDP and 16% to the manufacturing sector.
  • 13. Financial aspects: Year (Jan-Dec) Duties & taxes (Rupees in millions) Foreign exchange Savings * (Rupees in millions) 2011 17,012 39,390 2012 17,302 31,054 2013 15,380 27,275 2014 17,442 25,067 2016 24,448 36,457 Company in its last six years of operations are as follows:
  • 14. Conclusion: After detail discussion, it is concluded that, Suzuki introduce a new family car (like Mehran) to compete with HONDA and TOYOTA, Then they will be able to grow their maximum market share and profit