Orient's mission is to continue providing reliable energy, material handling, and engineering solutions to customers through superior technology, dedicated services, and by caring for employees and stakeholders. The mission statement indicates Orient is customer-oriented, product-oriented by diversifying its solutions, technology-oriented through superior products, and concerned for employees and long-term survival. Orient aims to attain a better position in the power industry, increase its market share through quality services, diversify its business, and ensure satisfied employees.

1. M I S S I O N S T A T E M E N T
“At Orient we are striving to continue providing value to the customers by providing them the
most reliable energy systems solutions, material handling, utilities and engineering solutions by me a ns
of supe rior te c hnology , de dic a te d se rvic e s a nd ta ke c a re of our e mploye e s
a nd Sta ke holde r,
A N A L Y S I S O F M I S S I O N S T A T E M E N T
In view of the course studied, the above revised mission statement possesses the following
characteristics:
1. Customer Oriented
It contains “we are striving to continue providing value to the customers” i.e. Orient
is providing value added to customer and support them in achieving their goals.
2. Product Oriented
Previously it was power solution provider and only supplying the gas generator sets to
industrial customer but after a tremendous growth of company in last five years and also growth in power
sector,company has also diversified itself in other fields and now Orientis not only providing diesel and
gas fuel based Generator sets but they are also providing forklift truck and earth moving machineries for
material handling solutions, Absorption chillers for air conditioning solutions, Air compressors for
air solutions. They are also providing turnkey solutions like complete supply of products, its
engineering design, its installation, implementation and heat recoveries, means they are the solution
provider to the industry not only the power generation equipment supplier.
3. Technology Oriented
Orient is the authorized distributor of GE Jenbacher gas generator sets in Pakistan and
Bangladesh and this product is having patented design and state of the art fuel governing systems,
extended maintenance interval and low ware and tear in its class means Orient is providing Superior
Technology not merely the product.
4. Concern for Employees
Orient is compensating its employees with remuneration and fringe benefits competitive with other
employment opportunities and also providing them a place to contribute their knowledge, skills, time and
experience for the well being of company i.e. in long term for them and ultimately providing value to
customers.
5. Concern for Survival Oriented
Since, company is now providing industrial solutions therefore they are generating better profits by
means of value added services to customer and benefiting their customers, owners,employees
and society.
6. Services Oriented
Orient is providing dedicated services to their customers and they are having team of highly
skilled and professional engineers. Basically, the nature of their product which is self power
generation, utility, material handling and engineering solutions demands the services of competent
and trained people round the clock philosophy is working on the same philosophy.

2. S T R A T E G I C G O A L S
 Attain better grip on power industry by adding more and more values to customers and
intruding new products related to power sector.
 To increase the overall market share every year and try to maintain quality and services.
 Diversify business.
 Having satisfied employees to get the continuous growth.
T A C T I C A L G O A L S
 To increase the market Share from 65 % to 70 % in Pakistan and overall share of Orient Energy
Systems in all over the world from 13% to 15%.
 P e ne tra tion in ne w se gme nts like High Rise Building proje c ts, Bio ga s
proje c ts, Entertainment, IPP project like IIL etc. and recreation centre.
 To curtail, administrative overheads by 5 % in order to get the maximum profit to spend on the
employees, tools and on the support of customers.
 Work for expertise in turnkey and Heat recovery projects to improve image and vision
of company