This document discusses Pakistan's automobile industry. It notes that the industry began in 1949 with the establishment of the first automobile plant. Major assemblers today include Toyota, Indus Motors, Pakistan Suzuki, and Honda Atlas. Pakistan Suzuki is the market leader with 50% market share. The document then discusses various automobile models produced in Pakistan, their specifications and features. It analyzes factors such as the industry's growth rate, competitive environment, opportunities and threats. In conclusion, it emphasizes the need for Suzuki to strengthen management, promote reforms, enhance human resources, and maintain efficient operations.

1. 1

2. 2

3. 3

4.  Engineering Industry
 Textile Industry
 Automobile Industry
 Sugar Industry
 Fertilizers Industry
 Cement Industry
 Chemical Industry
 Sports Goods Industry
 Glass Industry
 Oil & Gas Industry
4
 Leather Industry
 Iron Industry
 Electric Goods Industry
 Medicines Industry

5. An industry that produces automobiles and
other gasoline powered vehicles, such as
buses, trucks, and motorcycles.
5

6. • Started in Pakistan when the first automobile plant
was set up in May 1949 by General Motor & Sales
Co
• According to Ministry of Industries, Pakistan
produced its first vehicle in 1953, at the National
Motors Limited
• Manufacturers from the US collaborated with
Pakistani businessmen to set up; Ali Automobiles to
manufacture Ford Products in 1955
• The end of the seventies all automobile assembly in
Pakistan stopped, until 1983 when Pak Suzuki started
manufacturing their vehicles in Pakistan.
6

7. • The auto industry is considered to be an
oligopoly.
• Today there are 15 companies in production of
which 5 are automotive producers and 10 are
commercial vehicle producers.
7

8. MAJOR ASSEMBLERS
• Toyota
• Indus Motors
• Pakistan Suzuki
• Honda Atlas
• Diwan Farooq Ltd
8

9. 9

10. • WAY OF LIFE
• Market leader with 50% market share.
• The main Pak Suzuki Company is located
at DSU 13,Bin Qasim, Karachi. It has the total
area of 65 acres.
• Has 65 dealers all over Pakistan
many countries such as America, Canada,
UAE etc.
10

11. 11
• To be recognized as a leading organization that
values Customer’s needs and provides motoring
solutions with strong customer care.
• Strive to market value packed vehicles that meet
customer’s expectations.
• Provide a platform where our stakeholders
passionately contribute, invest and excel.
• Make valuable contribution to Social development of
Pakistan.

12. 12
• Top quality products
• Safety laws and regulations
• Efficient use of energy throughout system
• Safe disposal of waste
• Minimize the discharge of waste materials
• Continuously seek opportunities to improve

13. 13
1- General environment
2- Product market
 Growth rate
 Products and prices
3- Customer market

14. 14
• Middle class families
• Limited money frame
• Time saving
• Convenience

15. 15
• Growth Rate
• Sales increase by 3.2 percent
• 9,288 units as compared to 8,996 units in July
2012
• Sales of Bolan and Mehran increase from 989
units to 2,299 units
• The 800cc grew by 8.2 percent year on year
• 1,000cc engine sales increase of 7.9 percent
year on year
• 1300cc engine cars face decline by 1%

16. 16
Mehran Liana
Jimmy Alto
Bolan Swift
Cultus Ravi

17. • 800cc engine
• OHC 4 stroke cycle,
water cooled Fuel system
• Manual
• Front disc brakes
• Rear drum brakes
• 12ince wheel size
• 2.5litre engine oil
capacity
• 36litre fuel tank
capacity
• 5 person seating
capacity

18. • 40L fuel tank capacity
• Heater
• Air conditioner
• Tachometer
• CD player and tuner
• Child proof rear door
locks
• 1000cc, 1300cc engine
• Air conditioned
• Manual as well as automatic
• Fuel capacity 55kg
• 13inch wheel size
• Disc brakes

19. • 1300cc engine
• 12inch wheel size
• 50litre fuel tank capacity
• Spacious luggage space (CNG )
• Keyless entry with answerback and
immobilizer
• Superior quality seat fabric
• Halogen headlights
• Matching power side
mirrors
• Alloy rims
• Front fog lens
• Fuel consumption gauge
• 43litre fuel capacity
• 1300cc engine
• AC
• Power windows
• Power steering
• CD player
• Central locking
• Antilock breaking system
• Wheel size 15inch
• Ventilated disc front
brakes

20. • Highest market share
• Low price vehicles
• Easily available spare parts
• Highly innovative and deep product line
• Complete understanding between distributors

21. • Scarcity of raw material
• Bargaining power of supplier is
low
• Lack of coordination and linkage
with Government/semi
government supporting bodies
• Less Technical Training Institute
• Less distribution channels in sub
urban

22. • Increasing Demand for Cars
• Efficient Efi engine
• Large Market size to operate
• Global spare part market

23. • Competitors like Toyota, and Honda
• Smuggling of Auto Parts
• Inflation rate
• Foreign Investment and setup production facilities
• Heavy Taxes

25. Age
Family size
Income

27. • Quickly solve customers
queries
• Online chat available for any
issue

28. • Suzuki should continue to do efforts to strengthen its
management platform and raise corporate value and
sales.
• Suzuki should promote business and cost structure
reforms to realize a solid management platform so that
it can respond quickly to the changing market
circumstances.
• To support consolidated management on a global scale,
Suzuki should enhance the power of the workplace and
diversity in the use of human resources.
• Suzuki should maintain a streamlined structure through
the reduction of fixed costs. 28

29. 29

30. 30