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SWOT ANALYSIS ON FDI IN
RETAIL SECTOR

BY
Narendrasingh Patankar
Present Retail Sector in India
Like every other economy, the retail sector is also
one of the most crucial and extremely potential
sector of the Indian Economy. As of now, the
retail sector in India accounts for approximately
33-35% of the GDP with 46% growth rate in past
three years. The Indian retail market is one of
the top 5 retail markets in the world and employs
7% of the total Indian work-force
Current FDI Policy in respect of
Retail Sector in India
1. FDI up to 100% for cash and carry wholesale
trading and export trading allowed under the
automatic route.
2. FDI up to 51% with prior Government approval
for retail trade of ‘Single Brand’ products.
(now 100% allowed vide notification dated
11/Jan/2012).
3. FDI is not permitted in Multi Brand Retailing in
India
PROSPECTED changes in FDI
Policy for Retail Sector in India
1. India will allow foreign direct investment 
of up to 51 per cent in "multi-brand" 
sector;
 
2. Single brand retailers, such as Apple and 
Ikea, can own 100 percent of their Indian 
stores, up from the previous cap of 51 
percent. This has been allowed lately on 
11/Jan/2012.
The bill 
1. The retailers (both single-brand and multi-brand) will 
have to source at least 30% of their goods from small 
and medium sized Indian suppliers.
 
2. All retail stores can open up their operations in having 
population over 1 million. Out of approximately 7935 
cities and towns in India, 55 cities satisfy such criteria.
 
3.Multi-brand retailers must bring a minimum investment of 
US$ 100 millions.  
4. The opening of retail competition (policy) will be within 
the parameters of state laws and regulations.
SWOT ANALYSIS
•

Strengths

 
1.
2.
3.
4.

Major contributor to the GDP
High growth rate
High potential 
High employment generator
•
1.
2.
3.
4.

Weaknesses (limitations):
Lack of Competition
Highly unorganised
Low productivity:
Shortage of talented professionals:
• Opportunities (benefits):
1. There will be more organization in the sector.
2. Healthy competition will be boosted and their
will be an check on the prices (inflation)
3. Create transparency in the system
4. Quality Control and control over leakage and
wastage
5. Heavy flow of foreign capital will help in
building up the infrastructure for the growing
population
• Threats (drawbacks):
1. Political situation
2. Global Economy Status
CONCLUSION
• Instead poking the political game in the
economic reform issues like these, all the
political parties (ruling party and all other
opposition parties also) of India, should
work in symbiosis, not only for their selfish
benefits, but for the welfare of the public at
large. Needless to say India is a
democratic country... !!!!

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SWOT Analysis of FDI in retail sector of India