This document discusses foreign direct investment (FDI) in retail in India. It provides background on the history of FDI restrictions in India and the government's gradual opening of the retail sector to FDI over time. It also outlines some of the debates around allowing FDI in multi-brand retail, including potential benefits like more options and lower prices for consumers, concerns about impact on small retailers, and issues around sourcing requirements. The document aims to explore both sides of the debate over whether India should further open its retail sector to FDI in multi-brand stores.
Milagrow Business and Knowledge Solutions did a dipstick market research on Mobile Phone brands in India, reasons why people buy particular phones, what price range they prefer etc.
MKT 470 Marketing Research- Toyota Yaris Vincent Tsao
The document analyzes Toyota Yaris sales data and conducts surveys and testing to understand how to improve marketing of the Yaris. It finds that the exterior shape of the Yaris is less attractive than the Fit. There is no difference in perceptions between versions with and without the Toyota logo. Print advertising is more effective for reaching Yaris buyers, and they spend more time running errands than Fit buyers. It recommends focusing on improving the Yaris shape, using print ads depicting running errands, and emphasizing dependability, practicality and friendliness.
The document presents information on the retail industry in India. It discusses the types of retail formats in India, including organized and unorganized sectors. It notes that the organized retail sector accounts for only 4.6% of the Indian retail market. Several key players in apparel, electronics, and general retail are mentioned along with details about their store formats, locations, and positioning. Future projections estimate the Indian retail industry will grow to Rs. 990,037 Cr by 2010 with organized retail growing at 25-30% annually.
The document provides an integrated marketing communications proposal for the British Heart Foundation charity. It includes a context analysis, goal, objectives, strategy, positioning statement, and communications mix. The primary goal is to increase understanding of BHF's primary function as a research charity by 30%. Objectives include achieving app downloads, increasing social media engagement, and increasing website traffic. The strategy is primarily a profile strategy using above and below-the-line tactics to attract interest and provide information across platforms. Key elements of the communications mix include launching a "Track Your Pound" app, television advertising, in-store promotions, social media, and an updated website.
The Trust for Public Land was founded in 1972 by conservationists including Huey Johnson and Greg Archbald. Its goals were to preserve open space, operate as a self-sustaining conservation organization, create a new profession in land preservation, and pioneer new techniques. It began by working on projects like Golden Gate National Recreation Area and established urban, public, and land trust programs. Over the decades, it grew significantly in staff and land preserved, while expanding its initiatives and services. The Trust for Public Land has now completed over 5,300 projects preserving over 3.1 million acres valued at $7 billion and serving more than 10 million people.
The document proposes an online strategy for Coca-Cola to improve its online presence and forge closer relationships with consumers. It outlines Coca-Cola's goals, challenges, and current social media presence. Coca-Cola has a large presence on Facebook, Twitter, and YouTube with millions of fans and video views. The strategy focuses on locating consumers, empowering them to engage with the brand, constantly creating compelling content, and monitoring conversations to strengthen emotional connections to the brand.
A good presentation demonstrating how digital creative solutions have been used to increase awareness, generate leads and amplify offline communications with examples from Coca Cola, Burger King and Daz.
Marketing Mix of OnePlus from a User's PespectiveAks19852012
Oneplus (1+) just had a Mathematical connotation before it became - 'THE OnePlus'. Presenting my interesting take on Marketing Mix of OnePlus from a User's perspective in an unorthodox way.
Milagrow Business and Knowledge Solutions did a dipstick market research on Mobile Phone brands in India, reasons why people buy particular phones, what price range they prefer etc.
MKT 470 Marketing Research- Toyota Yaris Vincent Tsao
The document analyzes Toyota Yaris sales data and conducts surveys and testing to understand how to improve marketing of the Yaris. It finds that the exterior shape of the Yaris is less attractive than the Fit. There is no difference in perceptions between versions with and without the Toyota logo. Print advertising is more effective for reaching Yaris buyers, and they spend more time running errands than Fit buyers. It recommends focusing on improving the Yaris shape, using print ads depicting running errands, and emphasizing dependability, practicality and friendliness.
The document presents information on the retail industry in India. It discusses the types of retail formats in India, including organized and unorganized sectors. It notes that the organized retail sector accounts for only 4.6% of the Indian retail market. Several key players in apparel, electronics, and general retail are mentioned along with details about their store formats, locations, and positioning. Future projections estimate the Indian retail industry will grow to Rs. 990,037 Cr by 2010 with organized retail growing at 25-30% annually.
The document provides an integrated marketing communications proposal for the British Heart Foundation charity. It includes a context analysis, goal, objectives, strategy, positioning statement, and communications mix. The primary goal is to increase understanding of BHF's primary function as a research charity by 30%. Objectives include achieving app downloads, increasing social media engagement, and increasing website traffic. The strategy is primarily a profile strategy using above and below-the-line tactics to attract interest and provide information across platforms. Key elements of the communications mix include launching a "Track Your Pound" app, television advertising, in-store promotions, social media, and an updated website.
The Trust for Public Land was founded in 1972 by conservationists including Huey Johnson and Greg Archbald. Its goals were to preserve open space, operate as a self-sustaining conservation organization, create a new profession in land preservation, and pioneer new techniques. It began by working on projects like Golden Gate National Recreation Area and established urban, public, and land trust programs. Over the decades, it grew significantly in staff and land preserved, while expanding its initiatives and services. The Trust for Public Land has now completed over 5,300 projects preserving over 3.1 million acres valued at $7 billion and serving more than 10 million people.
The document proposes an online strategy for Coca-Cola to improve its online presence and forge closer relationships with consumers. It outlines Coca-Cola's goals, challenges, and current social media presence. Coca-Cola has a large presence on Facebook, Twitter, and YouTube with millions of fans and video views. The strategy focuses on locating consumers, empowering them to engage with the brand, constantly creating compelling content, and monitoring conversations to strengthen emotional connections to the brand.
A good presentation demonstrating how digital creative solutions have been used to increase awareness, generate leads and amplify offline communications with examples from Coca Cola, Burger King and Daz.
Marketing Mix of OnePlus from a User's PespectiveAks19852012
Oneplus (1+) just had a Mathematical connotation before it became - 'THE OnePlus'. Presenting my interesting take on Marketing Mix of OnePlus from a User's perspective in an unorthodox way.
Helli Friends,
This ppt on Flipkart will help you to understand the effect of marketing tactics taken by Flipkart that is big billion day and its achievement
Vincor is a leading producer and distributor of wine and other alcohol products in Canada. In 2005, Vincor wanted to launch a new alcohol drink to capitalize on changing consumer preferences. After analyzing market trends and consumer research, the document recommends Vincor launch a spring water-based alcohol drink with fruit flavors, targeting the medium to premium market segment. It proposes a price of $9.45 per drink and packaging it in glass bottles in 4-packs. An action plan for marketing and distributing the new product is also outlined.
XD Immersive: Charles Yust, "Designing Ikea’s AR Shopping Experience"UX STRAT
This document summarizes frog's work with IKEA to design an augmented reality shopping experience using the IKEA Place app. Key points:
- Frog prototyped the first version of the IKEA Place app using Apple's ARKit at WWDC 2017.
- The app allows users to virtually place and explore IKEA furniture in their home environment using AR on their mobile device.
- Frog used lean UX practices like rapid prototyping to design the app experience and interactions like grabbing and moving virtual objects.
- The demo was well-received and mentioned by Tim Cook at WWDC, positioning IKEA as leaders in AR retail. This led to further work between frog and IKEA on evolving
This document discusses the growth of private label brands, also known as store brands, in India. It notes that private labels are gaining prominence globally and internationally as retailers seek higher margins. In India, major retailers like Future Group, More, and Shoppers Stop have established prominent private label brands. The document also analyzes the advantages and disadvantages of private labels for retailers and consumers. It conducted store surveys that showed private labels are becoming more popular and widespread in India as organized retail grows.
Toyota is a Japanese automotive manufacturer founded in 1937 by Kiichiro Toyoda. Their social media strategy includes producing short branded videos, monitoring social media, and using Pinterest to improve their brand appeal. Their market planning focuses on being green, promoting safety, and providing low operating costs, as they work to lead the future of mobility globally.
Flipkart was co-founded in 2007 by Sachin and Binny Bansal and began by selling books online. It has since expanded to sell a wide range of products and has over 33,000 employees. It has received billions in funding from investors. Flipkart now has over 250 million users and $2 billion in annual sales. It faces challenges like high customer acquisition costs and supply chain issues but continues to grow through expanding product categories and improving delivery.
The document provides an overview of the fast moving consumer goods (FMCG) industry in India. It discusses that FMCG includes daily necessity items like toiletries, detergents, soaps that are consumed rapidly. The Indian FMCG market is the 4th largest sector in the economy worth over $13 billion annually and growing 10-12% per year. Major FMCG companies have a widespread distribution network across India reaching urban and rural markets. The future of the FMCG sector in India looks promising with rising incomes, changing lifestyles, and projections that it will become a $99-135 billion industry by 2020.
The document discusses the retail industry in India, comparing the organized and unorganized sectors. It notes that the organized sector makes up only 3% of the market currently but is growing at 35% annually compared to 6% for the unorganized sector. Some of the large players in the Indian organized retail sector are discussed, along with trends in the industry such as rising incomes and urbanization driving growth. The recruitment process for organized retail companies and the role of placement consultants is also summarized.
The document discusses the Fast Moving Consumer Goods (FMCG) sector in India. It notes that FMCG includes household care, personal care, food and beverages products that have quick turnover. The Indian FMCG sector is the 4th largest in the world and is growing rapidly, expected to reach $74 billion by 2018. Major players like HUL and ITC have large market shares. The future of the FMCG sector in India looks promising with rising incomes and large domestic market, but risks include regulatory changes and rural demand seasonality.
CONSUMER PREFERENCE ANALYSIS OF ONLINE AND TRADITIONAL SHOPPING WITH SPECIAL ...Amangoel62323
This document analyzes consumer preferences between online and traditional shopping in Delhi NCR, India. It finds that while online shopping is popular among students and young professionals due to convenience, traditional shopping remains influential due to the advice of salespeople and ability to see products physically. The document surveys 120 consumers in Delhi NCR and finds Amazon is the most popular online retailer. It also finds that price and quality are important factors for both online and offline shoppers, and that older generations still prefer traditional shopping due to perceptions of online shopping risks. The study provides insights for businesses on consumer preferences in the Delhi market.
The document provides an executive summary and agenda for a presentation on driving customer intelligence through social CRM. The executive summary outlines how Disney can enhance its existing CRM with social media data to improve business models like web property ad revenues and new revenue sharing partnerships. The agenda covers topics like the proposed social CRM platform, marketing analysis, business models, and Q&A.
The Fast Moving Consumer Goods (FMCG) sector in India is the fourth largest sector in the Indian economy, with a market size estimated to grow from $30 billion in 2011 to $74 billion by 2018. Food and beverage products make up the largest segment at 43% of the market. Key trends in the FMCG sector include growing rural contributions, rising advertisement spending, and increasing online sales. Major opportunities for growth include tapping the large untapped rural market and rising consumer spending. However, the industry faces challenges such as intense competition, increasing counterfeiting, and managing supply chain constraints.
This document introduces the HoloWatch, a smartwatch being developed by HoloTech that can project a smartphone interface onto surfaces like a user's arm. It provides details on the product, including its design and key features like kinetic energy charging. It then analyzes the smartwatch market and HoloTech's strengths, weaknesses, opportunities, and threats. The document outlines objectives to launch HoloWatch through a $1 million crowdfunding campaign in the US. It proposes using a digital marketing strategy focused on content sharing, social media conversations, and an engaging reveal to build awareness and sales pre-and post-crowdfunding launch. Key tactics include developing personas, creating social profiles, and implementing an online marketing mix
Hershey's Ice Breakers Cool Blast Chews Case.Ruben N. Medina
The document discusses a marketing strategy for The Hershey Company's new Ice Breakers Cool Blasts Chews product. It aims to target millennials ages 18-34 and expand brand awareness through social media campaigns, music streaming ads, and on-campus sampling events. A SWOT analysis is provided, highlighting strengths like market share but also weaknesses like low brand awareness. The value proposition emphasizes providing confidence boosts. Recommendations include sponsoring college 5K runs to sample the product and partnering with restaurants to provide samples after meals.
1. The document outlines plans for the United Nations Summit of the Future in 2024, which will address challenges identified in the Secretary-General's report Our Common Agenda and work to enhance global cooperation.
2. Member States will decide the focus of the summit through intergovernmental negotiations, but the Secretary-General proposes areas like sustainability, global governance reform, and pandemic response.
3. The summit aims to produce an "Action-oriented Pact for the Future" that strengthens multilateral commitments like the Sustainable Development Goals.
All ajio details available
Like when it's started who started the company who is the CEO of the company who is the founder of the company who runs ajio
Various managers of the company
Launching of th company top
Leaders of the company
How ajio was started
Mission and vision of the company
Marketing strategy and ajio brand success
Ajio marketing mix
7ps of the marketing
Target groups of ajio
Strength and weakness of ajio
Challenges ajio will face in next five years
Conclusion about the management
Awards of ajio
And final conclusion
Retail sector in india (national handloom)Yash Agarwal
This document is a project report comparing the service quality of Big Bazaar and National Handloom retail stores in Jaipur, India. It includes an introduction to the retail industry in India, brief histories of Big Bazaar and National Handloom, and an overview of the research methodology to be used. The student will analyze customer perceptions of service quality across several dimensions and provide a SWOT analysis and recommendations.
The document discusses different strategies for leveraging existing brand equity through extensions, including line extensions, brand extensions, sub-branding, and co-branding.
It provides examples of each type of extension and discusses factors to consider when deciding on an extension strategy, such as whether to use an existing brand or introduce a new brand. Risks of line extensions are also outlined, such as line confusion, weakened brand loyalty, and strained relations with trade partners.
This document summarizes key aspects of accounting for retail operations, including recording sales and purchases of inventory, calculating cost of goods sold, and preparing basic financial statements. It discusses the revenue model, operating cycles, inventory systems, journal entries for transactions, adjustments, and closing entries to calculate gross profit and net income for retailers.
The document discusses brand extensions, which is when an established brand name is used to introduce a new product. There are advantages to using brand extensions such as facilitating new product acceptance and reducing risks and costs associated with introducing a new product. However, there are also disadvantages like potentially confusing consumers or failing and hurting the parent brand image. For a brand extension to be successful, it must create similarities and differences compared to the parent brand and category to appeal to consumers. The marketing program for a brand extension must also leverage the parent brand's equity while enhancing the new product.
Helli Friends,
This ppt on Flipkart will help you to understand the effect of marketing tactics taken by Flipkart that is big billion day and its achievement
Vincor is a leading producer and distributor of wine and other alcohol products in Canada. In 2005, Vincor wanted to launch a new alcohol drink to capitalize on changing consumer preferences. After analyzing market trends and consumer research, the document recommends Vincor launch a spring water-based alcohol drink with fruit flavors, targeting the medium to premium market segment. It proposes a price of $9.45 per drink and packaging it in glass bottles in 4-packs. An action plan for marketing and distributing the new product is also outlined.
XD Immersive: Charles Yust, "Designing Ikea’s AR Shopping Experience"UX STRAT
This document summarizes frog's work with IKEA to design an augmented reality shopping experience using the IKEA Place app. Key points:
- Frog prototyped the first version of the IKEA Place app using Apple's ARKit at WWDC 2017.
- The app allows users to virtually place and explore IKEA furniture in their home environment using AR on their mobile device.
- Frog used lean UX practices like rapid prototyping to design the app experience and interactions like grabbing and moving virtual objects.
- The demo was well-received and mentioned by Tim Cook at WWDC, positioning IKEA as leaders in AR retail. This led to further work between frog and IKEA on evolving
This document discusses the growth of private label brands, also known as store brands, in India. It notes that private labels are gaining prominence globally and internationally as retailers seek higher margins. In India, major retailers like Future Group, More, and Shoppers Stop have established prominent private label brands. The document also analyzes the advantages and disadvantages of private labels for retailers and consumers. It conducted store surveys that showed private labels are becoming more popular and widespread in India as organized retail grows.
Toyota is a Japanese automotive manufacturer founded in 1937 by Kiichiro Toyoda. Their social media strategy includes producing short branded videos, monitoring social media, and using Pinterest to improve their brand appeal. Their market planning focuses on being green, promoting safety, and providing low operating costs, as they work to lead the future of mobility globally.
Flipkart was co-founded in 2007 by Sachin and Binny Bansal and began by selling books online. It has since expanded to sell a wide range of products and has over 33,000 employees. It has received billions in funding from investors. Flipkart now has over 250 million users and $2 billion in annual sales. It faces challenges like high customer acquisition costs and supply chain issues but continues to grow through expanding product categories and improving delivery.
The document provides an overview of the fast moving consumer goods (FMCG) industry in India. It discusses that FMCG includes daily necessity items like toiletries, detergents, soaps that are consumed rapidly. The Indian FMCG market is the 4th largest sector in the economy worth over $13 billion annually and growing 10-12% per year. Major FMCG companies have a widespread distribution network across India reaching urban and rural markets. The future of the FMCG sector in India looks promising with rising incomes, changing lifestyles, and projections that it will become a $99-135 billion industry by 2020.
The document discusses the retail industry in India, comparing the organized and unorganized sectors. It notes that the organized sector makes up only 3% of the market currently but is growing at 35% annually compared to 6% for the unorganized sector. Some of the large players in the Indian organized retail sector are discussed, along with trends in the industry such as rising incomes and urbanization driving growth. The recruitment process for organized retail companies and the role of placement consultants is also summarized.
The document discusses the Fast Moving Consumer Goods (FMCG) sector in India. It notes that FMCG includes household care, personal care, food and beverages products that have quick turnover. The Indian FMCG sector is the 4th largest in the world and is growing rapidly, expected to reach $74 billion by 2018. Major players like HUL and ITC have large market shares. The future of the FMCG sector in India looks promising with rising incomes and large domestic market, but risks include regulatory changes and rural demand seasonality.
CONSUMER PREFERENCE ANALYSIS OF ONLINE AND TRADITIONAL SHOPPING WITH SPECIAL ...Amangoel62323
This document analyzes consumer preferences between online and traditional shopping in Delhi NCR, India. It finds that while online shopping is popular among students and young professionals due to convenience, traditional shopping remains influential due to the advice of salespeople and ability to see products physically. The document surveys 120 consumers in Delhi NCR and finds Amazon is the most popular online retailer. It also finds that price and quality are important factors for both online and offline shoppers, and that older generations still prefer traditional shopping due to perceptions of online shopping risks. The study provides insights for businesses on consumer preferences in the Delhi market.
The document provides an executive summary and agenda for a presentation on driving customer intelligence through social CRM. The executive summary outlines how Disney can enhance its existing CRM with social media data to improve business models like web property ad revenues and new revenue sharing partnerships. The agenda covers topics like the proposed social CRM platform, marketing analysis, business models, and Q&A.
The Fast Moving Consumer Goods (FMCG) sector in India is the fourth largest sector in the Indian economy, with a market size estimated to grow from $30 billion in 2011 to $74 billion by 2018. Food and beverage products make up the largest segment at 43% of the market. Key trends in the FMCG sector include growing rural contributions, rising advertisement spending, and increasing online sales. Major opportunities for growth include tapping the large untapped rural market and rising consumer spending. However, the industry faces challenges such as intense competition, increasing counterfeiting, and managing supply chain constraints.
This document introduces the HoloWatch, a smartwatch being developed by HoloTech that can project a smartphone interface onto surfaces like a user's arm. It provides details on the product, including its design and key features like kinetic energy charging. It then analyzes the smartwatch market and HoloTech's strengths, weaknesses, opportunities, and threats. The document outlines objectives to launch HoloWatch through a $1 million crowdfunding campaign in the US. It proposes using a digital marketing strategy focused on content sharing, social media conversations, and an engaging reveal to build awareness and sales pre-and post-crowdfunding launch. Key tactics include developing personas, creating social profiles, and implementing an online marketing mix
Hershey's Ice Breakers Cool Blast Chews Case.Ruben N. Medina
The document discusses a marketing strategy for The Hershey Company's new Ice Breakers Cool Blasts Chews product. It aims to target millennials ages 18-34 and expand brand awareness through social media campaigns, music streaming ads, and on-campus sampling events. A SWOT analysis is provided, highlighting strengths like market share but also weaknesses like low brand awareness. The value proposition emphasizes providing confidence boosts. Recommendations include sponsoring college 5K runs to sample the product and partnering with restaurants to provide samples after meals.
1. The document outlines plans for the United Nations Summit of the Future in 2024, which will address challenges identified in the Secretary-General's report Our Common Agenda and work to enhance global cooperation.
2. Member States will decide the focus of the summit through intergovernmental negotiations, but the Secretary-General proposes areas like sustainability, global governance reform, and pandemic response.
3. The summit aims to produce an "Action-oriented Pact for the Future" that strengthens multilateral commitments like the Sustainable Development Goals.
All ajio details available
Like when it's started who started the company who is the CEO of the company who is the founder of the company who runs ajio
Various managers of the company
Launching of th company top
Leaders of the company
How ajio was started
Mission and vision of the company
Marketing strategy and ajio brand success
Ajio marketing mix
7ps of the marketing
Target groups of ajio
Strength and weakness of ajio
Challenges ajio will face in next five years
Conclusion about the management
Awards of ajio
And final conclusion
Retail sector in india (national handloom)Yash Agarwal
This document is a project report comparing the service quality of Big Bazaar and National Handloom retail stores in Jaipur, India. It includes an introduction to the retail industry in India, brief histories of Big Bazaar and National Handloom, and an overview of the research methodology to be used. The student will analyze customer perceptions of service quality across several dimensions and provide a SWOT analysis and recommendations.
The document discusses different strategies for leveraging existing brand equity through extensions, including line extensions, brand extensions, sub-branding, and co-branding.
It provides examples of each type of extension and discusses factors to consider when deciding on an extension strategy, such as whether to use an existing brand or introduce a new brand. Risks of line extensions are also outlined, such as line confusion, weakened brand loyalty, and strained relations with trade partners.
This document summarizes key aspects of accounting for retail operations, including recording sales and purchases of inventory, calculating cost of goods sold, and preparing basic financial statements. It discusses the revenue model, operating cycles, inventory systems, journal entries for transactions, adjustments, and closing entries to calculate gross profit and net income for retailers.
The document discusses brand extensions, which is when an established brand name is used to introduce a new product. There are advantages to using brand extensions such as facilitating new product acceptance and reducing risks and costs associated with introducing a new product. However, there are also disadvantages like potentially confusing consumers or failing and hurting the parent brand image. For a brand extension to be successful, it must create similarities and differences compared to the parent brand and category to appeal to consumers. The marketing program for a brand extension must also leverage the parent brand's equity while enhancing the new product.
The document discusses Gini and Jony, an Indian children's apparel brand. It provides information on the children's apparel market in India, Gini and Jony's brand philosophy and history. It also describes the company's various product brands targeted at different age groups and price points, as well as its retail formats and marketing strategies. The company has established itself as a leading children's brand in India over 30 years and aims to bring smiles to children through its "Happy Style" products and experiences.
Brand extension involves using an existing brand name to introduce a new product category. Nike is an example of a company that has successfully used brand extension. Originally starting with track running shoes, Nike has extended its brand into many new sports categories including shoes, apparel, and equipment for soccer, basketball, tennis, and more. Nike has also launched sub-brands under the Nike name like Nike Golf, Nike+, and Air Jordan to further extend its brand into new areas. Acquisitions of brands like Converse and Hurley have also helped Nike expand its product offerings over time.
This document discusses brand extensions, including definitions of brand, line extensions, and category extensions. It outlines the advantages of brand extensions such as leveraging brand equity, reducing costs, and providing feedback benefits to the parent brand. Potential disadvantages include confusing consumers, retailer resistance if the extension fails, and diluting the parent brand image. The document provides guidelines for when extensions are appropriate and how consumers evaluate extensions, including having awareness and positive associations about the parent brand that transfer to the extension. It also lists factors that can lead to product failures such as an insufficient market or inaccurate research.
Factory outlets are stores owned by manufacturers that sell their branded products directly to consumers at discounted prices. They offer unsold merchandise, irregular items, cancelled orders, and slightly defective products. Factory outlets help manufacturers expand their reach, make products more accessible, and allow people to try brands they otherwise couldn't afford. They are profitable for manufacturers due to low operating costs and elimination of distributors and retailers from the supply chain.
ASK Retail LLP provides in-store branding, signage, and merchandising services for multiple clients across various regions in India. These services include non-lit signage for auto parts stores, acrylic signage for IT hardware stores, LED signage for gaming centers, and in-store branding and signage execution for stores in Bangalore. They also organize various events and exhibitions for clients, such as kids races, reseller meets, and partner conferences.
This document is a portfolio for Karan Sadawana that outlines his experience and services offered in web and mobile application development. It details his skills in technologies like PHP, Java, Android and iOS development. The portfolio provides examples of projects completed, including ecommerce websites, a billing application, and a tech blog. It also describes the development process from requirements gathering to testing and launch. The purpose is to provide clients with information on the types of projects he can complete and the quality of work to be expected.
This document lists various product lines and models from several camera and imaging companies including Red Digital Cinema, IMAX, ARRI, GoPro, Canon, Nikon, Sony, Panasonic, Samsung, and Olympus. It covers digital cinema cameras, DSLRs, compact cameras, camcorders, printers, and projectors spanning multiple years of releases and innovations from these leading manufacturers.
The Aditya Birla Group entered the retail sector in 2006 through the acquisition of Trinethra stores. In 2007, it launched its own retail brand called 'More' under the company Aditya Birla Retail Limited. More operates over 500 supermarkets and 15 hypermarkets across India and plans to expand to 1,300 supermarkets and 65 hypermarkets by 2016. More provides customers products under its own private labels focusing on quality and value. The company has accumulated losses since entering retail but plans to expand further through opening more stores and increasing its borrowing limit.
Maggi extended its brand through new products like 2-minute noodles, sauces, pickles, macaroni, instant mixes, and coconut milk. However, Maggi struggled to sustain sales of its flagship noodles and achieve success with extensions. Maggi then repositioned its noodles to target working women by focusing on being easy to cook. This failed, so Maggi repositioned noodles for children and women by emphasizing fast cooking and good taste. Maggi also launched atta noodles targeting all family members with a focus on taste and health.
Retail operation in Reliance Trends and its impact on customer satisfactionSubhajit Sar
This document summarizes a study on the retail operations of Reliance Trends and its impact on customer satisfaction. It begins with an introduction to retail and supply chains. It then reviews relevant literature and provides a company profile of Reliance Retail. The functions of retailers are described and the significance of Reliance Trends' operations is discussed. The research objectives are stated as measuring customer satisfaction, understanding retail operations, and examining promotions. A relationship between retail operations and customer satisfaction is presented. The methodology, data analysis, findings, suggestions, and conclusion of the study are then detailed over multiple sections.
This document discusses FDI in multi-brand retail in India. It provides background on organized and unorganized retail sectors in India currently. It then outlines the history of FDI policies in India for single brand and multi-brand retail, including allowing up to 51% FDI in multi-brand retail with certain conditions like minimum investment amounts and sourcing from small local suppliers. The document addresses some of the major controversies around allowing FDI in multi-brand retail in India, such as potential job losses or gains, effects on prices and competition, need for foreign investment, and profits going overseas.
This document provides an overview of the rise of nationalism in Europe and the nationalist movement in Indo-China. It discusses the key events and figures in the development of nationalism in these regions from the late 18th century to the early 20th century, including the French Revolution, the Revolutions of 1848, Italian and German unification, and growing nationalist sentiment against French colonial rule in Vietnam. It also defines several important technical terms related to nationalism and history.
Shoppers Stop-Competitive Advantage in Retail IndustryMeenaskhi Gaur
This document provides an overview of Shoppers Stop, a leading retailer in India. It discusses the company's vision, specialty stores, awards, financial performance, SWOT analysis, and competitive advantage in the retail industry. Key findings indicate that Store ambience and layout, product quality, additional facilities and services, and a preference for loyal consumers contribute to Shoppers Stop's competitive advantage, while limited offers and discounts and store locations weaken its advantage relative to competitors. The document recommends expanding Shoppers Stop's geographical reach, focusing service strategies, minimizing customer annoyances, ongoing consumer research, and providing better prices and discounts to enhance its position in the retail market.
This document discusses key concepts in retailing. It covers the importance of retailing in the US economy, ways to classify retailers, major types of retail operations including stores and non-store formats, franchising, developing a retail marketing strategy, and new developments in retailing such as interactivity and mobile commerce. The learning outcomes cover discussing the role of retailing, classifying retailers, describing retail operations and formats, non-store retailing techniques, franchising, developing a marketing strategy, and new innovations.
- The document discusses foreign direct investment (FDI) in India's retail sector, which has grown substantially in recent years.
- In 2011-2012, the Indian government approved FDI in single-brand retail up to 100% ownership and placed reforms for multi-brand retail on hold amid opposition.
- Major foreign retailers had previously entered the Indian market through formats like cash-and-carry wholesale and franchising.
- While organized retail is still small, India's retail market is projected to reach $833 billion by 2013 and $1.3 trillion by 2018, presenting opportunities for foreign investment.
The document provides an overview of the retail sector in India. It discusses how the sector has historically been dominated by small, unorganized retailers but is now opening up to foreign investment. Recent policy changes now allow up to 51% FDI in multi-brand retail and 100% in single-brand retail. However, there is still debate around the impact this will have on small retailers and whether it will ultimately benefit consumers through increased competition and supply chain improvements.
This document is a project report submitted by Nishant Singh to Sikkim Manipal University in partial fulfillment of an MBA degree. The report analyzes the role of foreign direct investment in the Indian retail sector. It begins with an abstract that summarizes the objectives of analyzing the impact of India's FDI policy in retail using a SWOT analysis. It then provides background on FDI and the retail sector in India. The literature review discusses previous research on determinants of FDI policies in India and factors influencing consumer retail store choice. The report will analyze India's legal framework for retail FDI, conduct a SWOT analysis, and provide conclusions and recommendations.
This document discusses foreign direct investment (FDI) in the Indian retail sector. It begins by providing background on the growth of organized retail in India since the 1980s. It then outlines the research methodology, which is to examine the advantages and disadvantages of FDI for various stakeholders and evaluate the impact of organized retail on unorganized retail.
The document analyzes trends in the Indian retail industry, including the rise of modern retail formats. It also details India's policies around FDI in retail, allowing 100% FDI in wholesale cash and carry and single brand retail under certain conditions. The impact of FDI in "single brand" retail is specifically discussed. In closing, the document aims to provide insight into FDI
This document discusses FDI in the Indian retail sector. It provides background on the phased opening of the retail sector to FDI over time, from wholesale to single brand retail to multi-brand retail. It analyzes the impact of FDI on the retail sector, including benefits like new opportunities, technological improvements, and support for farmers, as well as risks like potential job losses for small retailers. Overall, it argues that if managed properly, FDI could benefit the retail sector and Indian economy through modernization and upgrading, while existing retailers need to adapt to competition through cooperation and innovation.
Report on Impact of FDI in Retail in IndiaAkshay Seth
This report talks about the impact of FDI in Retail in India along with critically analyzing the versatility of the regulations which have been recently introduced for Multi Brand Retail
The document summarizes the history and current status of foreign direct investment (FDI) in India. It discusses how India liberalized its economy and opened its doors to FDI in 1991 after an economic crisis. This led to the introduction of reforms promoting liberalization, privatization, and globalization. As a result, FDI flows into India increased and various sectors were opened to differing levels of foreign investment. Overall, FDI brings benefits to India like capital, jobs, and technology, but also faces concerns about displacing local retailers and businesses. The document examines both perspectives on FDI in India's retail sector.
This document provides an analysis of the retail industry in India. It discusses the structure and growth of the Indian retail sector, including the distinction between organized and unorganized retail. It also analyzes the government's foreign direct investment policies related to retail, including allowing up to 51% FDI in single-brand retail since 2006 and proposed reforms to allow 51% FDI in multi-brand retail. The document examines issues around FDI in retail and the potential impacts on farmers and the food sector.
(1) The document analyzes the impact of allowing 51% FDI in multi-brand retail in India. (2) It discusses several potential positive impacts, such as increasing foreign exchange reserves, improving prices and supply for farmers, encouraging development of small and medium enterprises, and creating infrastructure and jobs. (3) However, it also notes some risks, such as middlemen losing business and increased dependence on other countries.
This document discusses FDI in India's retail sector. It provides an overview of India's retail industry, which is largely unorganized. It then discusses the benefits of FDI, the types of FDI (single brand and multi-brand retail), and the impacts on various stakeholders like farmers, consumers, small businesses and the government. It outlines the debate around the issues like job losses and impact on small retailers. Finally, it discusses the current scenario of FDI in retail in India and provides an overall conclusion that FDI in retail can prove beneficial if implemented properly.
The survey found that most consumers support allowing FDI in retail in India. 84% said the government should open FDI restrictions and 72% supported requiring foreign retailers to reserve 50% of jobs for rural areas. Consumers believe FDI will benefit farmers (68%) and consumers (88%) by increasing competition and quality. However, 78% said it may negatively impact unorganized retailers. While opinions varied on other industries, many (41%) were unsure of impacts. Overall, consumers see benefits from FDI but also want policies to support local industries and jobs.
This document discusses the debate around allowing foreign direct investment (FDI) in India's retail sector. It notes that retail contributes significantly to India's workforce and economy. While most retail is currently unorganized, FDI could impact this. The government recently allowed 51% FDI in multi-brand retail and 100% in single-brand. Supporters argue FDI will benefit consumers through quality and price, producers through opportunities, and the economy through jobs and infrastructure. However, critics argue FDI will hurt unemployment, farmers, small businesses and cause inflation. The document concludes that while there are challenges, FDI's benefits outweigh costs and India needs to integrate further with the global economy.
With the emergence of supermarkets, kirana stores have been depleting day by day. Government is in the grave situation to decide whether to allow 50% FDI or not in the retail sector. There are certain retail outlets such as Walmart, Metro which are better in quality, cheaper in rates, and offering a range and variety of products under one roof. These malls have entered in India but they are into cash and carry business only and not in the multi brand retail sector. Many of them have entered through joint ventures. If government allow them to enter in India, it can be said that all the small shops and kirana stores will not be able to stand in the market. They cannot compete with them. Now the question arise how the kirana stores can be saved from these big giants in the market. It is the need of the hour today to save these kirana stores because in a developing country like India where the income of an average man is low, such types of small business can make them able to earn their living. The present research is an attempt to find out the weaknesses of kirana stores as compared to the malls and to find out the solutions for the betterment of the stores. The research is conducted on various kirana stores in Punjab. The study identifies the problems being faced by kirana merchants such as recovery of credit, inventory management, goodwill in terms of quality, low space, and lack of variety etc. But during the research it has been found out that there are certain areas where these kirana stores have an edge over the market such as emotional attachment with the customer, to fulfil the timely need of credit of the customer, easy availability etc. It is concluded that both kirana stores and malls are important to the Indian economy. FDI is important for the growth of the economy but it should come for the rescue of the existing business and not as a threat. Secondly government intervention is seeked to make improvements in the functioning of the kirana stores. If kirana stores starts using their strategic advantages to the optimum level, they can make can make their existence strong in the market.
1) Retailing in India accounts for 15% of India's GDP and is one of the fastest growing retail markets in the world. However, most retail is still conducted through small, owner-manned shops.
2) Until 2011, foreign direct investment in multi-brand retail was banned in India. Reforms in 2011 allowed foreign retailers like Walmart and Carrefour to enter but faced opposition. Reforms for single-brand stores were approved in 2012.
3) The organized retail sector in India faces challenges like competition from unorganized retailers, high real estate costs, supply chain inefficiencies, and attracting and retaining qualified employees.
India has recently opened its retail sector to foreign direct investment, permitting 51% FDI in multi-brand retail. This represents a significant opportunity for foreign retailers, as India has a large and growing middle class population. However, foreign retailers face several challenges in the Indian market, including competition from small retailers, high investment requirements, a lack of supply chain infrastructure, and political risks. To succeed in India, foreign retailers will need to choose an appropriate entry strategy, such as starting with a cash-and-carry wholesale model, finding a reliable local partner, and closely watching ongoing political dynamics that could impact investment policies.
The document discusses FDI in Indian retail and its implications. It provides background on the large size and growth of Indian retail market. While the government currently allows only single-brand retail FDI, there is debate around fully allowing multi-brand FDI. Proponents argue it could improve supply chains and lower prices. Opponents argue it may displace small retailers. The document recommends a gradual opening to FDI along with support for domestic players and regulations to address issues like predatory pricing.
Legal & regulatory aspects of FDI policy in IndiaAkeeb Siddiqui
This document discusses the legal and regulatory aspects of foreign players in the Indian retail industry. It begins by defining retail and organized versus unorganized retail. It then outlines India's FDI policy and the entry options for foreign players prior to policy changes, including franchising, cash and carry wholesale trading, and strategic licensing agreements. The document also discusses the FDI policies for single brand and multi-brand retail, including the restrictions and approval processes. It concludes by discussing some major foreign retailers entering the Indian market and the potential impacts of FDI in retail.
Role of fdi in india an emerging option for sustainable economic growthprj_publication
The document discusses foreign direct investment (FDI) in the retail sector in India. It makes several key points:
1) FDI in multi-brand retail was recently approved by the Indian government and is expected to generate significant employment, benefit farmers and stressed retail companies, and provide opportunities for real estate development.
2) Organized retail currently accounts for a small portion of the large Indian retail market, representing a major growth opportunity. FDI can help the development of supply chain infrastructure and storage facilities.
3) Major international retailers like Walmart and IKEA are making plans to enter the Indian market as FDI rules are liberalized, and future opportunities for investment in India are substantial given its large population
Role of fdi in india an emerging option for sustainable economic growthprjpublications
This document discusses the role of foreign direct investment (FDI) in India's retail sector. It notes that while FDI in multi-brand retail was recently approved, it faces some opposition. The key benefits discussed are increased opportunities for farmers through direct selling and supply chain improvements, immense growth opportunities for retailers in India's growing market, benefits for stressed Indian retail companies through fresh investment, and job creation estimated in the millions over 10 years. Real estate companies would also benefit from investment in new retail storefronts and warehouses.
This document provides an overview of the retail sector in India and discusses the prospects and perils of allowing foreign direct investment (FDI) in retail. It notes that India's retail sector is highly fragmented, with over 12 million small, family-owned shops. Allowing FDI in retail could strengthen infrastructure, improve supply chains, and create jobs, but it may also negatively impact small retailers and the livelihoods of those employed in the retail sector. There is debate around whether FDI in retail will benefit farmers and consumers or hurt small businesses. The document examines both sides of the issue.
বাংলাদেশের অর্থনৈতিক সমীক্ষা ২০২৪ [Bangladesh Economic Review 2024 Bangla.pdf] কম্পিউটার , ট্যাব ও স্মার্ট ফোন ভার্সন সহ সম্পূর্ণ বাংলা ই-বুক বা pdf বই " সুচিপত্র ...বুকমার্ক মেনু 🔖 ও হাইপার লিংক মেনু 📝👆 যুক্ত ..
আমাদের সবার জন্য খুব খুব গুরুত্বপূর্ণ একটি বই ..বিসিএস, ব্যাংক, ইউনিভার্সিটি ভর্তি ও যে কোন প্রতিযোগিতা মূলক পরীক্ষার জন্য এর খুব ইম্পরট্যান্ট একটি বিষয় ...তাছাড়া বাংলাদেশের সাম্প্রতিক যে কোন ডাটা বা তথ্য এই বইতে পাবেন ...
তাই একজন নাগরিক হিসাবে এই তথ্য গুলো আপনার জানা প্রয়োজন ...।
বিসিএস ও ব্যাংক এর লিখিত পরীক্ষা ...+এছাড়া মাধ্যমিক ও উচ্চমাধ্যমিকের স্টুডেন্টদের জন্য অনেক কাজে আসবে ...
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.
How to Fix the Import Error in the Odoo 17Celine George
An import error occurs when a program fails to import a module or library, disrupting its execution. In languages like Python, this issue arises when the specified module cannot be found or accessed, hindering the program's functionality. Resolving import errors is crucial for maintaining smooth software operation and uninterrupted development processes.
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty,
International FDP on Fundamentals of Research in Social Sciences
at Integral University, Lucknow, 06.06.2024
By Dr. Vinod Kumar Kanvaria
Executive Directors Chat Leveraging AI for Diversity, Equity, and InclusionTechSoup
Let’s explore the intersection of technology and equity in the final session of our DEI series. Discover how AI tools, like ChatGPT, can be used to support and enhance your nonprofit's DEI initiatives. Participants will gain insights into practical AI applications and get tips for leveraging technology to advance their DEI goals.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
This presentation was provided by Steph Pollock of The American Psychological Association’s Journals Program, and Damita Snow, of The American Society of Civil Engineers (ASCE), for the initial session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session One: 'Setting Expectations: a DEIA Primer,' was held June 6, 2024.
How to Build a Module in Odoo 17 Using the Scaffold MethodCeline George
Odoo provides an option for creating a module by using a single line command. By using this command the user can make a whole structure of a module. It is very easy for a beginner to make a module. There is no need to make each file manually. This slide will show how to create a module using the scaffold method.
1. SR. NO. CONTENT PAGE
NO.
CHAPTER
1
1.1 Introduction
1.2 Research problem
1.3 Objective of the study
CHAPTER
2
2.1 Review of literature if applicable
CHAPTER
3
3.1 Research Methodology/Collection of
Data
CHAPTER
4
4.1 Analysis of data
CHAPTER
5
5.1 Findings
5.2 Recommendations
5.3 Conclusion
5.4 Summary
Bibliography
2. Introduction
Retailing in India is one of the pillars of its economy and accounts for 14
to 15 percent of its GDP. The Indian retail market is estimated to
be US$500 billion and one of the top five retail markets in the world by
economic value. India is one of the fastest growing retail markets in the
world, with 1.2 billion people.
As of 2013, India's retailing industry was essentially owner manned small
shops. In 2010, larger format convenience stores and supermarkets
accounted for about 4 percent of the industry, and these were present only
in large urban centers. India's retail and logistics industry employs about
40 million Indians (3.3% of Indian population).
Until 2011, Indian central government denied foreign direct
investment (FDI) in multi-brand retail, forbidding foreign groups from
any ownership insupermarkets, convenience stores or any retail outlets.
Even single-brand retail was limited to 51% ownership and a
bureaucratic process.
In November 2011, India's central government announced retail reforms
for both multi-brand stores and single-brand stores. These market reforms
paved the way for retail innovation and competition with multi-brand
retailers such as Walmart, Carrefour and Tesco, as well single brand
majors such as IKEA,Nike, and Apple. The announcement sparked
intense activism, both in opposition and in support of the reforms. In
December 2011, under pressure from the opposition, Indian government
placed the retail reforms on hold till it reaches a consensus.
3. In January 2012, India approved reforms for single-brand stores
welcoming anyone in the world to innovate in Indian retail market with
100% ownership, but imposed the requirement that the single brand
retailer source 30 percent of its goods from India. Indian government
continues the hold on retail reforms for multi-brand stores.
In June 2012, IKEA announced it had applied for permission to invest
$1.9 billion in India and set up 25 retail stores. An analyst from Fitch
Group stated that the 30 percent requirement was likely to significantly
delay if not prevent most single brand majors from Europe, USA and
Japan from opening stores and creating associated jobs in India.
On 14 September 2012, the government of India announced the opening
of FDI in multi-brand retail, subject to approvals by individual
states. This decision was welcomed by economists and the markets, but
caused protests and an upheaval in India's central government's political
coalition structure. On 20 September 2012, the Government of India
formally notified the FDI reforms for single and multi brand retail,
thereby making it effective under Indian law.
On 7 December 2012, the Federal Government of India allowed 51% FDI
in multi-brand retail in India. The government managed to get the
approval of multi-brand retail in the parliament despite heavy uproar
from the opposition (the NDA and leftist parties). Some states will allow
4. foreign supermarkets like Walmart, Tesco and Carrefour to open while
other states will not.
Retail industry in India in recent times has been hailed as one of the
sunrise sectors in the economy. FDI in multi-brand retail is one of the
most debated topics over the last few months both in the parliament and
in the streets. 51% FDI will open up a wide range of opportunities for the
foreign retailers such as Wal-Mart, Metro AG of Germany, Carrefour of
France and so on.
A. WHAT IS FDI?
FDI expands to Foreign Direct Investment. It represents investment in
Indian companies by foreign entities. GOI has prescribed maximum
amount of FDI that can flow into the country in specific industry sectors.
For ex: the cap in the insurance sector is 26 %. FDI will be in lasting
assets such as equity capital. Because of restrictions on capital
convertibility in India, FDI cannot be taken out of the country
automatically.
B. WHAT IS SINGLE BRAND AND MULTI BRAND RETAIL?
As the name indicates single brand means that only one brand can be sold
at the outlet. In multi brand retail a variety of brands will be available at
the retail outlet. Generally speaking in India single brand retailing will
not have a significant impact on the retail market and will mostly be
patronized by the upper class whereas multi-brand has the potential to
5. dramatically alter the market dynamics of the retail trade and in India‘s
case the local ―kirana ―stores.
C. THE INDIAN STORY
FDI in multi brand retail is not allowed in India. 51% FDI in single brand
is already allowed .Foreign brands like Nike, Adidas etc are already
present in India .100 % FDI is allowed in ― cash and carry ―retail where
all transactions are by cash up front. FDI participation can only be
through franchise relationships or as wholesalers. Foreign chains
operating in the ―cash and carry‖ business in India are:
1) Wal-Mart: It has a franchise relationship with Bharati Enterprises (the
parent arm of Bharati Airtel) It operates 14 stores.
2) Tesco Plc: It has a franchise relationship with Trent‘s Star Bazaar.
3) Metro AG of Germany has 8 wholesale stores.
4) Carrefour of France has two wholesale stores.
The annual retail sale in India is around US $300 billion million. Nearly
90 to 95 % of this is in the unorganized sector controlled by tiny family
run shops or ‗kirana‘ shops. The organized retail is growing at 20 %.
Their growth is driven by the middle class of around 300 million. To put
the organized retail business in India in perspective, let us look at the
picture in some other countries.
6. Countries Retail sale in US $ Bn Share of organized sector (%)
USA 2983 85
UK 475 80
France 436 80
Germany 421 80
Japan 1182 66
Pakistan 67 1
China 785 20
India 322 4
Growth in the retail sector has been due to over-crowded agriculture
sector, stagnating manufacturing sector combined with low wages in
both, has led to an explosion in growth of service sector. Given the lack
of opportunities, an individual is forced to set up a small store depending
upon the means of capital and so we have millions of small kirana stores.
D.EXPECTATIONS AND CONCERNS:
Cheap and good quality goods become available to the consumer. Cheap
because they will buy directly from the farmer or producers eliminating
middlemen and in large quantities with bulk quantity discounts. Good
quality because they prescribe quality standards which have to be
adhered to. At the end of the day the nature and type of competition does
not matter. Whatever be its nature and type it will always be beneficial to
consumer whether foreign or Indian and whether it comes with 26 % FDI
cap or 51 % or 76 % or whatever.
7. They have access to market information globally and have knowledge of
global trends as well as seasonality. They can, therefore, take advantage
of cheaper sourcing from anywhere in the world.
They will invest in good storage facilities especially cold storages
particularly helpful in seasonal goods which have to be stored in the non-
season for use during the season. The loss of agricultural products in
India due to defective storage conditions is estimated at Rs. 50,000 crores
yearly which is equal to the subsidy budgeted for the proposed Food
Security bill.
A compulsory investment US $ 100 million in Infrastructure has been
proposed of which 50 % must be in the backend like cold storage. The
concern is that this amount is just not sufficient to make a significant
impact in an area which requires billions of dollars.
The unorganized retail opportunities in India offers avenues of self-
employment (hawker etc) for unskilled labour if a factory in which he is
working closes down. In short it acts as a shock absorber in our social
system bereft of governmental social security for the unemployed by way
of employment dole. He returns to his original job when his factory
reopens or the harvesting season begins. Will such safety valves
disappear with organised retail taking a firm grip on the market forces?
Only time will tell.
8. An important fact that is often not highlighted is that if the share of
organized retail in the total retail trade business increases GOI revenue by
way of sales tax will also increase as the organized retail players will not
evade tax. All sales will be invoiced and taxes paid. This is good news
for a country like India where the Tax-GDP ratio is at around 14 % as
against 30 % in developed countries. The tax –GDP ratio is an indicator
of the amount of funds available with the Govt for discharging their
functions and duties.
· India Inc seems to be gung-ho on the proposal while the political class
are divided and are not so enthusiastic citing concerns about job losses,
the demise of kirana stores and of MNCs getting a stranglehold on the
economy in a historical repetition of the East India Company story.
· It is interesting to recall the first budget speech of Dr. Manmohan
Singh in February 1992 after he announced the new policy in July 1991.
―We must not remain permanent captives of a fear of the East India
Company, as if nothing has changed in the last 300 years. India as a
Nation is capable of dealing with foreign investors on its own terms.
Indian industry has also come of age and is now ready to enter a phase
where it can compete with foreign investment.‖
The new policy proposes that 30 % sourcing should be from local micro
and small producers are perhaps another safe guard. This could, however,
run counter to WTO regulations which prohibit such reservation. The
plus side of the coin is that a complaint to WTO takes years to resolve.
9. Research Problem
Should India allow the entry of FDI in multi-brand retail? But, for the
past few years, there has been plenty of debate and discussion about the
potential role of foreign direct investment (FDI) in multi-brand retail,
including food.
Objective of the Study
This paper tries to understand the role of FDI in multi-brand retail in
improving the efficiency of food supply chains in India and its
implications for various stakeholders in the chain. It uses empirical
evidence from the experience of Indian domestic retail supermarkets and
wholesale cash ‗n‘ carry supermarkets and from other developing
countries to examine the role FDI can play. The article also examines
various mechanisms which could be used to leverage the presence of FDI
in supermarkets and explores the role of policy and regulation to promote
the small farmer and the traditional retail interests in such chains. It
examines the role and implications of FDI supermarkets for food
inflation, farmer income enhancement and employment generation.
Research Methodology
Secondary sources of data available over the web and various published
articles and journals.
Analysis of Data
10. Until 2011, Indian central government denied foreign direct investment
(FDI) in multi-brand Indian retail, forbidding foreign groups from any
ownership in supermarkets, convenience stores or any retail outlets, to
sell multiple products from different brands directly to Indian
consumers..
The government of Manmohan Singh, prime minister, announced on 24
November 2011 the following:
India will allow foreign groups to own up to 51 per cent in "multi-
brand retailers", as supermarkets are known in India, in the most
radical pro-liberalisation reform passed by an Indian cabinet in years;
single brand retailers, such as Apple and Ikea, can own 100 percent
of their Indian stores, up from the previous cap of 51 percent;
both multi-brand and single brand stores in India will have to source
nearly a third of their goods from small and medium-sized Indian
suppliers;
all multi-brand and single brand stores in India must confine their
operations to 53-odd cities with a population over one million, out of
some 7935 towns and cities in India. It is expected that these stores
will now have full access to over 200 million urban consumers in
India;
multi-brand retailers must have a minimum investment of US$100
million with at least half of the amount invested in back end
infrastructure, including cold chains, refrigeration, transportation,
packing, sorting and processing to considerably reduce the post
harvest losses and bring remunerative prices to farmers;
11. the opening of retail competition will be within India's federal
structure of government. In other words, the policy is an enabling
legal framework for India. The states of India have the prerogative to
accept it and implement it, or they can decide to not implement it if
they so choose. Actual implementation of policy will be within the
parameters of state laws and regulations.
The opening of retail industry to global competition is expected to spur a
retail rush to India. It has the potential to transform not only the retailing
landscape but also the nation's ailing infrastructure.
A Wall Street Journal article claims that fresh investments in Indian
organized retail will generate 10 million new jobs between 2012–2014,
and about five to six million of them in logistics alone; even though the
retail market is being opened to just 53 cities out of about 8000 towns
and cities in India.
Indian retail reforms on hold
According to Bloomberg, on 3 December 2011, the Chief Minister of the
Indian state of West Bengal, Mamata Banerjee, who is against the policy
and whose Trinamool Congress brings 19 votes to the ruling Congress
party-led coalition, claimed that India‘s government may put the FDI
retail reforms on hold until it reaches consensus within the ruling
coalition. Reuters reports that this risked a possible dilution of the policy
rather than a change of heart.
12. India Today claimed that the resistance to Indian retail reforms is
primarily because it has been badly sold, even though it can help fix the
exploitation of Indian farmers by the decades-old "arhtiya" and "mandi"
monopoly system. India Today claims the policy is good for the small
Indian farmer and the Indian consumer.
Pratap Mehta, president of the Centre for Policy Research, claimed any
U-turn or postponement of retail reforms will cause an immense loss of
face to the Congress-led central government of Manmohan Singh. The
mom-and-pop farmers of India support these reforms. The consumers of
India want the reforms. The government has already annoyed those who
oppose change and innovation in retail. By putting retail reforms on hold,
the government will additionally alienate much larger segment of India's
population supporting FDI. So they will now have the worst of both
worlds, claims Mehta.
Deepak Parekh, Ashok Ganguly and other economic policy leaders of
India, on 4 December 2011, called placing investment and innovation in
retail on hold for the sake of vested interests as unfair and detrimental to
vast majority in India. They urged farmers, consumers and the common
people to raise their voice against this false drama of apprehension
against investment and modernising trade in organised retailing. They
called upon Indians to come out and strongly support progressive
measures and reforms with the same spirit and gusto with which we take
the liberties to criticize policies or issues we do not appreciate.
Several newspapers claimed on 6 December 2011 that India parliament is
expected to shelve retail reforms while the ruling Congress party seeks
consensus from the opposition and the Congress party's own coalition
13. partners. Suspension of retail reforms on 7 December 2011 would be, the
reports claimed, an embarrassing defeat for the Indian government,
suggesting it is weak and ineffective in implementing its ideas.
Anand Sharma, India's Commerce and Industry Minister, after a meeting
of all political parties on 7 December 2011 said, "The decision to allow
foreign direct investment in retail is suspended till consensus is reached
with all stakeholders."
On 19 Feb, 2013 Tamil Nadu became the first state in the country to
stoutly resist MNC ‗invasion‘ into the domestic retail sector. In Chennai,
Tamil Nadu CMDA authorities placed a seal on the massive warehouse
spreading across 7 acres that had reportedly been built for one of the
world‘s leading multinational retail giants, Wal-mart.
In February 2014, Vasundhara Raje led newly elected Rajasthan
Government reversed the earlier Government's decision of allowing FDI
in retail in the state. It reasoned that the sources of domestic retail are
primarily local whereas international retail affects domestic
manufacturing activity and hence reduces employment opportunities.
Single-brand retail reforms approved
On January 11, 2012, India approved increased competition and
innovation in single-brand retail.
The reform seeks to attract investments in operations and marketing,
improve the availability of goods for the consumer, encourage increased
sourcing of goods from India, and enhance competitiveness of Indian
14. enterprises through access to global designs, technologies and
management practices. In this announcement, India requires single-brand
retailer, with greater than 51% foreign ownership, to source at least 30%
of the value of products from Indian small industries, village and cottage
industries, artisans and craftsmen.
Mikael Ohlsson, chief executive of IKEA, announced IKEA is
postponing its plan to open stores in India. He claimed that IKEA's
decision reflects India‘s requirements that single-brand retailers such as
IKEA source 30 percent of their goods from local small and medium-
sized companies. This was an obstacle to IKEA's investment in India, and
that it will take IKEA some time to source goods and develop reliable
supply chains inside India. Ikea announced that it plans to double what it
sources from India already for its global product range, to over $1 billion
a year, within three years. IKEA in the near term, plans to focus
expansion instead in China and Russia, where such restrictions do not
exist.
On 19 Feb, 2013 Tamil Nadu became the first state in the country to
stoutly resist MNC ‗invasion‘ into the domestic retail sector. In Chennai,
Tamil Nadu CMDA authorities placed a seal on the massive warehouse
spreading across 7 acres that had reportedly been built for one of the
world‘s leading multinational retail giants, Wal-mart.
Social impact and controversy with retail reforms
15. The November 2011 retail reforms in India have sparked intense
activism, both in opposition and in support of the reforms.
Controversy over allowing Foreign retailers
Critics of the Indian retail reforms announcement are making one or more
of the following points:
Independent stores will close, leading to massive job losses. Walmart
employs very few people in the United States. If allowed to expand in
India as much as Walmart has expanded in the United States, few
thousand jobs may be created but millions will be lost.
Walmart's efficiency at supply chain management leads to direct
procurement of goods from the supplier. In addition to eliminating
the "middle-man", due to its status as the leading retailer, suppliers of
goods are pressured to drop prices in order to assure consistent cash
flow.
The small retailer and the middle man present in the retail industry
play a large part in supporting the local economy, since they typically
procure goods and services from the area they have their retail shops
in. This leads to increased economic activity, and wealth
redistribution. With large, efficient retailers, goods are acquired in
other regions, hence reducing the local economy.
16. Walmart will lower prices to dump goods, get competition out of the
way, become a monopoly, then raise prices. It is argued this was the
case of the soft drinks industry, where Pepsi and Coca-Cola came in
and wiped out all the domestic brands.
India doesn't need foreign retailers, since homegrown companies and
traditional markets have been able to do the job.
Work will be done by Indians, profits will go to foreigners.
Like the East India Company, Walmart could enter India as a trader
and then take over politically.
There will be sterile homogeneity and Indian cities will look like
cities anywhere else.
The government hasn't built consensus.
The government claims modern retail will create 4 million new jobs.
This cannot be true because Walmart, with over 9000 stores
worldwide, has only 2.1 million employees.
Supporters claim none of these objections has merit. They claim:
Organized retail will need workers. Walmart employs 1.4 million
people in United States alone. With United States population of about
300 million, and India's population of about 1200 million, if
Walmart-like retail companies were to expand in India as much as
their presence in the United States, and the staffing level in Indian
stores kept at the same level as in the United States stores, Walmart
alone would employ 5.6 million Indian citizens. Walmart has a 6.5%
market share of the total United States retail. Adjusted for this market
share, the expected jobs in future Indian organized retail would total
over 85 million. In addition, millions of additional jobs will be
17. created during the building of and the maintenance of retail stores,
roads, cold storage centers, software industry, electronic cash
registers and other retail supporting organizations. Instead of job
losses, retail reforms are likely to be massive boost to Indian job
availability.
KPMG - one of the world's largest audit companies - finds that in
China, the employment in both retail and wholesale trade increased
from 4% in 1992 to about 7% in 2001, post China opening its retail to
foreign and domestic innovation and competition. In absolute terms,
China experienced the creation of 26 million new jobs within 9 years,
post China announcing FDI retail reforms. Additionally, contrary to
some concerns in China, post retail reforms, the number of traditional
small retailers also grew by 30% over 5 years.
India needs trillions of dollars to build its infrastructure, hospitals,
housing and schools for its growing population. The Indian economy
is small, with limited surplus capital. The government is already
operating on budget deficits. It is simply not possible for Indian
investors or the government to fund this expansion, job creation and
growth at the rate India needs. Global investment capital through FDI
is necessary. Beyond capital, the Indian retail industry needs
knowledge and global integration. Global retail leaders, some of
which are partly owned by people of Indian origin, can bring this
knowledge. Global integration can potentially open export markets
for Indian farmers and producers. Walmart, for example, expects to
source and export some $1 billion worth of goods from India every
year, since it came into Indian wholesale retail market.
18. Walmart, Carrefour, Tesco, Target, Metro, Coop are some of over
350 global retail companies with annual sales over $1 billion. These
retail companies have operated for over 30 years in numerous
countries. They have not become monopolies. Competition between
Walmart-like retailers has kept food prices in check. Canada credits
their very low inflation rates to Walmart-effect. Anti-trust laws and
state regulations, such as those in Indian legal code, have prevented
food monopolies from forming anywhere in the world. Price inflation
in these countries has been 5 to 10 times lower than price inflation in
India. The current consumer price inflation in Europe and the United
States is less than 2%, compared to India's double digit inflation.
The Pepsi and Coca-Cola example is meaningless in the context of
Indian beverage market. More competition is lacking because of
limited demand. Indian consumer has limited interest in soft drinks.
Soft drinks represent less than 5% of Indian beverage market. Indian
consumers prefer milk-based, tea and coffee and these account for
90% of Indian beverage market, with plenty of competing domestic
brands and even European brands like Nestlé. The next most
important market in India is bottled water, which outsells the
combined soft drink sales of the Pepsi and Coca-Cola. Organized
retail too will have numerous brands and strong competition.
Comparing the 21st century to the 18th century is inappropriate.
Conditions today are different. India wasn't a democracy then. Global
awareness and news media have also changed. For example, China
has over 57 million square feet of retail space owned by foreigners,
employing millions of Chinese citizens. Yet, China hasn't become a
vassal of imperialists, enjoying respect from all global powers. Other
19. Asian countries like Malaysia, Taiwan, Thailand and Indonesia see
foreign retailers as catalysts of new technology and price reduction;
and they have benefited by welcoming FDI in retail. India too will
benefit by integrating with the world, rather than isolating itself.
With 51% FDI limit in multi-brand retailers, nearly half of any
profits will remain in India. Any profits will be subject to taxes, and
such taxes will reduce Indian government budget deficit. Many years
ago, China adopted the retail reform policy India has announced;
allowing FDI in its retail sector. FDI-financed retailers in China took
between 5 to 10 years to post profits, in large part because of huge
investments initially made. Like China, it is unlikely foreign retailers
will earn any profits in India for the first 5 to 10 years. Ultimately,
retail companies must earn profits by creating value.
States have a right to say no to retail FDI within their
jurisdiction. States have the right to add restrictions to the retail
policy announced before they implement them. Thus, they can place
limits on number, market share, style, diversity, homogeneity and
other factors to suit their cultural preferences. Finally, in future, states
can always introduce regulations and India can change the law to
ensure the benefits of retail reforms reach the poorest and weakest
segments of Indian society, free and fair retail competition does
indeed lead to sharply lower inflation than current levels, small
farmers get better prices, jobs created by organized retail pay well,
and healthier food becomes available to more households.
Inbuilt inefficiencies and wastage in distribution and storage account
for why, according to some estimates, as much as 40% of food
production doesn't reach consumers. Fifty million children in India
20. are malnourished. Food often rots in farms, in transit, or in antiquated
state-run warehouses. Cost-conscious organized retail companies will
avoid waste and loss, making food available to the weakest and
poorest segment of Indian society, while increasing the income of
small farmers. Walmart, for example, since its arrival in Indian
wholesale retail market, has successfully introduced the "Direct Farm
Project" at Haider Nagar near Malerkotla in Punjab, where 110
farmers have been connected with Bharti Walmart for sourcing fresh
vegetables directly, thereby reducing waste and bringing fresher
produce to Indian consumers.
Indian small shops employ workers without proper contracts, making
them work long hours. Many unorganized small shops depend on
child labour. A well-regulated retail sector will help curtail some of
these abuses.
Organized retail has enabled a wide range of companies to start and
flourish in other countries. For example, in the United States, retailer
Whole Foods has rapidly grown to annual revenues of $9 billion by
working closely with farmers, delighting customers and caring about
the communities it has stores in.
The claims that there is no consensus are without merit. About 10
years ago, when opposition formed the central government, they had
proposed retail reforms and suggested India consider FDI in retail.
Retail reforms discussions are not new. More recently, retail reforms
announced evolved after a process of intense consultations and
consensus building initiative. In 2010, the Indian government
circulated a discussion paper on FDI retail reforms. On July 6, 2011,
another version of the discussion paper was circulated by the central
21. government of India. Comments from a wide cross-section of Indian
society including farmers' associations, industry bodies, consumer
forums, academics, traders' associations, investors, economists were
analyzed in depth before the matter was discussed by the Committee
of Secretaries. By early August 2011, the consensus from various
segments of Indian society was overwhelming in favor of retail
reforms. The reform outline was presented in India's Rajya Sabha in
August 2011. The announced reforms are the result of this consensus
process. The current opposition is not helping the consensus process,
since consensus is not built by threats and disruption. Those who
oppose current retail reforms should help build consensus with ideas
and proposals. The opposition parties currently disrupting the Indian
parliament on retail reforms have not offered even one idea or a
single proposal on how India can eliminate food spoilage, reduce
inflation, improve food security, feed the poor, improve the incomes
of small farmers.
A study by Global Insights research found that modern retailers such
as Walmart create jobs directly, indirectly and by induced effects. In
Dallas-Fort Worth area of the United States, with a population of
about 2 million people, Global Insights found that Walmart alone had
helped create about 6,300 new net jobs with an average salary of over
$21,000 each. For India's urban population of over 400 million, an
average salary of less than $2,100 per year, this scales to over 12
million new jobs. Other multi-brand retailers, such as Mitsukoshi of
Japan, employ a much higher number of sales support employee per
store, than Walmart, to suit local consumer culture. The Global
Insights study also found that the modern retail such as Walmart were
22. a key contributor in creating new net jobs and maintaining low
consumer price inflation rates from 1985 to 2005.
Opposition to retail reforms
Within a week of retail reform announcement, Indian government has
faced a political backlash against its decision to allow competition and
51% ownership of multi-brand organized retail in India.
Despite the fact that Salman Khurshid, India‘s law minister, claiming that
many opposition parties, including the Bharatiya Janata Party, had
privately encouraged the government to push through the retail reform,
the intense criticism now targets Congress-led coalition government, and
its decision to push through one of the biggest economic reforms in years
for India. Opposition parties claim supermarket chains are ill-advised,
unilateral and unwelcome.
The opposition claims the entry of organized retailers would lead to their
dominance that would decimate local retailers and force millions of
people out of work.
Mamata Banerjee, the chief minister of West Bengal and the leader of the
Trinamool Congress, announced her opposition to retail reform, claiming
23. ―Some people might support it, but I do not support it. You see America
is America … and India is India. One has to see what one‘s capacity is.‖
Other states whose Chief Ministers have either personally announced
opposition or announced reluctance to implement the retail reforms:
Tamil Nadu, Uttar Pradesh, Bihar and Madhya Pradesh.
Chief Ministers of many states have not made a personal statement in
opposition or support of India needing retail reforms. Gujarat, Kerala,
Karnataka and Rajasthan are examples of these states. Both sides have
made conflicting claims about the position of chief ministers from these
states.
A Wall Street Journal article reports that in Uttar Pradesh, Uma Bharti, a
senior leader of the opposition Bharatiya Janata Party (BJP), threatened
to "set fire to the first Wal-Mart store whenever it opens;" with her
colleague Sushma Swaraj busy tweeting up a storm of misinformation
about how Wal-Mart allegedly ruined the U.S. economy.
On 1 December 2011, an India-wide "bandh" (close all business in
protest) was called by political parties opposing the retail reform. While
many organizations responded, the reach of the protest was mixed. The
Times of India, a national newspaper of India, claimed people appeared
divided over the bandh call and internal rivalry among trade associations
led to a mixed response, leaving many stores open day-long and others
opening for business as usual in the second half of the day. Even Purti
Group, a network of stores owned and operated by Nitin Gadkari were
open for business, ignoring the call for bandh. Gadkari is the president of
BJP, the key party currently organizing opposition to retail reform.
24. The Hindu, another widely circulated newspaper in India, claimed the
opposition's call for a nation wide shutdown on 1 December 2011, in
protest of retail reform received a mixed response. Some states had
strong support, while most did not. Even in states where opposition
political parties are in power, many ignored the call for the shutdown. In
Gujarat, Bihar, Delhi, Andhra Pradesh, Haryana, Punjab and Assam the
call evoked a partial response. While a number of wholesale markets
observed the shutdown, the newspaper claimed a majority of kirana
stores and neighborhood small shops — for whom apparently the trade
bandh had been called — remained open, ignoring the shutdown call.
Conflicting claims were made by the organizers of the nation wide
shutdown. Contrary to eyewitness reports, one Trader union's secretary
general claimed traders across the country participated wholeheartedly in
the strike.
The political parties opposing the retail reforms physically disrupted and
forced India's parliament to adjourn again on Friday 2 December 2011.
The Indian government refused to cave in, in its attempt to convince
through dialogue that retail reforms are necessary to protect the farmers
and consumers. Indian parliament has been dysfunctional for the entire
week of November 28, 2011 over the opposition to retail reforms.
Support for retail reforms
In a pan-Indian survey conducted over the weekend of 3 December 2011,
overwhelming majority of consumers and farmers in and around ten
major cities across the country support the retail reforms. Over 90 per
25. cent of consumers said FDI in retail will bring down prices and offer a
wider choice of goods. Nearly 78 per cent of farmers said they will get
better prices for their produce from multi-format stores. Over 75 per cent
of the traders claimed their marketing resources will continue to be
needed to push sales through multiple channels, but they may have to
accept lower margins for greater volumes.
Farmer groups
Various farmer associations in India have announced their support for the
retail reforms. For example:
Shriram Gadhve of All India Vegetable Growers Association
(AIVGA) claims his organization supports retail reform. He claimed
that currently, it is the middlemen commission agents who benefit at
the cost of farmers. He urged that the retail reform must focus on
rural areas and that farmers receive benefits. Gadhve claimed, "A
better cold storage would help since this could help prevent the
existing loss of 34% of fruits and vegetables due to inefficient
systems in place." AIVGA operates in nine states including
Maharashtra, Andhra Pradesh, West Bengal, Bihar, Chattisgarh,
Punjab and Haryana with 2,200 farmer outfits as its members.
Bharat Krishak Samaj, a farmer association with more than 75,000
members says it supports retail reform. Ajay Vir Jakhar, the chairman
of Bharat Krishak Samaj, claimed a monopoly exists between the
private guilds of middlemen, commission agents at the sabzi mandis
26. (India's wholesale markets for vegetables and farm produce) and the
small shopkeepers in the unorganized retail market. Given the
perishable nature of food like fruit and vegetables, without the option
of safe and reliable cold storage, the farmer is compelled to sell his
crop at whatever price he can get. He cannot wait for a better price
and is thus exploited by the current monopoly of middlemen. Jakhar
asked that the government make it mandatory for organized retailers
to buy 75% of their produce directly from farmers, bypassing the
middlemen monopoly and India's sabzi mandi auction system.
Consortium of Indian Farmers Associations (CIFA) announced its
support for retail reform. Chengal Reddy, secretary general of CIFA
claimed retail reform could do lots for Indian farmers. Reddy
commented, ―India has 600 million farmers, 1,200 million consumers
and 5 million traders. I fail to understand why political parties are
taking an anti-farmer stand and worried about half a million brokers
and small shopkeepers.‖ CIFA mainly operates in Andhra Pradesh,
Karnataka and Tamil Nadu; but has a growing members from rest of
India, including Shetkari Sanghatana in Maharashtra, Rajasthan
Kisan Union and Himachal Farmer Organisations.
Prakash Thakur, the chairman of the People for Environment
Horticulture & Livelihood of Himachal Pradesh, announcing his
support for retail reforms claimed FDI is expected to roll out produce
storage centers that will increase market access, reduce the number of
middlemen and enhance returns to farmers. Highly perishable fruits
like cherry, apricot, peaches and plums have a huge demand but are
unable to tap the market fully because of lack of cold storage and
transport infrastructure. Sales will boost with the opening up of retail.
27. Even though India is the second-largest producer of fruits and
vegetables in the world, its storage infrastructure is grossly
inadequate, claimed Thakur.
Sharad Joshi, founder of Shetkari Sangathana (farmers association),
has announced his support for retail reforms. Joshi claims FDI will
help the farm sector improve critical infrastructure and integrate
farmer-consumer relationship. Today, the existing retail has not been
able to supply fresh vegetables to the consumers because they have
not invested in the backward integration. When the farmers' produce
reaches the end consumer directly, the farmers will naturally be
benefited. Joshi feels retail reform is just a first step of needed
agricultural reforms in India, and that the government should pursue
additional reforms.
Suryamurthy, in an article in The Telegraph, claims farmer groups across
India do not support status quo and seek retail reforms, because with the
current retail system the farmer is being exploited. For example, the
article claims:
Indian farmers get only one third of the price consumers pay for food
staples, the rest is taken as commissions and markups by middlemen
and shopkeepers
For perishable horticulture produce, average price farmers receive is
barely 12 to 15% of the final price consumer pays
Indian potato farmers sell their crop for Rs. 2 to 3 a kilogram, while
the Indian consumer buys the same potato for Rs. 12 to 20 a
kilogram.
28. Economists and entrepreneurs
Many business groups in India are welcoming the transformation of a
long-protected sector that has left Indian shoppers bereft of the scale and
variety of their counterparts in more developed markets.
B. Muthuraman, the president of the Confederation of Indian Industry,
claimed the retail reform would open enormous opportunities and lead to
much-needed investment in cold chain, warehousing and contract
farming.
Organized retailers will reduce waste by improving logistics, creating
cold storage to prevent food spoilage, improve hygiene and product
safety, reduce counterfeit trade and tax evasion on expensive item
purchases, and create dependable supply chains for secure supply of food
staples, fruits and vegetables. They will increase choice and reduce
India‘s rampant inflation by reducing waste, spoilage and cutting out
middlemen. Fresh investment in organized retail, the supporters of retail
reform claim will generate 10 million new jobs by 2014, about five to six
million of them in logistics alone.
Organized retail will offer the small Indian farmer more competing
venues to sell his or her products, and increase income from less spoilage
and waste. A Food and Agricultural Organization report claims that
currently, in India, the small farmer faces significant losses post-harvest
at the farm and because of poor roads, inadequate storage technologies,
inefficient supply chains and farmer's inability to bring the produce into
retail markets dominated by small shopkeepers. These experts claim
29. India's post-harvest losses to exceed 25%, on average, every year for
each farmer.
Unlike the current monopoly of middlemen buyer, retail reforms offer
farmers access to more buyers from organized retail. More buyers will
compete for farmers produce leading to better support for farmers and to
better bids. With less spoilage of staples and agricultural produce, global
retail companies can find and provide additional markets to Indian
farmers. Walmart, since its arrival in India's wholesale retail market,
already sources and exports about $1 billion worth of Indian goods for its
global customers.
Not only do these losses reduce food security in India, the study claims
that poor farmers and others lose income because of the waste and
inefficient retail. Over US$50 billion of additional income can become
available to Indian farmers by preventing post-harvest farm losses,
improving transport, proper storage and retail. Organized retail is also
expected to initiate infrastructure development creating millions of rural
and urban jobs for India‘s growing population. One study claims that if
these post-harvest food staple losses could be eliminated with better
infrastructure and retail network in India, enough food would be saved
every year to feed 70 to 100 million people over the year.
Supporters of retail reform, The Economist claims, say it will increase
competition and quality while reducing prices helping to reduce India's
rampant inflation that is close to the double digits. These supporters
claim that unorganized small shopkeepers will continue to exist alongside
large organized supermarkets, because for many Indians they will remain
the most accessible and most convenient place to shop.
30. Amartya Sen, the Indian born Nobel prize winning economist, in a
December 2011 interview claims foreign direct investment in multi brand
retail can be good thing or bad thing depending on the nature of the
investment. Quite often, claims Professor Sen, FDI is a good thing for
India.
Allowed in some states, banned in others
The governments of some states, particularly Congress-ruled states have
said they will allow Foreign supermarkets to open in their state:
Andhra
Pradesh, Assam, Haryana, Kashmir, Maharashtra, Manipur, Uttarakh
and, Daman & Diu and Dadra and Nagar Haveli, will allow foreign
retailers.
Other states, particularly BJP-ruled states have said they will not allow
foreign supermarkets to open in their state, these are:
West Bengal, Gujarat, Bihar, Karnataka, Kerala, Madhya Pradesh,
Tripura, Delhi and Orissa, Rajasthan
Supporters of retail reform who have voiced the need to promote
organized retail include Chief Ministers of several states of India, several
belonging to political parties that have no affiliation with Congress-led
central government of India. The list includes the Chief Ministers of
Maharashtra, Andhra Pradesh, Tamil Nadu and Gujarat. In a report
submitted earlier in 2011, these Chief Ministers urged the Prime Minister
31. to prioritize reforms to help promote organized retail, shorten the retail
path from farm to consumer, allow organized retail to buy direct from
farmers at remunerative produce prices, and reduce farm to retail
costs. Similarly, the Chief Minister of Delhi has come out in support of
the retail reform, as have the Chief Ministers of the two farming states
ofHaryana and Punjab in north India. The Chief Ministers of Haryana
and Punjab claim that the announced retail reforms will never benefit
farmers in their states.
The Chief Minister of the state of Maharashtra - the state with the biggest
GDP in India and home to its financial capital Mumbai - has also
welcomed the retail reform.
Tarun Gogoi, the Chief Minister of Assam, an eastern state in India,
announcing his support to the retail reform, claimed "this will go a long
way in bringing about a sea change in rural economy. The decision will
boost agriculture and allied sectors, manufacturing, logistics, integrated
cold chains, refrigerated transportation and food processing facilities in a
big way." Criticising the BJP-organized opposition, Gogoi claimed that
these parties who had just a few years ago dubbed opening up retail as
good for India, are now singing a different tune.
Current supermarkets
Existing Indian retail firms such as Spencer's, Foodworld Supermarkets
Ltd, Nilgiri's and ShopRite support retail reform and consider
international competition as a blessing in disguise. They expect a flurry
of joint ventures with global majors for expansion capital and opportunity
32. to gain expertise in supply chain management. Spencer's Retail with 200
stores in India, and with retail of fresh vegetables and fruits accounting
for 55 per cent of its business claims retail reform to be a win-win
situation, as they already procure the farm products directly from the
growers the involvement of middlemen or traders. Spencer‘s claims that
there is scope for it to expand its footprint in terms of store location as
well as procuring farm products. Foodworld, which operates over 60
stores, plans to ramp up its presence to more than 200 locations. It has
already tied up with Hong Kong-based Dairy Farm International. With
the relaxation in international investments in Indian retail, India‘s
Foodworld expects its global relationship will only get stronger.
Competition and investment in retail will provide more benefits to
consumers through lower prices, wider availability and significant
improvement in supply chain logistics.
Recommendations
As India grows, driven by its success in information technology and
services, there is another revolution waiting to happen in the Retail sector
dependent on whether the Government of India can unshackle the various
inefficiencies that are keeping this industry constrained. Retail in India is
estimated at nearly US$ 400 billion and is growing at a CAGR of 9
percent (AT Kearney GRDI 2010). 96 percent of this sector remains un-
organized and constitutes a workforce that have taken to self-employment
for daily subsistence due to an overcrowded agriculture sector and lack of
employment opportunities for lesser skilled workers in the manufacturing
or services sectors. Food and groceries form nearly 60 percent of India's
33. retailing followed by, among others, clothing and footwear at a distant 9
percent of retail. Despite the size of this market, retail and its food supply
chain remains unorganized and inefficient. A lack of investment,
technology and process control in the agriculture supply chain leads to
tremendous waste accounting for nearly 25-30% of fruits and 10% of
grains produced. Also, the related and supporting industries for food
processing, cold chains and crafts remain nascent. In a grim reflection on
the situation, a politician in India recently remarked that Indian
consumers buy shoes in air-conditioned stores but food on the streets.
Despite this scathing but accurate comment, the debate on whether to
organize retail remains unresolved. This debate is further complicated by
intellectual and political debate on the impact of Foreign Direct
Investment (FDI), by large international retailers like Wal-Mart, on the
fate of small retailers. Interestingly, both these questions have been on
the table of policy makers in India for more than 15 years and the
Government has so far only allowed some FDI in 'single-brand' retailing
and 'wholesale trading' of retail goods. While the incumbent Congress
party led Government has voiced many reasons to organize retail and
allow FDI in multi-brand retailing, public opinion in response to a
discussion paper released by the Department of Industrial Policy and
Promotion (DIPP) - Ministry of Commerce & Industry - has been
negative. In my quest to decipher whether India should organize and
allow FDI in multi-brand retail, I have analyzed all the opinions received
by the DIPP. I posit that the data is skewed and not sufficient to form the
basis of a policy decision. I have also conducted an extensive literature
review on the impact of Wal-Mart on small retailers to understand the
potential impact it can have on India.
34. The Indian food supply chains are changing fast due to many policy and
practice changes. There has been presence of domestic food supermarkets
in the sector for many years now and their performance varies across
states and chains. But, for the past few years, there has been plenty of
debate and discussion about the potential role of foreign direct
investment (FDI) in multi-brand retail, including food. This article tries
to understand the role of FDI in multi-brand retail in improving the
efficiency of food supply chains in India and its implications for various
stakeholders in the chain. It uses empirical evidence from the experience
of Indian domestic retail supermarkets and wholesale cash ‗n‘ carry
supermarkets and from other developing countries to examine the role
FDI can play. The article also examines various mechanisms which could
be used to leverage the presence of FDI in supermarkets and explores the
role of policy and regulation to promote the small farmer and the
traditional retail interests in such chains. It examines the role and
implications of FDI supermarkets for food inflation, farmer income
enhancement and employment generation.
More than two decades after the first wave of reforms were introduced in
the year1991; the country‘s socio-economic health has by no means
become better. In the midst of these galloping problems, the
announcement by the UPA government about FDI in multi brand retail
comes not as a relief but as a matter to be given a serious thought. The
debate so far is threefold: (a) one section which is drooling over the
reforms and projecting huge surge of investment in infrastructure and
thereby increment in the employment levels. (b) The second group is the
one which is sceptical about the opening of markets for foreign retail
35. giants like Walmart,Carrefour, Kmart etc. not because they fear that it
would affect the overall development of the economy. Rather, this group
fears competition from the big foreign companies which have deep
pockets to procure products from the world market. Thus, it would affect
their profits by a huge margin. (c) The third group comprises of the
unorganized retail sector which fears its elimination from the market in
the long run.
Various claims made by UPA seem to fall flat on any reason if we take
into consideration the outcomes of previous reforms. Employment in
formal sector has not increased by any count since 1991, informalization
of labour in the formal sector is a clear indication of this fact.
Productivity in agriculture, where almost 54 per cent of the population is
dependent has declined. It is no longer a profitable venture as the input
costs have gone up in the post green revolution phase. Rise in the
phenomena of rural to urban migration, rural non-farm employment,
farmer suicides, show what precarious condition agriculture has landed
into. Gradual shift of the economy from agriculture to industry, as
expected in the prospects of reforms, has proven to be a fallacy. Instead,
the existing industries have become more capital intensive leading to the
displacement of labour on a mass scale. Trade liberalisation has given the
global players a free hand to rein the economy. As a consequence rate of
inflation is rising unchecked as the price of crude oil is fluctuating
globally. These examples showcase that reforms and liberal policies have
not led to the overall development of the economy.
In the light of the above observations, announcement of FDI in multi
brand retail does not give much hope. The Indian retail sector is not only
36. very vast but also varied in its composition. The huge population of the
country, the rise of the middle class and its purchasing power and a huge
market for foreign investment in India are factors that have invoked the
interest of the foreign investors. But, it becomes imperative to see what
this FDI would entail for the retail sector when it is analyzed by keeping
the informal economy at the centre of the debate.
When only 4 percent of the retail trade in India comes under the
organized retail it becomes essential to evaluate or assess the viability of
FDI taking into consideration not this 4 percent but the 96 percent which
belongs to the unorganized retail sector. The unorganized retail sector is
not a homogeneous category, it comprises of peddlers, street vendors,
kiosks, push-cart vendors, weekly traders. It is not unknown that the
majority of those engaged in retailing at the lower end of the economy
depend on the small and medium enterprises for their supplies. It has
been reiterated time and again, by many economists, how and under what
conditions the unorganized sector has risen to such heights in India and
other developing countries via the route of the neo-liberal regime. Indian
retail market is quite diverse in terms of scale, culture and structure.
Some reasons for this diversity can be attributed to the divide that exists
between rural and urban India. Traditional forms of marketing
(neighbourhood markets, mandis, and periodic/weekly markets) coexist
with modern day markets (supermarkets, hypermarkets, Single brand
outlets etc.). Decline of the rural economy coupled with lack of
employment in the manufacturing sector (organized sector) created a vast
pool of surplus labour in the country in the post reform period. This
multitude of labour started migrating to urban centres in search of
37. employment and many of them landed up with self employment in the
service sector of which retailing forms a huge part. Annihilation of small
scale and self employed lower middle class will lead to large scale
poverty and destitution because the unorganised sector is absorbing the
shocks of migration and rural distress. It manages by catering to middle
classes in the metropolis. If this market is gone, they will all be
unemployed.
On the one hand the government is trying to convince that FDI would not
harm the local trading practices and on the other hand various traders
associations, vendors are fearing its exit from the retail market in the long
run when various multi brand retail giants with their deep pockets and
marketing skills would create direct contacts with farmers and producers
of essential commodities. Whether it‘s a small vendor selling fruits on his
bicycle or a trader who has a kiosk in a neighbourhood where he sells
grocery or a weekly market trader who sells garments, all three of them
depend on a vegetable mandi, grain mandi and wholesale market for
garments respectively. With the entry of the multi-brand retail giants in
the market two possibilities emerge (a) these retail giants are expected to
procure 30 percent of goods from medium scale enterprises (but it is not
necessary that these enterprises should be from the host country) thus, in
case it decides to capture the domestic market it would create direct
contact with small and medium enterprises and get commodities at the
lowest possible cost and take benefit of the economies of scale. In case
this happens, then the retail giants would slowly gain hands and
monopolize the market and dictate the prices of essential commodities in
the domestic market. This would slowly displace small vendors who
38. don‘t have enough working capital to compete with retail giants. These
vendors who till now were able to purchase goods from the wholesale
market by proving their credit worthiness would no longer be able to give
cash and carry goods to the retail market.
(b) Since multi brand retail stores have the liberty to buy products from
anywhere in the world and they have enough resources to conduct market
research, it would explore the world market and invest wherever they
would be able to maximize their profits through final sale. In this
scenario, small vendors and traders would continue to have access to the
products which are produced by the small scale industries but at the same
time these enterprises would face severe competition from cheap
commodities imported from elsewhere. In the long run it is speculated
that the prices of their commodities would fall in the markets and sooner
or later these domestic small enterprises would be forced to quit. For
example, T. Vellayan, president of the Tamil Nadu Federation of
Trader‘s Associations gives the example of how the import of palm oil
and soyabean oil for edible purposes proved ineffectual to the oil
manufacturing units. Vellore, Tiruvannamalai, Cuddalore and Villupuram
districts had several stone oil presses. But these traditional oil mills
closed down. In Pudukottai district, oil mill premises have been
converted into marriage halls ( Frontline, Dec.2011).
Another justification given by the government for allowing FDI is that it
would stabilize the inflationary trends that the Indian economy is
witnessing for the past two years. This logic seems to be a wishful
thinking because rising inflation cannot be controlled by the multi brand
retail giants instead the prices of food grains, fruits and vegetables and
39. essential commodities would only increase once these retail outfits will
make a market for their products in India. Price of diesel and petrol has
been exponentially hiked up; this is going to affect the cost of production
both in agriculture and manufacturing. Farmers are not going to benefit in
any way as they would continue to be exploited by the multi brand retail
giants in the long run. If in this context we see the large unorganized
retail sector, we can observe how small vendors of fruits and vegetables
are able contain the inflationary pressure by offering lower prices.
One round of a weekly market in the neighbourhood of Delhi or
elsewhere would show that the margins between the prices at which
weekly traders sell their products and the price at which any supermarket
sells the same thing varies by more than 20 to 30 percent. Multi brand
retail giants would not only affect the price of food grains at the national
level but it might also result in the disappearance of Agricultural Produce
Marketing Committees which keep a certain minimum check on the price
of the foodgrains coming to the grain markets. Thus, corporate capital
would get a free reign in the indigenous markets of India and the process
of primitive accumulation would set in as predicted by C.P.
Chandrashekhar, Prabhat Patnaik et. al. This would have direct impact on
that section of the unorganized retail sector which is employed in the
lowest level of the market hierarchy who do not have ready cash to invest
and whose livelihood is dependent on the recycling of debt for a day, a
week, a month or a year because the prices are going to rise in the long
run and so will the interests on the borrowed sum.
The adverse impact of the FDI would befall the unorganized retail sector
with great intensity if the State makes more stringent rules of zoning and
40. regulation. I have been researching the local weekly markets of Delhi for
the past three years. These markets are very prominent feature in all parts
of Delhi and NCR. There are around twelve hundred weekly markets of
which only one fourth are recognized by the Municipal Corporation of
Delhi (consequence of zoning). Approximately 2.5 million people are
employed through these markets. This figure would just double if we take
in to account additional employment that is created around these markets.
Various own account and household enterprises are producing
commodities on a daily basis for such low end markets. Local weekly
markets provide a very easy channel of distribution of commodities
produced not only in local small scale industries but also in the
neighbouring States. For instance, rubber chappals and shoes made in
Agra, sarees made in Surat, hosiery made in Coimbatore, woollens made
in Ludhiana are all sold at affordable prices here in these very markets.
FDI in multi brand retail would either displace various wholesale markets
or the size of such markets would shrink. Today the local markets run on
capital which has a fluid or floating nature. But with the coming of multi
brand retail stores this floating capital would freeze and small retailers
and vendors will be evicted from the market.
It is argued by the government that FDI in retail would create
employment opportunities. But employment for whom is the crucial
question? It would create employment for those who are educated and
have professional experience. Taking cue from my observation in the
weekly markets of Delhi I would argue that majority of those now
employed in these markets have minimal education and have no
professional degrees apart from their marketing knowledge. Now if FDI
41. in multi brand retail comes, it is not in any way going to benefit these
traders if they lose their sole means of survival.
I have observed in the course of my research that through weekly markets
of Delhi hundreds of people have employed themselves who were
displaced for one reason or the other. At the same time it has created a
distinct market for lower middle class who would not go to a super
market or a mall for shopping. Where will this section of population shop
for daily needs with the entry of multi brand retail outlets in case it leads
to the displacement of weekly markets?
Instead of providing infrastructural facilities the State already keeps street
vending, peddling and weekly markets at the helm by keeping them in
that buffer zone where it is difficult to ‗recognize‘ their real viabilility for
the economy at large. Often these are characterized as unlawful, black, or
hidden activity.
It is my contention that in order to make way for the private capital the
State might evict street vendors, cancel their licenses, or remove
tehbazaari rights for weekly markets in the times to come. Just as in
Delhi, Mumbai, Bangalore and other metropolitan cities, the State, has
from time to time uprooted slums and relocated them to the periphery of
the city, to make way for the investment by private corporate builders in
order to make the city slum free. Similar decisions if taken for the
unorganized retail sector would gravely increase inequality and poverty.
Despite the concerns, I conclude that this change can be managed to
India's advantage and that opening of the retail sector to FDI is an
42. imperative, not an option.
Conclusion
As far as organized sector is concerned there should be regulatory
framework. On the one hand, because of penetrating pricing and because
of the fact that it definitely creates monopolistic market and because it
has potential to create loss to crores of families, which will occur to
unorganized sector. FDIs shall not be allowed in Retail sector.
Whereas, on the other hand, the concept of global village forces the
theme of liberalization. By closing door of your home, world outside will
not stop from upgradation. Accepting changes and challenges is the truth
of life. Food retailing supply chain is required to be improved and it is
need of an hour to adapt the technology. It is right time to invite FDI
when USA and Europe are under crisis and India is on the verge of facing
heat of inflation.
Backing efficiency of the system at a cost of potentially social disruptive
policy is the main concern. As a countryman I hope for the best but at last
it‘s all about nature‘s law: ―Survival of the Fittest!‖