This infographic explains companies why they need to include beacons as a part of their 2016's media strategy. With beacon technology creating waves across industries, companies need to start adopting this revolutionary technology.

1. Why beacons need to be a part
of your media strategy?
85% retailers will be
using beacon technology
to engage customers
Beacon triggered
messaging will generate
$44million
In 2016
Interactions with advertised products
increased by 19x for users who
received a beacon message.
80% customers will
engage with retailer app
in-store when they
receive notifications on
deals and discounts
Consumers & Mobile Phones
65% shoppers would
rather learn of a
promotion from their
phones over a sales
associate
79% users who read or
opened shopping related
push notifications made
a purchase
57% customers use
their phone to search for
coupons while shopping
in-store
89% shoppers will
provide retail marketers
with personal
information in exchange
for more targeted
content
Germany’s largest consumer
electronics retailers increased store
visitations and footfall by 49%
using mobile.
Sephora launched a beacon trial in
their San Francisco store, during
which discovered that 82% of
customers opted in to receive
messages.
Elle has seen more than half a
million in-store visits and a greater
than 12% engagement rate result
from its beacon based ‘Shop Now!
With Elle’ promotional campaign in
the US.
Sources
www.businessinsider.com
www.swirl.com
www.mediapost.com
www.nfcworld.com
www.marketingland.com
www.adsquare.com
www.inmarket.com
Revamping consumer engagement
through Proximity Experiences
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