The document provides information on how mobile technologies can be used in the retail industry. It discusses how retailers can use mobile to create a seamless shopping experience across channels, provide relevant real-time engagement with customers based on their location and context, and increase loyalty and lifetime value through personalized experiences. It provides examples of how retailers can implement beacon technology, in-app notifications, and integration with backend systems to recognize customers and better serve their needs while they shop both online and in physical stores.
WebMobi Mobile Solutions for eCommerce WebMobi_Team
WebMobi provides a cloud-based mobile relationship management platform and tools to help businesses create customized mobile apps to engage customers. It offers rapid app creation, location detection, push notifications and analytics. WebMobi's platform allows businesses to build customer loyalty and drive sales through targeted mobile marketing campaigns and promotions.
Mike Roberts is a mobile app developer with over 10 years of experience helping businesses connect with customers through mobile apps. He discusses how mobile apps can increase customer spending by 20-40% and provide a better customer experience. Key features that apps can offer include loyalty programs with rewards, push notifications for targeted messaging, and mobile marketing to engage customers. Apps give businesses a platform to deliver timely offers and information to customers on their mobile devices. Roberts believes these strategies around loyalty, push notifications, and mobile marketing can greatly benefit businesses.
Passbook Webinar: Mobile Marketing with iOS PassbookWaterfall
This document discusses using Apple's Passbook mobile wallet for marketing purposes. It provides an overview of Passbook, how companies currently use it, and best practices. Passbook allows storing digital passes for things like boarding passes, tickets, and loyalty cards. The document outlines how retailers like Target and Gap implement Passbook and highlights opportunities for improvement. It also discusses Waterfall Mobile's Passbook capabilities and a 4-step approach to effective Passbook marketing.
Ever-ready Assistant is a mobile app that aims to be a personal assistant to help users with tasks like finding flight options, customer support, booking tickets, ordering food and more. It has a free version and a premium version for $1 for 3 months. The app will help remove frustrations of calling call centers and make it easy to find information. It targets youth, busy professionals, and older adults on Android and through browser extensions. The goals are to provide quality service, create a trusted brand, maximize sales and revenue. The strategies include partnerships, marketing on social media and other channels, and offering incentives to users and business partners.
1. The document discusses how mobile engagement can be used to create superfans through timely and contextual communications, data-driven mobile strategies, and loyalty programs.
2. Key aspects covered include using beacons, NFC, location data and push notifications to deliver personalized messages and offers to customers. Integrating loyalty programs with mobile wallets allows customers to automatically earn and redeem rewards.
3. To be effective, mobile engagement requires understanding customers across all channels to communicate with them at the right place and time through experiences that add value and drive interactions.
Marketing plan for an Android app- DecoDomNeha Byadwal
The document provides a marketing plan for "DecoDom", a new Android app that will provide home furnishing and decor items. It aims to be a one-stop solution for customers of all ages. The plan outlines performing market research, analyzing the potential market and competitors, developing the business units and product strategy, determining pricing, and designing distribution channels. The free app will provide DIY ideas and expert advice while the premium version enables wishlists and selling used furniture with a monthly subscription. Social media and partnerships will be used to promote the app and drive customers to distribution platforms like the Google Play Store.
What Retailers Must Do Today to Meet the Consumer Expectations of TomorrowMozu
This document discusses how consumer shopping habits have changed dramatically with the rise of smartphones and e-commerce. It emphasizes that retailers must adapt to meet omni-connected consumer expectations by pursuing responsive design, single source content, personalized experiences, agility and innovation, and empowering sales associates. The Mozu platform is presented as a solution that can help retailers meet these needs through its flexible commerce management tools and customer experience capabilities.
WebMobi Mobile Solutions for eCommerce WebMobi_Team
WebMobi provides a cloud-based mobile relationship management platform and tools to help businesses create customized mobile apps to engage customers. It offers rapid app creation, location detection, push notifications and analytics. WebMobi's platform allows businesses to build customer loyalty and drive sales through targeted mobile marketing campaigns and promotions.
Mike Roberts is a mobile app developer with over 10 years of experience helping businesses connect with customers through mobile apps. He discusses how mobile apps can increase customer spending by 20-40% and provide a better customer experience. Key features that apps can offer include loyalty programs with rewards, push notifications for targeted messaging, and mobile marketing to engage customers. Apps give businesses a platform to deliver timely offers and information to customers on their mobile devices. Roberts believes these strategies around loyalty, push notifications, and mobile marketing can greatly benefit businesses.
Passbook Webinar: Mobile Marketing with iOS PassbookWaterfall
This document discusses using Apple's Passbook mobile wallet for marketing purposes. It provides an overview of Passbook, how companies currently use it, and best practices. Passbook allows storing digital passes for things like boarding passes, tickets, and loyalty cards. The document outlines how retailers like Target and Gap implement Passbook and highlights opportunities for improvement. It also discusses Waterfall Mobile's Passbook capabilities and a 4-step approach to effective Passbook marketing.
Ever-ready Assistant is a mobile app that aims to be a personal assistant to help users with tasks like finding flight options, customer support, booking tickets, ordering food and more. It has a free version and a premium version for $1 for 3 months. The app will help remove frustrations of calling call centers and make it easy to find information. It targets youth, busy professionals, and older adults on Android and through browser extensions. The goals are to provide quality service, create a trusted brand, maximize sales and revenue. The strategies include partnerships, marketing on social media and other channels, and offering incentives to users and business partners.
1. The document discusses how mobile engagement can be used to create superfans through timely and contextual communications, data-driven mobile strategies, and loyalty programs.
2. Key aspects covered include using beacons, NFC, location data and push notifications to deliver personalized messages and offers to customers. Integrating loyalty programs with mobile wallets allows customers to automatically earn and redeem rewards.
3. To be effective, mobile engagement requires understanding customers across all channels to communicate with them at the right place and time through experiences that add value and drive interactions.
Marketing plan for an Android app- DecoDomNeha Byadwal
The document provides a marketing plan for "DecoDom", a new Android app that will provide home furnishing and decor items. It aims to be a one-stop solution for customers of all ages. The plan outlines performing market research, analyzing the potential market and competitors, developing the business units and product strategy, determining pricing, and designing distribution channels. The free app will provide DIY ideas and expert advice while the premium version enables wishlists and selling used furniture with a monthly subscription. Social media and partnerships will be used to promote the app and drive customers to distribution platforms like the Google Play Store.
What Retailers Must Do Today to Meet the Consumer Expectations of TomorrowMozu
This document discusses how consumer shopping habits have changed dramatically with the rise of smartphones and e-commerce. It emphasizes that retailers must adapt to meet omni-connected consumer expectations by pursuing responsive design, single source content, personalized experiences, agility and innovation, and empowering sales associates. The Mozu platform is presented as a solution that can help retailers meet these needs through its flexible commerce management tools and customer experience capabilities.
mCommerce - A Frsh Look At Why It Matters Doug Robinson
A brief overview of the growing mCommerce market, its characteristics and impacting trends. Our analysis looks into different segments of the industry: App-based services, On-Demand Services, Marketplace, Mobile Retail, Retail Enablement and Mobile Payments, and provides overall predictions for the future of the industry.
The document discusses the benefits of retail stores developing mobile apps. It notes that apps can help grow businesses by promoting services, providing discounts and offers to build loyalty. It then provides statistics on mobile usage and trends in mobile commerce. Finally, it outlines various features that can be included in a retail mobile app like inventory management, shopping carts, loyalty programs, coupons, push notifications and geo-fencing capabilities.
Transforming the Omni-channel Customer ExperienceCafeX
Today’s customers demand a flawless, seamless experience and rapid problem resolution. Now with CaféX Live Assist for Microsoft Dynamics 365 you can deliver best-in-class customer service that can increase customer loyalty, improve agent productivity, and grow your business. Learn how Live Assist is uniquely integrated with Dynamics 365 and enables:
- Highly personalized, Omni-channel customer experiences Proactive live engagement between agents, supervisors and customers
- Faster problem solving with co-browse, text chat and in-app assistance
- Effective campaigns with a 360-degree view throughout the customer’s journey
Royal Cyber is an IT services company established in 2000 that helps organizations improve and modernize their services through cutting edge solutions. They have over 600 skilled professionals and offices worldwide. Royal Cyber specializes in enterprise mobility solutions, having won awards for their mobile innovations. They offer mobile development, security, integration with existing systems, and app management to help businesses succeed in today's mobile landscape.
8 Signs You May Be Leaving Revenue on the Table. Hayley Silver, VP of Bizrate Insights & Carly Rosenberg, GM & CMO of Bluefly presented at IRCE 2015 about ways to optimize your users mobile ecommerce experience & red flags to look out for in mobile.
Eziban is a food delivery service that aims to address the problems of high prices and inconvenience by allowing customers to order from home. It works by having customers order through an app, merchants prepare the order, riders pick up and deliver the order. The business model involves aggregating orders to optimize fuel usage and keep costs low. The company has recruited initial riders and partners and launched apps to start gaining traction in its goal of becoming the top food delivery brand in Africa.
Shopper Showrooming: Retailer Strategies in a Smartphone World Self-employed
In his Shopper Marketing Asia 2014 talk, our CEO Arthur Policarpio discuss showrooming and reverse showrooming. He also gives strategies on how retailers can respond by integrating mobile in the shopping journey.
This document discusses how iBeacon and proximity marketing technologies can transform in-store marketing. It provides an overview of iBeacon and how it works by sending targeted messages to customers' phones as they pass beacons placed throughout a store. Examples are given of how some retailers and brands are already leveraging iBeacon. The document also briefly discusses alternative proximity technologies and opportunities for measuring in-store customer behavior.
Mobile will play a major role in customer acquisition, activation, and engagement. Consumers have more power than ever before with tools that allow comparison shopping and accessing frequent discounts and promotions. Businesses must work hard to engage customers and keep them loyal to their brand. They need to offer a value proposition that sets them apart from competitors through good customer service, live online help, or an omnichannel experience that connects online and physical stores through promotions and personalized offers.
Dealocx [Consumer Internet]: Dealocx is a unique hyper-local rewards program that allows customers to gain rewards points for transacting or eating out at partnered outlets. The reward points collected can then be redeemed from the app for doing Mobile Recharges, Bill Payments and Online Shopping from Amazon, Flipkart and other E-Commerce Websites.
BeaconStream operates a proximity-based mobile marketing and advertising platform using iBeacon and Bluetooth Low Energy technologies. It was founded in 2009 as AdeptPros and focuses on enterprise mobility and building products for mobile and web platforms. BeaconStream helps businesses enrich customer experiences by delivering context-aware mobile ads based on location, proximity, and business type using iBeacon technology for more accurate indoor positioning compared to GPS. It claims to help businesses increase revenues, branding, and customer loyalty.
This document discusses API management solutions from NCS, part of the SingTel Group Enterprise. It outlines best practices for API management including consumption-focused design, using REST and JSON for quick development, and defining marketing strategies. Potential use cases for eCommerce companies are provided, like location-based services and personalized offers. Customer examples that use APIs are mentioned, such as Walgreens' prescription API and Woolworths' catalog API. The document promotes NCS' API management capabilities.
Growth Through Mobile - 8 Guiding PrinciplesWunderman
Mobile is now the first screen in our lives. The way we communicate has changed. Expectations have changed. And so have your customers. Today they are “always on,” connected 24/7. They search for information and instantly share their experiences, anywhere at any time. Moving seamlessly between the real world and mobile, creating more opportunity for smarter marketing.
The importance of Mobile Application in the emerging market and its potential for increasing your business worth. It helps in driving repeat business, generating revenue and increasing customer engagement.
mGage is a mobile marketing company that specializes in text, push, and social messaging through their easy to use platform. They have over 15 years of experience and have delivered over 40 billion customer interactions for over 300 brands. mGage helps companies with mobile engagement through their platform that allows companies to communicate with and visualize data from consumers across multiple mobile channels. Their case study with American Express shows how they helped reduce call center costs through a text messaging program while maintaining high customer satisfaction levels.
Nearly 70% of malls in major Indian cities are struggling with low footfalls and below average performance. The entertainment and F&B space in malls is increasing to attract more customers. Online shopping is rising while the mall experience has not evolved. The document proposes the Discover APP to help malls drive more footfalls for brands by offering engagement platforms, experience zones, and interactive games. It will provide offers, promotions, store locators and a loyalty program. Implementing this at malls could enhance the shopping experience and benefit both malls and retailers through marketing, traffic, and building loyalty. Partnering with major mall management companies could help capture the market and expand internationally.
This document provides an overview of a webinar on using iBeacon technology for retail marketing. The webinar discusses how location-based mobile marketing can enhance customer engagement and influence purchasing decisions. It also shares examples of how retailers like Alex and Ani are using beacons in innovative ways to improve the in-store shopping experience. Recommendations include starting to build the digital store foundation to support beacon initiatives, partnering with experienced vendors to reduce complexity, aligning internal stakeholders, and addressing privacy concerns to overcome adoption barriers.
Making money on mobile: acquisition, retention, monetizationWarply
A presentation by John Doxaras, CEO of Warply.
It includes an overview of the mobile marketing ecosystem in Greece and worldwide, useful insights on customer lifecycle value, highlights and real cases of successful practices, infographics and more.
Hosted at Founda.tion and its Educ.ation class, an educational platform aiming to help young people develop their knowledge and skills in the field of entrepreneurship.
Find out how Digital Transformation, helps organisations lead seamless engagement across mobiles and retail outlets with cross platform UX, real-time engagement and in-store customer experiences.
The document discusses the benefits of creating a mobile app for your business or publication. It notes that people now spend more time on their mobile devices than desktop computers. Having a mobile app allows you to reach customers anytime and anywhere through their smartphones. It also increases brand awareness, engagement, and opportunities for monetization through features like push notifications, ads, and in-app purchases. The document provides an overview of the features and capabilities offered by an app builder to easily create native mobile apps for both Android and iOS without coding. This includes things like customizable design elements, integrated social media, multimedia support, analytics and more.
mCommerce - A Frsh Look At Why It Matters Doug Robinson
A brief overview of the growing mCommerce market, its characteristics and impacting trends. Our analysis looks into different segments of the industry: App-based services, On-Demand Services, Marketplace, Mobile Retail, Retail Enablement and Mobile Payments, and provides overall predictions for the future of the industry.
The document discusses the benefits of retail stores developing mobile apps. It notes that apps can help grow businesses by promoting services, providing discounts and offers to build loyalty. It then provides statistics on mobile usage and trends in mobile commerce. Finally, it outlines various features that can be included in a retail mobile app like inventory management, shopping carts, loyalty programs, coupons, push notifications and geo-fencing capabilities.
Transforming the Omni-channel Customer ExperienceCafeX
Today’s customers demand a flawless, seamless experience and rapid problem resolution. Now with CaféX Live Assist for Microsoft Dynamics 365 you can deliver best-in-class customer service that can increase customer loyalty, improve agent productivity, and grow your business. Learn how Live Assist is uniquely integrated with Dynamics 365 and enables:
- Highly personalized, Omni-channel customer experiences Proactive live engagement between agents, supervisors and customers
- Faster problem solving with co-browse, text chat and in-app assistance
- Effective campaigns with a 360-degree view throughout the customer’s journey
Royal Cyber is an IT services company established in 2000 that helps organizations improve and modernize their services through cutting edge solutions. They have over 600 skilled professionals and offices worldwide. Royal Cyber specializes in enterprise mobility solutions, having won awards for their mobile innovations. They offer mobile development, security, integration with existing systems, and app management to help businesses succeed in today's mobile landscape.
8 Signs You May Be Leaving Revenue on the Table. Hayley Silver, VP of Bizrate Insights & Carly Rosenberg, GM & CMO of Bluefly presented at IRCE 2015 about ways to optimize your users mobile ecommerce experience & red flags to look out for in mobile.
Eziban is a food delivery service that aims to address the problems of high prices and inconvenience by allowing customers to order from home. It works by having customers order through an app, merchants prepare the order, riders pick up and deliver the order. The business model involves aggregating orders to optimize fuel usage and keep costs low. The company has recruited initial riders and partners and launched apps to start gaining traction in its goal of becoming the top food delivery brand in Africa.
Shopper Showrooming: Retailer Strategies in a Smartphone World Self-employed
In his Shopper Marketing Asia 2014 talk, our CEO Arthur Policarpio discuss showrooming and reverse showrooming. He also gives strategies on how retailers can respond by integrating mobile in the shopping journey.
This document discusses how iBeacon and proximity marketing technologies can transform in-store marketing. It provides an overview of iBeacon and how it works by sending targeted messages to customers' phones as they pass beacons placed throughout a store. Examples are given of how some retailers and brands are already leveraging iBeacon. The document also briefly discusses alternative proximity technologies and opportunities for measuring in-store customer behavior.
Mobile will play a major role in customer acquisition, activation, and engagement. Consumers have more power than ever before with tools that allow comparison shopping and accessing frequent discounts and promotions. Businesses must work hard to engage customers and keep them loyal to their brand. They need to offer a value proposition that sets them apart from competitors through good customer service, live online help, or an omnichannel experience that connects online and physical stores through promotions and personalized offers.
Dealocx [Consumer Internet]: Dealocx is a unique hyper-local rewards program that allows customers to gain rewards points for transacting or eating out at partnered outlets. The reward points collected can then be redeemed from the app for doing Mobile Recharges, Bill Payments and Online Shopping from Amazon, Flipkart and other E-Commerce Websites.
BeaconStream operates a proximity-based mobile marketing and advertising platform using iBeacon and Bluetooth Low Energy technologies. It was founded in 2009 as AdeptPros and focuses on enterprise mobility and building products for mobile and web platforms. BeaconStream helps businesses enrich customer experiences by delivering context-aware mobile ads based on location, proximity, and business type using iBeacon technology for more accurate indoor positioning compared to GPS. It claims to help businesses increase revenues, branding, and customer loyalty.
This document discusses API management solutions from NCS, part of the SingTel Group Enterprise. It outlines best practices for API management including consumption-focused design, using REST and JSON for quick development, and defining marketing strategies. Potential use cases for eCommerce companies are provided, like location-based services and personalized offers. Customer examples that use APIs are mentioned, such as Walgreens' prescription API and Woolworths' catalog API. The document promotes NCS' API management capabilities.
Growth Through Mobile - 8 Guiding PrinciplesWunderman
Mobile is now the first screen in our lives. The way we communicate has changed. Expectations have changed. And so have your customers. Today they are “always on,” connected 24/7. They search for information and instantly share their experiences, anywhere at any time. Moving seamlessly between the real world and mobile, creating more opportunity for smarter marketing.
The importance of Mobile Application in the emerging market and its potential for increasing your business worth. It helps in driving repeat business, generating revenue and increasing customer engagement.
mGage is a mobile marketing company that specializes in text, push, and social messaging through their easy to use platform. They have over 15 years of experience and have delivered over 40 billion customer interactions for over 300 brands. mGage helps companies with mobile engagement through their platform that allows companies to communicate with and visualize data from consumers across multiple mobile channels. Their case study with American Express shows how they helped reduce call center costs through a text messaging program while maintaining high customer satisfaction levels.
Nearly 70% of malls in major Indian cities are struggling with low footfalls and below average performance. The entertainment and F&B space in malls is increasing to attract more customers. Online shopping is rising while the mall experience has not evolved. The document proposes the Discover APP to help malls drive more footfalls for brands by offering engagement platforms, experience zones, and interactive games. It will provide offers, promotions, store locators and a loyalty program. Implementing this at malls could enhance the shopping experience and benefit both malls and retailers through marketing, traffic, and building loyalty. Partnering with major mall management companies could help capture the market and expand internationally.
This document provides an overview of a webinar on using iBeacon technology for retail marketing. The webinar discusses how location-based mobile marketing can enhance customer engagement and influence purchasing decisions. It also shares examples of how retailers like Alex and Ani are using beacons in innovative ways to improve the in-store shopping experience. Recommendations include starting to build the digital store foundation to support beacon initiatives, partnering with experienced vendors to reduce complexity, aligning internal stakeholders, and addressing privacy concerns to overcome adoption barriers.
Making money on mobile: acquisition, retention, monetizationWarply
A presentation by John Doxaras, CEO of Warply.
It includes an overview of the mobile marketing ecosystem in Greece and worldwide, useful insights on customer lifecycle value, highlights and real cases of successful practices, infographics and more.
Hosted at Founda.tion and its Educ.ation class, an educational platform aiming to help young people develop their knowledge and skills in the field of entrepreneurship.
Find out how Digital Transformation, helps organisations lead seamless engagement across mobiles and retail outlets with cross platform UX, real-time engagement and in-store customer experiences.
The document discusses the benefits of creating a mobile app for your business or publication. It notes that people now spend more time on their mobile devices than desktop computers. Having a mobile app allows you to reach customers anytime and anywhere through their smartphones. It also increases brand awareness, engagement, and opportunities for monetization through features like push notifications, ads, and in-app purchases. The document provides an overview of the features and capabilities offered by an app builder to easily create native mobile apps for both Android and iOS without coding. This includes things like customizable design elements, integrated social media, multimedia support, analytics and more.
Implementing Mobile Application on your retail StoreKoombea
Tech-savvy customers are the future shoppers, and mobile apps serve as the medium that will power retail into the future. Contact Us! We can help you build your ideas. https://koombea.com/contact/
Approaching Customers on Mobile. Bonus: sneak peek of Warply Engage Platform 2.0Warply
A presentation by Sotiris Alexopoulos, Head of Operations at Warply.
This presentation was part of the 5th Infocom Mobile World 2015,"Mobile Everywhere: The touch 'n Go era!", in Greece.
You can find more details about the event here:
http://www.infocomapps.gr/
Feel free to share your thoughts on facebook.com/Warply and twitter.com/Warply.
This document provides a marketing plan for a new Android app called Kadhims. It discusses the app's goal of providing customers an easy way to satisfy their needs by shopping online. The plan outlines Kadhims' strategy and tactics, including segmenting the market, positioning the app as a convenient shopping platform, and entering the market by launching on app stores. It also discusses performing evaluations and addressing challenges like low internet penetration in some areas. The objective is to design a marketing mix that precisely matches customer expectations in targeted segments like internet users and young people.
This document discusses engaging customers more profitably through improving the customer experience. It begins by introducing the speakers and Banner Managed Communication. It then discusses the strategic dilemma insurers face in wanting to get closer to customers but often not interacting directly with them. The reality of the customer experience today is examined, highlighting challenges. Seven key essentials of a good customer experience are outlined. Examples of best-in-class customer experiences are provided from other industries. Finally, the document shares real-life examples of communication innovation and simplification that insurers and brokers have implemented.
• How to get executive buy-in for a mobile strategy that’s more than an app
• How to build an opted-in mobile database
• How to integrate mobile with your current CRM program
Marketing to the Power of ONE - Salesforce Partner Forum - New York City 11.1...Joel Book
Marketing to the Power of ONE! discusses how smart brands use customer data and personalized experiences across channels to increase sales and customer loyalty. It highlights how the customer journey has changed, with consumers doing extensive online research before purchases. To stay relevant, brands must understand individual customers and guide them through their shopping, buying and usage experiences. Data-driven companies that observe customer behavior across channels and use that data to deliver personalized content have seen conversion rates increase up to 6-9% higher.
nGage Labs has developed a mobile data integration and analytics platform that recognizes individual customers and sends them personalized offers based on their transaction history and preferences. Their platform mines customer data to provide intimate, targeted messages designed for each specific customer to increase engagement. Their on-demand engagement service requires no IT resources or mobile expertise from merchants and is focused on highly personalized 1:1 conversations with best customers through mobile messaging.
In the year 2013, nearly 20–50 per cent of all online purchases were done via mobile devices. Advertisers have been quick to notice this shifting trend and are evolving their marketing plan with mobile as an integral part. However, one of the biggest challenges is choosing the right mobile retargeting partner or evaluating how well the current partner is equipped to handle the intricacies of mobile retargeting.
While the decision is not an easy one, here are 10 tips that could be considered while choosing the apt mobile retargeting partner…
Customer Analytics Strategy and ApplicationSameer Khan
The commerce landscape has changed drastically since 2003. And, since the Internet gave birth to e-commerce sites and social media, now more than ever, customers expect businesses to go the extra mile to maintain their preferences. With competitors just a click away, understanding customer behavior and improving customer experience has never been more critical. Reducing customer struggle is no easy feat, especially because each customer faces a deluge of different decisions
on a multitude of platforms.
This document provides mobile marketing tips for businesses. It discusses the importance of having a mobile-optimized website and keeping mobile statistics. Tips include using responsive design, regularly evaluating mobile performance, and nominating a mobile champion. The document also recommends implementing beacon technology, both physical and virtual beacons, to send targeted messages to customers based on location. Case studies show how beacons can increase engagement and revenue when used with mobile apps and personalized messaging.
Industry experts say businesses who hire mobile app developers have Mobile Apps get 83% more conversion as compared to web-apps or websites.We are having a specialized & certified team of developers for varied mobile application platforms like iOS and Android.
http://www.ehppbuilder.com/ At EHppbuilder we provide the best service in apps design and development. We know what it takes satisfy your cravings as far as your app building requirement is concerned. At EHppbuilder, it does not take us months to get your app done with an astonishing user experience because we have a team of seasoned and experienced app developers who are ready to work as part of your team for a fast delivery..
This document provides an overview of Talon Local Marketing Group and their mobile marketing services. Talon specializes in mobile marketing strategies including mobile websites, apps, QR codes, text messaging and more. They discuss trends in mobile usage and how mobile is changing consumer behavior. Talon promotes the use of their premium responsive mobile websites and sample mobile marketing campaigns and tools to help drive brand awareness, conversions and customer loyalty.
Similar to Mobile First Platform use cases for the Retail Industry (20)
All eyes on india for global retail expansionAshish Jhalani
More than 50 mid-sized global retailers are planning to enter the Indian market in the next six months, investing $300-500 million to open around 3,000 stores. This expansion is driven by India's growing economy, consumption, urbanization and middle class. Many of the incoming brands are in the food and beverage, apparel, and education sectors. The relaxed FDI policies and implementation of GST are further fueling growth in the Indian retail market. Selecting the right entry strategy is key for global brands to succeed in India given its large population and regional complexities.
Sellers Seek Faster cash cycles from RetailersAshish Jhalani
In a bid to ensure faster cash cycles for its sellers and vendors post demonetization, fashion portal LimeRoad has started an initiative that allows the company to make payments within 24 hours as against the earlier monthly cycle.
Learn the Role of Big Data in Retail IndustryAshish Jhalani
In an effort to compete with eCommerce, retailers are increasingly turning to big data and in-store analytics to better understand what’s going on in their stores. Today, in our 2nd part of “Retail Week Series”, we talk about the importance of Big Data Analytics in a Retail business. It would be of immense help to all retailers, eCommerce firms, technology players and budding entrepreneurs in ingraining fundamentals and modern strategies of running a successful Retail business.
eCommerce and Retail lay stress on Disruptive TechnologyAshish Jhalani
Most businesses and IT decision-makers in large corporations are positive about the business outlook in the next 12 months. Retailers, manufacturers and wholesalers are planning to deploy more of disruptive technologies to accelerate digital transformation and boost sales.
Flipkart and Paytm to Play out Last eCommerce Festive SalesAshish Jhalani
Christmas is approaching and we are nearing the last week of the year. So, the eCommerce majors will have their last festival sales of the year. They would like to finish the year with a bang, which will give them the needed impetus to start the New Year on a positive note.
Healthcare Startups Grin at Growth Prospects in IndiaAshish Jhalani
Mobile health and fitness start-up HealthifyMe, run by Caeruz Ventures Pvt. Ltd, said on Wednesday that it has received $1 million in funding from Dubai-based venture capital fund, NB Ventures.
Key elements of transitioning from intrapreneur to entrepreneurAshish Jhalani
Every forward-thinking firm seeks to nurture its employees, and most will say they already do, but intrapreneurship goes further. It’s about embracing creativity and innovation, and enabling employees to turn ideas into something of real value to the business.
Women entrepreneurship has been recognised as an important source of economic growth. Women entrepreneurs create new jobs for themselves and others and also provide society with different solutions to management, organisations and business problems. Many banks have simultaneously stepped up and launched special loans at attractive interest rates to promote women entrepreneurs in the country. These special schemes offer flexibility in terms of collateral security as well as interest rates. Today, let us go through it one by one.
eCommerce Players Deliver Cash At Your DoorstepAshish Jhalani
After Grofers and Ola Cabs, it’s now Snapdeal that has come up with the idea of cash delivery at home and launched ‘Cash@Home’ service, which allows users to order cash upto Rs.2000 per booking and get it delivered at their doorstep.
India’s Startups through Thick and Thin in 2016Ashish Jhalani
The Indian startup ecosystem system saw a slowdown in funding this year as number of promising startups closed out. After a tough phase of sustainability, startups have taken a hard look at profitable solutions through long-term resilient business strategies. So, let’s check out how the startups have fared in 2016.
Ecommerce Provides A New Thrust To Shipping IndustryAshish Jhalani
The rise of e-commerce has led to enormous growth in parcel delivery globally and increased demand for shipping solutions from e-commerce companies. To meet this demand, shipping software providers have developed hybrid solutions that integrate multi-carrier, warehouse management, transportation management, and e-commerce platforms. Automated sorting systems are also being implemented to reduce costs and increase efficiency as volumes rise. Amazon India's automated shipping initiative called Amazon Easy Ship provides assisted shipping services to make it easy for sellers to ship across India. Managing logistics partners effectively requires considering factors like packaging size, customer expectations for free shipping and delivery times, and ensuring products are trackable once shipped. The growth of parcel shipping is profoundly impacting e-commerce businesses through greater service
The disruptions in 2017 will be an extension of trends that took off in 2016, albeit with higher adoption rate and stronger reinforcements. India’s e-commerce revenue is growing steadily to reach its $120 billion mark by 2020 and playing a big part to its progress would be cloud.
If you are an eCommerce retailer, you are most likely to need production. Your success often boils down to the efficiency of your workflow — how fast can you produce products, product imagery,website content and sales. So today, get a fix of proper steps to go by while preparing your eCommerce photography catalogue.
Finally, Amazon Prime Video Launched in IndiaAshish Jhalani
Amazon has finally made the Prime Video apps available on both Android and iOS, and if you are a subscriber to Amazon Prime, you can immediately start using the app. It had been widely expected that the streaming service would launch at the time of India’s biggest holiday period, the Diwali festival in October, but that did not materialize.
Ola, Meru Seeks Govt. Intervention to Fight MNCsAshish Jhalani
Representatives of homegrown cab service providers, including Ola and Meru, have separately urged government agencies to formulate policies which will crimp the ability of US-based Uber to offer steep discounts to passengers and generous incentives to drivers. It is based upon the argument that well-funded US companies are using capital as a weapon to outgun them in India, thus resulting in potentially deleterious effects for Indian entrepreneurship.
Paytm sells off 1% stake for a mammoth $48.1 millionAshish Jhalani
Paytm’s founder Vijay Shekhar Sharma has sold 1% of his holding in the digital wallet’s parent firm One97 Communications Ltd, to raise nearly $48.1 million (Rs 325 crore). With the latest transaction, One97’s valuation reportedly stands at $4.8 billion (Rs 32,438.4 crore).
Government banks on incentivising to boost digital paymentAshish Jhalani
The industry has backed government's move to incentivize cashless payments saying the benefits passed on to consumers will give a booster of growth to fintech or digital payment companies.
Shop clues to ‘reach’ for offline merchants transactionsAshish Jhalani
To help offline merchants opt for cashless transaction, ShopClues announced the launch of 'Reach' under its Business Edge initiative today. The solution will enable merchants to accept electronic payment from any mode be it wallet or credit/debit cards through a SMS link, in which the customers don’t have to part with their details and can enter them on their own smart-phones post receiving a link from the merchant.
With recent developments in technology and increasing volumes of data now being stored and used, organizations are under intense pressure to secure sensitive data from all types of external and internal threats. The biggest challenge lies in being aware of the location and growth of basic information, and the usage of their critical data assets.
Flipkart’s voyage seeks e commerce harbourAshish Jhalani
At a time when Flipkart is seeking a fresh round of funding, it has faced another valuation markdown by one of its mutual fund investors. Following last week’s Morgan Stanley’s plunging marked down of its holdings in Flipkart by about 38%, US-based investment firm Vanguard Group has marked down the value of its stake in Flipkart by 33%.
Secrets of a Successful Sale: Optimizing Your Checkout ProcessAggregage
https://www.onlineretailtoday.com/frs/26905197/secrets-of-a-successful-sale--optimizing-your-checkout-process
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡
Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue. But payments are just one part of a chain. What’s the next touch point? How do you use the data sitting behind a payment to find the next loyal customer?
In this session you’ll learn:
• The integral relationship between payment experience and customer satisfaction
• Proven methods for optimizing the checkout journey
• Leveraging payments data for personalized marketing and enhanced customer loyalty
• Gain invaluable insights into consumer behavior across online and offline channels through data
Mobile has fundamentally changed the ways that we live work and play.
Mobile is reinventing enterprise strategy – Far more than a mere consumer technology, mobile capabilities are disrupting traditional business models, providing businesses with new sources of data and insight, and driving top- and bottom-line results. Companies are shifting decision making to the front lines of their organizations where employees can interact and take action in real time. As a result, 100% of the LOB apps in customer-facing roles will be built for mobile-first consumption by 2017(1).
Mobile engagement is the consumer battleground - There is little doubt that consumer adoption of mobile products and services is continuing to grow exponentially. But unlike just a few years ago when simply having a mobile app was sufficient, consumers are increasingly savvy and demanding of the mobile experience that they have with their customers. Not only is the mobile experience impacting the decision to do business with a company in a given moment, a poor experience is impacting future purchase intention with 65% of app users saying that a poor mobile experience will stop them from making other purchases from a company.
The mobile world operates at speeds that make old paradigms for application development, security and infrastructure obsolete. Though demand for apps is booming, manual processes, complex data integrations, and cross-platform capabilities slow down development. On the device side, companies who once owned all of the data, and hardware that accessed their networks now must content with apps, data, and devices that are not directly within their control. And skills availability continues to plague most organizations.
Sources:
IDC FutureScape: Worldwide Mobile Enterprise Applications and Solutions 2015 Predictions http://www.idc.com/getdoc.jsp?containerId=prUS25350514
“IBM Mobile App Consumer Survey”, a commissioned study conducted by Forrester Consulting on behalf of IBM, September, 2014 http://www.ibm.com/mobilefirst/us/en/good-apps-bad-apps.html
IBM Institute for Business Value, The “upwardly mobile” enterprise: Setting the strategic agenda https://www14.software.ibm.com/webapp/iwm/web/signup.do?source=sw-app&S_PKG=ov18165&S_TACT=109KA5TW
Objective of this slide: Talk about change in the industry, then innovations with mobile and how these innovations are required for retailers to survive.
MGM (exceptional experiences): If a customer is standing in a casino for any length of time, the Cisco wireless network triggers a notification to the marketing system based on the location and dwell time of a guest. The marketing software analyzes the data to infer that the guest might be trying to decide what restaurant to select – it infers this based on time of day and knowing that the guest is traveling with his family. If the marketing system is connected to the hotel’s restaurant reservations system and it knows that the guest likes Chinese food based on previous stays, it can use the hotel’s mobile app to send a message targeted to the guest’s behavior at the time. For example, a message could say that there is an opening at my favorite Chinese restaurant but the wait is an hour, whereas the wait at another restaurant that isn’t Chineses is 15 minutes. The guest is then enabled to make a reservation at one of the two options. Source: Right Time Experiences: Driving Revenue with Mobile and Big Data, Maribel Lopez, PP 1762
Walmart (Prescriptive Recs): Overall, 50% of walmart’s customers have smartphones and 50% of warlmart.com’s traffic is driven by mobile. App users come to their stores twice as often as non-app users and spend 40% more. Walmart’s goal is to create shopping tools that become second nature to the customer, providing assistance at every part of the journey from pre-store planning to in-store shopping. They’re leveraging big data and predictive analytics to automatically generate a shopping list for customers based on what they and others purchase each week. They’re analyzing every clickable action on walmart.com as well as trends on Twitter, local weather deviations, and other local external events like the World Series. They do this in order to make prescriptive recommendations to their customers based on trends, time, location, behaviors, etc. Source: Right Time Experiences: Driving Revenue with Mobile and Big Data, Maribel Lopez, PP 5181.
Walgreens (Efficiency): Focus on convenience for consumers. The team is using digital tools to eliminate friction where it often builds up: the checkout line. Walgreens was an early adopter of Apple Pay; the mobile app enables paperless coupons by connecting saved digital discounts directly to a customer’s rewards card. When scanned, the discounts will be deducted automatically, getting shoppers out the door faster. Convenience: putting product information and inventory and in-app, customizable shopping lists to the forefront, they’re improving the in-store experience before consumers get there. The app also incentivizes shoppers to visit by tracking their health choices. Users can link their Walgreens rewards card to their FitBit or a third-party fitness tracker like RunKeeper in order to get perks for being active. A logged three-mile run, for instance, will translate to Walgreens points that can be used toward purchases.
REI: Washington-based company’s senior vice president of digital retail, says that mobile is what the company thinks about first when it thinks about its customers’ shopping experience. The plan isn’t to go all-in on mobile and let REI’s impressive brick-and-mortar stores wither. Instead, Brown and REI CEO Jerry Stitzke, who sat next to him on stage, see smartphones as an extension of the retailer’s physical presence. Webroomers – shopping online and buyingin the store. Over 75 percent of REI customers who buy something in a store, have browsed that product’s category online within the seven days leading up to the purchase. And the browsing doesn’t stop once they arrive at REI. The No. 1 site visited by customers in our stores, on their mobile phones, is rei.com. one unified strategy spread across all digital platforms is not a sound solution.
The REI Snow Report helps skiers and snowboarders know the details about their favorite slopes before heading to the mountain. Designed to leverage national and international resort feeds, users identify favorite locations and chose from intuitive alerts, such as new snow, weather forecasts and snow depth. Push notifications present engaging content, while trip planning with friends is easy through the social media sharing feature. The REI Snow Report won a 2013 Digiday Mobi Award for Best Mobile for Ecommerce/Retail.
Digital analytics is a key contributor to how you orchestrate the customer journey. REI has seen significant usage on mobile, but has found that mobile does not convert as well as tablet devices. More consumers appear to be purchasing on tablets, which suggests that tablet applications may be better off featuring enhanced checkout options.
The top iPhone (iOS) apps based on average star rating of at least 3.0 stars and percentage of favorable ratings in Apple Inc.’s App Store belong to Fanatics Inc. (5.0 stars, 99.1%), Amazon.com Inc. (4.5 stars, 98.3%), Groupon (4.5 stars, 95.1%), Joss & Main (4.5 stars, 92.9%), Home Depot Pro App (4.5 stars, 91.4%), Walgreen Co. (4.5 stars, 88%), and RueLaLa.com (4.5 stars, 87.6%).
The lowest-rated iPhone apps based on average star rating fewer than 3.0 stars and percentage of negative ratings in the App Store belong to Hulu Plus (2.0 stars, 75.2%), Costco Wholesale Corp. (2.0 stars, 71.9%), Cartwheel by Target Corp. (2.5 stars, 63.7%), The Home Depot Inc. (2.5 stars, 54.5%), and Sears Holdings Corp. (2.5 stars, 49.6%).
72% of these iPhone retail apps have negative feedback regarding performance, 51% have negative feedback regarding features, and 13% have negative feedback regarding design, the Pivotal Labs reports finds.
Physical and digital worlds are converging. Consumers expect a seamless and integrated experience as they move across mobile, online and offline channels. They expect to use their devices in the store to assist in finding information, identifying what’s available in this location or another location, and even ordering from their mobile device.
Consumers also want to be known as individuals and would like the retailer to acknowledge their explicit and implicit preferences. So if I’m a GAP customer and I’ve only bought jeans from them over the past 2 years, it might make sense to have the home screen of the app reflect denim when I login, vs. highlighting women’s shirts.
Consumers expect personalized, and timely info…right when they need it. Preferably without too much asking. Meaning, if I’m in a store and my preference is jeans and I’m near the jeans, send me a coupon via a rich push notification or prompt a sales associate to approach me for help.
However:
Study by American banker finds that average banking apps average 3-stars and a recent federal reserve study shows that 50% feel that there is no differentiation from their app, no wow factor
Further more 60% put mobile banking as a reason to switch banks, both to get it, and get a better app…
Even worse, almost half are so disappointed they consider deleting their app, giving up on mobile banking
Engage customers in a contextually relevant way, in real time. Recognize opportunities to convert wish lists and abandoned carts, provide in-the-moment solutions and create high value relationships by building location and context into the mobile app. Arm store associates with the ability to deliver superior customer service.
An enterprise-class platform for mobile app development helps you:
Establish linkage across apps with MobileFirst Platform Foundation
Intelligent location awareness and analytics in the store enables sales associates to have targeted interactions that delight customers in the moment
Multiple levels of security enable the store associate to only access a certain level of information about Jane, just enough to initiate a personalized offer
Create a seamless mobile shopping experience by integrating with enterprise data, executing in-the-moment analytics and pushing contextual offers – product info, inventory, customer history, frequent shopper status, current trends and marketing
Provide a frictionless experience for Jane as she engages from her tablet, smart phone or smart watch by recognizing the device and orchestrating the data and information that is served up
Based in Indianapolis, Indiana, h.h. gregg is a retailer of consumer electronics and home appliances, with 229 locations in 20 states. The company employs over 9,000 people has annual revenues of approximately USD2 billion.
The Situation: Limited mobile functionality HH Gregg needed to develop a dynamic and interactive user environment, enabling customers to make purchases through its mobile site.
The existing mobile site at h.h. gregg, however, was essentially a mobile catalogue of company inventory, lacking a check-out function and user login account functionality. In order to complete a purchase mobile customers would need to navigate through the h.h. gregg desktop site, a difficult task on a mobile phone. With over 25% of traffic volume coming through tablets and smartphones, h.h. gregg wanted a more effective model for converting that traffic into sales.
Solution: Interactive mobile site
IBM® Business Partner PointSource integrates IBM Websphere Commerce software with IBM Worklight 5 software to provide consistent cross-channel user experience. h.h. gregg teamed with IBM Business Partner PointSource to build an adaptive, reusable and scalable mobile platform capable of supporting the company’s mobile strategy, providing a consistent user experience regardless of device.
Benefits:
Increasing sales conversions
HH Gregg customers now shop and complete sales transactions through an electronic storefront created by PointSource.
Delivers consistent user experience across channels
Enables mobile customers to execute product purchases
Allows for code re-use across mobile and desktop platforms
Solution Components
Software
IBM® WebSphere Commerce
IBM Worklight 5
IBM Business Partner
PointSource
Continuously Improve: App Management, Operational Analytics, In-App Feedback & Crash analysis, Sentiment Analysis
Secure: User authentication, App Authenticity, Encrypt local data, Application scanning
Contextualize & Personalize: Location engagement, Location analytics, Geospatial enabled query, Push notifications
Enrich with Data: Cloudant NoSQL DB, Backend integration, Offline sync
Content management, commerce – add to systems of record
IMS = inventory management system
Add services - iX
Download the ready app today and demo on your iPhone or Android devices. Go to the Ready Apps Community:
https://w3-connections.ibm.com/communities/service/html/communitystart?communityUuid=9af89e59-7b09-4f8d-b32a-caa34cc757c4
Download the ready app today and demo on your iPhone or Android devices. Go to the Ready Apps Community:
https://w3-connections.ibm.com/communities/service/html/communitystart?communityUuid=9af89e59-7b09-4f8d-b32a-caa34cc757c4