The document discusses the future of the retail store and how technology will transform the retail experience. Major retail bankruptcies in recent years are due to changing customer expectations and the rise of online shopping. The new consumer expects the same personalized, convenient experience online and in-store. Retail stores will unify physical and digital experiences by becoming smart hubs that use technologies like AI, analytics and mobile to better understand customers and engage with them in-store in real-time. This will help redefine the purpose of the physical store.