Brochure for Freshly Grocery

1. FRESHLY-GROCERY
DELIVERIES

2. INTRODUCTION
 Freshly grocery is an online grocery market
that aims at connecting buyers with sellers of
the fleshiest groceries.
 It focuses on ensuring that perishable and
edible items are delivered at the doorsteps of
the customers within the same day of harvest
and asking.
 Since customers are now used to things being
done quickly, Freshly wants to make sure that
clients can no longer walk distances or wait for
long hours to get their groceries delivered.

3. PROBLEM
• Provided the lifestyle conditions complexity in the digital era, there is
inadequate time to go shopping to daily household necessities.
• People are busy at their jobs with some working up to over ten hours day
in their multiples jobs hence insufficient time to attend to the necessities.
• Complicated lifestyle conditions include traffic jams, need time for friends
and family, plus busy working schedules (Navis et. al, 2012).
• The issues of the insufficient time is brought up by the lack of adequate
time to spare because of the above complexities.
• People go to work because they want to lead a decent living while
ensuring that things that really matter in their life are provided for which
is becoming difficulties given the complex conditions.

4. OUR BUSINESS AND MISSION
• Freshly-Grocery is an online grocery produce order and
delivery services that fulfill client’s grocery shopping
needs according to their demands.
• Mission: to assist customers purchase and deliver grocery
saving and making up for their time
• Our promise: to help zip the gap between our customers
and their grocery needs.

5. OUR COMPETENCY
• Freshly-Groceries will be digitized – the business plans on meeting
customers where they’re at; either in their own homes, at work, and on
their commute through their mobile devices.
• In contrary to the grocers’ normalcy, Freshly Groceries plans to provide
catering services via e-Commerce platform.
• We will turn to sources for produce, meat, dairy, baked goods, and other
product, in response to customer’s increasing demand for locally sourced
goods and sustainable practices (Galante et. al, 2013).
• In addition, the business will also provide expediency via meal-planning
services which will suggest recipes specific to the consumer’s specific
tastes and lifestyle.

6. BUSINESS MODEL
• Classification – Evolutionary e-commerce service
• Product – clients will sign up to the service portal, created a
shipment of their preferred groceries and schedule frequent
shipments either on daily, weekly or monthly basis (Galante
et. al, 2013).
• Value proposition – individuals from different backgrounds
have diverse needs that they require to be met. Freshly-
Groceries considers such concerns and it will unveil solutions
to meet those needs with every potential resource available at
a premium (Galante et. al, 2013).

7. BUSINESS MODEL
• Ours is the rule of thumb.
• Freshly believes in the
rule of thumb since it is
an approximate approach
for doing something, on
the basis of practical
experience rather than
relying on theories
(Wagner et. al, 2021).
BUILD
INVEST
DEFINE

8. FUNCTIONAL ROLES
 The company will be able to take orders twenty hours and seven
days a week (round the clock operation).
 Freshly plans on will have merchandisers, Cashiers, delivery
personnel, and supervisors.
 For the business model to be fully effective, Freshly-Grocery will
carry out various functions under specific personnel which include;
1. Service – Maintenance personnel, Delivery staff, Cashiers,
inventory managers, and customer care representative.
2. Administrative functions – hiring and training staff, marketing,
general administration, and book-keeping practices and sourcing
and storing of products.

9. MILESTONES
• Freshly-Grocery long term objective is to turn into the
dominant grocery store items in the digital arena.
• We set standards higher in comparison to our
competitors.
• We intend to achieve or long term goal through finalizing
the lease agreement, designing and establishing brand
name, hiring and training initial staff, launching company
name and reaching breakeven within a specified deadline
(Wagner et. al, 2021).

10. MARKETING PLAN
• Brand - convenient location (digitization), substantial personal
attention, moderate point of price, and a user friendly and
client-oriented interface.
• Promotion Plan; public events and community organizations,
local publications, Social Media sites, customer loyalty
programs, pre-opening events and commuter advertising.
• The pricing strategy will be moderate so that clients feel they
get the value when they choose to shop with us.

11. FINANCIAL PLAN AND
COSTS DRIVERS
• Revenues will fundamentally come from the grocery items sold
from the store.
• Similar to several other enterprises, labor expenses and costs of
goods sold will be the key cost drivers.
• The cost drivers include salaries, lease, and cost of goods sold.
• Freshly-Groceries is $ 60,000 debt capital to launch its operations.
• The projected capital will be utilized for funding store setup,
website and mobile-app design, working capital, marketing
expenses, hiring initial employees and other miscellaneous
(Wagner et. al, 2021).

12. REFERENCES
 Galante, N., López, E. G., & Monroe, S. (2013). The future of
online grocery in Europe. McKinsey & Company, 22-31.
 Navis, C., Fisher, G., Raffaelli, R., Glynn, M. A., & Watkiss, L.
(2012). The market that wasn't: The non-emergence of the
online grocery category. In Proceedings of the new frontiers in
management and organizational cognition conference.
National University of Ireland Maynooth.
 Wagner, L., Pinto, C., & Amorim, P. (2021). On the value of
subscription models for online grocery retail. European
Journal of Operational Research, 294(3), 874-894.