3. INTRODUCTION
• BYJU's is an online tutoring platform founded by Byju Raveendran in
2011.
• The app, developed by Think and Learn Pvt Ltd, offers personalized
learning experiences for students across various educational levels.
• It has become immensely popular, boasting 3.5 million paid
subscriptions and an impressive 85% renewal rate.
4.
5. BACKGROUND
• The Indian EdTech industry was valued at US$ 750 million in 2020
and is projected to reach US$ 4 billion by 2025 (CAGR of 39.77%).-
• Factors driving this growth include demand for non-academic courses
from tier II & III cities and the need for personalized learning.
6.
7. THE FOUNDER
• Byju Raveendran, hailing from a small coastal village in Kerala,
initially worked as an engineer in a UK-based shipping company.
• His unique shortcuts helped friends crack the IIM entrance exams,
earning him fame.- Despite achieving a perfect score, he rejected IIM
admission, driven by a desire to provide the best education to others.
• Byju transitioned from teaching small classes to large auditoriums,
discovering his strengths along the way.
8.
9. BYGU’s a blend
• Byju's App: A Blend of Content, Media, and Technology
• Content: - BYJU's boasts a team of experienced teachers
("Rockstars") who create extensive knowledge maps for each concept.
• Real-world metaphors make learning interesting and relevant to the
target age group.
• Media ("Enter-trainment"): Rockstar teachers are filmed in front of a
green screen. - Videos are enhanced with animation, background
effects, special effects, and virtual objects.
• The result: engaging and fun learning experiences.
10.
11. MILESTONES
• Launching the BYJU'S app in 2015, which has over 15 million users and
9,00,000 paid subscribers.
• Becoming the first Asian company to receive funding from the Chan
Zuckerberg Initiative in 2016
• Becoming a unicorn in 2018 and a decacorn in 2020, with a valuation of
$8.4 billion as of May 2023
• Acquiring several other edtech platforms such as OSMO, WhiteHat Jr,
Gradeup, Epic, Great Learning, Aakash Educational Services Ltd, and
Tynker
• Becoming the official sponsor of the Indian Cricket Team in 2019 and the
International Cricket Council in 2021
• Featuring in TIME100 Most Influential Companies for the year 2021²
12.
13. DEVELOPMENTS
• In 2020, BYJU's acquired WhiteHat Jr for a staggering $300 million.
• This acquisition provided access to over 7 lakh registered users and
expanded BYJU's presence in the international market.
• Similar to this BYGU’s acquired many online learning platforms as
displayed above.
20. CONCLUSION
• BYJU's success story exemplifies how innovative technology can
transform education.
• Its blend of content, media, and technology has made it a household
name in India and beyond.
