This is a PowerPoint going over the topic Consumer Behavior. I will be discussing a few key factors that play in Consumer Behavior which include customer loyalty, the lifestyle behind Consumer Behavior, and why this topic is so important.

1. A Lecture on
Consumer Behavior
By: Madeline McGowan

2. What is
Consumer
Behavior?
• Consumer behavior is customers choosing
both their needs and wants. Needs are things
that we need to survive. Which includes food,
water, clothes, and money to buy these
things. Wants are extra things that we buy,
and they do not necessary help us live like
needs do. Some wants include designer
clothing, a pool in your backyard, and an
expensive new car. One thing to note about
consumer behavior is that it is constantly
changing.

3. The Attitudes of
Consumer
Behavior
• Attitudes play a big part in consumer behavior. It motivates the
buyers to buy these products that we either need or want. Attitudes sets
the overall tone for a products whether it is either good or bad. Here is a
great example of an attitude both positively and negatively:
• Recently, a hair salon started selling this hair serum that helps with
hair growth. In the beginning, so many clients came forth saying this is
the greatest product they have ever used, and it showed great results.
Therefore, the product showed an increase in sales from the clients. As
time progressed however, the product started bringing a lot of bad
reviews in from clients. Some of these reviews stated that it showed a
great amount of hair loss in most clients. The outcome of the bad
reviews brought it to less sales in that product to where the salon just
stopped selling it.

4. Trends in
Consumer
Behavior
• Trends are products that customers have a high interest
in. Their interest will give them motivation to buy that
product. Trends also show in the way people shop. Online
shopping is a great example of this. Online shopping helps
people out who have a busy life whether they work a lot at
work, who are stay at home parents (mom or dad), or even
do not like going into stores personally. Celebrities trying
brands out helps trends begin too. People today love
celebrity views on products they use. If they have a lot of
respect towards those celebrities and they make it look
interesting, that would be a sign that the celebrity is sending
motivation towards those viewers to buy those products.

5. Why is Consumer
Behavior
Important?
• Consumer behavior is important because
it helps the company understand what the
interests of customers are and their buying
decisions. This helps companies set up
what they are going to sell to their
customers. On top of that, this helps build
their clientele and the company can engage
with them as well.

6. Consumer
Behavior
Patterns
• Consumer Behavior patterns can occur anywhere at
anytime. These patterns happen at the place of purchase,
the item that was purchased, time of purchase, and even the
method that you purchase the item with. People like to go
different places for shopping. They like to change the
surrounding they shop in. The purchase of products
however can give the companies a better insight on what is
trending in their store. It will give them a better idea to either
keep selling that product or discontinue it. Time of purchase
also plays a factor because it shows what time a customer is
more likely to buy these products. Then lastly, the method of
payment is another pattern because they can either buy
online, get it delivered, or even go in the store yourself and
shop from there.

7. Lifestyle
• Lifestyle is how the customer lives their
life and how they spend their money. Their
lifestyle changes their buying habits, their
way of doing things, and it can also change
how they socialize or communicate. Some
factors in lifestyles can also play a part in
certain ages, cultures, and social groups.

8. Customer
Loyalty
• Customer Loyalty is the bond between both the
customer and the company. The customer would
continue going to your company to buy the products
if they really liked them. To get the loyal customer,
they must be happy with what they received or how
things are being ran, likes the prices, and the
company’s convenience. Having the customer
loyalty is important because that loyal customer can
get word out about that company and that is how
they will build their clientele.

9. Gives a Better
Inventory Plan
to Companies
• Having a better understanding of what your
clients like and do not like helps a lot with your
inventory plan. This means that it helps prevent any
buyouts, prevents buying unneeded products, and
helps ship products out faster. This plays a factor in
the trends too. If something becomes popular, then
that company can start selling that popular product.
When there is a product that is becoming less
popular, then the company can drop that item and
that can save them money.

10. Conclusion
• All and all, Consumer Behavior plays an important part in all our lives. It plays a factor in the
way we spend our money on our needs and wants, impacts today’s trends, our lifestyle, and
even the customer loyalty. Everyday, we spend most of our money on our needs more than
our wants. We spend our money on extra things we are wanting. Our trends change
everyday and will continue to change no matter what. The companies will also continue to
change no matter the constant change in the customers interests. Our lifestyle will also
continue to change whether its socially, our way of living, or the way we spend our money.
Lastly, customer loyalty will be by far the most important. It helps build the clientele of
companies and helps build strong relationships between both the company and that
customer.

11. Citations
• Concept of attitude in consumer behavior. MBA Knowledge Base. (2015, January 20). Retrieved February 18, 2022, from
https://www.mbaknol.com/marketing-management/concept-of-attitude-in-consumer-behavior/
• Consumer behavior: Definition, factors and methods. QuestionPro. (2021, December 17). Retrieved February 18, 2022, from
https://www.questionpro.com/blog/consumer-behavior-definition/
• McKinsey & Company. (2020, December 11). Understanding and shaping consumer behavior in the next normal. McKinsey & Company.
Retrieved February 18, 2022, from https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/understanding-and-
shaping-consumer-behavior-in-the-next-normal
• Consumer Behavior & Lifestyle Marketing. hmhub. (2020, May 31). Retrieved February 18, 2022, from https://hmhub.in/consumer-
behavior-lifestyle-
marketing/#:~:text=Lifestyle%20refers%20to%20the%20way,spend%20their%20time%20and%20money.&text=The%20lifestyle%20of%2
0a%20person%20involves%20his%20consumption%20pattern%2C%20his,of%20income%2C%20and%20reasoned%20actions.
• Panaitescu, A. (2022, February 8). Consumer behavior in marketing - patterns, types, segmentation - Omniconvert blog. Omniconvert
Ecommerce Growth Blog. Retrieved February 18, 2022, from https://www.omniconvert.com/blog/consumer-behavior-in-marketing-
patterns-types-segmentation/
• What is customer loyalty. Oracle. (n.d.). Retrieved February 18, 2022, from https://www.oracle.com/cx/marketing/customer-loyalty/what-is-
customer-loyalty/
• Costello, L. (2020, September 29). Inventory planning. Terillium. Retrieved February 18, 2022, from https://terillium.com/erp-
definitions/inventory-planning/