Sweetworxx, a Bosh automotive startup, offered a new car repair service app allowing for pick-up and delivery of your car so you don’t need to go to the repair shop. This presentation offered market sizing and tactical considerations to meet the goal of adding 5,000 customers in three months.
Data or it didn't happen: Mobile Measurement Essentials #sic2014 #maketoolsJennifer Wong
Mobile technology moves at such a fast pace that advertisers and marketers often don't know what is real and what is just hype. This session will cover the essentials of what mobile marketers need to know to stay ahead of the curve.
Digital marketing ROI - An introduction to attribution modellingDifferent Spin
To help you get started in the potentially daunting realm of attribution modelling, we’ve crafted this whitepaper to explore what it is and how you can implement it for your business. We go through some of the most common attribution models and help define which of these is likely to be the best starting point for you.
Digital subscription growth often comes at the expense of traditional readership. Such is not the case in New London, CT where The Day has seen a 20% growth rate in digital membership while maintaining its traditional base. Leveraging its relationship with LEAP, the company has put focus on the customer rather than the channel while recognizing that consumer monetization in the digital era is an evolutionary process requiring activation, engagement and value-exchange to drive loyalty. Perhaps most importantly, The Day has resisted the temptation to compromise customer relationships through incremental charges, pricing actions, forced buys, etc., and has treated them like the strategic assets they are.
Insights from the Cutting Edge of Digital - Stephen DiMarco and George PappachenLinkedIn
Originally presented during EducationConnect 2015 on 10/15/15 in NY, Stephen DiMarco, CEO, Millward Brown Digital, and George Pappachen, EVP, Global Strategy, WPP discuss industry trends in digital.
Big Data is changing the world as we know it — across every industry globally. For the better part of the last decade, Quantcast has been amassing an unparalleled perspective on the entirety of internet activity at an individual level through our Quantcast Measure product, providing us with a unique real-time perspective on consumer behavior. In this session, Jag will provide a unique perspective into how Big Data is transforming the advertising industry.
Data or it didn't happen: Mobile Measurement Essentials #sic2014 #maketoolsJennifer Wong
Mobile technology moves at such a fast pace that advertisers and marketers often don't know what is real and what is just hype. This session will cover the essentials of what mobile marketers need to know to stay ahead of the curve.
Digital marketing ROI - An introduction to attribution modellingDifferent Spin
To help you get started in the potentially daunting realm of attribution modelling, we’ve crafted this whitepaper to explore what it is and how you can implement it for your business. We go through some of the most common attribution models and help define which of these is likely to be the best starting point for you.
Digital subscription growth often comes at the expense of traditional readership. Such is not the case in New London, CT where The Day has seen a 20% growth rate in digital membership while maintaining its traditional base. Leveraging its relationship with LEAP, the company has put focus on the customer rather than the channel while recognizing that consumer monetization in the digital era is an evolutionary process requiring activation, engagement and value-exchange to drive loyalty. Perhaps most importantly, The Day has resisted the temptation to compromise customer relationships through incremental charges, pricing actions, forced buys, etc., and has treated them like the strategic assets they are.
Insights from the Cutting Edge of Digital - Stephen DiMarco and George PappachenLinkedIn
Originally presented during EducationConnect 2015 on 10/15/15 in NY, Stephen DiMarco, CEO, Millward Brown Digital, and George Pappachen, EVP, Global Strategy, WPP discuss industry trends in digital.
Big Data is changing the world as we know it — across every industry globally. For the better part of the last decade, Quantcast has been amassing an unparalleled perspective on the entirety of internet activity at an individual level through our Quantcast Measure product, providing us with a unique real-time perspective on consumer behavior. In this session, Jag will provide a unique perspective into how Big Data is transforming the advertising industry.
You are about to read Kendall Matthews book review of Chuck Hemann & Ken Burbary's work on understanding consumer data.
Key points are going to be:
*How To Prioritize--because you can't measure, listen to, and analyze everything
* When to Use analysis to craft experiences that profoundly reflect each customer's needs, expectations, and behaviors
* Why Measure real social media ROI: sales, leads, and customer satisfaction
Share this in-depth book review with a friend and follow me to have more book reviews sent to your email box.
Follow me @KendallMatthews
The Business of Digital: Chapter 2 - The Age of Content - The Media Landscape...IAB Canada
Join Krista LaRiviere - CEO of gShift as she dives into the changing Media Landscape at The Business of Digital: Chapter 2 - The Age of Content:
In a digital world where your prospects and customers are always-on, advertisers and agencies must flip their orientation and shift their thinking from “where should I place my ad” to “how do I deliver extraordinary branded moments”. With contextually correct content at the core of multichannel digital marketing strategies, the effective mix of paid, owned and earned tactics is essential to the success of any digital campaign. Social media, PR, influencer marketing, SEO, content marketing, email – these are tactics longing to be brought together with paid strategies in a truly integrated approach to talk to the audience when they are ready to interact with a brand.
As the modern prospects progresses through the sales funnel to a final purchasing decision, having the technical agility to measure insight and engagement of owned and earned content in-the-moment, on a one-on-one basis is your competitive advantage.
There's a new breed of digital marketers who are employing data science practices to achieve better results more efficiently. Whether it's SEO, email marketing, marketing automation, response conversion, funnel optimization, or web analytics, these hybrid data scientists / data driven digital markets are using advanced mathematics, machine learning, predictive analytics, statistical modeling, and data mining in conjunction with marketing savvy to drive better results and grow companies faster. We'll discuss some case studies, best practices, and simple pseudo-data-science actions that even the non-data scientist can put to use immediately.
Webinar Featuring Forrester Customer Experience for the 'Right Now' EconomyDataStax
Forrester Principal Analyst Tony Costa shares results from a survey of 200+ global organisations who responded to 19 in-depth questions evaluating the current success of their customer experience initiatives and the challenges they face. This webinar is your chance to hear fresh and exclusive insights about customer experience and to learn which technological innovations you need to establish top-class customer experience initiatives for your business.
View webinar recording: https://youtu.be/Nmll5eBTsEs
Explore all DataStax webinars: http://www.datastax.com/resources/webinars
During this exclusive webinar, Bluespire, Greystone.Net and Kentico experts cover what it takes to make healthcare website projects a complete success.
Main themes of the webinar included:
• Laying the appropriate groundwork in order to develop a world-class healthcare website
• How to use unified approaches to support scalable, multi-facility operations
• How to complete a large Web project while limiting timeline and budgeting risk
• Other helpful website tips, tricks and recommendations
Interactive Metrics, What You Really Need to Knowharrisonm10
In this informative presentation, Maria Harrison will take you through the good, the bad and the ugly of interactive metrics. Interactive marketing is a double-edged sword when it comes to metrics.
Just because everything can be counted, doesn’t mean it’s important in making business decisions that will help you have a positive impact on your interactive marketing initiatives.
Ms. Harrison will show you how simplistic interactive metrics can really be, how to set benchmarks, and develop meaningful executive dashboards that will help you make the right decisions to improve your interactive marketing efforts. She will define some basic interactive metric terms and teach you how to immediately apply those metrics to your business.
eMarketer Webinar: Customer Acquisition—Marketers Focus on Data, Audience and...eMarketer
A growing number of marketers are renewing and expanding their focus on customer acquisition, and evaluating new and emergent technologies for doing so. Topics in this webinar include: When a prospect becomes a customer from a brand’s point of view; How brands use data to create a single customer view for personalized marketing; Why an audience-centric customer experience is critical; How acquisition and retention strategies must be executed in concert with one another.
"Senior Living Digital Strategies" Webinar - 5 Assisted Living Marketing IdeasBoston Interactive
Need a crash-course in assisted living marketing ideas? We've got five critical senior living digital strategies you need to take to increase tours and fill empty beds.
Have assisted living marketing ideas of your own? Share them with us in the comments below!
"Senior Living Digital Strategies" Webinar Leaders:
1) Boston Interactive’s Director of Digital Strategy Cort Davies http://bostoninteractive.com
2) Carrie Elizabeth Consulting’s Social Media Consultant Carrie Barrett http://carrieelizabeth.com/
3) 85Sixty’s Head of Analytics Roman Bills http://85sixty.com/
Performics Benchmarking & Industry Developments Report Q3 2013Performics
Spend, click, CTR, CPC trends Y/Y & Q/Q in paid search, mobile and Product Listing Ads. Insights into new Q3 developments in paid search, mobile, shopping feeds, organic search, social and display
Webinar: Survival Analysis for Marketing Attribution - July 17, 2013Revolution Analytics
A central question in advertising is how to measure the effectiveness of different ad campaigns. In online advertising, including social media, it is possible to create thousands of different variations on an ad, and serve millions of impressions to targeted audiences each day. Rather too often, digital advertisers use the last click attribution model to evaluate the success of campaigns. In other words, when a user clicks on an ad impression, only the very last event is deemed as significant. This is convenient but doesn't help in making good marketing decisions.
Survival analysis is widely used in the modeling of living organisms and time to failure of components, but Chandler-Pepelnjak (2010) proposed to use survival analysis for marketing attribution analysis. Listen to our webinar to learn more about this theory and a big data case study, showing how DataSong used Revolution Analytics.
A guide to helping start-ups with building and operating data systems for growth. Highlights what makes a good metric, how to define the right metrics for your business, and then how to build data infrastructure so that you can collect the relevant data.
Presented at Grow Camp 2018 in MaRS Discovery District in Toronto, Canada.
Changes in flour quality are and will continue to be a problem for the bakery industry. Large amounts of grain are processed by the milling industry and many resources used to secure the flour produced have a consistent quality.
My Hearing Centers - Overcoming Consumer Inertia.Bill Barrick
This engagement was by Synergy Direct Response on behalf of their client My Hearing Centers. The assignment was to determine why Synergy's direct marketing response rates were only 0.10%, far lower than category average response rates. Market research revealed several underling issues which were addressed with recommendations for improvement, including positioning, product mix, geographic retail locations. Also included are target audience analysis and segmentation, key messaging, market trends and media consumption habits of target audience.
You are about to read Kendall Matthews book review of Chuck Hemann & Ken Burbary's work on understanding consumer data.
Key points are going to be:
*How To Prioritize--because you can't measure, listen to, and analyze everything
* When to Use analysis to craft experiences that profoundly reflect each customer's needs, expectations, and behaviors
* Why Measure real social media ROI: sales, leads, and customer satisfaction
Share this in-depth book review with a friend and follow me to have more book reviews sent to your email box.
Follow me @KendallMatthews
The Business of Digital: Chapter 2 - The Age of Content - The Media Landscape...IAB Canada
Join Krista LaRiviere - CEO of gShift as she dives into the changing Media Landscape at The Business of Digital: Chapter 2 - The Age of Content:
In a digital world where your prospects and customers are always-on, advertisers and agencies must flip their orientation and shift their thinking from “where should I place my ad” to “how do I deliver extraordinary branded moments”. With contextually correct content at the core of multichannel digital marketing strategies, the effective mix of paid, owned and earned tactics is essential to the success of any digital campaign. Social media, PR, influencer marketing, SEO, content marketing, email – these are tactics longing to be brought together with paid strategies in a truly integrated approach to talk to the audience when they are ready to interact with a brand.
As the modern prospects progresses through the sales funnel to a final purchasing decision, having the technical agility to measure insight and engagement of owned and earned content in-the-moment, on a one-on-one basis is your competitive advantage.
There's a new breed of digital marketers who are employing data science practices to achieve better results more efficiently. Whether it's SEO, email marketing, marketing automation, response conversion, funnel optimization, or web analytics, these hybrid data scientists / data driven digital markets are using advanced mathematics, machine learning, predictive analytics, statistical modeling, and data mining in conjunction with marketing savvy to drive better results and grow companies faster. We'll discuss some case studies, best practices, and simple pseudo-data-science actions that even the non-data scientist can put to use immediately.
Webinar Featuring Forrester Customer Experience for the 'Right Now' EconomyDataStax
Forrester Principal Analyst Tony Costa shares results from a survey of 200+ global organisations who responded to 19 in-depth questions evaluating the current success of their customer experience initiatives and the challenges they face. This webinar is your chance to hear fresh and exclusive insights about customer experience and to learn which technological innovations you need to establish top-class customer experience initiatives for your business.
View webinar recording: https://youtu.be/Nmll5eBTsEs
Explore all DataStax webinars: http://www.datastax.com/resources/webinars
During this exclusive webinar, Bluespire, Greystone.Net and Kentico experts cover what it takes to make healthcare website projects a complete success.
Main themes of the webinar included:
• Laying the appropriate groundwork in order to develop a world-class healthcare website
• How to use unified approaches to support scalable, multi-facility operations
• How to complete a large Web project while limiting timeline and budgeting risk
• Other helpful website tips, tricks and recommendations
Interactive Metrics, What You Really Need to Knowharrisonm10
In this informative presentation, Maria Harrison will take you through the good, the bad and the ugly of interactive metrics. Interactive marketing is a double-edged sword when it comes to metrics.
Just because everything can be counted, doesn’t mean it’s important in making business decisions that will help you have a positive impact on your interactive marketing initiatives.
Ms. Harrison will show you how simplistic interactive metrics can really be, how to set benchmarks, and develop meaningful executive dashboards that will help you make the right decisions to improve your interactive marketing efforts. She will define some basic interactive metric terms and teach you how to immediately apply those metrics to your business.
eMarketer Webinar: Customer Acquisition—Marketers Focus on Data, Audience and...eMarketer
A growing number of marketers are renewing and expanding their focus on customer acquisition, and evaluating new and emergent technologies for doing so. Topics in this webinar include: When a prospect becomes a customer from a brand’s point of view; How brands use data to create a single customer view for personalized marketing; Why an audience-centric customer experience is critical; How acquisition and retention strategies must be executed in concert with one another.
"Senior Living Digital Strategies" Webinar - 5 Assisted Living Marketing IdeasBoston Interactive
Need a crash-course in assisted living marketing ideas? We've got five critical senior living digital strategies you need to take to increase tours and fill empty beds.
Have assisted living marketing ideas of your own? Share them with us in the comments below!
"Senior Living Digital Strategies" Webinar Leaders:
1) Boston Interactive’s Director of Digital Strategy Cort Davies http://bostoninteractive.com
2) Carrie Elizabeth Consulting’s Social Media Consultant Carrie Barrett http://carrieelizabeth.com/
3) 85Sixty’s Head of Analytics Roman Bills http://85sixty.com/
Performics Benchmarking & Industry Developments Report Q3 2013Performics
Spend, click, CTR, CPC trends Y/Y & Q/Q in paid search, mobile and Product Listing Ads. Insights into new Q3 developments in paid search, mobile, shopping feeds, organic search, social and display
Webinar: Survival Analysis for Marketing Attribution - July 17, 2013Revolution Analytics
A central question in advertising is how to measure the effectiveness of different ad campaigns. In online advertising, including social media, it is possible to create thousands of different variations on an ad, and serve millions of impressions to targeted audiences each day. Rather too often, digital advertisers use the last click attribution model to evaluate the success of campaigns. In other words, when a user clicks on an ad impression, only the very last event is deemed as significant. This is convenient but doesn't help in making good marketing decisions.
Survival analysis is widely used in the modeling of living organisms and time to failure of components, but Chandler-Pepelnjak (2010) proposed to use survival analysis for marketing attribution analysis. Listen to our webinar to learn more about this theory and a big data case study, showing how DataSong used Revolution Analytics.
A guide to helping start-ups with building and operating data systems for growth. Highlights what makes a good metric, how to define the right metrics for your business, and then how to build data infrastructure so that you can collect the relevant data.
Presented at Grow Camp 2018 in MaRS Discovery District in Toronto, Canada.
Changes in flour quality are and will continue to be a problem for the bakery industry. Large amounts of grain are processed by the milling industry and many resources used to secure the flour produced have a consistent quality.
My Hearing Centers - Overcoming Consumer Inertia.Bill Barrick
This engagement was by Synergy Direct Response on behalf of their client My Hearing Centers. The assignment was to determine why Synergy's direct marketing response rates were only 0.10%, far lower than category average response rates. Market research revealed several underling issues which were addressed with recommendations for improvement, including positioning, product mix, geographic retail locations. Also included are target audience analysis and segmentation, key messaging, market trends and media consumption habits of target audience.
Overview: Big Data Use Cases in Telecom, Retail, Insurance, Automotive, Media & Banking & Finances Industry Segments. How can we map these business challenges to Solutions on AWS Cloud? Let's Find Out!
Big Data is Growing Bigger & Bigger with a prediction of 40 Zeta Bytes of Data by 2020.
> What are the 4 Vs of Big Data?
> Big Data Industry Use Cases:
- Telecommunications
- Retail
- Insurance
- Automotive
- Media
- Banking
Which AWS Components can be mapped to each stage of the Big Data Life Cycle:
AWS S3, AWS EC2, AWS EMR, AWS Redshift, Data Pipelines & many more.
Taming the Big Data Beast to Drive More Internet SalesVickie Gibbs
Big data is a term that is thrown around quite a bit. But what is it and how can it help you drive more Internet sales from your website? This presentation will break down what metrics to track and how to improve 3 specific areas: driving the right traffic to your website, converting more visitors to leads on your website, and closing more internet leads to sales.
Finding your Organization’s Digital Pulse: Leveraging Your Web Site as a Busi...Evolve Digital Labs
The need to scale solutions that are cost-effective and personal continues to strain healthcare organizations – even those known for innovation. As costs rise, the patient searches for answers – often online. But what does a patient want from a healthcare provider online? Your Web site should be your most valuable asset for patient acquisition and retention, but many organizations simply aren’t leveraging their Web site as a business tool. Gain a core understanding of what patients want online, and how to facilitate those tasks and tie these actions into business and revenue goals.
Hidden Benefit from an Exceptional Customer eXperienceDale Zwizinski
The Healthcare market is going through one of the biggest evolutions ever and there is only ONE true differentiation for your organization. Do you realize that your organization is being compared to Amazon, Apple, Zappos, and Walmart?
This presentation will make you think about how EVERY interaction, from marketing to sales to service, can either make your organization a success or a failure. Innovating a Healthy Tomorrow is not only for your customers (members), it is also for you and your organization’s SUCCESS.
Bring your contact center from a "Cost Center" to a "Profit Center"
Job boards are dead and the future of recruiting is socialGreg Holt
Job boards are almost dead and the future of recruiting is social. Presentation given to Ethical Medicines Industry Group ( EMIG ) Human Resources Special Interest Group regarding the impact of Social Networking on the Future of Recruitment.
EMIG is the UK research-based trade association that represents the interests of small to medium-sized Pharmaceutical, Biotech and Medtech companies (SMEs).
Make it Personal: Accelerating Your Personalization Game PlanOptimizely
While many talk about personalization and the value it can bring, the challenges of implementing it often mean the initiative never gets off the ground. Where should you start, and what tools should you use to test, learn, and create the most powerful and relevant experiences? Join Optimizely’s Senior Strategy Consulting and Solutions Engineering managers to learn how to lay out your personalization strategy and use new product features that make it faster and easier to personalize your campaigns with Optimizely.
In this session you’ll learn:
- How to develop a personalization strategy, and where to get started
- How machine learning capabilities can help you start personalizing today
- A walkthrough of Optimizely’s Personalization solutions, including Extensions, Recommendations, and the recently launched Adaptive Audiences
Looking Beyond Programmatic: Re-Balancing Digital and Mobile AdvertisingCreative Digital Agency
Creative Digital Agency CEO Jin Kim discusses how programmatic-heavy ad strategies are limiting longterm ROI, and how digital advertisers are switching tactics to boost performance.
Procurement is a task that marketers rarely find fun, yet all realize that it needs to be done. Given the strain that many marketing budgets are under, skillful procurement processes--supply management, demand management, and process management--can actually net an extra 5%+ of current marketing budgets. There are important opportunities for closer collaboration between marketing and procurement groups.
Stage 3 of 100mph's process - Filling & then Converting the Funnel following Brand Identity development in Stage 2 and the Social Insights developed in Stage 1
ExactTarget and Demandbase have stopped in multiple cities across the country to talk about the latest trends in Customer Lifecycle Marketing. In short, you need to be relevant to your audience to make your marketing effective.
Making Programmatic Unproblematic - by AdCellerantBrock Berry
See how programmatic advertising has worked for a variety of advertisers, and find out how AdCellerant can help your revenue grow.
I will also be presenting this material at the Association of Alternative Newsmedia Conference in San Francisco on Friday, January 22.
Convincing Your Boss(es) to Confidently Spend (more) on AdvertisingKevin Dieny
My Presentation from my Session at HeroConf 2019, in Philadelphia.
This presentation is for anyone who wants to invoke data-decision making and business transformation learning:
1) How to convince your boss to spend more budget on advertising so it benefits your entire organization.
2) How to conquer the proper success metrics, "The Golden Metrics" linked to Customer Lifetime Value (CLV).
3) How to confidently use your data to transform your business to be more customer-centric.
Similar to Sweetworxx - How to Acquire 5,000 Customers in Three Months. (20)
Based on market research findings, a strategic brand development initiative addressed several brand issues, including: brand awareness, brand perceptions, competitive strengths and weaknesses, brand positioning and key messaging.
Based on current market research findings, a strategic brand development initiative addressed several brand issues, including brand awareness, brand perceptions, competitive strengths and weaknesses, brand positioning, key messaging and target media consumption habits.
LaHabra - Residential Test Market Recommendations.Bill Barrick
Test market observations and recommendations for LaHabra's new Platinum Plus Hybrid Stucco product – combining the strength of a cement finish with the durability of an acrylic – in a convenient one-bag product. Included are spot market and promotional recommendations. Test market recommendations were based on market analysis of target audience geographic concentrations, distribution strengths and market trends.
Sawdust Art Festival - Marketing Communication Proposal.Bill Barrick
Recommended marketing and communication activities to generate ticket sales and traffic at the summer festival. Includes target audience analysis, review of SoCal summer competition, co-marketing and digital ticketing recommendations. Also includes proposed creative executions promoting a special 3-for-1 offer allowing consumers to visit all three summer events in Laguna Beach – Sawdust Art Festival, Art-A-Fair and Pageant of the Masters.
ParexUSA, an innovator and manufacturer of Exterior Insulation Finish Systems and Stucco Solutions, issued an RFP to “Develop an intelligent, high-level and expansive long-term brand strategy as an extension of its Envision philosophy.” This is the winning presentation made to ParexUSA's management team recommending a new brand strategy and positioning: “ParexUSA, Build Better With Science.” Now ParexUSA can build a better brand.
Benchmark research to discover and understand Original Equipment Manufacturers' opinions, attitudes and purchasing of O-ring products and specifications. Findings include brand awareness and perceptions, competitive analysis, gap analysis, key buying criteria and target audience media consumption habits.
Benchmark research to discover and understand Distributor opinions, attitudes and purchasing of O-ring products and specifications. Findings include brand awareness and perceptions, competitive analysis, gap analysis, key buying criteria, media consumption habits of the target audience.
This is a copy of a winning RFQ response for the Port of Long Beach $1 million marketing and advertising account. It provides agency background, work samples, category knowledge and itemized budget estimate.
It was written, designed and packaged on behalf of a small, relatively unknown Long Beach agency with no category experience and limited RFQ response writing success.
This RFQ Response was responsible for the Agency making the cut to one of the final four shops.
Port of Long Beach - Final Presentation.Bill Barrick
This is the final POLB marketing and advertising presentation made to the selection committee providing key insights about the brand, category, target audience and proposed creative directions.
This proposal also includes two man-on-the-street videos, (1) Long Beach citizens’ brand awareness and perceptions of the Port, and (2) Reactions to initial creative directions.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
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28. Millennial fun facts
1. Numbering roughly 77 million, millennials make
up about one‐fourth of the US population –
Nielsen
2. 43 percent of millennials in the US are
nonwhite, the largest share of any generation –
Pew Research Center
3. One‐fourth of millennials in the US speak a
language other than English at home – US
Census Bureau
4. Millennials in the US wield about $1.3 trillion in
annual buying power – Boston Consulting
Group
5. The median income for millennials in the US
who are year‐round, full‐time workers is
$33,883 – US Census Bureau
6. More than 85 percent of millennials in the US
own smartphones – Nielsen
7. US millennials touch their smartphones 45
times a day – SDL
8. 87 percent of millennials in the US age 18 to 29
use Facebook, with 53 percent Instagram, 37
percent Twitter and 34 percent on Pinterest –
Pew Research Center
9. 66 percent of millennials in the US follow a
company or brand on Twitter and 64 percent
like a company or brand on Facebook to score
a coupon or discount – University of
Massachusetts Dartmouth
10. Only 6 percent of millennials in the US
consider online advertising to be credible –
SocialChorus
11. For 95 percent of millennials in the US, friends
are the most credible source of product
information – SocialChorus
12. Almost 40 percent of millennials are more
likely than non‐Millennials to purchase items
associated with a particular cause – Boston
Consulting Group
13. 80 percent of millennials participate in loyalty
and reward programs – Aimia
14. 44 percent are willing to promote brands
through social media in exchange for rewards –
Adroit Digital
28
29. U.S. millennials comprise six distinct segments
29
Hip‐ennial
“I can make the world a better place.”
Cautious consumer, globally aware, charitable
and information hungry
Greatest user of social media but does not
push/contribute content
Female dominated, below‐average
employment (many are students and
homemakers)
Gadget Guru
“It’s a great day to be me.”
Successful, wired, free spirited, confident
and at ease
Feels this is his best decade
Greatest device ownership, pushes/
contributes to content
Male dominated, above‐average income,
single
Millennial Mom
“I love to work out, travel and pamper
my baby.”
Wealthy, family oriented, works out, confident
and digitally savvy
High online intensity
High social usage and information hungry
Can feel isolated from others by her daily
routine
Older, highest income
Clean and Green Millennial
“I take care of myself
and the world around me.”
Impressionable, cause driven, healthy, green
and positive
Greatest contributor of content, usually
cause related
Male dominated, youngest, more likely to be
Hispanic, full‐time student
Anti‐Millennial
“I’m too busy taking care of my business and
my family to worry about much else.”
Locally minded, conservative
Does not spend more for green products and
services
Seeks comfort and familiarity over excitement/
change/interruption
Slightly more female, more likely to be
Hispanic and from the Western U.S.
Old‐School Millennial
“Connecting on facebook is too impersonal,
let’s meet up for coffee instead!”
Not wired, cautious consumer and charitable
Confident, independent and self‐directed
Spends least amount of time online, reads
Older, more likely to be Hispanic
29%
16%
10%
13%
10%
Source: The Boston Consulting Group
22%
33. Top social media sites, apps and monthly active users
33
Social Outlet Description Users
Facebook is a free social networking website allowing registered users to create profiles,
upload photos and video, send messages and keep in touch with friends, family and
colleagues. Demo: 82% 18 – 29; 79% 30 – 49; 56% 65+
1.7B MAU
YouTube is a free video sharing website that makes it easy to watch online videos. You can
even create and upload your own videos to share. Eighty percent of YouTube’s views are
from outside the U.S. Largest demo is 25 – 34 @ 41MM
1B MAU
Instagram is a free mobile photo and video‐sharing service enabling users share them on the
app and other social networking platforms – Facebook, Twitter, Tumblr and Flickr. Demo:
53% 18 – 29; 25% 30 – 49; 11% 50 – 64; 6% 65+
500MM MAU
Twitter is a free microblogging service allowing registered members to broadcast short posts
called tweets up to 140 characters. Demo: 37% 18 – 29; 25% 30 ‐ 49
313MM MAU
Snapchat is a free mobile app that allows you to send videos and pictures, both of which will
self destruct after a few seconds of viewing. Demo: 45% 13 – 24; 26% 25 – 34; 13% 35 – 44
310MM MAU
Vine is a free video‐sharing app that enables users to record and share an unlimited number
of short, looping video clips with a maximum length of six seconds viewable directly in
Twitter's timeline or embedded into a web page
200MM MAU
Printerest is a free website where users can upload, save, sort and manage images and
videos (pins) through collections (pinboards). Demo: 85% of users are female, 34% 18 – 29;
28% 30 – 49; 27% 50 – 64
100MM MAU
Tumblr is mostly free (users can purchase a custom theme to change the appearance of
their blog). Users share anything: text, photos, quotes, links, music and videos from a
browser, phone, desktop, email. It’s a cross between a social networking sites (like
Facebook and Twitter) and a blog
30‐50MM
MAU
Sources: Pew Research Center, DMR Stats, Bloomberg,
statista.com, expandedramblings.com, zephoria.com,
Hootsuite, The Top Social Media Sites That Matter to
Marketers, March 2016