The document outlines a targeted marketing strategy that utilizes digital media programs to efficiently convert prospects into customers by carefully identifying and engaging specific audience demographics and behaviors. It highlights a multi-step demand generation cycle, which includes developing awareness, prospecting, and acquisition to maximize conversion rates. A case study is included, demonstrating the success of a hyper-targeted campaign that achieved significant ROI and customer conversion increases.

1. Stage Three: Flipping the Switch,
Filling & Converting the Funnel

2. amplifies your impact through
targeted digital media programs.
We work to identify your audience’s specific demographic (e.g., age,
employment, and geographic location) and psychographic (e.g., online
behavior, attitudes and values) tendencies.
!
We do not waste ad messaging and dollars on the wrong audience;
we will find the people most likely to fit our client’s prospect’s
characteristics, and we will market only to these people.
!
Upon engaging them, we “re-target” ads to them throughout their
decision cycle, ensuring they see our messaging as they
hit key points along their journey.

3. The Demand Generation Cycle
1: Awareness
Develop a targeted audience
based on educated assumptions.
2: Prospecting
Grow the population of
the qualified audience
who have shown intent.
3: Acquisition
Close the conversion efficiently
with an interested prospect
looking to take action.
Targeted Audience
New Clients

4. We start with a focus on efficiently converting prospects
actively searching for your product or service.
Awareness
Leads
Desired Audience
Leads
New Customers

5. Then we layer in targeted media campaigns to attract your
specific audiences where research has determined
we’re most likely to find them.
Desired Audience
Prospecting
New Clients

6. We target audiences whose behavior suggests that
they are in market for your product or service.
Desired Audience
Building Awareness
Prospecting
Search data
Billions of search engine (e.g., Google)
queries help us understand the search terms
prospective audiences are using
Contextual data
Terabytes per day of relevant site visit data
helps us identify your audience
Browsing behavior
Data from the websites hundreds of
millions of individuals’ are visiting
helps us build the prospect pool
Behavioral & historical data
Thousands of audience segments with
characteristics that fit prospects from
key publishers enable us to narrow the target
New Clients

7. Who is ?
We are passionate professionals
who left senior-level big agency jobs
to do the work we believe in.

8. And why should you choose us?

9. Because we care about making a meaningful
difference for your business. And we have
the experience, knowledge, agility, and
motivation to do it.

10. Thank you for listening.
Contact us:
brent@100mph.us

11. Appendix: Case Study

12. Existing websites lacked basic information
about a very important topic for our client’s audience.
The need existed for a digital
resource “hub” for this audience.
!
Providing information to parents
could motivate a qualified group
to ask our client for help.

13. !
ParentsAgainstToxins.org answers questions parents have
about what happened to their children.
!
Call to
Action
Interactive
Toxic Map
Common
Toxins &
Birth
Defects
Resources
Parent
Forum

14. !
The interactive map enables parents to
find all toxic sites in their local area:
!

15. !
Upon realizing that a toxic site might have influenced
their child’s birth defect, parents take the next step.

16. client spotlight:
100mph developed a hyper-targeted marketing campaign
which we proved profitable within 30 days of launch.
!
We then rolled out 25 targeted campaigns,
optimizing each for performance.
!
8-months after launch, program ROI had jumped to 20:1,
converted customers had increased by 700%, and
cost per lead had dropped by 62%.
!
To date, our program has generated
millions of dollars in value for our client.