The document pitches a music video idea for the song "Sweet Dreams" by BORNS. The video would follow a girl and her ex-boyfriend as they struggle with still loving each other after breaking up. It would have narrative elements as well as musical performance scenes. The color red would symbolize the conflicting emotions of love, anger, and passion. Models are proposed to play the main characters who have a natural chemistry from knowing each other previously. Location ideas incorporate nature, urban, and symbolic settings to represent the themes and story.

1. PITCH
Sweet Dreams- BORNS

2. PREMISE OF THE VIDEO
• Through researching many music videos, and typical conventions, I am pitching my
idea for a music video of “Sweet Dreams”, by the artist BORNS.
• Adhering to the theme of love, my video will be following a girl and her ex boyfriend,
and the complexity of still loving yet rejecting each other.
• This video will be narrative based, but have some performance elements.
• It will have representation of gender and ethnicity.
• A key theme of this video will be the colour red, and the symbolism it holds, being the
colour of love, anger and passion, each conflicting emotions.

3. LYRICS

4. MODELS
• Marnie: she will be the main protagonist in the video. She too, is a
media student, as well as a singer and dancer with an interest in
fashion. She has the confidence and performance style that is needed
for this video.
• Ed: he will play Marnie’s ex boyfriend. I chose him as he is friends with
Marnie so will naturally have good chemistry. He is confident in front
of the camera and plays the drums. He will be in scenes of Marnie
looking back at their relationship as she is figuring out if she misses
him or not.
• Raph: he will be the performance aspect to this video. He plays the
guitar and will lip sync some of the lyrics. Although he is not related to
the narrative, his roll will adhere to Andrew Goodwin’s music video
theory.

5. FONTS

6. STORYBOARD

7. MOOD BOARD

8. INTERTEXTUALITY
• American beauty
• In the mood for love
• Sin city
• Three colours: red
• The red balloon
• (to feature in the video)
• Notting hill
• The notebook

9. LOCATION REPORT
• Old leigh cobbled street
• Two tree island flower fields
• Leigh cliffs graffiti
• Park- swings?
• Someone singing- park?
• Chelmsford bond street
• Sunflower field
• Picking strawberries?
• Lavender field
• Picnic in park/ field
• Cherry orchard park
• Woods- smoke bombs/
fireworks
• Room with flashing lights/
LED lights person with
makeup/ sparkles
• Looking in mirror
• Talking to self in mirror
• Graphic of key words
• Showing texts on phone
• Musical instrument- guitar,
drums
• Rose bath
• Watching sunset
• Driving
• Fields
• Car headlights
• Car mirror?
• Falling on bed

10. SAMPLE SHOTS- VIDEO + IMAGES
Although I will probably not use these
images in my final product, I was able to
practice using equipment on a real
photoshoot. With my sample video, I was
able to practice editing different shot types
together to the music.