This document analyzes and summarizes three album advertisements: 1) Ed Sheeran's "+" album advert uses similar font, colors, and a portrait of Ed Sheeran to make his style recognizable and attract his pop fans. The friendly, welcoming design makes it appropriate for pop's mass appeal. 2) Rihanna's "Rated R" advert conveys the album's meaning through her rebellious, punk look, fitting with the album's name. Rihanna is the sole focus, putting her at the center of attention to promote sales to her target audience. 3) K-Koke's "Pure Koke Volume 2" advert uses stereotypical rap elements like graffiti

1. Jack Lawlor
3 Album Adverts Analysis
Ed Sheeran - +
Thisalbumadvertis usedtopromote
Ed Sheeran’salbum+.Ed Sheeran
oftenmakesa lotof pop musicand is
popularas a resultof this.Thisis
clearlyshownonthe advertto attract
these fansbysayingit’s‘The No.1
album’. Thisalbummakesitvery‘Ed
Sheeran’tooas itis a similarstyle to
the albumcovermakingit veryeasyto
spotout and standout as a result.This
isdone throughthe fontof Ed
Sheeran’sname andotherpiecesof
text,the colourwhichhasa tintof
orange to it like the colourof hishair
and the portraitof hisface on the
advertising. The advertalsolooksvery
friendlyandwelcomingwithno
aggressive text,colouretc.Thismakes
it veryappropriate forthe genre that
Ed Sheeranisdescribedaswhichis
predominatelypopwhich isagenre
that appealstothe massesso itwould
have to be made appropriate for
everyone.
Rhianna– Rated R
ThisalbumadvertbelongstoRhiannaand heralbum‘RatedR’.
RatedR isusedinAmericawhena filmneedsanage ratingand
whensomethingisRatedRit meansthatit isveryexplicit.
Rhiannahas conveyedthe meaningof thiswordinthisadvert
by makingherself lookveryrebelliouswiththe greytintover
heralong withhermakeup(whichlookspunky) andher
clothing(whichlooksdangerous). Thiscompletelyfitsinwith
the name of heralbumgivingita distinctmeaningforthe
album.Ontop of thisRhiannaisthe sole subjectof thispiece of
advertisingthroughherportrait.Like EdSheeran’salbumthis
yetagain putsheras the centre of attentionandmakesyou
knowit’sa Rhiannaalbumwhichwouldmake hertarget
audience spotitfroma mile awayand make themwantto buy
it whichshowsthispiece of advertisingwouldbe successful.

2. Jack Lawlor
K-Koke –Pure Koke Volume 2
Thisalbumis bythe rapper K-Koke fromEnglandandis
titled‘Pure Koke Volume 2’.Manyelementsof
stereotypical raphave beenportrayedinthisthisadvert.
For example,the graffiti inthe back isoftenassociated
withrappersas theyare oftenseenas‘urban’.Ontop of
thisK-Koke isalsodressedasyourstereo-typical rapper
witha snapbackon witha baggy shirt.All these elements
make up whatlooksto be a rap advertdue to the
stereotypical uses.Thisthenwouldattractmanyrap fans
to the advertwhothenmightpotentially buythe album.
The albumis title ‘Pure Koke Volume 2’withhimasthe
mainfocusof thisadvertjustlike the twootheralbum
advertsforthe exactsame reasontoo.There wouldbe
manyK-Koke fanswantingtogethisalbumand withhim
as the mainfocus on thisadverttheywouldsee itand
knowwhere toget itfrom whichwouldthenlikelyleadto
anotherincrease insalesshowingthe adverthasfitits
purpose yetagain.