media music video

1. Crush Culture
by Conan
Gray Analysis
By Emm Wright

2. The video

3. Why I decided to analyse this music
video
- It is an indie pop song
- The video is set in a high school like our idea
- I liked the colour scheme
- The concept of the song came through successfully in the
video which is what we want to achieve
- Negative view on adolescent life like our song
- I like Conan Gray as a star

4. Notes I wrote for
the narrative
- Anti ‘crush culture’
- Conan is constantly interrupting intimate
moments and dates
- Comedic
- Done in a funny, colourful way but the
true meaning of the song is much deeper

5. Meaning
The term crush culture is the consensus
that we must always be in a relationship.
This is a toxic and unhealthy view for
adolescents and the song basically shows
that the whole concept of crush culture is
‘stupid’, and it shouldn’t have to worry us.
The picture the the left shows the notes I
made about the meaning while watching
the video.

6. Lyrics
These lyrics clearly show what the song is
about, and explains Conan’s thoughts
towards the modern day consensus that is
crush culture

7. He is approachable and relatable making
him more appealing to adolescents.
Teens who have never been in a relation
or had their first kiss may feel incredibly
self conscious about it, but having an
idol like Conan Gray, they hopefully will
be more at peace with themselves.
Conan Gray’s Star
Reputation

8. Target Audiences
- Teenagers
- Adolescents
- Young adults
- People who like pop and indie
- Single people

9. Colour
Scheme
To the right you can see the
brief notes on the colour
scheme I made. I think the
colour scheme that was chosen
suited the song and video a lot.
What I mean is that the colours
worked well together as well as
signifying the different
emotions Conan Gray is trying
to project to the audience.

10. Mis-En-Scene
In the previous slide I discussed the colour
scheme already. The outfits are general high
school out fits to properly create the high
school vibe along with the set and location.
The props being broken convey the hate
Conan Gray feels towards ‘crush culture’. Body
language and facial expressions signify
‘hatred’ and anger well

11. Editing
The editing is fairly
simple, going from
performance to narrative
often. We also see the
happy couple as they are
before Conan comes in to
ruin their moments.

12. Camera
Angles
Camera angles were
relatively simple, they
tell the story well. Use of
close ups on the things
Conan breaks as well as
wide shots to show the
scene effectively.