Inbound marketing is a process that attracts a targeted audience through relevant content like SEO, social media, and content marketing. It works by continuously creating and sharing awareness-building content to engage online communities and drive qualified traffic and sales. This approach also identifies brand ambassadors. Specifically for local businesses, inbound marketing targets leads in the local area by starting with search engines like Google where most local searches begin.

1. inboundmarketing by Flexource A Presentation for Kristin Salgado

2. WHY inbound marketing?

3. Why Inbound Marketing? The way consumers interact with business has changed. Traditional advertising solutions such as TV, Newspaper, Radio and even internet banner ads have seen a significant drop in ROI. Today’s consumer is turning to internet resources for content, information, assurance and recommendations from their social networks.

5. Social Media

8. 83% of these start with a search engine

10. Building Business Online

11. Where to Start?