Chamber Process and Capabilities 2019 includes case studies from profitable Chamber Media campaigns and how Chamber Media creates revenue-driving viral videos.

1. /* THE MEDIA HACKERS */
CHAMBER MEDIA PROCESS & CAPABILITIES

2. CASE STUDY: MR COOL
Despite the assumed challenges of
scaling a do-it-yourself A/C unit that
costs $1,500 and takes 5 hours to set up,
Mr.Cool was one of our most successful
campaigns ever.
We tapped mega viral star Penn
Holderness as the spokesperson, shot
two, long, high-funnel videos to make
sure we nailed the messaging and sure
enough, one of those was a scalable
winner.
One summer and 14 million views later,
the results were in: sales increased by
260% across the board, from $10M to
$26M. And the best news?
14 Million+
Views
$16M in
sales
Featured in
Adweek &
Forbes
From $10M to $26M
The new revenue was profitable and
drove millions of additional sales to the
parent brand, Ingram’s Water and Air.
Because Mr.Cool is available on Amazon,
online retailers like HomeDepot.com,
and through distributors, a 2 to 1 return
on the brand website translated to
exponential returns when blended
throughout lifts across all sales channels.
With this success, Mr.Cool has tapped us
for a winter campaign for heating and a
far bigger campaign for summer 2019.
www.chamber.media

3. CASE STUDY: NERD SKINCARE
How do you drive sales for a young
skincare company with no brand
recognition in an extremely competitive
space?
NERD Skincare approached us to use our
model in order to drive immediate,
trackable sales as well as increase brand
awareness.
They were an investment backed startup
that had difficulties in acquiring
customers. At the time we began
working with them, they had only seen
5-figure revenues.
Our job? Use social funnels to drive
profitable sales in a scalable, viral
manner.
24 Million+
Views
$40k to $4M
in LTV Sales
Featured in
Adweek &
Forbes
starting from scratch...
We integrated Facebook influencer and
comedian, Laura Clery, as the
spokeswoman to help drive organic
reach at launch. Her channel alone
accounted for over 1 Million organic
views in the first 48 hours. And her
audiences became valuable data points
in building out look-alike audiences.
The video landed placements on major
news publications and with the help of
our ad funnels , we were able to drive $4
million in life-time value revenue.
Soon after the campaign’s completion,
Nerd Skincare was acquired for a
multiplier of that number. If that’s an
end goal you’re interested in, hit us up!
www.chamber.media

4. CASE STUDY: PIPERWAI
PiperWai makes an all-natural
deodorant that is adored by thousands
of loyal customers. This loyalty landed
the company on Shark Tank in 2016.
This year, they wanted to scale their
growth with one of our social videos so
we created a concept that used social
influencers Manon Mathews and JP
Sears as the spokespeople.
The video reached 8 million views and
more importantly, our funnels resulted
in a 250% lift in retail sales across the
country and a 70% lift in sales on
Amazon.
Beyond that, the campaign was ROI
positive on the life-time value of a
8 Million+
Views
250% Lift in
Retail Sales
$2M in LTV
Online Sales
customer from the first day of launch. To
date it has driven $2M in LTV sales.
The takeaway is that paid social efforts
can have a direct impact on retail
performance. Scalable social videos that
are designed to be memorable and
sticky, result in brand recall lift which in
turn translates to retail sales.
If your goal is to own and build multiple
revenue channels, the Chamber video
funnels are capable of doing that. This
campaign saw direct response sales,
subscribers, retail, Amazon, and monthly
searches all increase. If that sounds good
to you, talk to us!
growing online & in retail...
www.chamber.media

5. CASE STUDY: TRANSPARENT LABS
How do you make science sell? It’s as
simple as making an informative ad that
is entertaining enough that people will
be willing to watch for over 5 minutes.
Starring two, massive, functioning,
blenders, we used entertainment to
teach viewers about what makes this
muscle supplement different from all
the others. The results are remarkable.
For the last year that the ad has been
live, it has maintained a 5:1 blended ROI
and taken Transparent Labs from
$2M/yr to a whopping $13M/yr in
revenue.
The funnels we’ve since built out include
content that spans high-funnel,
www.chamber.media
21 Million+
Views
6X-ed
Company’s
Revenue
$2M to
$13M in
Revenue
mid-funnel, and low-funnel content.
Each piece was designed to educate,
inform, entertain, and overcome
objections. The result was the ability to
acquire new customers for effective
CPAs.
The takeaway is that even if your
company is already doing millions in
revenue, exponential growth is still an
option with Chamber.
3Xing a multi-million company

6. CONVERSION ARCHITECTURE
Creative
Development
Our creative team has
worked for the best agencies and
brands in the world: Apple,
Disney, Nintendo, McDonald’s,
Kellogg’s, Leo Burnett, Crispin
Porter + Bogusky and more.
Our creative process is different.
We start with distribution in
mind—whether it’s designed to
get featured in the press, sell a
product, or get earned media via
shares.
Film
Production
We obsessively consider
every nuance of a story to
generate a brilliant, high-
production value result on even
the tightest of budgets.
We assemble the best
production teams in the
business, matched to the
project at hand. These directors,
producers and cast
are typically influencers in their
own right as well.
Influencer
Integration
We often cast or integrate
influencers so that we have
built-in, relevant, engaged
audiences from day one.
To make this possible, we
cultivate relationships with
thousands of influencers
across dozens of interest
categories.
Content
Testing
We are driven by data as
well as expertise. With every
concept, we shoot many
variations and split test
each edit before launch with
a limited audience, ensuring
maximum shareability and
impact before hitting the big
red upload button.
Distribution
Strategy
We are intimately familiar
with the various social platforms,
their quirks,
algorithms, audience types,
influencers, and fit with
different brands and product
types.
We leverage all of that
knowledge to tailor a launch
strategy to each piece
of promotion so we can
squeeze every bit of ROI out
of each dollar invested.
Social Ad
Buying
Together with earned
media and organic creative
strategy, we match social
ad spend carefully with
each video to boost it at
appropriate moments to the
right audience, driving rapid,
measurable, and predictable
growth in sales.
Video
SEO
Understanding the way
YouTube, Facebook, Instagram,
and other social
platforms scan and suggest
videos to viewers is as much an
art as a science.
We have a deep bench
of analytics masterminds that
stay current with every
algorithm update so our
videos get suggested and appear
in search results and
newsfeeds.
Press
Seeding
We reach out individually
and personally to editors in
our network with branded
content we’ve designed uniquely for
their audience.
And because we’ve created
with ‘the headline in mind’,
our content gets picked up at
high rates.
www.chamber.media

7. PRODUCTION SCHEDULE
Engage
Engage
We believe in making the creative
process fun, straightforward, and
transparent. We don’t have layers
of ‘client management’ staff. You
talk to the people who are
orchestrating the campaign, and
for that reason, we are very
efficient and honest during our
production process.
Explore
Explore
We begin by digging
deeply into your
brand’s objectives and
product. We’ll have an
exploratory call with
your team to
understand all we can
about messaging,
product, audiences, and
more to prep us for the
script writing phase.
Creative Development & Pre-Production
Plan
Now that we’ve internalized key components of your brand
and presented an approved concept, we kick off the writing
phase. We draft “version1.docx” of the script and then meet
with your team to review the script, make tweaks, and finalize
messaging.
After script approval, we begin pre-production. We handle
casting, location scouting, crew selection, prop creation, set
building, and everything else in between. This phase is crucial
to executing a successful campaign.
Execute
Execute
Once everything is
settled and
pre-production is
complete, it’s time to
shoot. Our shoots
include the nicest
cameras, the fanciest
lenses, the best crew,
and the funnest time in
the West. Shooting
typically takes between
1 - 3 days.
Post
Post
Our
internal
editors will
handle the
editing,
motion
graphics,
color, and
sound that
bring our
ideas to
life.
Delivery
Delivery
Everything comes beautifully
packaged in a little Dropbox folder.
The folder will include a main
video, series of remarketing videos,
and any other agreed upon
content.
We edit every video for 16:9 and 1:1
aspect ratios and with & without
subtitles baked in for various social
platforms. In other words, we’ve
already thought of it.
Schedule: Deep Dive:
1 week
Concepts: 1 week
Script: 2 to 3 weeks
Pre-Pro: 3 to 5 weeks
Shoot Dates:
1 to 4 days
Editing and Motion Graphics:
3 to 4 weeks with approvals
www.chamber.media

8. THE SYSTEM
270 million+
views
15,000+
press
features
$30 million+
trackable
sales
Viral Video Sales Machine Presentation Chamber Media · www.chamber.media · travis@chamber.media 2
3 million +
shares
TOP OF FUNNEL
LOW FUNNEL
$ $ $ $
MID FUNNEL
CHAMBER VIDEO SALES FUNNEL = VIDEO ASSETS
Long form variations 2-5 min, short form: 15 second,
30 second, 60 second
Comparison, Founder Message, Canned Responses,
Lead Gen Bribes, Product Demo Shorts, Objections,
Press and Awards, Purchase process
Testimonials Carousel, Add to Cart Reminder, Small
Offer, Big Offer, Thank You Page, Upsell, Dynamic
Product
All assets are created in 16:9 (widescreen), 1:1 (square),
and 9:16 (vertical) for platform specific formats.

9. LAUNCH STRATEGY
$5 Million
Measurable
Sales
5.25 Million
Combined
Views
20 Influencer
Integrations
PHASE ONE PHASE THREEPHASE TWO
FILL THE BARREL
FISH THE BARREL
TOTALADVERTISINGSPEND
ASSESS THE MARKET
& TAKE NEXT STEPS
www.chamber.media

10. TOP FUNNEL IMMEDIATE ROI (Before Retargeting)
$5 Million
Measurable
Sales
5.25 Million
Combined
Views
20 Influencer
Integrations
Before Chamber Video With Chamber Video
Client A 0.47 1.77
Client B 0.61 2.49
Client C 0.14 0.77
Client D 0.29 0.90
Client E 0.49 2.11
Client F 1.04 3.26
www.chamber.media

11. IMPROVING KEY CONVERSION METRICS
$5 Million
Measurable
Sales
5.25 Million
Combined
Views
20 Influencer
Integrations
Before Chamber Video With Chamber Video
Conversion Rate 3.5% 8%
Average Order Value $16 $22
Re-Order Rate 22% 65%
LTV $36 $84
LTV ROI 2.6 5.3
www.chamber.media

12. SPEND PACING AND SCALING MODEL
$5 Million
Measurable
Sales
5.25 Million
Combined
Views
20 Influencer
Integrations
Testing:
$5k-$10k
Launch: $50k-$300k
Attribution Window
ROI Evaluation
Determine Threshold
Ongoing Optimization
Scale Spend
Fill
Top
Funnel
Content Refresh
$1k/day = $90k/mo-$180k New LTV Rev
$3k/day = $270k/mo-$540k New LTV
Rev
$5k/day = $450k/mo-$900k New LTV Rev.
$10k/day = $900k/mo-$1.8M New LTV Rev.
Email List
& Sequences
www.chamber.media

13. THE SYSTEM
270 million+
views
15,000+
press
features
$30 million+
trackable
sales
Viral Video Sales Machine Presentation Chamber Media · www.chamber.media · travis@chamber.media 2
3 million +
shares
TOP OF FUNNEL
LOW FUNNEL
$ $ $ $
MID FUNNEL
CHAMBER VIDEO SALES FUNNEL = 15+ VIDEO ASSETS
Long form variations 2-3 min
Comparison, Founder Message, Canned
Responses, Lead Gen Bribes, Product Demo
Shorts, Objection, Press and Awards
Testimonials, Add to Cart Reminder, Small
Offer, Big Offer, Thank You Page, Upsell

14. FUNNEL ROI AND % SPEND ALLOCATIONS
$5 Million
Measurable
Sales
5.25 Million
Combined
Views
20 Influencer
Integrations
Top
Funnel
20% of Spend
0.7 - 3.0 ROI
Mid
Funnel
Low
Funnel
40% of Spend
1.5 - 4.0 ROI
40% of Spend
2.5 - 6.0 ROI
www.chamber.media

15. LET’S BLOW UP THE INTERNET TOGETHER
/* THE MEDIA HACKERS */