Jeremiah Owyang, Founder, Crowd Companies, shares what the new Collaborative Economy is becoming: access over ownership. His Collaborative Economy Honeycomb v1.0 shows that firms like.Airbnb are worth more than hoteliers like Marriott and Hilton.

1. How to Apply Airbnb and Uber Strategies for Your Business
By Jeremiah Owyang
Nov 2014
@jowyang
TM

3. The Collaborative Economy
3

4. Phases of Internet Sharing
The Collaborative Economy
4
From Altimeter Research: The Collaborative Economy, 2013, Jeremiah Owyang

5. What role do corporations play
if people get what they need from each other?

6. The Collaborative Economy
An economic model where creation, ownership, and access are shared between people and corporations.

7. Also including:
Clorox
Esurance, Pepsi
45+ CROWD COMPANIES MEMBERS
Launched Dec 2013

8. Is this a business disruption?

13. Techshop empowers the Maker Movement –people build instead of buy
13

14. Pleygo means a subscription to Lego sets –rather than owning
14

15. Yerdle enables neighbors to gift goods - rather than buy
15

17. 17
Feastly connects passionate cooks and adventurous eaters for authentic and social dining in a cook’s home.
Feastly launched in 54 hours over Washington D.C.’s Start Up Weekend in November 2011. It currently operates in New York, San Francisco and Washington D.C.

19. 19
Helparound builds P2P support for members of the Diabetic community
“Never get stuck again. Getting stuck without a glucose meter, test strips or glucose The Diabetes Safety Net lets you find and rely on others with diabetes in your area.

21. 21
Boatbound provides Peer 2 Peer boat rental –instead of owning
Boats are used 17 days of the year. That’s 4% of the year.

22. 22
Uber enables P2P transportation Largest investor is Google ($258m) –a threat to Amazon
Google and Waze have already started to share data (May 2014), in addition, Google is rolling out retail delivery with Shopping Express, and also has self-driving cars.

24. 24
Airbnb offers person to person space sharing, for a local experience. They’ve expanded to in-house dining.

26. The crowd has created over 200 currencies

27. 27
Kickstarter enables P2P investing by the crowd. The crowd beat Apple to market.

28. LendingClub enables crowd to be a bank – founded in 2008. Biggest investor: Google
28

30. What’s causing this?

31. @VI S I ONCRI T I CAL
@JOWYANG

32. A properly shared car is
$270,000
Lost Revenue
Of auto sales
(1 shared car = 9 cars at average of $30k each.)
The Collaborative Economy
32

33. “…65 percent of their business migrate to ride services like Uber, Lyft and Sidecar…”

34. 34
“All told, they found that for every 1 percent increase in the number of Airbnb bookings, there is a .05 percent decrease in hotel revenue”
Study by Boston University

35. 35
Airbnb Bookings
Source: Airbnb 2013 annual report

37. 37
Market Funding on a Rapid Incline: Over $6.5 billion
$-
$500,000,000
$1,000,000,000
$1,500,000,000
$2,000,000,000
$2,500,000,000
$3,000,000,000
$3,500,000,000
2002
2003
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
Funding by Year

38. Collaborated with the Revolutionaries
38

39. How can brands change their business models and become resilient?

40. Collaborative Economy: Value Chain

41. Collaborative Economy: Value Chain

42. Brand as a Service

43. BMW as a Service

44. Trunk Club Sends Clothes on demand –Now part of Nordstrom

45. Home Depot as a Service

46. Prediction: Membership models emerge of “Access over Ownership*” –people may not own goods.
*Lisa Gansky, Author of “The Mesh” refers to Access over Ownership models

47. Collaborative Economy: Value Chain

48. Collaborative Economy: Value Chain

49. Patagonia enables a marketplace for refashioning products.
49

50. 50
Walmart enables game exchange – reducing waste.
Customer who bring in used video games can receive store credit, currently at Wal-Mart, and soon at Sam's Club.

51. 51
Gap partners with Divvy Bike Sharing for a shared workforce
During the summer, people work at Divvy bike sharing, during winter, they’re auto-employed at Gap retail.

52. Prediction: A progressive Hotel will franchise the crowd –taking Airbnb head on

53. Collaborative Economy: Value Chain

54. Collaborative Economy: Value Chain

55. Enable a Platform

56. 56
U-Haul enables the crowd to fund truck, share in winnings and foster “Shared Destiny”
Tap the crowd for better rates and terms that a company can set and achieve the highest form of loyalty: Shared Destiny.

57. Hasbro enables customers to 3D print products on demand via Shapeways
57

58. 58
Coke’s Wonolo shares with customers who become employees “Work Now, Locally”
Retail customers can now stock shelves for Coke displays –and get paid while at it. Customers = Employees.

59. Barclays offers BarclayCard Ring, a credit card designed and built by community crowdsourcing.
Card community members can propose ideas and vote for ways to make the card better meet their needs. The community collectively discusses ideas and evolves the card together. The Giveback program allows members to share in the profits of the credit card program.
59

60. Prediction: We can’t tell the difference between employees and customers.

61. Collaborative Economy: Value Chain

62. Collaborative Economy: Value Chain

63. Collaborative Economy: Value Chain

64. FREQUENCY OF BRANDS DEPLOYING
64

65. 1.
People are empowered to get what they need from each other.
2.
The crowd is becoming like a company – bypassing inefficient corporations.
3.
Like social, corporations must use these same strategies to regain relevancy.
4.
This requires business model change: product > service > marketplace > repeat.
5.
Becomes become Resilient: connected, empowering others, built to last, and profitable.
FIVE FINAL TAKEAWAYS

67. What side of history
will you be on?

68. Welcome to the Collaborative Economy Crowd Companies Empowered People & Resilient Brands
Jeremiah Owyang Founder
@jowyang
Jeremiah@CrowdCompanies.com