The document outlines various revenue models used by companies in the collaborative economy, such as service/commission fees, flat subscriptions, and tiered memberships. It provides specific examples, like TaskRabbit's 20% service fee and Borrow My Doggy's tiered subscription plans, illustrating how different platforms generate income. Additionally, it mentions pricing structures tied to user numbers and membership tiers for services like Love Home Swap.

1. COLLABORATIVE ECONOMY
REVENUE MODELS

2. REVENUE MODELS
How a collaborative economy
company earns income from the
way its product or service is
offered/sold.

3. KEY REVENUE MODELS:
SERVICE /COMMISSION FEES1
FLAT MEMBERSHIP/ FLAT SUBSCRIPTION2
TIERED SUBSCRIPTION3
MEMBERSHIP PLUS FEE-FOR-USAGE4
WHITE LABEL/LICENSING
FREEMIUM
5
6
7 HYBRIDS

5. TASKRABBIT TAKES A 20 PERCENT SERVICE FEE ON EACH TASK
DEDUCTED FROM THE TOTAL TASKER’S FEE.

7. CHARGES A BOOKING FEE OF £0.89 + VARIABLE AMOUNT (9.9%
OF THE SUM PAID TO THE DRIVER.)

8. /

9. BORROW MY DOGGY CHARGES OWNERS A FEE OF £44.99 AND
BORROWERS £9.99 PER YEAR .

11. THREE SUBSCRIPTION PLANS ARE OFFERED AT DIFFERENT
PRICE POINTS: BASE PLAN $9.99, BUILDER PLAN $19.99 AND THE
MASTERPLAN $49.99 PER MONTH.

12. £460
£90 A
30

14. USERS PAY A ONE-­OFF £29 REGISTRATION FEE AND ARE
CHARGED 39P/MIN DRIVE TIME AND 19P/MIN PARK TIME.

17. PLATFORM SOFTWARE PRICING TIED TO NUMBER OF USERS: UP
TO 10,000 USERS IS $1,000 PER MONTH;; UP TO 25,000 USERS IS
$2,000 PER MONTH. > 25,000 USERS IS A CUSTOM PACKAGE.

19. SIGN-­UP AND USAGE IS CURRENTLY FREE BUT THEY WILL
CHARGE FOR ‘PEERBY GUARANTEE.’

21. • MEMBERSHIP IS TIERED £12 (SILVER), £14 (GOLD), £20
(PLATINUM) PER MONTH. SWAPS ARE ‘FREE’ FOR MEMBERS.
• FOR RENTALS, LOVE HOME SWAP HAS A TIERED SERVICE FEE
FROM 1 TO 12 PERCENT DEPENDING ON YOUR LEVEL OF
MEMBERSHIP.
• PLUS, MEMBERS CAN BUY TOP UP POINTS FROM £0.10 TO
£0.50 PER POINT DEPENDING ON LEVEL.

22. collaborativeeconomy.com
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