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Personal Branding for Entrepreneurs by Karen King

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Personal branding is a requirement for everyone. Branding Pro Karen King shares: Why personal branding is a must-have, Personal branding lessons for business leaders, How to stand out from the competition, A framework for your brand strategy

Published in: Career

Personal Branding for Entrepreneurs by Karen King

  1. 1. PERSONAL BRANDING FORENTREPRENEURS@KarenKang#BrandingPays ! © 2012 Karen Kang All Rights Reserved 1
  2. 2. Content, Not Cosmetics ! © 2012 Karen Kang All Rights Reserved 2
  3. 3. What Do These Brands Have in Common?Photo credits: Oprah Winfrey photo from hiphopchronicle.com, Steve Jobs photo by acaben via photopin cc, Mark Zuckerberg photo by deneyterrio via photopin cc © 2012 Karen Kang All Rights Reserved ! 3
  4. 4. Be Bold Add ValueEvidence ! © 2012 Karen Kang All Rights Reserved 4
  5. 5. Delivering HappinessZappos and Tony Hseih Photo source: Inc.com ! © 2012 Karen Kang All Rights Reserved 5
  6. 6. VisionPersonal StoryConsistent ID ! © 2012 Karen Kang All Rights Reserved 6
  7. 7. How Can You Stand Out? Target Audience Need What category can you lead? Your Strengths Competition & Value ! © 2012 Karen Kang All Rights Reserved 7
  8. 8. Positioning StatementGoal: __________________________ ! © 2012 Karen Kang All Rights Reserved 8
  9. 9. Positioning Statement Example For  Investors Who  are  concerned  about  compe44on  and   commodi4za4on  in  online  retail   I’m  a  visionary  CEO  of  an  online  retailer  whose   unique  brand  is  built  on  a  happy  corporate   culture  and  awesome  customer  service   That  achieves  consistent  growth  and     profitability  with  empowered  employees  who   delight  our  customers.   Unlike  our  compe4tors,  we  have  the  highest   employee  sa4sfac4on  &  brand  loyalty  ra4ngs.   ! © 2012 Karen Kang All Rights Reserved 9
  10. 10. For A StrongEntrepreneur Brand  Bold, New Ways to Add Value  Content, Evidence  Unique Vision  Personal Story  Consistent Identity ! 10 © 2012 Karen Kang All Rights Reserved
  11. 11. Bake the Cake,Then Ice ItCake = Rational valueIcing = Emotional value CAKE + ICING = STRONG BRAND ! © 2012 Karen Kang All Rights Reserved 11
  12. 12. What’s Your Cakeand Icing? ! 12 © 2012 Karen Kang All Rights Reserved
  13. 13. Define Your BrandStrategy Core Values Brand Image Promise Strengths Personality ! 13 © 2012 Karen Kang All Rights Reserved
  14. 14. Portable Branding  Monitor your online brand  Help influencers brand you  Are you engaging? ! 14 © 2012 Karen Kang All Rights Reserved
  15. 15. Ideas to Brand Yourself  Be an expert  Leverage content  Ecosystem validation  Give back  SMILE ! 15 © 2012 Karen Kang All Rights Reserved
  16. 16. Guide Your Brand, orBe Branded by Others ! 16 © 2012 Karen Kang All Rights Reserved
  17. 17. Be Your Own BrandManager BrandingPays™ System Brand Positioning Messages Ecosystem Actions Strategy ! 17 © 2012 Karen Kang All Rights Reserved
  18. 18. Take Charge of YourEntrepreneur Brand Go for it! Go for it! ! 18 © 2012 Karen Kang All Rights Reserved
  19. 19. Free Branding Tips andNewsletterLeave me your business cardAsk me questions on: facebook.com/BrandingPays ! 19 © 2012 Karen Kang All Rights Reserved
  20. 20. Book sale and signingGo for it! tonight! ! 20 © 2012 Karen Kang All Rights Reserved

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