This document provides an introduction to using Pinterest for business purposes. It begins with an overview of 10 social media marketing fundamentals and provides key facts about Pinterest. It then offers step-by-step instructions on how to set up and use a basic Pinterest account and board. The document concludes by presenting examples of businesses that have successfully used Pinterest for marketing campaigns and contests.

1. Is your business ready?
Natascha Thomson
August 13, 2012

2. Let me introduce myself…

3. About You

4. Imagine…
…a world where you know
individuals’ wants & dreams…

6. Example: Friend 1 (Female)

7. Example: Friend 2 (Male)

8. Example: Friend 3 (shared board)

9. Example: Desire

10. Don’t know her (but get the “picture”)

11. Category: Animals

12. Search: HDTVs

13. The next hour...
1. Marketing Fundamentals
2. Pinterest Facts
3. “How to” Pinterest 101
4. “How to” Pinterest for Biz
5. Q&A

14. 10 Social Media
Marketing
Fundamentals

24. Social Media
B2C
B2B
= B2P

25. Pinterest Facts

30. Pinterest Motivators…

31. 31

33. “How to” Pinterest 101
33

34. Set up your account at Pinterest.com

35. Set up your account at Pinterest.com

36. Create a few dashboards
(consider topics well)

37. Build connections & engage

38. Install the Pin it button

39. “Pin It” Example

40. Pin automatically redirects to original
site pinned from

41. Upload pictures & videos

42. Add URLs & Text

43. Comment & Tag

44. Repin

45. Repin & Like
buttons will
Like & Follow
show if you
hover here

46. “Click” on picture takes you “through” to source

47. You can see what has been "pinned" from your site via
http://pinterest.com/source/yourwebsite.com

48. Default = On
Good To Know
(turn it off)
No Private Boards
No Business “Pages” (Yet)

49. “How to” Pinterest
for Business

56. Harrods’ Diamond Jubilee
Street Party Window Contest
* http://www.luxurydaily.com/harrods-builds-loyalists-through-royalty-themed-pinterest-contest/

57. Announced via FB & Twitter

58. Pinspiration Board

59. #HarrodsWindows

60. Dobango’s July 4th Contest

62. * http://www.dobango.com/pinterest#

64. EXPERIMENT
Pinned this and got no likes 
Board Name: Real Social
•*Operation Mend

65. EXPERIMENT
Pinned this and got 3 likes in 5 minutes
•Board: Social Media
Board Name: Social Media

66. EXPERIMENT
Pinned this and got 11 likes in 15 minutes
Board Name: Inspirational

67. Bottom Line
Know your audience
Use the right (high quality) pictures to create traction
Engage in a meaningful way
Provide content worth pinning on your website

69. B2B Social Media Marketing Consulting
Natascha Thomson
NaThomson@MarketingXLerator.com
http://www.MarketingXLerator.com
http://www.LinkedIn.com/in/NataschaThomson
@NaThomson
https://pinterest.com/nathomson
http://www.slideshare.net/NataschaThomson/pinterest-is-your-
business-ready
Coming Soon: 42 Rules for B2B Social Media Marketing Book
69

70. MarketingCampSV.org
70

71. Resources
• How to Track Your Website’s Content on Pinterest http://mashable.com/2012/03/14/pinterest-track-content/
• 56 Ways to Market Your Business on Pinterest http://www.copyblogger.com/pinterest-marketing/
• 150 Brands on Pinterest http://typeaparent.com/150-brands-on-pinterest.html
• How to Master Pinterest for B2B Marketing http://blog.hubspot.com/blog/tabid/6307/bid/31428/How-to-Master-
Pinterest-for-B2B-Marketing.aspx
• Free eBook: How to Use Pinterest for Business http://www.hubspot.com/how-to-use-pinterest-for-business/
• Pinterest Drives More Traffic Than Google+, YouTube and LinkedIn Combined [Study]
http://mashable.com/2012/02/01/pinterest-traffic-study/
• Pinterest Usage & Growth US vs. UK
• http://www.webanalyticsworld.net/2012/03/pinterest-usage-and-growth-us-vs-uk.html
• Brands that Pop on Pinterest
• http://blog.hubspot.com/blog/tabid/6307/bid/31199/7-Examples-of-Brands-That-Pop-on-Pinterest.aspx