This document discusses the rise of the collaborative economy, where ownership and access are shared between people, startups, and corporations through companies like Lyft, Airbnb, and LendingClub. It notes that over 200 collaborative economy startups have received over $2 billion in total funding. Most have social networking features and integrate with platforms like Facebook. The collaborative economy value chain involves companies becoming services, motivating marketplaces for sharing, and providing platforms for others to build on. Factors like population growth, technology adoption, and societal shifts indicate the collaborative economy will continue increasing in impact.
Sharing is the new buying // Collaborative Economy Report by Vision Critical ...Albert Canigueral
Sharing is the New Buying, Winning in the Collaborative Economy // Collaborative Economy Report by Vision Critical and CrowdCompanies
http://www.web-strategist.com/blog/2014/03/03/report-sharing-is-the-new-buying-winning-in-the-collaborative-economy/
Ouishare’s 100 top articles on the collaborative economy in 2014OuiShare
This presentation features the most popular articles and news items that that were discussed and shared in the OuiShare community in 2014. They have been selected from our Facebook groups OuiShare Global and “en Français”, to highlight the most relevant conversations.
Over the past five years that we have been tracking the growing number of ventures in the space, we have seen many succeed beyond even their own expectations and go on to disrupt an entire industry. On the other hand, there is a growing list of start-ups that have made the call to shut their doors, or no longer exist in their original form. Earlier this year we conducted a review of 45 of the more significant collaborative economy start-ups across Europe/UK, Asia-Pacific and the United States, that have either closed down or experienced a potentially fatal setback to understand the common challenges in the space.
DOLLARS, EUROS, YEN AND TRUST: VALUABLE CURRENCIES IN THE SHARE ECONOMY: Trust is the cornerstone of any successful relationship, be it personal or professional. But what happens when the lines between public and private get blurred in a sharing economy? Trust transitions from expected to essential.
Get more here: http://goo.gl/3GUwbK
Consumer Intelligence Series: The sharing economyPwC
By unlocking the sharing economy today, can companies transform today's threats into tomorrow's opportunity? What must incumbents and challengers do to position themselves ahead of disruption and to capitalize on new sources of revenue? Through consumer surveys, conversations with influencers, interviews with business executives and social listening, PwC's research presents a holistic view of what's unfolding across business and consumer landscapes.
Data-Driven Platform and Marketing: Consumer Intelligence Series the Sharing ...Dinh Le Dat (Kevin D.)
Data-Driven Platform and Marketing: Consumer Intelligence Series the Sharing Economy.
Like many other companies and sectors in today’s economy, the sharing economy’s success— indeed, its very existence—has been built upon data.
Data is the fuel that powers the modern information economy. The widespread collection and use of data helps expand the array of
services available and keeps prices low—or even at zero—for a great number of digital services.
In the case of the sharing economy, data about interactions is also what facilitates the reputational feedback mechanisms that have been so crucial to the development of trust among diverse parties. (The importance of those reputational mechanisms is discussed at
greater length in section VI.)
Sharing is the new buying // Collaborative Economy Report by Vision Critical ...Albert Canigueral
Sharing is the New Buying, Winning in the Collaborative Economy // Collaborative Economy Report by Vision Critical and CrowdCompanies
http://www.web-strategist.com/blog/2014/03/03/report-sharing-is-the-new-buying-winning-in-the-collaborative-economy/
Ouishare’s 100 top articles on the collaborative economy in 2014OuiShare
This presentation features the most popular articles and news items that that were discussed and shared in the OuiShare community in 2014. They have been selected from our Facebook groups OuiShare Global and “en Français”, to highlight the most relevant conversations.
Over the past five years that we have been tracking the growing number of ventures in the space, we have seen many succeed beyond even their own expectations and go on to disrupt an entire industry. On the other hand, there is a growing list of start-ups that have made the call to shut their doors, or no longer exist in their original form. Earlier this year we conducted a review of 45 of the more significant collaborative economy start-ups across Europe/UK, Asia-Pacific and the United States, that have either closed down or experienced a potentially fatal setback to understand the common challenges in the space.
DOLLARS, EUROS, YEN AND TRUST: VALUABLE CURRENCIES IN THE SHARE ECONOMY: Trust is the cornerstone of any successful relationship, be it personal or professional. But what happens when the lines between public and private get blurred in a sharing economy? Trust transitions from expected to essential.
Get more here: http://goo.gl/3GUwbK
Consumer Intelligence Series: The sharing economyPwC
By unlocking the sharing economy today, can companies transform today's threats into tomorrow's opportunity? What must incumbents and challengers do to position themselves ahead of disruption and to capitalize on new sources of revenue? Through consumer surveys, conversations with influencers, interviews with business executives and social listening, PwC's research presents a holistic view of what's unfolding across business and consumer landscapes.
Data-Driven Platform and Marketing: Consumer Intelligence Series the Sharing ...Dinh Le Dat (Kevin D.)
Data-Driven Platform and Marketing: Consumer Intelligence Series the Sharing Economy.
Like many other companies and sectors in today’s economy, the sharing economy’s success— indeed, its very existence—has been built upon data.
Data is the fuel that powers the modern information economy. The widespread collection and use of data helps expand the array of
services available and keeps prices low—or even at zero—for a great number of digital services.
In the case of the sharing economy, data about interactions is also what facilitates the reputational feedback mechanisms that have been so crucial to the development of trust among diverse parties. (The importance of those reputational mechanisms is discussed at
greater length in section VI.)
Long before the phrase “the sharing economy” was ever uttered, many businesses leveraged sharing. Bed-and-breakfast inns, timeshares and car pools are old ideas.
Patreon is a membership platform that allows creators to offer a monthly subscription to their fans. In exchange, fans get access to exclusive content, community, and insights into their creative process.
We adapt organisations to the needs of a rapidly changing world; one which demands ever greater connectedness, openness and meaningful relationships with customers.
Too often the seismic shift we are experiencing is being dealt with on an issue-by-issue basis. Reactive piece-meal tactics create a permanent state of panic-ridden catch-up. Learnings are lost in silos, failures are swept under carpets.
We believe there is an holistic strategic solution which provides a framework for change, leap-frogging the tick-box exercise of simple implementation of social technologies. It makes organisations future-ready like never before.
That solution is our Open Business Program.
By unlocking the sharing economy today, can companies transform today's threat into tomorrow's opportunity? What must incumbents and challengers do to position themselves ahead of disruption and to capitalize on new sources of revenue? Through consumer surveys, conversations with influencers, interviews with business executives and social listening, PwC's research presents a holistic view of what's unfolding across business and consumer landscapes.
Social Approaches to Funding and Lending, Crowd FundingJay van Zyl
Social Approaches to Funding, Crowd Funding:
1. PFM and financial management tools
2. Open innovation models
3. P2P and other models to funding and lending
This landscape gives a perspective on the overlapping approaches to funding companies and projects in the social world.
Dr. Jay van Zyl
An examination of the Red Cross’s nationally recognized Social Media Command Center and world-renowned program. The session will include tips on how to execute real-time response, crisis communications, cultivating stakeholders, monitoring and more. Social Media Director Wendy Harmon delivered the goods at #Demand13.
When an area newspaper reduced local coverage, Alabama Power Company saw an opportunity to build its brand, while also providing a community service. Discover how the company benefited from becoming a media entity by reporting news and generating engagement and trust. Former journalist and current Alabama Power strategist Ike Pigott @ikepigott) discusses what the brand did and why.
Joe Pulizzi delivered a phenomenal session at Demand Success 2013: 10 Steps to Content Marketing Success. Customers buy only after they thoroughly research their options, and social media revolves around topics often published on websites. The two forces combined have created a content marketing revolution. Get Joe's top ten tips on developing quality content, leveraging emerging trends and connecting with social media.
If you believe what the email marketing purists say, there are a ton of rules out there – things to always (or never) do. Find out which email marketing “rules” you should consider breaking and why.
Beyond Social Scoring: Reversing the Social Influence ModelCision
Geoff Livingston pinch hit for Danny Brown, and expanded beyond the customer centric model for influence. While brand awareness has increased overall, there are few examples of true success stories for social scoring-led campaigns. So forget Klout.
Real influence places customers at the heart of the marketing circle. But qualifying influencers takes more than customers. Here's a comprehensive look at influence in today's social graph system.
Long before the phrase “the sharing economy” was ever uttered, many businesses leveraged sharing. Bed-and-breakfast inns, timeshares and car pools are old ideas.
Patreon is a membership platform that allows creators to offer a monthly subscription to their fans. In exchange, fans get access to exclusive content, community, and insights into their creative process.
We adapt organisations to the needs of a rapidly changing world; one which demands ever greater connectedness, openness and meaningful relationships with customers.
Too often the seismic shift we are experiencing is being dealt with on an issue-by-issue basis. Reactive piece-meal tactics create a permanent state of panic-ridden catch-up. Learnings are lost in silos, failures are swept under carpets.
We believe there is an holistic strategic solution which provides a framework for change, leap-frogging the tick-box exercise of simple implementation of social technologies. It makes organisations future-ready like never before.
That solution is our Open Business Program.
By unlocking the sharing economy today, can companies transform today's threat into tomorrow's opportunity? What must incumbents and challengers do to position themselves ahead of disruption and to capitalize on new sources of revenue? Through consumer surveys, conversations with influencers, interviews with business executives and social listening, PwC's research presents a holistic view of what's unfolding across business and consumer landscapes.
Social Approaches to Funding and Lending, Crowd FundingJay van Zyl
Social Approaches to Funding, Crowd Funding:
1. PFM and financial management tools
2. Open innovation models
3. P2P and other models to funding and lending
This landscape gives a perspective on the overlapping approaches to funding companies and projects in the social world.
Dr. Jay van Zyl
An examination of the Red Cross’s nationally recognized Social Media Command Center and world-renowned program. The session will include tips on how to execute real-time response, crisis communications, cultivating stakeholders, monitoring and more. Social Media Director Wendy Harmon delivered the goods at #Demand13.
When an area newspaper reduced local coverage, Alabama Power Company saw an opportunity to build its brand, while also providing a community service. Discover how the company benefited from becoming a media entity by reporting news and generating engagement and trust. Former journalist and current Alabama Power strategist Ike Pigott @ikepigott) discusses what the brand did and why.
Joe Pulizzi delivered a phenomenal session at Demand Success 2013: 10 Steps to Content Marketing Success. Customers buy only after they thoroughly research their options, and social media revolves around topics often published on websites. The two forces combined have created a content marketing revolution. Get Joe's top ten tips on developing quality content, leveraging emerging trends and connecting with social media.
If you believe what the email marketing purists say, there are a ton of rules out there – things to always (or never) do. Find out which email marketing “rules” you should consider breaking and why.
Beyond Social Scoring: Reversing the Social Influence ModelCision
Geoff Livingston pinch hit for Danny Brown, and expanded beyond the customer centric model for influence. While brand awareness has increased overall, there are few examples of true success stories for social scoring-led campaigns. So forget Klout.
Real influence places customers at the heart of the marketing circle. But qualifying influencers takes more than customers. Here's a comprehensive look at influence in today's social graph system.
Businesses use The Daily Hundred to turn their influential customers into an extension of their marketing teams! Our platform allows businesses to connect with and reward these customers for creating and sharing branded content. Thousands of users login to our iPhone, Android and web app everyday to turn their influence into cash and rewards. There are currently two ways that users can earn rewards on our platform. The first way is by taking a picture with a brand's product or service and sharing that image on Facebook or Twitter. The second way is by sharing a message, created by the brand, with their friends and followers on Facebook and Twitter.
Word of mouth is the most effective form of advertising and we have created a platform that allows businesses of all sizes to run powerful word of mouth marketing campaigns at scale.
We help publishers promote their iPhone apps. Instead of screenshots or pre-recorded video, publishers can embed interactive iPhone app demos on any web page.
Etude PwC sur l'économie collaborative (mai 2015)PwC France
En dix ans, le concept d'économie collaborative est devenu un véritable marché impliquant de nombreuses startups comme des grandes entreprises internationales. Alors que ce marché représente aujourd’hui 15 milliards de dollars, le cabinet d’audit et de conseil PwC estime qu’il atteindra 335 milliards de dollars d’ici à 2025.
Source
Les données relatives aux consommations collaboratives des Américains sont issues de l’étude « Consumer Intelligence Series: The Sharing Economy » publiée par PwC en avril 2015. Pour cette étude, 1 000 consommateurs américains, âgés de plus de 18 ans, ont été sondés en ligne entre les 17 et 22 décembre 2014.
Análisis en detalle de las ventajas que la economía colaborativa puede aportar a su negocio y cómo ésta puede aplicarse en múltiples sectores de actividad.
PWC Sharing Economy Survey 2015
Selon PWC Le marché mondial de l'économie collaborative devrait atteindre près de 335 milliards de dollars d'ici à 2025, contre 15 milliards en 2014
Why every business must consider the platform (or C2C) trendBernard Marr
If you haven’t yet heard of the customer-to-customer (C2C) economy, you’ve almost certainly participated in it. It’s where customers connect with other customers to communicate or trade goods/services, usually via an intermediary platform like Facebook, Uber or Etsy.
OfferSavvy is a tech startup that provides awesome software tools that help small businesses and online retailers increase traffic, engagement, conversions, and sales both On-site and Offsite. Our OfferSavvy.com marketplace is currently in live beta, and allows people to easily share their inventory with our community of users, driving new and qualified traffic. Our first B2B tool, called SavvyFeed, which is a simple tool for moderating and aggregating user generated social media content into your website, will launch next month at Techweek LA Launch competition and expo in Santa Monica, CA.
Sharing is the New Buying: How to Win in the Collaborative EconomyJeremiah Owyang
Crowd Companies, a brand council founded by Jeremiah Owyang primarily focusing on the collaborative economy movement, and Vision Critical, the leading provider of insight community technologies, have exclusively partnered to release a groundbreaking report, “Sharing is the New Buying” that for the first time maps the size and characteristics of the movement. Based on responses from more than 90,000 Internet users across the U.S., U.K. and Canada, the report concludes that sharing online is mainstream, growing, practical and satisfying, and has become a competitive threat to large corporations. Report includes: Introduction and summary. Breakdown of the three groups of sharing customers. Market adoption rates, forecast and growth rates. Taxonomy of the market. Breakdown by demographic: age, location, political party, marriage status and more. Satisfaction rates of sharing services. Forecast of future behaviors. Recommendations for corporations: market opportunities, and specific departmental impacts.
by Jeremiah Owyang, Chief Catalyst and Founder, Crowd Companies
From AirBnb, Etsy, TaskRabbit, to Lyft, the the sharing economy is on the rise. Your customers are sharing products using social media tools --rather than buying them --and that’s a disruption to you.
Whether you’re a big company or small, nearly every vertical is being impacted by the sharing economy. So what do you do if customers don’t need corporations on an ongoing basis?
Altimeter’s latest research will share how corporations can not just stay relevant, but lead the charge in their own community. This presentation will share three ways corporations must shift their business (and marketing) to adopt to the collaborative economy.
In this presentation, you will find out:
-What’s causing this sharing movement
-Which verticals are being impacted the most
-What are the driving forces --and opposing forces to sharing
-What is the impact to corporations
-What companies and marketers must do now to overcome this disruption.
The anatomy of a social enterprise is a little different than for a typical tech startup. In this talk, Melinda reveals a new "Business Model Canvas" adapted specifically for startups with a social or environmental mission.
Talk given by Melinda Briana Epler, CEO & Founder of Change Catalyst, at the H3 Conference in Puerto Rico, November 2015.
A GUIDE TO SURVIVING A FICTION INFUSED FUTUREMiel Van Opstal
Keynote on the future of marketing in an era where virtual worlds and physically enhanced realities define a consumer's identity by matching behavioral observations and contextual
data to turn them into a profile built out of statistical correlations.
This new reality requires marketers, brands and companies to design for always-on, continuous and assistive engagement. The consumer journey must be rebuilt.
Cision Study: Gig Economy Media Reporting Disconnected from Worker RealityCision
Media coverage of America’s independent workers leans more positively than the conversation that actual workers have on social media, a new media analysis by Cision has found. The analysis found that while the media discusses growth in the independent workforce and its benefits for employers, workers discuss the difficulty in finding work, fears about their retirement and even loneliness.
To learn more about Cision software, visit Cision.com.
Start preparing now for 2017!
Brands looking to make an impact in 2017 must begin preparing now…or risk getting left behind. With information on key dates and events, as well as insights on media outlets’ deadlines and pitching preferences, brands can better plan, create and target their content marketing.
Join Cision’s Senior Manager, Content Marketing Annemaria Nicholson and MarketingProfs’ Senior Program Manager Kerry O’Shea Gorgone and find out how to:
- Better plan outreach initiatives with a centralized content plan
- Maximize engagement through strategic content distribution
- Avoid legal pitfalls and what you can do with your content
- Increase online discoverability through content promotion
Don’t get left behind – start preparing for 2017 now.
The New Kid on the Block is Back: Why Earned Media is Back in the Driver’s Seat Cision
Learn more about the cloud here: http://bit.ly/2g0cdlU
Marketers must adapt to the changing consumer – when, where and how they consume content – or they will be left behind. Earned media is essential to your communications program success!
Join Cision’s Senior Vice President of Marketing, Ken Wincko and Sodexo’s Vice President of Public Relations, Steve Cox as they discuss how you can utilize earned media to enhance your marketing and communications programs and drive organizational growth.
Ken and Steve will show you how to:
- Uncover key trends and emerging topics to create an effective
content strategy
- Enhance your results by applying the power of earned media,
integrated with paid and owned
- Improve the measurability of your programs and deliver true
business ROI
Back-to-school shopping spend is anticipated to surpass $825 million this year. Do you understand how parents and students use mobile and digital to research, plan and purchase education necessities?
Cision’s Caitlin Jamali and Michelle Vangel share findings from our study of social discussion among various shopper personas. Join us to learn how digital affects shopper behaviors and what drives them to make a purchase.
Find out how you can:
-Capture back-to-school shopping wallet share
-Understand purchase motivations based on shopper
personas
-Better drive purchase decisions with relevant messaging and
content
Advanced Analytics: Are your campaigns effective?Cision
Most communicators know the importance of measurement, but few know how to do it correctly. Do you?
Cision PR Edition helps you prove the value of your communication by giving you a 360-degree view of your campaigns through easy-to-understand reporting and advanced analytics.
Join Cision’s Shawn Dooley for a free webinar to learn how to report on the impact of your campaigns. Shawn will show you how to:
- Measure your impact through competitive analysis
- Better understand your brand with performance metrics
- Create targeted communication with key message analysis
- Showcase your efforts through illustrated reports
Are Your Grassroots Efforts Generating Enough Buzz?Cision
With so much noise online today, competition for your audience’s attention is fierce. So how can you make your grassroots message heard?
You need to fortify your communication using the right tools and technology.
Join public affairs campaign strategist Mike Panetta of Beekeeper Group and Cision’s Mark Reilly to learn how to cut through the clutter and take advantage of mobile applications, social media and other tools to reach your target audience.
They’ll show you how to:
-Motivate your audience with compelling calls to action
-Recruit and educate activists by engaging them online
-Mobilize your supporters to take action in the real world
It doesn’t matter if your pitch is well-written and your story is exciting. If you aren’t meeting the reporter’s and publication’s needs, you won’t get coverage.
But how can you make your pitch stand out from the 38,000 emails top-tier reporters receive every year? Use editorial calendars to target your pitching efforts.
Cision’s Anna Marevska will give you an in-depth look at how editorial calendars can shape your media relations strategy and improve its effectiveness.
Anna will show you how to:
- Uncover opportunities by searching editorial calendars
- Target key media outlets based on scheduling information
- Plan ahead with access to lead times and deadlines
- Connect with media contacts at the right time
Your audience doesn’t trust brand messaging. So how can you truly engage with them?
Social media provides a conduit to engage with trustworthy influencers who can relay your brand messages, reach your target audience and make your story resonate.
Join Cision’s Natalia Dykyj and Stacey Miller to learn how to use social media to build mutually-beneficial relationships with the influencers your audience trusts.
They’ll show you how to:
- Grow closer to your audience by targeting key influencers
- Identify relevant contacts using the right tools
- Build rapport with social media best practices
- Get on influencers’ radars by engaging across mediums
How to Monitor Anything Social: 2016 Federal Budget AnalysisCision
100,000 Canadians is a Huge Sample Size …
In 2015 we monitored social media mentions about the federal budget release and found that 100,000 Canadians engaged in the conversation. We’re doing it again this year to find out what they think about Prime Minister Justin Trudeau’s debut budget. Join us to learn how to monitor events like this yourself in real time and pull actionable insights your team needs.
Register today to find out:
-Why social media makes a great focus group
-How to collect and scrub social data for insights analysis
-How news media impacts a social conversation
-What makes the difference between a viral comment and a
dud
How to Launch an Enterprise-Wide Content StrategyCision
Is your organization providing valuable resources – or are you committing “random acts of content?”
If different teams across your enterprise business are creating content without any central coordination, you’re not only wasting time and energy – you’re confusing customers, perpetuating inefficiencies and leaving money on the table.
So how can you create quality content that meets each department’s needs while supporting the organization’s core message and strategic goals?
Join Bernie Borges, CEO of Find and Convert; Carlos Abler, leader of content marketing and strategy at 3M, and Cision’s Caitlin Jamali to learn how to create a central content strategy for your entire enterprise organization.
See how you can:
- Become effective at content delivery organization-wide by learning the keys to success
- Further content excellence through change management
- Reach the right audience by understanding and collaborating to meet their needs
- Influence audience behavior with creative content that offers a solution
To keep customers coming back for more, you need to provide a variety of engaging content through your blog, social channels, press releases and more. View Jeff Barrett's "Convert More Customers With Video + Social" webinar presented by Cision and Social Fresh Conference.
In this transformative election year, you need to do more than just get people to read your PAC communication.
You need to convince them why your PAC is important, not just for your organization but for them as a member or employee. But how?
The answer is strong, strategic communication.
Turn your annual solicitations into targeted outreach with tips and best practices from noted PAC consultant Amie Adams. Amie will teach you how to create effective messaging that drives engagement and ultimately increases donations to your PAC.
See how you can:
- Ensure your message resonates with email solicitation best
practices
- Capture your audience’s attention using visual
communication
- Add context to your message by relating to the 2016
elections
- Get specific tips and see examples of successful messages
Are your pitches getting the silent treatment?
Avoid the cold shoulder and become an indispensable source by adhering to the new rules of media pitching.
At his webinar acclaimed pitching coach Michael Smart will provide today’s top pitching tips, including word-for-word examples of pitches that landed top-tier coverage.
Michael will show you how to:
- Plug holes in your media list that you didn’t know existed
- Warm up cold emails through influencer outreach on social
- Flesh out pitches with a novel approach to using HARO
queries
Sway coverage decisions by adding in the new factor that’s currently costing you placements
Big data—that ever-expanding universe of digital influencers and exploding number of social media conversations—can be a big brand-building opportunity for PR professionals, but only if you have the know-how and technology to use it to your advantage.
Join Cision’s Heidi Sullivan and Dave Lundstrom for a complimentary webinar that explores the basics of big data and how to leverage it to positively impact your brand.
With the Nevada caucus approaching, learn how Former Secretary of State Hillary Clinton and Senator Bernie Sanders stack up nationally and in the Silver State. Find out which topics each candidate leads on and learn more about their policies on issues like the economy, immigration and healthcare.
How 10 Minutes Using Cision led to a 5 Minute Segment on NBC's "Today"Cision
Rafe Gomez, owner of VC Inc. Marketing, will share how he used Cision influencer search to get one his clients a segment on NBC’s “Today.”
● Target the right influencers and earn more placements
● Expand your reach by building relationships with influencers
● Grab journalists’ attention with standout media pitches
● Gain media coverage using pitching best practices
6 Steps to Developing a Content-First Marketing StrategyCision
Does your content impact the bottom line?
If your content doesn’t provide value, your target audience won’t buy.
In this webinar, Content Marketing Institute founder Joe Pulizzi will discuss how to develop content that builds an audience, influences customers and drives sales.
Joe will show you how to:
-Develop a “content-first” business model in six steps
- Attract a loyal audience by creating valuable content
- Convert followers and subscribers into customers
- Deliver impactful communication through paid, earned,
shared and owned media
Could Your Brand Handle A Shark Attack? Prepare For Crises Lurking Beneath Yo...Cision
If you don’t have the right resources, your brand can’t defend itself. So how can you quickly and confidently take control of a developing crisis?
Learn how Visit North Carolina’s Scott Peacock used crisis communication best practices and Cision Global Insights to keep the state’s tourism afloat during a crisis-filled summer.
View our free, on-demand webinar at http://www.cision.com/us/resources/webinars-events/can-your-brand-handle-a-crisis/.
Do you resolve to drive better content marketing results in the new year?
You will need a killer content plan.
Get help creating your plan from Gini Dietrich, CEO of Arment Dietrich and author of Spin Sucks. Find out how to create strong content that positions your brand as a leader in its industry.
In the webinar, Gini will teach you how to:
Develop a comprehensive content plan from A to Z
- Choose the right types of content for an effective plan
- Drive results through content distribution
- Earn mindshare and valuable links using media relations
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
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28. Technology Factors
• 87 phones per 100
people on planet
• Three quarters of
startups use social
tech like Facebook
29. A movement that’s only increasing
Out of 200 collaborative
economy startups, total
funding was over $2 billion
Of those funded, the
average was $28 million
(May 2013, Lyft raised $60m)
59. Opposing Market Forces Abound
1. Governments and
institutions oppose.
2. Buyers and sellers lack
complete trust.
3. Lack of industry-wide
reputation systems
4. Uncertainty about which
startups will stand the test
of time.
60. What are your benefits for
letting go to the
collaborative economy?
61. More efficient, as the crowd helps.1
2 Long term relationship with
vested customers.
3
New value created between
people
4 If you act now, you will have first
mover advantage
63. Collaborative Economy Take-Aways
• A sharing revolution is increasing in velocity
and scale
• People turn to each other to get what they
want—bypassing corporations
• Activate the Collaborative Economy Value
Chain
• Company as a service
• Motivate a marketplace
• Provide a platform
67. Download the Open Research report: bitly.
Jeremiah Owyang
Partner and Industry Analyst
Altimeter Group
@jowyang
web-strategist.com
jeremiah@altimetergroup.com
68. Collaborative Economy Glossary
Collaborative Economy (Model): An
Economic model where ownership and access is
shared between people, startups, and corporations.
Two sided Marketplace (Category): An
online website where buyers and sellers of goods or
services are sharing inventory, need, and transacting.
Example: Ebay, Craigslist, AirBnb, 99 dresses.
Transactions (Verbs): There are many types of
verbs that can be used in facilitation including: Buy,
Sell, Swap, Lend, Gift, Co-own, co-fund , buy and more.
Maker Movement (Trend): An emerging trend
where customers can self-design, create, produce, and
distribute products and goods on their own.
Company as a Service (Strategy): Rather
than sell goods in the traditional sense, offer products
or services to customers on- demand or through a
subscription model. Rent, Subscribe, or Gift.
Motivate a Marketplace (Strategy): A
community around a brand enabling customers and
partners to resell or co-purchase products, swap goods
related to the brand, or even enable lending or gifting
for no monetary exchange.
Provide a Platform (Strategy): Corporations
that enable an ecosystem customers to build products
and new services as partners — not just consumers.
Online Reputation (Feature): Any number of
online features that store historical and current
information about social profiles, individuals network
connections, credibility, or reviews of previous and
predictable behavior.
Social Sign On (Feature): A technology feature
that connects websites with profile systems from social
networks like Facebook, LinkedIn or Twitter connect
enabling existing reputation, social contacts, and social
graph information
70. Over 1/3 of these startups have
received venture capital funding
37% $
71. The average funding per startup
is $29M
$130M
$83M
$50M
$29M
Average
Startup
72. The total funding across these 200 startups is
$2B, showing broad investor commitment
$2B
73. 2/3 of these startups focus on
peer-to-peer sharing
63%
Peer-driven sharing, like Airbnb or 99Dresses
35%
Business/brand-driven sharing, like co-working or
BMW Drive NOW
74. 2/3 of these startups charge on a per
usage (pro rata)
67%
21%
10%
6%
Pro Rata
Membership/One Time Fee
Free
Exchange
75. Of the Top 30 Startups, Most Have
Social Networking Features
75
Have social networking
features, e.g. social profiles
and reputation systems
73%
Integrate Facebook Connect
53%
77. Credits: Research Interviews
Airbnb, Molly Turner, Public
Policy
Arbor Advisors, Dean
Callas, Investment Banker
Ariba, An SAP
Company, Joseph Fox, VP of
Strategy
August Capital, David
Hornik, Investor
Bazaarvoice, Stephen
Collins, CEO
carpooling .com, Markus
Barnikel, CEO
Cisco, Carlos
Dominguez, SVP, Office of the
COB and CEO
ConnectMe 360, Brian
Hayashi, Founder
Decide.com, Shauna
Causey, VP, Marketing
Enterprise Holdings, Ryan
Johnson,
WeCar AVPeToro, Yoni Assia,
CEO and Founder
eToro, Nadav Avidan, PR and
Communications Manager
eToro, Adi Yagil, Head of Social
Media
Gazelle, Israel Ganot, CEO
HomeExchange, Ed Kushins,
Founder
Jive Software, Christopher
Morace, Chief Strategy Officer
LiquidSpace, Mark Gilbreath,
CEO/Founder/Skipper
Lithium, Rob Tarkoff, President
and CEO
Lyft, Kristin Sverchek, General
Counsel
MuckerLab, William Hsu, Co-
Founder, Partner
Sasson Capital, Vivian Wang,
Venture Capitalist
oDesk, Gary Swart, CEO
oDesk, Shoshana Deutschkron,
Director, Communications
OuiShare, Antonin Léonard,
Co-Founder
Oversee.net, Gene Chuang,
CTO
PivotDesk, Alex Newman,
Director, Customer
Development
Sass.me and Oversee.net, Min
Chan, GM of Mobile
SCOTTEVEST, Scott Jordan, CEO
and Founder
Shareable Magazine, Neal
Gorenflo, Founder
Shasta Ventures, Rob
Coneybeer, Managing Director
Collaborative Lab, April Rinne,
Chief Strategy Officer
Collaborative Lab, Lauren
Anderson, Chief Knowledge
Officer
The Mesh, Lisa Gansky, Author,
The Mesh: Why the Future of
Business is Sharing
Zuora, Tien Tzuo, CEO
Zuora, Brian Bell, CMO
Deborah Schultz, Innovation
Strategist
78. The following people provided guidance, reviewed content, tested ideas, or most
importantly, challenged the thesis during the project:
David Armano, David Berkowitz, Richard Binhammer, Mel Blake, Erik Boles, Michael Brito,
Noelle Chun, Steve Farnsworth, Lyle Fong, Ian Greenleigh, Shel Holtz, Noah Karesh, Kevin
Kelley, Matt Krebsbach, Wendy Lea, Evelyn Lee, Geoff Livingston, Jacob Miller, Marcus
Nelson, Ben Parr, Jeff Richards, Andy Ruben, Jim Rudden, Ben Smith, Aaron Strout,
Carmen Taran, Rob Tarkoff, Ed Van Siclen, Mike Walsh, Sharon Weinbar, Adam Werbach,
Susan Williams, Vladimir Mirkovic, Anita Wong, and the entire Altimeter Group research and
consulting team.
We extend special appreciation to LeWeb founder Loic Le Meur who inspired Altimeter
Group to research this topic.
Credits: Research Input
Editor's Notes
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My story (tie it today’s revoluiton and choices)Meet Frederick the 7th.Last month, I visited DenmarkAnd I learned about a Danish King, He saw revolutions sweeping across Europe and many kings were losing their headsHe saw the revolution coming to his gilded gates and had an optionFight them and potentially lose his head.orCollaborate with the revolutionaries
But we found out in this research was intriguing, that in order for companies to be succeed in the collaborative economy,They actually had to let go ,in order to gain more.
We’ve all heard how the collaborative economy startups and people are succeeding in the sharing economy.But we posed a question: What role do large companies play if their relationship has been disrupted?After interviewing experts corporations and startups that are here todayIn fact for those of you are here,the report is on your chair, or those following online can find it from my Twitter profileI’m excited to share with you today, we found a way for eeryone to win together:“An economic model of shared ownesrhip and access beteen corps, startups, and people”The Collaborative Economy
But we found out in this research was intriguing, that in order for companies to be succeed in the collaborative economy,They actually had to let go ,in order to gain more.
Sharing is not new, parents have taught us how.
JKO to tell a story of how we’re going on a business trip.I’m taking a person’s car, instead of using a taxi corporationThis will be in first person narrative to connect with audience. (this is why person is same)
We need a place to stay, I stay at Airbnb –rather than Marriott
The business meetings went so well, I was able to get funding without the banks.But I use LendingClub to get money from peers –rather than using HSBC
Rather than hire through traditional workforce solutionsI use odessk to find workers ready to go –rather than Manpower.
Rather than hire through traditional workforce solutionsI use odessk to find workers ready to go –rather than Manpower.
I find office space from other startups that have extra space –rather than work with a tranditional property manager.In these examples (and we have a bigger list), which span many industries and b2b and b2c, we can see how this movement impacted many parts of society.
We need a place to stay, I stay at Airbnb –rather than Marriott
But what’s the impact?It’s quite severe. It means that customers can buy once –and share many times among each other –reducing the need to buy againHere’s some stats9 cars270kBut also loansInsuranceGasI’m sure some economists could show this could be over a million dollars of ecosystem impactThat’s just 1 carWhat about 100What about 100million?
To get to the bottom of this, In our interviews, we asked just that.we found that there were over 13 individual elements which are easily grouped into three major factors.
People are more social –whther they’re saddled by debt, a younger generation, or just realizing that owning products isn’t as efficient.As a result, there’s a movement towards conscious consumers to get what they need beyond owning it.It means that: Access is more important than ownership>Photo credit required to: Thomas La MelaShutterstock.com
In my life, population start at about 4billion, and when Im’ an old man, it’ll be around 9 billionAs population doubles in my life, earth’s resources stay fixed. It means every pound, euro or dollar counts.SO when people DO buy, they want it to count. They want this product to sustain. It means that:” it pays to buy quality, esp when we can re-use or resell to others”Source is UN: world-crises.net
Lastly, we’ve found that technology enablement has spurred this movement on, with mobile devices, smart phones, payment systems and also social media.We looked closely at 30 of the top discussed sharing startups and found that 54% of them had facebook connect, and 74% had social profiles and reputation features, showing how closely tied to the social networking movement.It means this movement is bolstered by the technology and social media –which is growing faster than ever.
The startups aren’t going awayOut of 200 they’ve been funded 200b --not to mention the 60m from LyftIt means on average, those you were funded received 28mIn culmination of these societal, economic and technology drivers that this young movement isn’t going to dissipate soon, and in fact will only pick up in momentumData: Altimeter Data
So how do we deal with a revolution that’s REDUCING REVENUES and IS PICKING UP IN MOMENTUMRemember Frederick? He had a choice: Either fight the revolution with his guards, or collaborate with the revolutionaries on his own terms.He chose to leave his gilded gates, and offered to work with them to build a people’s government, and draft up a new constitution.
Now back to our revolution, the sharing revolution.What can companies do when they’ve lost power to the crowd?The good news is, there’s a solution…
Welcome to the Collaborative Economy! This is for startups too and people Everyone works together in one economy.See these Products, and services, and marketplaces
The key is to convert products into services, services into marketplaces, and marketplaces build productsThey start off simple, but as we progress around the value chain, the investment and risk increases, but as well as the potential payoff. Let me walk through each one in detail and show you how.
First, let’s focus on products becoming services. We call this “Company as a service”Now that customers want access to products –and may not necessarily want to own them, it means that companiesMust change the relationship and offer it a new form through renting, subscribing or event lending –beyond just selling.
For companies that have high durable goods, unattainable luxuries, idle invetories, or high consideration purhcaseds, allow them to now be a serviceFor example Toyota and BMW now rent cars from their dealership in SF bay area. To get ahead of changing consumer needs, Toyota and BMW are now services.Acknowledgment required by Shutterstock for the Toyota image: Kosarev Alexander - Shutterstock.com
Next, let’s talk about shifting services to now becoming marketplaces.We call this ‘Motivating a marketplace”. The naming is specific, you can’t own the marketplace, you can’t manage it, you simply must help usher them along, in this use case, the goal is to get the people to do these actions among themselves.If your company offers services, like a hospitality company serves guests, then learn how to tap into the marketplaces that are already forming in the sharing economy.There’s a number of new activities that people can perform, including to resell, co-owning, swapping goods, lending to each other, or gifting.
An example: Right now, people are bypassing hotels to stay at unique experiences using websites like Airbnb.Rather than stand by the wayside, we discovered a new market opportunity for Loic’s guest room to be certified as Marriott certified. A large brand brings TRUSTMarriot would then funnel trusted guests, perhaps from a loyalty program, and even offer maid, food, or concierge services.Everyone wins: Loic gets a trusted guest, the guest gets a local experience at a certified home, and Marriot gets a cut of the transactions –that they wouldn’t have missed out on completely.
http://campaigns.ebay.com/patagonia/
In this third phase. Companies who have marketplaces, must activate them to build their future products.We call this “provide a platform”And it means that companies must empower their crowds to build future products and services.This is the hardest level –but yields the most benefits.Lots of of “co” words that are part of the collaboration mindsetIt doesn’t exist, but we see parts of itWe see many startups already doing this:-Ideation sites like uservoice co-ideate new products-Kickstsarter co-funds new ideas-Quickly co-builds new productsBut imagine if this was extended to co distribution, co marketing, co selling, and even co revenue sharing?In this case, it may be Hard to tell the diference between employees and customers as new products are built from the crowd.But the costs of buidling are leveraged by the crowd, reducing the costs of the company In this radical state, the non essential parts of the company reduce, and perhaps the most important remaining parts are the brand, and perhaps an ecommerce engine.In this future state: “The CROWD BECOMES THE COMPANY.“
Image from http://productnation.in/5-key-considerations-for-platform-approach/
While we’ve seen examples of software companies allowing for developers to build on top of their platforms, we can also examine this physical bike that was built from an open communityThis bike the Chrisitana bike was designed by crowd efforts in Freetown, Copenhagen, an anarchist community that set their own rules who didn’t allow cars, so they built their own product, this transport bike that’s now sold around the world.This example illustrates how a crowd was able to come together for a single problem to solve and take a product to market around a common brand, their anarchist city, Christiana.http://www.christianiabikes.com/english/uk_main.htm
To complete this cycle, those newly created crowd products flow back into the process, starting over again.This means that the startups who participate in this, will have an advantage over those that don’t.Savvy companies will do one.But superior companies will do all.
You must let go of your company to gain the market
So what are the benefits?
Read it
The goal is to activate the market around you, and these circles represent all the transactions that the brand can now extract value from.Our cursory look at the startups show that they often take 20-25% of every transaction, the opportunity here is for the company to add new value –but to also extract value, perhaps 25% from each of these new market transactions! Now to get all this –you’ve got to make a leap. To let go of products, services, and your brand.
So what happened to fred who met the revolutionaries at the gate?Fred is a hero, he saved bloodshed, gave them people what they wanted –yet stayed in the palaceI’m pleased to share, that his lineage is the second oldest monarchy in the worldNot only is denmark the second happiest country in the world, He’s revered as a national icon, and his family is taken care of by the nation, and they’re still in the palace. Fred let go of his throne -- to gain the kingdomAnd if you want to collaborate in the economy. , then you must….
You must let go of your company to gain the market