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SVET
The document discusses the benefits of proper, health-centric lighting that dynamically changes throughout the day similar to natural light. It introduces SVET lighting, which provides a full spectrum of light, no flickering, dynamic lighting scenarios, and biological safety. SVET lighting aims to improve health, well-being, sleep quality, and productivity by emitting the right light at the right time of day similar to how light occurs in nature.
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SVET
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- 2. Most of ourtime we spend under artificial lighting Improper lighting can cause: Increasing fatigue Stress Disturbed sleep and insomnia And as a result – decreased productivity * Scand J Work Environ Health - http://www.ncbi.nlm.nih.gov/pubmed/18815716 LEDs Magazine - http://goo.gl/t2bXMn
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- 5. As intended bynature
- 6. Full spectrum. Safefor the eyes
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- 8. From sunrise tillsundown at the right time Lighting scenarios for reading, relaxation, concentration dynamically changing by time of day SVET – the health-friendly lighting
- 9. SVET - aproper health-centric artificial lighting CRI > 87 Full spectrum Wireless control Nonvolatile real time clock Algorithms of adapting the light by time of day and season Server side software for the analysis of behavioral pat- terns
- 10. $50 mln. -our market share in three years Source: A.T. Kearney, Canazei el al.. Licht wissen Market&Markets - Smart Lighting Market by Connectivity Technologies Worldwire market: $5,4 bln. - general LED lighting market Yearly increase by 14% $2,3 bln. - controllable lighting market Yearly increase by 22,7% $420 mln. - target market of “smart” lighting Yearly increase by 50% Market in Europe:
- 11. SVET vs. PhilipsHue Philips Hue SVET Gappy spectrum CRI for white – 76-92 Dimming frq. – 1 kHz Luminous flux – 600 lm. Flickering – 86% Full spectrum CRI for white – 87-97 Analog dimming Luminous flux – 1000 lm. Flickering – 1% 2700K 6000K 2700K 6000K SVET – the only health-centric lighting which emits high-quality dynamic light.
- 12. SVET team Aleksey Dubov,CEO Expertise: project management, R&D activities, IP Experience: 9 years in hardware startups, setting up production in Bulgaria, Czech Republic and China, expanding Russian project to european market Sergey Skvortsov, chief engineer Expertise: hardware design, production, certification and quality control Experience: 6 years in engineering Egor Devyaterikov, PCB engineer Expertise: PCB, low-level programming Experience: 4 years in engineering and 5 years in scientific field Our team is in LED industry since 2010. Our main expertise and experience are in hardware design, mechatronics and system automatisation. + two iOS/Android developers and one PR manager Slava Kozlov, mentor Former Senior Research Consultant in Philips Design, Founder, Creative Director in Summ()n, Netherlands
- 13. Progress during theHardware 2.0 acceleration program Use cases Audience Ads Design for manufacturability 18 defined All tested and 5 cases work Website convertion rate Before Now Not defined 27 tested segments Not used Facebook, Instagram, Twitter 3.8% 14.5% Preliminary design Ready to manufacture Contract manufactor None Preliminary agreement
- 14. A21 and BR30 OptimizedBOM Sourcing
- 15. Pre-launch and crowdfundingcampaign 2016 January – CES 2016 (Las Vegas) – 10 meetings January-March – 15k preorders (pre-launch marketing) March-April – Indiegogo campaign $300k goal and 3k pcs. in orders
- 16. Next step –the acceleration program in Singapore Production R&D Science Sales
- 17. We need $200kfor certification and sales channels development Certification First batch and sales - 5000+ of light bulbs 2016Q2 2016Q3 Launch in retail stores of the EU and US New form factors – E14, A19 2017Q1 2017Q2
- 18. Light is oneof the most important parts of our lives and we know how it should work! Contacts: Aleksey Dubov +7 (903) 796 10 97 dubov@svet.io www.svet.io
- 19. Where and howis a proper lighting used now? Wound healing in space and underwater in submarines For kids for better learning performance For patients in hospitals for better healing Personal phototherapy International flights – avoid jet lag The Korgsgardmoen School in Norway HealWell by Each solution gives the right light in the right time http://content.lib.utah.edu/utils/getfile/collection/uspace/id/2713/filename/4336.pdf http://www.ncbi.nlm.nih.gov/pmc/articles/PMC4148276/ https://luxreview.com/article/2015/09/des-moines-school-pioneers-colour-change-lighting http://www.lighting.philips.com/main/systems/packaged-offerings/office-and-industry/healwell.html http://www.medisana.com/en/Therapy/Light/?force_sid=o1uf3kn38tmtuv109gh3e8bsu1 http://www.boeing.com/commercial/787/#/design-highlights/passenger-experience/dynamic-led-lighting/
- 20. SVET for home- full-color LED light bulb
- 21. SVET for home- mobile control
- 22. Who is inthe market of controllable lighting and who is not? Crowdfunding:Controllable light bulbs: Big manufacturers of light bulbs without controllable light bulbs:
- 23. Only SVET lightingrepeats natural patterns in automatic mode Philips Hue LiFX SVET x ✓ ✓ 80-90 60-90 86-97 General lighting (>800 lm) Lighting modes High CRI Natural patterns Lümen iLumi ✓ 75-85 N/A xx✓ ✓ x x Halcyon x N/A x ✓ ✓ Biological safety xx x x ✓
- 24. SVET – benefitsfor health and well-being SVET Full spectrum No flickering Dynamic lighting Special scenarios Biological safety Safe for the eyes Eyes do not suffer from artificial light Stressless wakeup Energizing morning Relaxed evening Better sleep The right light in the right time For health of your nerves These features are not available with Philips Hue and other analogues
- 25. Appendix 1: Scientificallyproven Natural lighting (dynamically changing): Awakening from dawn improves well-being, mood and cognitive performance Sunset simulation helps to fall asleep quicker Dynamic lighting during the day has a positive effect on cognitive performance and well-being Dynamic lighting reduces fatigue Lighting scenarios: Absence of short wavelength light in the morning shifts one’s biorhythm for a few hours Warm white light in the evening has positive effect on sleep quality Meanwhile colder white light in the evening shorten our sleep hours Blue-enriched white light in the morning and during the day improves alertness and decrease evening fatigue For learning colder white light decrease the error rates by 45% and increase cognitive perfor- mance by 9%
- 26. Appendix 2: Uniquefeatures Full spectrum with wide control options Lighting dynamically changes during the day with use of a wall switch Dynamic lighting scenarios for different activities
- 27. Appendix 3: Technicalroadmap Gyro control – turn on/off your light with a shake of your phone Location- on/off by Bluetooth proximity feature on your phone Third party sensors support with ZigBee LightLink: presence and ambient light sensor IFTTT - event based triggers: on/off by predefined schedule lighting control with Siri IFTTT