Investor Pitch Deck (SeriesA)

1. CAptUre yoUrsElf
iN ACtiOn

2. Solves the inherent problem of action cameras that are limited to a point of view perspective.
Problem

3. Solution
AirDog radically improves every weekend warriors’ footage, bringing an aerial perspective once
reserved only for pro athletes.

4. "Follow" is a feature that belongs to manually piloted drones.
Technology
AirDogIs A fUllY
AutOnoMouS DroNe

5. Rather than a remote control with joysticks, a large
screen and many additional controls, AirDog is
controlled with AirLeash. Select a sports mode, initiate
takeoff and make quick inflight adjustments with the
press of a button on AirLeash.
AirLeash is not affected by water, lighting conditions
or poor visibility. Speed, rapid change of direction and
elevation won’t throw off the precision tracking.
Today AirLeash is used for precision tracking, in the
future we will use the same data for performance
analysis and automated video editing.
AIrLEasH IMprOviNg
EXpeRieNce
Technology
UseR

6. Snowboard
(Backcountry)
Handle varying terrain
while following
Ski (Slalom, GS)
Stay clear of
obstacles – ski lifts,
trees, cliffs etc.
Surf
Capture yourself
surfing not
paddling
Kiteboard
Sense wind
direction to be able
to avoid kite lines
Waterski
Handle rider speeds
above 50mph and 3G
+ acceleration
Wakeboard (Cable)
Get smooth footage
despite crazy jumps
and rotations
Windsurf
AirDog holds its
own when it comes
to strong winds
Technology
FliGht soFtwAre
Intelligence about the
specific demands of each
sport and user experience
Implementation of the same follow mode
differs depending on the sport mode, thanks
to advanced algorithms
Scenarios Follow Algorithms
SpeCifIcaLly buIlt
For eaCh SpoRt

7. Sensor fusion
data from 5 sensors
Technology
TraCkiNg
AirDog's proprietary algorithms are applied on top of
sensor data and are customized for outdoor sports
Data processing algorithms to address sport specific
data flaws caused by: submersion of the AirLeash, flying
in strong winds, rapidly changing terrain, vibrations etc.
and varying radio communication & data processing
delays
Motion data pre-processing before transmitting ensure
higher precision tracking
& proprietary
algorithms

8. Kickstarter campaign
with $1.3 million raised
and 1000 drones sold
“Best Drone or
Robot” award at
CES
$2.5 million
seed round
raised
First batch of Beta
products shipped
Strategic investor
Wistron Corporation
leads the current round
$1,98 million in sales
2.5M
June 2014 January 2015 May 2015 October 2015 July 2016 December 2016
Traction

9. Competition
Criteria to assess suitability for sports AirDog GoPro Karma 1 DJI Mavic 2
Dedicated software for sports Yes No No
Tracking algorithms to cope
with speed and agility
Yes No No
Technology that does not hinder performance Yes No No
Ability to handle uneven terrain Yes No Yes
Ability to resist strong wind Yes Yes No
1 GoPro Karma is a manually piloted drone. After a three month long recall Karma was relaunched on Feb 1st
2 DJI Mavic has a “Follow” feature, but still requires another person doing piloting

10. Deputy Managing Editor at Engadget
“AirDog is the action-sport drone
GoPro needs to beat (or buy)”
Water Ski Coach & World Champion
“With AirDog you can go about the
business as you would otherwise”
Pro Wakeboard Coach
“The whole coaching world is
going to be changed”
JamEs
Testimonials
DRew MikETreW RosS FerRarO

11. Total addressable market
given the sales of action
cameras
• GoPro sold 6.6 million units in 2015.
• Action cameras sales worldwide are forecasted to
increase to nearly 11 million in 2016.
• Sports drones provide a market opportunity of 1 million1
unit sales.
Consumer Drones, a growing product
class
• US consumer drone market alone is estimated at $1.1 billion in revenue with
US at approximately 25% of the global market.
• The global market of consumer drones is expected to grow to $8 billion by
2020.
• The Addressable market of sports drones (given higher price point) is
estimated at 34% of the total consumer drone market.2
• After the latest investment round the market leader DJI is valued at around
$8 billion
Market Size of Drones for Sports
1The 1M unit sales is calculated based on management’s assumption that sports drone represents 10% of action camera’s market.
2Drones purchased in $1,000-$1,999 price range represent 34% of total drones sold based on a survey done by Skylogic Research.

12. Software that meets the unique challenges and usage scenarios every action sport brings is the
only way how to get the shot without limiting performance. And it applies beyond capturing,
automation of the entire video creation process is the ultimate goal.
With the user always in the center of action, with sport and motion patterns known and with
AirLeash recording motion metadata on top of every video, AirDog is uniquely positioned to
completely automate the video editing process.
How AirDog will continue to
dominate the category

13. (Co-founder & CEO)
• Edgars is a successful serial entrepreneur
who previously built several software
companies
• Before starting AirDog Edgars founded a
web software development and consulting
group, which became one of the leaders
in the Baltic States
• Edgars has been building and flying
unmanned aerial vehicles (UAVs) for years
(Co-founder & CTO)
• Ilja has more than 10 years of
experience leading engineering teams
and working as a lead software
developer for Exigen Services and RIX
Technologies.
• Like Edgars, he has been building and
flying UAVs as an enthusiast for years.
(Co-founder & COO)
• Agris founded one of the first accelerators
in the Baltic States when he was 23,
investing in the most promising startups
from the region
• The accelerator was later backed by the
government of Latvia and scaled to a
portfolio of 50+ startups
(Chief Sales Officer)
• Jean has more than 15 years of
experience in international sales.
• Prior to Airdog (Inc.), he was Sales
Director at Sol Republic, where he led
sales expansion into EMEA markets and
was also Sales Director at Beats by Dre
where he managed an international
client base of more than $17 million.
Management Team
EdgArs
RozEntAls
IlyA
NevDahS
AgrIs
KipUrs
JeaN-gHisLaiN
PieRarD

14. • Donald has more than 25 years of
industry experience at Formosa21
Inc., Acer Computers, ALi
Corporation and Wistron
Corporation
• Currently Donald serves as the CFO
at Wistron Corporation, ODM with
$20b of annual revenue
• Donald has several product design
related patents and has won the
Taiwan National Invention Award in
1993 and Taiwan National R&D
Manager Excellence Award in 2000
• Konstantin is the founder and CEO of
Speech Ink, a crowd sourced voice to text
transcription company
• Previously, he was founder and CEO of
CloudCar, Core Mobility, ePeople and VP
Engineering at Catapult Entertainment.
• Konstantin has invested in numerous
companies including Tesla Motors
(NASDAQ: TSLA) and Android (acquired by
Google)
• Konstantin started his career as a
Distinguished Engineer at Apple Computer
• Julien has thirty years of experience as an
entrepreneur and a venture capital
investor. Julien has invested in companies
such as Birdly, Cozy, DoseDr, PowWow
• As a managing director of Applied
Materials Ventures, he invested in Infinera,
Grandis among others
• Prior to his venture capital activities,
Julien founded four startups (1 IPO, 3
M&A), and started his career in
engineering after his master from Ecole
Polytechnique (France)
• Itamar is the Chief Business Officer and
an early investor in Life360, the leading
Family Network with over 80 million
registered families globally
• Itamar manages a micro-seed fund, and
has been involved in investing and
mentoring companies such as Check
(sold to Intuit for $360m) and MileIQ
(Sold to Microsoft for over $160m)
• Previously Itamar was a Venture
Capitalist at Morgenthaler Ventures
and a Founding Venture Partner at
UpWest Labs, a leading Accelerator
Board of Directors
(Edgars Rozentals and Agris Kipurs are also on the BOD)
DOnaLd
HWang
KOnsTanTin
OThmEr
ItaMar
NovIck
JulIen
NguYen

15. THanK
yOu