The document discusses the evolution and significance of mobile application development, highlighting key statistics such as the proliferation of mobile internet users and the vast number of apps available. It introduces ThinkingTree's approach to mobile app development, emphasizing market awareness, technology utilization, and user feedback in creating quality applications. Additionally, it outlines the various types of applications it develops and argues against over-reliance on responsive web design alone.

1. MOBILE APPLICATION DEVELOPMENT
WE DO ‘MAD’ STUFF

2. AGENDA
▪ How far have we come?
▪ What does ThinkingTree do?
A
G
E N
A D

3. APRIL 3, 1973
▪ The first mobile phone call was made using a prototype which would later become
the world’s first commercial cell phone.

4. NOW
▪ In 2013 the number of mobile internet users exceeded 1.2 billion
▪ 85% of emails are browsed via mobile phones
▪ There are roughly 2.1 million apps with more than 60 billion downloads since the
‘Dawn of Mobile Apps’
▪ Todays’ world can be divided into 2 parts
or

5. THE GIANTS

6. MARKET SHARE REPORT
100
90
80
70
60
50
40
30
20
10
0
2012 2013
iOs Android Windows
Source: Gartner (February 2014)

7. THINKINGTREE IN MOBILE APP DEVELOPMENT
▪ We know what the market wants
▪ The technology we use helps us in
developing the creative ideas
▪ Our team dedicates itself for quality
and cost effective production
▪ After deploying the app we observe
the reaction of users and obtain
valuable feedback to improve
ourselves
Step 3
‘Code and Test’
And then
See the reaction
Step 2
Develop
‘THE IDEA’
Step 1
Know the
Market

8. WHAT THINKINGTREE DOES IN MAD?
▪ Native Application
▪ Multi-platform Application
▪ Mobile Web
▪ Application Security
▪ Support
MULTI
PLATFORM

9. TECHNOLOGIES USED

10. EXPERTISE
▪ Focus on platform independent
applications for better accessibility in
the market
▪ Veterans with 14 years of experience
in mobile application development
▪ Customized mobile learning using
open source technologies
Field Quantity
Learning 60+ hrs.
Games &
Apps
20+

11. IS RESPONSIVE THE ONLY ANSWER?
▪ Responsive websites are cool but, is that the only answer to having website on
multiple platforms?
▪ The answer is ‘NO’
▪ Native Application Development – Highly Specific for :
1. Device
2. Target Audience

12. SAMPLES

15. THINKINGTREE
CONSULTING
PVT. LTD.
www.thinking-tree.in
T h a n k Y o u
Corporate Office : Second Floor, D-193,
Sector - 10
Noida - 201301
India - +911204541923 , 2533111
US - +1 630-873-5447