The document discusses how digital technology is becoming integrated into all aspects of life in a "post digital" world. Key points include:
1) In a post-recession environment, businesses need to focus on trust, transparency, simplicity and thrift.
2) The internet is now mainstream and ubiquitous, with digital expected to be integrated invisibly everywhere by 2011.
3) People now have unprecedented access to information, people, and digital services everywhere through various internet-connected devices.
Session by Andrew Wyckoff, Director, Science, Technology and Innovation, OECD
Digitalisation has been underway for 50 years but crossed a critical threshold in last few years when over 80% of citizens in OECD countries had broadband subscriptions with the majority accessing the Internet via a smartphone. This era of ubiquitous computing is transformational, and the widespread deployment of this infrastructure means that products, activities and interactions are increasingly "digital" and can be easily shared, stored or exchanged globally via the Internet. As a consequence, data flows have grown and are a new raw material for innovation in industry and society, unleashing new business models and modes of social interaction. This transformation is just beginning and is poised to grow significantly as networked sensors and things become common-place. These changes are disruptive and also at odds with public policies – many of which are legacies of a pre-digital, analogue era. Reducing this gap and equipping policy-makers with ways to proactively seize the potential benefits and address the challenges related to digitalisation is at the core of a new cross-sectoral, multi-year project within the OECD.
These technological trends are not limited to one policy area, but their effects are particularly evident in the labour market, where they are profoundly affecting the nature of work, the structure and nature of the work environment, and the very nature of being an employee. We can’t predict exactly what the world of work will look like in the future or the specific types of jobs that will exist. What is clear, however, is that most sectors are already being affected. The platform (e.g. ‘sharing’, ‘gig’) economy offers workers great opportunities, including the flexibility of freelancing and holding multiple jobs (or gigs) to top up their income. At the same time, these new forms of work are challenging traditional institutions based on a unique employer-employee relationship. For instance, as new ways of organising work shift risk towards individual workers, who are increasingly in charge of their own training and of securing old-age and health insurance, existing models of social protection will need to be overhauled. How policy-makers, companies, employees and educators will adapt to these changes will mark the difference between being successful and being left behind.
Session by Andrew Wyckoff, Director, Science, Technology and Innovation, OECD
Digitalisation has been underway for 50 years but crossed a critical threshold in last few years when over 80% of citizens in OECD countries had broadband subscriptions with the majority accessing the Internet via a smartphone. This era of ubiquitous computing is transformational, and the widespread deployment of this infrastructure means that products, activities and interactions are increasingly "digital" and can be easily shared, stored or exchanged globally via the Internet. As a consequence, data flows have grown and are a new raw material for innovation in industry and society, unleashing new business models and modes of social interaction. This transformation is just beginning and is poised to grow significantly as networked sensors and things become common-place. These changes are disruptive and also at odds with public policies – many of which are legacies of a pre-digital, analogue era. Reducing this gap and equipping policy-makers with ways to proactively seize the potential benefits and address the challenges related to digitalisation is at the core of a new cross-sectoral, multi-year project within the OECD.
These technological trends are not limited to one policy area, but their effects are particularly evident in the labour market, where they are profoundly affecting the nature of work, the structure and nature of the work environment, and the very nature of being an employee. We can’t predict exactly what the world of work will look like in the future or the specific types of jobs that will exist. What is clear, however, is that most sectors are already being affected. The platform (e.g. ‘sharing’, ‘gig’) economy offers workers great opportunities, including the flexibility of freelancing and holding multiple jobs (or gigs) to top up their income. At the same time, these new forms of work are challenging traditional institutions based on a unique employer-employee relationship. For instance, as new ways of organising work shift risk towards individual workers, who are increasingly in charge of their own training and of securing old-age and health insurance, existing models of social protection will need to be overhauled. How policy-makers, companies, employees and educators will adapt to these changes will mark the difference between being successful and being left behind.
Presented and prepared for AMA-Richmond Social Media SIG held on April 22, 2010. AMA is American Marketing Association of Richmond VA. SIG is special interest group.
Presented by Sally Witzky, Chief Social Media Strategist for Traction Group, a social media marketing agency in Richmond VA.
Sources for charts: SAI, TechCrunch, Mashable, etc. Please refer to the owners for further information.
This presentation was produced simply to give an overview of the current State of the Union of social media based on industry sources.
A review of the Australian mobile landscape with a look to some European stats as a clue as to what might be happening next.
Also, some predications for the future of mobile - 2010 and beyond.
Each year, Mary Meeker unveils her fascinating Internet Trends presentation. And each year, her insights are inestimable and eagerly awaited.
But each year, I have a problem with her slides. As a presentation designer, I find them rough and busy. To the point it makes them hard to understand.
So this year, here’s my humble attempt at redesigning them !
“Hyperconnectivity” is a term that describes a defining feature of contemporary society. Thanks to the Internet, mobile technology and increasingly the Internet of Things, people, places, organisations and objects are linked
together like never before.
More than a technological trend, hyperconnectivity is a cultural condition to which businesses have no choice but to adapt. But what does is it mean for companies,industries and consumers?
The Intersection Of Email, Mobile & Social MediaGreg Cangialosi
Email has been - and continues to be - the backbone of all online marketing, while social media and the mobile landscape continue to emerge as top tools for today's marketers. These mediums are cost effective, informative, and have the potential to reach millions of people.
Join Blue Sky Factory as we navigate through the convergence of email, mobile, and social media - 3 core mediums that are currently on the hearts and minds of marketers everywhere - and discuss how marketers can leverage these tools to drive new sales and increase brand awareness.
Emerging Technology, Shiny Objects & The Future of Media - iSummit - Fred SteubeFred Steube
The rapid pace of digital innovation has media companies scrambling to figure out which new emerging technology will be a hit with consumers and how to reach these consumers on these many new channels. Traditional media like print, TV, radio, and outdoor media will need to take advantage of wearables, beacons, digital wallets, augmented reality, etc and will have to respond to disruptive technology to remain competitive in an increasingly dynamic business landscape.
OTT Services and Consumers' Communication Behaviour in GermanyRené C.G. Arnold
Mobile Messenger Apps and innovative telephony services are changing consumers’ communication behaviour fundamentally. They offer significantly more functionalities to consumers. They can send text, picture and video messages to others or share them with a group of their contacts. For consumers switching to OTT communication services is like the switch from type-writer to PC. They will use WhatsApp and other services for texting, but what really attracts them is the wealth of possibilities beyond.
You aren't on Gab? Part 1 - the interview | Learn as I Learn - Digital Marke...Clayton Carroll
In September I wrote about the new social network Gab (www.gab.ai).
.
To follow-up on my initial blog, Gab: A First-in Social Network Opportunity, I conducted an email interview with their chief communications officer and also found some web stats to see if they had grown.
.
This is part one, where I focus on the data I found and an interview. Part two (next week), will look at what all this means for you and your business.
.
You might not have heard of the social network Gab since it is less than 6 months old but it is something that every business should take seriously: http://buff.ly/2jcLrdK
.
Gab, which is very similar to Twitter, grew from nothing in August 2016 to almost 4 million website hits in December 2016, which ranks it in the top 99.99% of websites in the world. Also, with 100,000 users and 200,000 more on wait lists in December 2016, any business can join Gab now and enjoy a first-mover advantage in their niche.
12 Tenets of DigiMarketing By Kent Wertime, President Asia Pacific, OgilvyOne Worldwide
A keynote presentation at Ogilvy Verge Singapore
For more information, visit www.the-open-room.com and verge.ogilvy.com.sg
From Facebook to Apple to Snapchat and more, we’ve collected a whole year of Mindshare POV articles together to give you a complete picture of how the industry evolved in 2015. Consider this your media cheat sheet (well, book).
Mix Mobile & Social Media and Take Part in the ConversationSimon Kibsgård
Social is mobile and often mobile is social.
In the creative mix of social media and the mobile channel brands and products can establish themselves and become relevant to consumers.
This presentation is about social media and mobile use, with fresh statistics of use in Denmark, creative social+mobile concepts and models for marketers orchestrating multichannel presence, services and messages considering both consumer journeys, digital platforms and market communication.
Over-the-Top (OTT) services use the public internet to create added value for consumers. A prominent example of these services are applications that enable rich interactions between consumers by sending pictures and videos, facilitating group chats and offering other innovative functions such as mobile payment or ordering a taxi. Also, consumers can use OTT services to stream their favourite media anywhere and anytime.1
Surprisingly, there are limited consistent insights across two or more years for market development of OTT services in Germany. Consequently, the present study extends two studies2 published by WIK and Fresenius University of Applied Sciences in 2016 with new data. To achieve comparability over time, this study revolves around the same research questions as the previous studies. Additionally, the study provides consumer insights to inform current public debate about algorithms and data privacy.
To gain a comprehensive understanding of consumer behaviour, the present study uses a mixed-methods approach. We surveyed a representative sample of more than 1,000 German consumers. To aid interpretation of the quantitative results, we also conducted 20 semi-structured interviews with consumers in Germany.
Assignment 2 task 1 Evolution of digital marketingPetraSomogyvari
The Evolution of Digital Marketing
1, Access to the Internet, 2, Digital devices used by audiences, 3, How consumers search for information, 4, What consumers buy online, 5, Online video consumption 6, Consumer trends 7, Trends
Presented and prepared for AMA-Richmond Social Media SIG held on April 22, 2010. AMA is American Marketing Association of Richmond VA. SIG is special interest group.
Presented by Sally Witzky, Chief Social Media Strategist for Traction Group, a social media marketing agency in Richmond VA.
Sources for charts: SAI, TechCrunch, Mashable, etc. Please refer to the owners for further information.
This presentation was produced simply to give an overview of the current State of the Union of social media based on industry sources.
A review of the Australian mobile landscape with a look to some European stats as a clue as to what might be happening next.
Also, some predications for the future of mobile - 2010 and beyond.
Each year, Mary Meeker unveils her fascinating Internet Trends presentation. And each year, her insights are inestimable and eagerly awaited.
But each year, I have a problem with her slides. As a presentation designer, I find them rough and busy. To the point it makes them hard to understand.
So this year, here’s my humble attempt at redesigning them !
“Hyperconnectivity” is a term that describes a defining feature of contemporary society. Thanks to the Internet, mobile technology and increasingly the Internet of Things, people, places, organisations and objects are linked
together like never before.
More than a technological trend, hyperconnectivity is a cultural condition to which businesses have no choice but to adapt. But what does is it mean for companies,industries and consumers?
The Intersection Of Email, Mobile & Social MediaGreg Cangialosi
Email has been - and continues to be - the backbone of all online marketing, while social media and the mobile landscape continue to emerge as top tools for today's marketers. These mediums are cost effective, informative, and have the potential to reach millions of people.
Join Blue Sky Factory as we navigate through the convergence of email, mobile, and social media - 3 core mediums that are currently on the hearts and minds of marketers everywhere - and discuss how marketers can leverage these tools to drive new sales and increase brand awareness.
Emerging Technology, Shiny Objects & The Future of Media - iSummit - Fred SteubeFred Steube
The rapid pace of digital innovation has media companies scrambling to figure out which new emerging technology will be a hit with consumers and how to reach these consumers on these many new channels. Traditional media like print, TV, radio, and outdoor media will need to take advantage of wearables, beacons, digital wallets, augmented reality, etc and will have to respond to disruptive technology to remain competitive in an increasingly dynamic business landscape.
OTT Services and Consumers' Communication Behaviour in GermanyRené C.G. Arnold
Mobile Messenger Apps and innovative telephony services are changing consumers’ communication behaviour fundamentally. They offer significantly more functionalities to consumers. They can send text, picture and video messages to others or share them with a group of their contacts. For consumers switching to OTT communication services is like the switch from type-writer to PC. They will use WhatsApp and other services for texting, but what really attracts them is the wealth of possibilities beyond.
You aren't on Gab? Part 1 - the interview | Learn as I Learn - Digital Marke...Clayton Carroll
In September I wrote about the new social network Gab (www.gab.ai).
.
To follow-up on my initial blog, Gab: A First-in Social Network Opportunity, I conducted an email interview with their chief communications officer and also found some web stats to see if they had grown.
.
This is part one, where I focus on the data I found and an interview. Part two (next week), will look at what all this means for you and your business.
.
You might not have heard of the social network Gab since it is less than 6 months old but it is something that every business should take seriously: http://buff.ly/2jcLrdK
.
Gab, which is very similar to Twitter, grew from nothing in August 2016 to almost 4 million website hits in December 2016, which ranks it in the top 99.99% of websites in the world. Also, with 100,000 users and 200,000 more on wait lists in December 2016, any business can join Gab now and enjoy a first-mover advantage in their niche.
12 Tenets of DigiMarketing By Kent Wertime, President Asia Pacific, OgilvyOne Worldwide
A keynote presentation at Ogilvy Verge Singapore
For more information, visit www.the-open-room.com and verge.ogilvy.com.sg
From Facebook to Apple to Snapchat and more, we’ve collected a whole year of Mindshare POV articles together to give you a complete picture of how the industry evolved in 2015. Consider this your media cheat sheet (well, book).
Mix Mobile & Social Media and Take Part in the ConversationSimon Kibsgård
Social is mobile and often mobile is social.
In the creative mix of social media and the mobile channel brands and products can establish themselves and become relevant to consumers.
This presentation is about social media and mobile use, with fresh statistics of use in Denmark, creative social+mobile concepts and models for marketers orchestrating multichannel presence, services and messages considering both consumer journeys, digital platforms and market communication.
Over-the-Top (OTT) services use the public internet to create added value for consumers. A prominent example of these services are applications that enable rich interactions between consumers by sending pictures and videos, facilitating group chats and offering other innovative functions such as mobile payment or ordering a taxi. Also, consumers can use OTT services to stream their favourite media anywhere and anytime.1
Surprisingly, there are limited consistent insights across two or more years for market development of OTT services in Germany. Consequently, the present study extends two studies2 published by WIK and Fresenius University of Applied Sciences in 2016 with new data. To achieve comparability over time, this study revolves around the same research questions as the previous studies. Additionally, the study provides consumer insights to inform current public debate about algorithms and data privacy.
To gain a comprehensive understanding of consumer behaviour, the present study uses a mixed-methods approach. We surveyed a representative sample of more than 1,000 German consumers. To aid interpretation of the quantitative results, we also conducted 20 semi-structured interviews with consumers in Germany.
Assignment 2 task 1 Evolution of digital marketingPetraSomogyvari
The Evolution of Digital Marketing
1, Access to the Internet, 2, Digital devices used by audiences, 3, How consumers search for information, 4, What consumers buy online, 5, Online video consumption 6, Consumer trends 7, Trends
Smartphone Fundraising: Digital Fundraising Hot TopicBryan Miller
Here are the slides from my 'Hot Topic' session at the 2010 Institute of Fundraising Convention in London - focusing on the potential for smartphone fundraising. Everything from QR Codes to Location-based Apps - and various things inbetween.
Media and entertainment companies must embrace egalitarian consumption habits driven by social media and mobility to fulfill desires for a unified experience across all devices and channels.
Digital exclusion as a hindrance to the emergence of the information society:...Przegląd Politologiczny
There is no doubt, that digital transformation (knowledge-based transformation) has
emerged as the crucial megatrend in modern civilization. Artificial intelligence (AI), machines and
autonomous vehicles, the Internet of Things (IoT), financial technology (Fin/Tech), smart investing
and the analysis and processing of big data are the most recent manifestations of this trend, but not
the only ones. All of these phenomena have led to the emergence and continuing development of the
so-called ‘Information Society’ (IS), which refers to a new type of social organization that is clearly
distinct from the earlier forms of society. In this new society, information and knowledge play an
essential role in facilitating the Knowledge-Based Economy (KBE), where information is collected,
transmitted and processed in a faster and more effective manner, and can subsequently be used to
foster accelerated economic growth. Unfortunately, the problem of digital exclusion still occurs, also
in Poland. The author in the conclusion comes to opinion that people who are digitally excluded find
it much more difficult to overcome psychological rather than technical barriers to having access to
the Internet and learning basic computer skills. This situation calls for urgent improvement. In the
modern information society, a lack of basic knowledge about computers translates into partial or total
digital illiteracy and makes it difficult to perform a range of everyday tasks. It is therefore essential
in Poland to prevent digital exclusion. People who do not use the Internet are socially and professionally limited, or virtually handicapped, which results in quantifiable economic losses. This translates to lower creativity and innovativeness and reduced revenue of state budget, and impedes the
competitiveness of the economy and the development of a post-modern, post-industrial social model.
The main research goal is to show the causes of the phenomenon of digital exclusion in Poland and
ways to counteract it. In the course of the research, the most frequently used method was causal and
effect analysis as well as institutional and legal analysis. Elements of the decision-making, historical,
comparative and statistical methods were also used.
1. post digital 1 “Like air and drinking water, being digital will be noticed only by its absence, not its presence.” Nicholas Negroponte MIT Media Lab
7. in just two years… 7 IPA Touchpoints 3 vs. Touchpoints 2008 changes in average time online per week . Average increase 32” (5%)
8. unprecedented access to information Source: European Technographics Benchmark Survey, Q2 2008
9. but…display advertising media driving search Source : IPA Touchpoints 3. Rank order within age-group of def/tend to agree “<medium ads> often lead me to search the internet for informationon products and services”
12. Key considerations for businesses and brands “(post) Recession” “(post) Digital” Trust Transparency Simplicity Thrift Efficiency Transparency Conversation Desirability
13. 13 Degradation in product quality, poor service, marketing chicanery will be uncovered and disseminated via the social web “Shopping itself is less impulsive and more disciplined. Recession-habituated shoppers are more inclined than ever to do research...” [Booz & Co] Valuing customer relationships, listening and offering great service will pay dividends
25. Google goes post pc 25 “What we call 'display' today will just be 'advertising' - a single platform that can coordinate an advertiser's campaign across streaming audio ads in car stereos, interactive mobile experiences on smartphones, and HD video ads on set-top boxes“ Jonathan Bellack, Director of product management
32. smartphone sales 32 In June 2010, over a quarter of people in the UK said they had a smartphone, more than double the number two years previously. The Communications Market August 2010, OFCOM Over 60% of contract phones sold in the UK are now smartphones Gfk, May, 2010
34. Content, services and social interaction… …how people want, where they want, when they want 34
35. A tale of two screens: Mobile 35 The Mobile Internet …Simply put, location changes everything. This one input – our coordinates – has the potential to change all the outputs. Where we shop, who we talk to, what we read, what we search for, where we go – they all change once we merge location and the Web. Mathew Honan, WIRED magazine, 1/19/09
36. Smartphones show the future Source: comScore GSMA MMM; comScore Media Metrix, December 2009
37. Currently all about social updates Source: comScore GSMA MMM; comScore Media Metrix, December 2009
45. even so, linear’s got legs Deloitte predicts that in 2010 most video content will continue to be consumed linearly- that is, according to broadcasters' programming schedules. They estimate is that over 90 percent of all television watched will be via traditional broadcast.
47. summary post recession trust, transparency, simplicity, thrift post digital digital is a virtual given new horizon Internet everywhere, seamlessly integrated into life
Editor's Notes
SAID THIS IN 1998Founder of MIT Media LabFounder of One Laptop per child foundation
Strictly speaking much of our lives are post digitalTVPhotographyMobile Voice commsNavigationThe test is consider what is the normEach sector was impacted but the effect was largely limited to that sector until...
Howard Stringer, president of Sony, said last year that 90 per cent of Sony products would be able to connect to each other and the internet by 2011.books sold on the Kindle are now outpacing the hardcover books Amazon sells. In the past three months, for every 100 hardcover books sold, Amazon.com has sold 143 Kindle books, they say.
Myriad of tools and services
Expert information User generated/peer/community information
Degradation in product quality, poor service, marketing chicanery will be uncovered and disseminated via the social webValuing customer relationships, listening and offering great service will pay dividends
Increased role of advisors, trusted peers, personal viewsCan technology help?
Facebook will make +$1billion this year and will break the +£1billion in 2011
200, 000 outdoor screens aloneKindles, iPads, tablets on top of smartphones and laptops
Plus Wi-fi hot spots have nearly tripled to 28,000 in the ukhttp://v4.jiwire.com/search-hotspot-locations.htm12 cities have city widewi-fi meshes
When you consider that 65% of smartphone users accessed the internet in October 2009 compared with just 28% of all UK mobile subscribers, the potential for these devices to drive mobile internet use becomes clear.It’s all about Smartphones (note sales figures & usage stats)And for now it’s all about the iPhone (note growth rate and usage stats)Smartphones especially the iPhone show us a liberated internet environment
Smartphones = 30-50 x search volume
Extension of call/text social communications
Paul Feng, Google's mobile-ads group product manager, said about one-third of mobile searches have local intent. To re-imagine search for phones, Google is evolving ad formats from just text and display; it recently let advertisers add phone numbers to mobile ads so consumers can click to call. Mr. Feng said to expect more new ad formats in the coming months that could potentially incorporate new types of interaction, such as navigation. A Deloitt survey in November found 19% of all US shoppers and 39% of 18-29 year-olds used their phones to assist with shopping.
Iplayer – 120 million downloads, 20m via Virgin MediaYoutube Traffic and StatsPeople are watching hundreds of millions of videos a day on YouTube and uploading hundreds of thousands of videos daily. In fact, every minute, 20 hours of video are uploaded to YouTube.
According to the latest Skyview figures, 83% of viewing in homes with the Sky+ DTR is to live TV, with 17% time-shifted. Although 42% of UK households now own a DTR, Barb calculates that time-shifted viewing -represents just 6% of total viewing.
Project Canvas is the current working name given to a proposed endeavour concerned with internet-connected television in the United Kingdom market. It is intended to combine broadcast content with broadband content, delivering both through the television (as distinct from the computer).
DTT TMT predicts that efforts to converge two of the biggest media distribution platforms - the Web and TV - will intensify in 2010. By year-end, more than 30 percent of broadband-enabled households are likely to interact occasionally or regularly with what they are watching on television through some form of computing device.However they anticipate that the most popular approach to delivering a converged Web and television experience won't be technology enabled. "Instead a more pragmatic approach is likely to dominate: consumers are likely to fuse standard television sets with existing browser-enabled devices, such as WiFi enabled laptops, netbooks, MP4 players and portable games consoles and smartphones. The convergence of televison and the Web will be driven by the user.Although 2010 is likely to see increased penetration of internet-enabled TVs, DTRs and set top boxes and also the further development of Web-based "TV widgets" that such kit can display, Deloitte says that most consumers are unlikely to justify a brand-new television just to have additional access to the Web, or wait until they have to buy a new TV. "They want to combine the Web and TV today. They want to discuss a television program with friends (or strangers), read movie reviews before deciding what to watch, search out gossip on a current show or series, or check sports statistics while the game is under way. And they do not want to wait for devices to catch up."
but not necessarily on the same screenWi-fi enables sofa browsing (location liberation)54 percent of UK television viewers access the Internet while watching television. Source: Deloitte / YouGov surveyThird of social networking in front of telly“increased usage of social media is definitely driving the ratings,” Jon Gibs, a vice president at NielsenDTT TMT predicts that efforts to converge two of the biggest media distribution platforms - the Web and TV - will intensify in 2010. By year-end, more than 30 percent of broadband-enabled households are likely to interact occasionally or regularly with what they are watching on television through some form of computing device.However they anticipate that the most popular approach to delivering a converged Web and television experience won't be technology enabled. "Instead a more pragmatic approach is likely to dominate: consumers are likely to fuse standard television sets with existing browser-enabled devices, such as WiFi enabled laptops, netbooks, MP4 players and portable games consoles and smartphones. The convergence of televison and the Web will be driven by the user.Although 2010 is likely to see increased penetration of internet-enabled TVs, DTRs and set top boxes and also the further development of Web-based "TV widgets" that such kit can display, Deloitte says that most consumers are unlikely to justify a brand-new television just to have additional access to the Web, or wait until they have to buy a new TV. "They want to combine the Web and TV today. They want to discuss a television program with friends (or strangers), read movie reviews before deciding what to watch, search out gossip on a current show or series, or check sports statistics while the game is under way. And they do not want to wait for devices to catch up."