Many of us truly value sustainability, but struggle to make decisions that are in line with that value. We encounter this dilemma frequently in meat consumption: “I care about animal welfare, but that low-priced piece of meat in the supermarket is too tempting to resist!” We designed an intervention to support attitude-behavior consistency in meat consumption: a service by the name of ‘Tomorrow’s Menu’.

2. 2
Liveworkstudio.com London Rotterdam Sao Paulo Livework Studio © 2018
Design for attitude-behavior consistency
A study on sustainable meat consumption
Anna-Louisa Peeters
December 2018
Liveworkstudio.com London Rotterdam Sao Paulo Livework Studio © 2018

3. 3
I am Anna-Louisa

4. 4
My professional journey
DfI Student IT trainee /
In-house Service Designer
Customer
Experience
Consultant
2007-2014 2014-2017 2018-present

5. 5
Livework
Global Service Design agency

6. Design for attitude-behavior consistency
A study on sustainable meat consumption

23. domain

26. 26
1. Raison d’être
2. Exploration
3. Factors & clusters
4. Interaction vision
5. Design
6. Implementation
ViP process

27. 27
Raison d’être

29. 29
Exploration

35. 35
Factors and clusters

38. 38
Statement

41. 41
Interaction Vision

43. 43
Design

63. 63
Implementation

64. IMPLEMENTATION

66. Thank you
@liveworkstudio@theliveworker Livework Studio
Anna-Louisa Peeters
Customer Experience Consultant
anna-louisa@liveworkstudio.com