This document summarizes workshops conducted to design a challenge prize for urban drone services. It discusses using service design methods like system mapping and a 4-cycle approach to: 1) understand city stakeholders and challenges, 2) identify potential drone use cases in medical transport, emergency response, and infrastructure, 3) develop business cases for priority opportunities like fixed medical deliveries, and 4) design the challenge prize to attract innovators. The goal is to collaboratively envision how drones can address city needs through a prize that also builds relationships between stakeholders.

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UKRAINE CHAPTER
The Good Drone
Audra Reagan & Clara Llamas
Service Designers – Livework Studio, London
Service Design Marathon 6th May 2021
Liveworkstudio.com London Rotterdam Sao Paulo Livework Studio © 2021

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Using system
mapping to envision
the future of urban
drone services
Using service
design to improve
the design of a
challenge prize
Engaging city
stakeholders to
co-create futures
while building new
relationships
Today we’ll talk about

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Medical transport Emergency first response Infrastructure
Context - we’re ‘Flying High’

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Have you heard of
challenge prizes before?

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John Harrison
1714
Longitude Prize
The marine
chronometer

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1927
Orteig Prize
Charles Lindbergh & Spirit of St. Louis

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What’s a challenge prize? How do they work?
They unlock systemic change by
They be used to solve problems by
financially rewarding first or
best solution to a problem
attracting the best
innovators
giving them support
to compete
building awareness of
a broader issue with the public
shaping policy
and informing regulators
creating whole new
technologies and markets &
shaping them in socially
beneficial ways
challenges.org
Challenge prizes offer a reward to whoever can first or most effectively meet a defined challenge.

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Multi-stakeholder collaboration

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4 cycle approach
Cycle 1 – City baseline

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4 cycle approach
Cycle 2 – Use case focus
Cycle 1 – City baseline

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4 cycle approach
Cycle 2 – Use case focus
Cycle 3 – Business case focus
Cycle 1 – City baseline

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4 cycle approach
Cycle 2 – Use case focus
Cycle 3 – Business case focus
Cycle 4 – Prize focus
Cycle 1 – City baseline

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4 cycle approach
Cycle 2 – Use case focus
Cycle 3 – Business case focus
Cycle 4 – Prize focus
Cycle 1 – City baseline Workshop
Workshop
Workshop
Workshop

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Cycle 2 – Use case focus
Cycle 3 – Business case focus
Cycle 4 – Prize focus
Cycle 1 – City baseline

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Workshop 1:
City baseline

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Workshop 1:
City baseline

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System framework

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8 guiding themes for challenge prize design
Human-
drone
interaction
Drone network
management
Business case Environment
Policy and
regulation
City readiness
Data
management
Interfaces and
actions
between
people and
drones
Development
and
maintenance
of network and
infrastructure
Getting value
from drones
as parts of
business
operations
Environmental
impacts of
drone use
Procedural and
operational
governance
Estimation of
city planning
and set up
implications
Identifying,
monitoring and
evaluation of
drone
operations
Public
perception
Assuring public
acceptance
and awareness

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Unpacking guiding themes
Business case
City readiness

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Cycle 2 – Use case focus
Cycle 3 – Business case focus
Cycle 4 – Prize focus
Cycle 1 – City baseline

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Workshop 2:
Drone uses

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This is how we structured our conversations
Identifying current
challenges and
opportunities with
existing operations
Identifying
opportunities
for drones
Overcome
existing pains
Exploring what
it will take for
drones to be of
value to your
industry
Introduce new
capability

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We used these assets to inspire and capture discussion
Morning session
An understanding of
challenges and
opportunities across
a set of tasks
Afternoon session
Clarity on where drones
can add value in your
industry
Prioritised drone use
opportunities

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We used these assets to inspire and capture discussion

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38 current processes or ‘tasks’ explored
Medical transport
11
Emergency first
response
11
Infrastructure
development and
maintenance
16

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Lightning
talks to
envision
Live streaming from drones
Dronestream
The future of inspection drones
Sky-Futures

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Identifying drone
opportunities

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25 drone opportunity concepts formulated
Medical transport
7
Emergency first
response
13
Infrastructure
development and
maintenance
5

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Emergency first
response
Drone
opportunity
example

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Prioritising
opportunities for
drones

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Cycle 2 – Use case focus
Cycle 3 – Business case focus
Cycle 4 – Prize focus
Cycle 1 – City baseline

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W3
Workshop 3:
Drone service
practicalities

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Emergency delivery drop
First responder support
Drone in a van
Emergency response
We introduced 6 capability-led drone service concepts
Fixed delivery
Bed to lab chute
Planned delivery drop
Delivering to a community
First eyes
Pre-first responder
Drone in a box
Industrial / construction

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First eyes Drone in a box
Fixed delivery Emergency delivery drop

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Fixed delivery - the use case explored
A fixed delivery medical service focused on
blood sample (e.g. spotsamples, blood tests)
delivery for pre-analytical diagnostic purposes.
Time criticality, sample integrity and patient
outcomes are the key drivers of the service.
A
B

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Fixed delivery - a few key insights...
Retrofitting urban
infrastructure is
complex. There’s
scarce urban
property for
healthcare
Public acceptance
for medical delivery
of critical
diagnostic value
would be higher
than other uses
Business model and
integration into
existing user
organisations is a
big challenge

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Cycle 2 – Use case focus
Cycle 3 – Business case focus
Cycle 4 – Prize focus
Cycle 1 – City baseline

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Challenge prize as a service
Applying a
service
lifecycle
approach to
the challenge
prize itself

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Inspiration fuel

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Thank you!
We’d love to hear
your questions.
Audra Reagan
audra@liveworkstudio.com
Clara Llamas
clara@liveworkstudio.com
@liveworkstudio
@theliveworker
Livework Studio