SlideShare a Scribd company logo
1
Human
Centricity
Livework @ Designing a more sustainable future
What is design?
Co-Creation &
Collaboration
Reframing
& Envisioning
Experimental
learning
Structure
& Context
2
What are we designing?
Our role in the ecosystem
Our organisation
Our services
Our products
Livework @ Designing a more sustainable future
3
For example: Mobility
The product: Design a car
Livework @ Designing a more sustainable future
4
For example: Mobility
Services: Design mobility app
Livework @ Designing a more sustainable future
5
For example: Mobility
Organisation: Design for
organisational change towards
strategic goals
Livework @ Designing a more sustainable future
6
For example: Mobility
Ecosystem: Facilitate city and
city stakeholders to facilitate
greener transport
Livework @ Designing a more sustainable future
7
Atmospheric CO2 now hitting
50% higher than
pre-industrial levels.
Research shows that for several days in February and
March 2021, atmospheric CO2 levels exceeded 417
parts per million (ppm).
Pre-industrial levels were about 278ppm.
World Economic Forum 2021
8
More than
Human
Centricity
What is design for sustainability?
Hugely
Co-Creation &
Collaboration
Reframing
& Envisioning
Prosperity
Always
Experimental
learning
Ecological
Structure
& Context
Livework @ Designing a more sustainable future
9
What is the design work?
Our role in the ecosystem
● System lens (e.g. What leverage points/incentives do we “own”? What
system change can be unlocked by us? )
Our organisation
● Strategy lens (e.g. how to orientate ourselves towards more sustainable goals)
● Operational lens (e.g. footprint of our offices)
Our services
● Value proposition lens (e.g. how do we help clients to adopt more sustainable
solutions)
● Operational lens (e.g. footprint of tech delivering our financial products)
Our products
● Value proposition lens/portfolio lens
Livework @ Designing a more sustainable future
10
For example: Banks
The product: “Design”
green funds
Livework @ Designing a more sustainable future
11
For example: Banks
Services: Design services to
make green banking
transparent
Livework @ Designing a more sustainable future
12
For example: Banks
Organisation: Design
organisational interventions to
get more sustainable
Livework @ Designing a more sustainable future
13
For example: Banks
Ecosystem: Facilitate & run
multi-actor Lab projects to
address challenges at the
system level
Livework @ Designing a more sustainable future
14
What is the design work?
Our role in the ecosystem
Re-designing the role xxx plays in
its sector
Our organisation
Re-designing xxx operates to
achieve sustainability goals
Our services
Re-designing xxx’s relationship to
clients and how they are
supported towards sustainability
Our products
Re-designing products to
address sustainability
Livework @ Designing a more sustainable future

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Designing a more sustainable future: Updates from the field

  • 1. 1 Human Centricity Livework @ Designing a more sustainable future What is design? Co-Creation & Collaboration Reframing & Envisioning Experimental learning Structure & Context
  • 2. 2 What are we designing? Our role in the ecosystem Our organisation Our services Our products Livework @ Designing a more sustainable future
  • 3. 3 For example: Mobility The product: Design a car Livework @ Designing a more sustainable future
  • 4. 4 For example: Mobility Services: Design mobility app Livework @ Designing a more sustainable future
  • 5. 5 For example: Mobility Organisation: Design for organisational change towards strategic goals Livework @ Designing a more sustainable future
  • 6. 6 For example: Mobility Ecosystem: Facilitate city and city stakeholders to facilitate greener transport Livework @ Designing a more sustainable future
  • 7. 7 Atmospheric CO2 now hitting 50% higher than pre-industrial levels. Research shows that for several days in February and March 2021, atmospheric CO2 levels exceeded 417 parts per million (ppm). Pre-industrial levels were about 278ppm. World Economic Forum 2021
  • 8. 8 More than Human Centricity What is design for sustainability? Hugely Co-Creation & Collaboration Reframing & Envisioning Prosperity Always Experimental learning Ecological Structure & Context Livework @ Designing a more sustainable future
  • 9. 9 What is the design work? Our role in the ecosystem ● System lens (e.g. What leverage points/incentives do we “own”? What system change can be unlocked by us? ) Our organisation ● Strategy lens (e.g. how to orientate ourselves towards more sustainable goals) ● Operational lens (e.g. footprint of our offices) Our services ● Value proposition lens (e.g. how do we help clients to adopt more sustainable solutions) ● Operational lens (e.g. footprint of tech delivering our financial products) Our products ● Value proposition lens/portfolio lens Livework @ Designing a more sustainable future
  • 10. 10 For example: Banks The product: “Design” green funds Livework @ Designing a more sustainable future
  • 11. 11 For example: Banks Services: Design services to make green banking transparent Livework @ Designing a more sustainable future
  • 12. 12 For example: Banks Organisation: Design organisational interventions to get more sustainable Livework @ Designing a more sustainable future
  • 13. 13 For example: Banks Ecosystem: Facilitate & run multi-actor Lab projects to address challenges at the system level Livework @ Designing a more sustainable future
  • 14. 14 What is the design work? Our role in the ecosystem Re-designing the role xxx plays in its sector Our organisation Re-designing xxx operates to achieve sustainability goals Our services Re-designing xxx’s relationship to clients and how they are supported towards sustainability Our products Re-designing products to address sustainability Livework @ Designing a more sustainable future