Designing for sustainable services and sustainable organisations. Examples of how design can play a multi-level role in adapting human activities, thus helping organizations transition quickly and effectively to a more sustainable future.

1. 1
Human
Centricity
Livework @ Designing a more sustainable future
What is design?
Co-Creation &
Collaboration
Reframing
& Envisioning
Experimental
learning
Structure
& Context

2. 2
What are we designing?
Our role in the ecosystem
Our organisation
Our services
Our products
Livework @ Designing a more sustainable future

3. 3
For example: Mobility
The product: Design a car
Livework @ Designing a more sustainable future

4. 4
For example: Mobility
Services: Design mobility app
Livework @ Designing a more sustainable future

5. 5
For example: Mobility
Organisation: Design for
organisational change towards
strategic goals
Livework @ Designing a more sustainable future

6. 6
For example: Mobility
Ecosystem: Facilitate city and
city stakeholders to facilitate
greener transport
Livework @ Designing a more sustainable future

7. 7
Atmospheric CO2 now hitting
50% higher than
pre-industrial levels.
Research shows that for several days in February and
March 2021, atmospheric CO2 levels exceeded 417
parts per million (ppm).
Pre-industrial levels were about 278ppm.
World Economic Forum 2021

8. 8
More than
Human
Centricity
What is design for sustainability?
Hugely
Co-Creation &
Collaboration
Reframing
& Envisioning
Prosperity
Always
Experimental
learning
Ecological
Structure
& Context
Livework @ Designing a more sustainable future

9. 9
What is the design work?
Our role in the ecosystem
● System lens (e.g. What leverage points/incentives do we “own”? What
system change can be unlocked by us? )
Our organisation
● Strategy lens (e.g. how to orientate ourselves towards more sustainable goals)
● Operational lens (e.g. footprint of our offices)
Our services
● Value proposition lens (e.g. how do we help clients to adopt more sustainable
solutions)
● Operational lens (e.g. footprint of tech delivering our financial products)
Our products
● Value proposition lens/portfolio lens
Livework @ Designing a more sustainable future

10. 10
For example: Banks
The product: “Design”
green funds
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11. 11
For example: Banks
Services: Design services to
make green banking
transparent
Livework @ Designing a more sustainable future

12. 12
For example: Banks
Organisation: Design
organisational interventions to
get more sustainable
Livework @ Designing a more sustainable future

13. 13
For example: Banks
Ecosystem: Facilitate & run
multi-actor Lab projects to
address challenges at the
system level
Livework @ Designing a more sustainable future

14. 14
What is the design work?
Our role in the ecosystem
Re-designing the role xxx plays in
its sector
Our organisation
Re-designing xxx operates to
achieve sustainability goals
Our services
Re-designing xxx’s relationship to
clients and how they are
supported towards sustainability
Our products
Re-designing products to
address sustainability
Livework @ Designing a more sustainable future