The document discusses various concert posters and promotional materials for the band Arctic Monkeys. It analyzes their poster designs over different eras and locations. The posters use different visual styles and themes to attract audiences, from cartoon-like designs with bright colors to monochrome styles. The amount and placement of information varies between teaser posters and those with more details. Location and special guests influence the poster designs. Band posters tend to feature actual photos of the band in different poses and outfits to portray their image.

1. Posters and Website
Themes
Promotional Products
Bright colours used to
attract the audience.
Different themes for
every poster is used to
promote each concert.
One foreign style used
for Australia and the
other authentic British
worn style for English
Audience style.
Information is presented
in different ways.
The Japanese lady poster
has its information hard
to read laid out to look
like a background. The
British poster has a
simple three sectioned
background which only
enhances the words
already on the poster.
The poster on the left
attracts audience by
main use of colour and
design, the poster on the
left draws people in by
the use of the Arctic
Monkey’s Brand/ Ego.
Concert/ Gig Posters

2. These two posters
from 2008 and 2011
are funky bright
coloured designs. The
first poster have gone
with a theme of the
arctic to relate to the
band. The second has
added the band in a
cartoon style into a
British flag design. So
far from my analysis I
see that there is
always a reference in
some way to arctic
monkeys whether it
contains a monkey or
just images of the
band or a selective
theme. If the poster
does not contain an
image that relates to
the arctic monkeys
the title usually gives
it away along with
the design that’s used
to draw audiences in.

3. This Arctic
Monkeys style
poster is
different to
majority of
others. This is as
it is dark black
and white and
has an image of
either the
special guests or
the Arctic
monkeys
themselves. I
believe that this
poster is darker
compared to
majority of
others as the
special guests
are a heavy
metal dark rock
band.
I like the style of this poster as all
the information is embedded in the
cartoon like the other styles…
however this is a more forward style
with a woman showing us a can with
the date of the concert on it like she
is promoting it too us and grabbing
the audiences attention.

4. I like the differences
the Arctic Monkeys
create between
posters. On the left is
a bold image of a
rose using bold and
bright simple colours
and design. On the
right the use of
electric pink, blue
blacks are used along
with a very detail
design, almost like a
laser cut design. I like
both posters as they
how their
information again in
different ways and
are presented in
style soo differently.
I also feel the location, Date and special guests all the posters feature determine what the theme may be on a poster. For
example on the left the flower resembles a rose which is also associated with love/ Death. The dark red and black colours
signify a death motif. These all link to the location of the concert ‘the WARFIELD‘ which associates with war. Therefore the
red white and black themes and the rose fit with the location well. The poster was also made in 2004 fitting in with the
youth of that time. The more recent poster in 2010 shows a laser cut technology design and a very retro futuristic theme.
The over the top modern style attracts males and females due to the use of blue and pinks as well as a female on the
design, swirly writing and the male attracting skulls at the bottom and blacks and blues used. The 2010 design definatly
contrasts to the 2004 design which shows how the Arctic monkeys stay connected with their target audience’s new ways. I
feel that in this case majority of the design is based around the location as War Fields associate with the deathly flower in
the poster and the retro youth design in the other poster links to the location of Miami Beach where youth go to have a
good party.. (and desire to watch Arctic Monkeys due to the poster.)

5. These two posters have used the themes depending on there special guests. The first poster says its just the
band by themselves performing, this therefore gives the design a implication to be about the arctic and
monkeys nothing else. The second poster has special guest called ‘Shepherds bush Empire’ the empire is
picked out in this poster creating an empire church design. The poster is a sophisticated neat design with
use of black and white for more sophistication relating to the Empire. This Makes me think that I need to
think about my locations, costumes, song , characters when designing my digipak, posters and anything else
that will represent my project.

6. From the Arctic Monkeys Concert posters I have chosen I can see a mix of
style between them.
Majority of their posters appear to be a street style. Most of them are
cartoon like and don’t contain the image of the band. Depending where
the Arctic ~Monkeys tour or do a concert the style of the poster changes.
Comparing the first two image one is for a concert abroad from the image
we see it could suggest Japanese or Chinese state. The other is in O2
Arena in London. The contrast between the two are significant as the
posters need to capture the eyes of the people around them places. The
O2 style is sophisticated and very British with its authentic style. It uses
peachy colours to attract their audience and is split up into three sections.
This gives the poster balance and makes us look at it in three different
areas. With the Arctic Monkeys capturing our eyes from afar it draws us in
to look more at the poster then we look up to the London o2 Arena as this
is in a shape and at the top of the page. The bottom is seen last with the
details for those interested not in big writing as it doesn’t need to capture
anybody’s eyes from far away, the rest of the poster will do that. The
poster also shows a supporting act, The Vaccines, this promotes the
vaccines but at the same time makes fans of both bands want to come see
the concert.
The Japanese style poster links to a lot of their other styles. Always having
a theme and the use of bright colours and cartoonlike features. This style
attracts the rock/indie / street style fans the Arctic moneys have, they will
also stand out in a street amongst other posters;.

7. These Poster are all similar but not exactly the same, they all have different styles but the same images
that have been edited a little. These posters compliment each other by having different information and
layouts. These act like teaser posters as some give more information that others and the style then
becomes more recognisable with the public. As the Posters are different the target audience will look at
one poster and even though they have analysed it they will analyse all three even though the information
is the same. This is good for constantly reminding the target audience about the concerts.
The middle poster I believe concentrates more on the idea that Arctic Monkeys are doing a tour, the
information is in smaller writing which suggests the information id not the main priority for the audience
to see. ‘With Special Guests’ is a teaser to the audience as they will want to know more. A teaser poster
always leaves you wanting more.

8. This first poster I believe is designed to attract the audience to
the Information about the band. Giving the main information
And the date they go on sale so the audience can soon
purchase their tickets. Compared to the second poster I believe
this is designed to inform the 2nd was designed to tease the
audience and the 3rd is deigned to give information on who the
special guests are and all the information needed to get the
audience involved and know about a specific concert.

9. Album Release poster
This poster also
acts as a teaser
poster. The only
information is the
albums name and
release date. This
suggest to the
audience arctic
monkeys are
releasing a new
single on July 9th.
Simple and easy
for the audience
to take in and
doesn’t take
much time to
read.

10. AM album poster.
This poster is placed in
the street next to other
posters and has been
blown up. The place it is
in with the graffiti
suggests the area is a
street/ urban style and
will therefore attract the
right target audience for
the band. The poster is
large and acts more like
a banner being
horizontal. This makes
the information look
more important and eye
catching. The horizontal
style also enhances the
style of the lines. With
not much writing this
poster gives only brief
and the most important
of information making it
fast and easy to take in.

11. Band Posters
The poster on the
right Shows a
long shot image of
the band in a line.
This allows the
audience to assess
the brands and
clothes they wear
and take their own
opinions to what
they think of the
individual attitudes
by their body
language. This also
gives a superior
band image as
they walk together
almost like a
street gang but
more like a strong
group .
I have noticed the band posters are different to the concert posters as they are actual photographs,
compared to cartoon style posters. The poster on the left shows the band member having fun in an activity
which to some people will look like a chaotic situation. However this style where the band look like they are
not taking themselves seriously shows the audience the personality of the band. This creates an image that
the audience from 16-25 can relate or aspire to..

12. One thing I have seen through out the
Arctic Monkeys posters is that the picture
is usually of the band with a very simple
photograph shot. These are perfect
examples of what fans would like on their
walls. The shots either being close
up, Profile or long shot present the
characters of the band close up or as a
whole showing the way they dress. This
gives the audience a better knowledge of
what the band look like.
These contrast the other posters
promoting their concerts as the other
posters are more art and cartoon like and
concentrate less on the band’s image.
This bottom image of a poster I found on E-Bay.com The poster is
for sale and has been signed by the band themselves. This gives
the poster more significance and importance to the fans of Arctic
Monkeys making it precious to them.

13. Website themes

14. The Arctic Monkey’s website theme is black and white
which matches their new album theme. The first thing we
see is Arctic Monkey’s Logo on the top left corner which
is the first place we will look as we analyse the page.
Then the album cover image catches our eyes. This is
promoting their latest album for the audience to engage
in.
As we look to the right we see the name of the album
and more information. White contrasting box catches
our eyes and after reading we want to click on the box to
purchase the album. This idea on the home page of the
website gives us a quick and easy way to buy their album
with out having to look for it on their website. This is a
good way of advertising the album.
The top of the page gives us navigation
buttons to see different sections of the
website. This makes it easy for fans
and audiences to view the site.
The most recent and eye catching
information for the audience is linked
to the home page. For example the
Videos news is on the first page for
people to enjoy the music videos and
keep updated with the website at all
times.

15. This website: NME is a music based website and tells us news on the bands and artists we are interested in.
The website like the Arctic Monkeys has the main logo that acts as the branding on the top left corner. It
also has links to other sections of the site like videos and the magazine it also produces which you can look
at online. Again the main news that is most recent is on the home page along with a don’t miss section. This
will keep fans/ audience updated all the time making sure they are to return to the site habitually. Down
both sides of the site we see the promoting of tour dates and tickets on sale this will catch the audience’s
eyes and make them want to purchase a ticket or at least think about the tour dates and if thy want to go.
Finally the website , Like Arctic Monkeys follows a theme of black white and red which is part of the NME
overall branding theme.

16. Merchandise
Albums
Artic Monkeys have a range of their own merchandise in their own store on their own website.
This is similar to NME having the magazine online too and ready to purchase. I like this idea and
think it is great for all the fans to find simple things they want to buy such as albums and
singles.
The easy navigation is essential or stress free browsing around the website. This is made easier
by the use of section links/ buttons that take you to different types of things that are for sale o
the site. This page shows us links to each individual album they have made aside from one live
album that isn’t featured.

17. Singles
The page for this section is longer and needs to be scrolled down to get a good look at all the singles. Arctic
Monkeys have added their most popular singles with the public for sale. There is at least one song that is a
representative popular song from each album. For Example, the latest ‘Do I Wanna Know’ represents the
main song for the new album called Am however they may not even be the audience’s favourite but more
likely to be known.

18. DVDs
These DVDs are short video clips from the producer of the Scummy Man Music Video from one of the Arctic
Monkey’s Albums. There isn’t really any range of videos for this section however the there is already a music
video for that is related to the short films and there is more merchandise.

19. Clothing
The Arctic Monkeys
Clothing range
consists of just 14 tshirts. I think this is
due to their style as
the band have a
casual laid back style
and attract that style
of audience. This
also helps with
branding as the
band’s name is
usually put on the tshirt like a brand that
is being promoted.
This will capture
other people’s
attention from the
fans wearing the tshirts making them
discover and listen to
Arctic Monkeys.

20. Miscellaneous
This last page named
MISC for short is for
the rest of the varied
miscellaneous
merchandise.
The badges act like a medal style branding where the audience will where them with pride. The green and red
colours are opposites most people wouldn’t wear them together. To wear the bright/ bold badges it acts like a
statement but to wear them together it shows off a rebellious edgy side to a person like the arctic Monkeys
band.
The black and white badges match the theme of the band’s album, ‘suck it and see’ along with theme colour
scheme of the comb. Having already analysed the Album cover we see how they are related and the target
audience will also notice the font style and overall style straight away making them think if the Arctic Monkeys.
The items consist of:
Plastic comb, green and
red badges, black and
white badges, Tour
programmes
Songbooks, posters, and
a lighter.
All the merchandise
again have the Arctic
Monkeys Logos and
image references on
them. The plastic comb
is a good merchandise as
it relates to the swept
and styled hair that is
recurrent in the band
and their influenced
bands. This will be used
on some hairstyles that
are similar to the band’s
hairs styles as they
influence their fans.

21. From analysing posters, website themes and
merchandise I have taken in how they use
recurrent themes, fonts, colours and images.
This makes me think about how I will include
the theme of my music video into the
digipak, album cover, posters and if I was to
create a website on there too.
To promote the video further I would also take
into consideration selling merchandise to
enhance the video's promotion.