1. Audience Research
Questionnaire-Film Consumption
 What is your favorite film trailer?
 How many film trailers do you normally watch in a month?
 Where do you watch film trailers?
 What are the genres of the film trailers that you watch the most?
 What is the worst film trailer you have ever watched?
 Have you ever been persuaded to watch a film trailer or a movie by a friend
Or relative?
 Did you enjoy the film/film trailer?
 Do you sometimes watch film trailers because a certain actor/actress you
like is acting in the film? Example?
 Do you comment on film trailers?
 Do you like or dislike film trailers?
I printed out 18 copies of this questionnaire and I got people to answer the
questions. By doing this I found out that:
 3/18 people comment and press the like and dislike buttons on
trailers on YouTube
 13/18 people watch films/film trailers because a certain actor or
actress they like is acting in the film. It was mainly females who
answered this question with a yes and gave me an example
 18/18 people have been persuaded to watch a film/trailer by a friend
or relative, and 15/18 people enjoyed the recommendation

2.  11/18 people struggled with answering the worst film trailer
question, they said they don’t know
 At least one of 9/18 people’s favorite genre is horror. They had more
favorite genres but horror was one of them
 16/18 people watch film trailers on YouTube, the two people who
don’t watch trailers on YouTube, who watch them on the Television
are Teachers
 14/18 people said they watch about 3/4/5 trailers in a month, the
remaining people said that they watch more
 18/18 people answered the favorite film trailer question easily, there
were a few similar answers, for example Annabelle, The fault In our
Stars, and 21/22 Jump Street