Andrew Goodwin's theory suggests that music videos primarily serve a promotional purpose by highlighting the artist, their products, or movies. Examples include Rihanna's "Umbrella" video promoting her as an artist, Pharrell's "Blurred Lines" promoting Beats pills, and Pharrell's "Happy" promoting Despicable Me 2. However, some argue music videos can be artistic by entertaining audiences or telling a story, like Michael Jackson's "Thriller" or Eminem's "Stan". Most videos likely have elements of both promotion and artistry, but some lean more one way than the other.

1. Music videos/ promotional or
artistic

2. Andrew Goodwin's Theory

3. Promotional
• Andrew Goodwin's theory suggests that the
music video is a promotional tool.
It promotes the:
• Person
• Products
• Movie

4. Person
• Umbrella promotes Rihanna
as an artist as she was
relatively new when she
made the video, so we saw
many shots of Rihanna
which could be seen as
promoting her.

5. Product
• This an a example of Andrew
Goodwin’s theory where the
video is used for promotional
purposes. The dancer in
blurred lines promoting Dr
dre’s beats pills which was
quite new and needed
promoting.

6. Movie
• In the song happy it
promotes the movie
despicable me two
because we can see the
minion from movie
despicable me 2.

7. The Opposing theory

8. Artistic
• The other theory suggests that music videos
are made to be artistic.
• This theory says that music videos purpose is
for:
• Entertainment
• Tell a story

9. Entertain
• An example for a music
video which sole purpose
is to entertain is the
Michael Jackson video
thriller. A lot of effort
went into the video to
make it entertaining.

10. Tell a story
• A music story that tells
a story is the song Stan
by Eminem this shows
the story of an obsessed
fan eventually
committing suicide.

11. Evaluation
Andrew Goodwin's theory is correct and makes
a good point that music videos are for
promotional purposes because as we can see
that many music videos with or without
knowing promote the person, band or product.
Although many music videos are entertaining
and can be classed as artistic. In conclusion most
videos have a mix of Andrew Goodwin's theory
and the opposing theory but some sway to one
way or the other.