From analyzing survey responses, the researcher found:
- Most participants were 16 years old females
- The three words most associated with indie/rock were "loud, modern and energy"
- The most popular band mentioned was Arctic Monkeys
- Most people buy music magazines monthly
- Interviews were the most liked aspect of magazines
- Too much information was the most disliked part of magazines
- Q magazine was the most frequently bought magazine
- Featured artists were the most persuasive and liked features in music magazines.