The document analyzes the market and proposes a financial model for a proposed 24/7 real estate TV channel in India. It discusses the company and project background, objectives, value proposition and target market. It also covers the channel's current and proposed programming, competitors in both direct and indirect real estate media, marketing strategy and strategic alliances. The document then outlines potential revenue sources and expenses, provides recommendations, and acknowledges limitations. In conclusion, it finds potential for the channel's growth given trends in India's media and entertainment industry.

1. MARKET ANALYSIS, FINANCIAL MODEL OF 24*7 REAL ESTATE TV
CHANNEL
AT
Sweat Equity Partners
Presented By
Pinaki Ranjan Bhakat
Roll – 14202238
MBA-I
Under the guidance of
Ms. Shristi Patel & Prof. Biranchi Narayan Panigrahi

2. CONTENTS
 Background
Company Background
Project Background
 Objective, scope & Methodology
 Value Proposition & Target Market
 Program Portfolio
Current Program
My suggestions
 Competitors
Direct Competitors
Indirect Competitors
 Marketing Strategy & Strategic Alliances
 Revenue Sources & Expenses
 Recommendation & Limitation
 Conclusion

3. BACKGROUND
Company Background
 The term ‘Sweat Equity’ means the time
and effort people contribute to a project.
 It’s a financial advisory firm.
 Founder is Mr. Manish Chhajed.
 It’s a start up mentor capital firm help the
client to prepare its business model and
projections.
Project Background
 Project is based on a 24*7 Real Estate TV
channel by OMIPL.
 CEO of OMIPL is Mr. Manish Rachh.
 Launched 2013, started telecasting from
2014.
 Launched as FTA channel.
 My project is to analyse its market
consisting of competitor, their revenue
model, govt. rules, possible revenue
generation sources and expenses etc and
at last build up its financial model.

4. OBJECTIVE, SCOPE & METHODOLOGY
Objective
 To know about the TV channel core
proposition and business model.
 To know its competitor and their
performance.
 To know how effective the govt. rules to
expand its business globally.
 To know its possible expansion plan.
Methodology
 Secondary data collection plan adopted.
 Understanding the business model, about
its competitors by thorough reading
various articles and news on internet.
 Analysis done as per my understanding.
 Exploratory type research design has been
followed here.
Scope
Fully secondary data has been collected and as per my
understanding I try to make it simple to understand the investors
and common people.

5. CORE VALUE PROPOSITION & TARGET MARKET
Value Proposition
 Provide a platform for knowledge gain and
rules to individual before investing.
 Provide opportunity to the developers for
advertising their products.
 Provide important services like raising
issues relevant to developers, suggest
policy changes information via panel
discussions etc.
 Act as a single point of information.
Target Market
 25-50 years
 Young generation
Developing Target Market
 Youth population become more tech-savy
and their disposable income rising.
 Due to migration for various reason people
are coming to cities.

6. PROGRAM PORTFOLIO
Current Programs
 Dishayein – Focusing on Vaastu.
 EMI – Focusing on legal, architectural and
other common issues.
 Celebrity Homes – Focusing on showing a
celebrity’s home and their design.
 Udaan – Focusing on outstanding
achievers of real estate industry.
 Dream Home – Focusing on builders
project.
 Intelligent Interiors – Talks about
designed interiors, prices and how to
showcase those in your home.
 Other shows like May I help you, Fun
Time, Legal Angles etc are also common.
My Suggestions
 Program showcasing on upcoming
projects.
 Interactive program between developers
and buyers.
 Program showcasing on architectural and
structural wonders of our country.
 Program for providing solution to the
common people issues.
 Programs showcasing on the real estate
intermediaries functions.

7. COMPETITORS
 Direct Competitors
 Alliance group real estate TV: Main value proposition is to provide all real aspect of real
estate industry. Total investment was about 100 crore focused on India & Gulf country.
 Propex TV: Launched by J.C Group in 2012. Came up with revolutionary concept of web tv
to catch young mass. Partners are Ultima builders, Orion resorts, Anzera properties etc.
 RE TV: UK based real estate TV channel. Focused on transmission of quality, property
related programs around the world. Popular program is ‘Next Big Thing’ focuses on global
emerging property market and financial potential of viewers.
 Real Estate Channel: Canadian real estate channel launched in 2006. Focuses on
commercial and residential real estate information of various markets across India.
 Move Tube: It’s a US based channel that started journey from 2015. Its an interactive
property search channel primarily telecasted through Roku player and Roku TV for testing
but soon they will start telecasting via DTH and cable.

8. COMPETITORS CONTD…
 Magicbricks.com: C2C based portal launched by
Times group in 2006. Revenue model based on Ads
sale, income from middlemen & home seeker and
seller and providing additional services.
 99acres.com: Launched by Info Edge Pvt. Ltd in
2005. Generates revenue from ads sale, property
listing, subscription from brokers etc.
 Commonfloor.com: Started journey from 2007 as
apartment management solution provider. Its
unique innovation is ‘Commonfloor- Retina’.
 Realtor.com: Founded in 1995 in US. Besides
global property listing website updated in every 15
mins.
 Trulia.Inc.: Founded in 2004 in US. Residential
property searching website provide information
about price trending. Its uniqueness is ‘Trulia Map’
showing area comparisons, crime that happened
etc.
Indirect Competitors
Some TV channel are not telecasting
24*7 but present the information by
program basis. These channels are
NDTV, Zee Business, CNBC Awaaz,
Zee News etc.
NDTV telecast property show called
‘Young Guns of Real Estate’.
Also CNBC Awaaz telecast property
show called ‘ India Real Estate Guide’.

9. MARKETING STRATEGY AND STRATEGIC ALLIANCES
Marketing Strategy
 Organizing PR Events
 Distribution of pamphlets & business cards
 Events sponsoring
 Telemarketing
 Social Media Marketing
 Advertising in broadcasting media
 Calendar marketing
Strategic Alliances
 Alliances with various marketing and
financial firms like IKON marketing
consultants, Tata Mutual fund, L&T
Finance Ltd.
 Alliances with real estate builders and
developers like Unitech, Ambuja Group,
Prestige Group.
 Alliances with various regional and
national TV channel like ABP Ananda, Aaj
Tak, Jaya Plus, Times Now etc.

10. REVENUE SOURCES & EXPENSES
Revenue Sources
 Advertising
 Subscription
 Syndication
 Mobile Streaming
 Event sales
 From Website
Expenses Sources
 Carriage Fees
 Placement Fees
 Cost of organizing a business
 Marketing cost
 Administrative cost
 Maintenance cost

11. RECOMMENDATIONS & LIMITATIONS
Recommendations
 Programs should be well diverged so that it
can attract maximum number of customer.
 As the current era is based on internet so
the TV channel should move into mobile
app version.
 TV channel should focus on global real
estate market in future to collect more
information and customer base.
 Technology should be well adopted.
 Uniqueness, well management, proper
channel to reach customer base is the key
to go ahead in the E&M industry.
Limitations
 Research done in a limited time.
 Fully secondary information are used to
analyse.
 The information are historical as well as
current mix of data.
 Limited data available.

12. CONCLUSION
 First of all it’s not a new concept it’s a “Old wine in a new bottle”.
 According to the report of FICCI-KPMG media & entertainment industry has the potential to
grow at a cagr of 15.2% in the coming years.
 Also the E&M industry is the key sector of PM Modi’s Make in India campaign, so it will be
greatly helpful from government also.
 So analysing these points we can say that as the TV channel is focusing on the real estate
market so it has also a good potential to grow in future.