This document provides an overview of Apple Inc., including an introduction to the company, its products, geographic coverage, successes and achievements, competitive analysis, SWOT analysis, and suggestions. Apple is an American technology company headquartered in Cupertino, California that designs, develops, and sells consumer electronics, computer software, and online services. It is best known for its iPhone smartphones, iPad tablet computers, Mac personal computers, iPod portable media players, and Apple Watch smartwatches. Some of Apple's key successes include Steve Jobs' leadership and vision in developing revolutionary products and its iPhone, which had a huge impact on the mobile phone market. Apple faces strong competition from companies like Samsung, Dell, HP, and Lenovo