The survey results show that the target audience for the film trailer is split between younger (16-20 years old) and older (41+) viewers. There was an even split between male and female respondents. Respondents' experience with the Star Wars films ranged widely, from only seeing one film to seeing nine films. The new characters appealed most overall, likely resonating more with younger viewers, while older characters appealed more to older viewers familiar with the previous films. Reaction to specific characters was varied, with some picking characters not included in the main cast options. Younger viewers tend to go to the cinema more often than older viewers. Most respondents had already seen the film since the survey was conducted among classmates. The new characters and
1. Target Audience Results Report
I asked18 people these questions:
The Majority of people thatI askedwere either16-20
yearsoldor 41 or older,thisgivesme aclearview of
whatthe olderandyoungerfanswouldlike,thismeansthatIam able toclearlysee whataspectsof
the trailerappeal toeach age group.
There wasan almostequal amountof malesandfemalesthattookmysurveywhichmeansthatI am
able to see whateach genderthinksaboutthe trailerandwhat appealstothemthe most.
There wasa wide range of resultswithhow many
star wars films thatwere watchedbythe people
that I asked.The highestnumberof filmsthatwere
watchedwas9 by 5 people,thenfollowedwith3
people whohave onlywatched1film.
2. Target Audience Results Report
The newcharacter appealedthe mosttothe
people answeringmysurveywiththe old
characters comingnext.Ithinkthat the
people thatchose the newcharacters are the
youngeraudience whereasthe people that
chose the oldercharacters are more likelytobe the olderaudience andprobablywouldhave
watchedsome of the oldermovies.
There wasa wide range of characters thatwere
pickedandthere isn’tone characterthat standsout, I thoughtthat Reywasgoingto be the most
popularbutthe highestnumberpickedotherwhichmeansthatthe characterthat appealedto
them,the mostwasn’tin the maincast, theymayhave thoughtof Chewbaccaor R2D2 whichI did
not include inthe question.
The majorityof people thatI asked wenttothe
cinemaonce a month,the secondhightestwas
otherwhichI belive wastosaythat theyrarelygo
to the cinema,I thinkthatyoungerpeople are more likelytogoto the cinemacomparedto older
people.
The majortiyof people saidthattheywouldnotbuythe merchanise,thiscouldbe because they
don’thave verymuch disposableincome sotheryare lesslikelytospenditonmerchandise.
3. Target Audience Results Report
The majortiyof the people Iaskedsaidthattheyhad
watchedtherfilmalready,thisisbecause Iaskedpeople
inmy classand we had alreadywatchedit,more people
saidthat theywouldn’twatchthe filmafterwatching
the trailerthanpeople whosaidthattheywouldwatchit afterwatchingthe trailer.
What aspectsof the film andtrailerwouldappeal tothe targetaudience?
The newchcratcers wouldappeal to a youngertargetaudience because theyare able torelate to
themmore and followtheirjourneywiththemastheygoalong,theyare alsogood role modelsto
youngeraudeinces.The oldcharacterswouldappeal more tothe olderaudience because theywioll
recognise themfromthe previousfilms,forexampleolderfansmaylike the scene where HanSolo
and Leiareunite whereasyoungerfansmaynotunderstandwhatishappeneingif theyhavent
eatchedthe previousfilms.The scenesthatwouldappeal toyounger peoplewouldbe the action
seqwuencesandfightscenes,thiswouldbbe because theyare more intoactionandadventure over
the oldrr audience.Theaspectsof the trailerthatwouldappeal tothe olderaudiencewouldbe the
scene where we see HanSoloandLeia forthe firsttime andwhenwe see Lukesmetal handtouch
R2D2. Havingthisinthe trailermeansthatthe oldfans will see andrecognise the charactersandbe
more likelytowatchthe film.
