Surrogate marketing
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Surrogate marketing involves indirectly promoting banned products like cigarettes and alcohol by promoting other products from the same brand. It originated in Britain and came to India in the 1990s after regulations on cable television. Some advantages are that it helps generate sales for banned products and remind people of them indirectly. However, it undermines the purpose of bans on harmful products and can harm society by confusing children. The liquor industry in India is large and growing, generating government revenue, so economic factors must be considered with laws around surrogate advertising.
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Surrogate marketing(1)
Surrogate marketing involves promoting one product, such as alcohol or cigarettes, by extensively advertising another associated product. It aims to increase awareness for the primary product that faces advertising restrictions. While it helps companies sell restricted products and remain in consumers' minds, surrogate advertising misleads people, especially youth, and undermines advertising bans. Both industry and government have roles to play in addressing this issue through more precise laws, enforcement, and education.
Surrogate Advertising - Advertising and Sales Promotion
Surrogate advertising is a form of advertising used to market products that are banned from direct advertising, such as alcohol, cigarettes, and pharmaceuticals. It involves advertising associated products to indirectly promote the banned product's brand. Examples include advertising sodas, music, or events sponsored by alcohol and tobacco brands. While it helps these companies generate sales and brand awareness, critics argue it circumvents advertising bans and can mislead or harm consumers, especially youth. Regulators in India have issued guidelines for surrogate ads but the practice continues due to ambiguous laws and the significant tax revenue generated by these industries.
surrogate advertising full report
This document provides an overview of surrogate advertising in India. It begins with acknowledging the authors and contributors. It then defines surrogate advertising as promoting banned products like alcohol and cigarettes indirectly through other products. The document discusses the history, effectiveness, types, competitors, and legal environment around surrogate advertising in India. It notes that while direct advertising of alcohol is banned, companies promote other products using their brand names to indirectly advertise alcohol. It provides several examples of common surrogate advertisements in India and discusses the ongoing debate around the ethics of this practice.
Is it ethical to include surrogate advertising
This document discusses surrogate advertising, which is when companies advertise other products to promote brands of goods that are banned from direct advertising, like alcohol and tobacco. It provides examples of major companies that use surrogate advertising strategies in India, such as Kingfisher promoting its beer brand through fashion shows, bottled water, calendars and sponsoring sports events. While surrogate ads help companies build their brands and are profitable for TV channels, they are unethical since they indirectly promote harmful banned products to consumers, especially youth. The document suggests steps governments could take to reduce surrogate advertising's influence, like increasing taxes, limiting liquor shops, and raising awareness of health risks.
Case study sprite
Sprite is a lemon-lime soft drink launched in India in 1999 that has become the market leader in the lime category. It is known for its distinctive green bottle and bubbly design. Sprite targeted youth through advertisements with slogans like "Obey your thirst" and sponsorship of sports like basketball. Its ads portray an irreverent but straightforward attitude aligned with youth preferences. Recent campaigns in India focus on its refreshing and honest personality to build its brand identity and loyalty among youth.
Balaji wafers ppt.pptx
Balaji Wafers was founded in 1974 in Rajkot, India by Chandubhai Virani and his brothers. It is a leading manufacturer of potato chips and namkeen, with over 5000 employees. Balaji Wafers aims to provide affordable snacks accessible across India through a large distribution network. Their vision is to grow into a global brand while maintaining traditions of trust and quality. Balaji Wafers dominates the Indian potato and vegetable chips market, increasing its share from 9.5% in 2008 to 13.7% in 2012.
Johnnie Walker Brand Audit
This was a presentation created for a Strategic Brand Management module. The brief was to audit a brand, the brand which was chosen was the whiskey Johnnie Walker
Project on shampoo
This document provides an overview of the Indian shampoo market and consumer behavior related to shampoo purchases. It discusses how shampoo manufacturers like Procter & Gamble and Hindustan Unilever segment the market and position different brands based on benefits. The aggressive marketing of new brands and line extensions in India has led to rapid market growth. The document also examines factors like pricing, advertising, and consumer perceptions that influence shampoo sales. Finally, it outlines the objectives and methodology of a study analyzing brand preferences and the impact of advertising on consumer buying behavior in the Indian shampoo market.
Recommended
Surrogate marketing(1)
Surrogate marketing involves promoting one product, such as alcohol or cigarettes, by extensively advertising another associated product. It aims to increase awareness for the primary product that faces advertising restrictions. While it helps companies sell restricted products and remain in consumers' minds, surrogate advertising misleads people, especially youth, and undermines advertising bans. Both industry and government have roles to play in addressing this issue through more precise laws, enforcement, and education.
Surrogate Advertising - Advertising and Sales Promotion
Surrogate advertising is a form of advertising used to market products that are banned from direct advertising, such as alcohol, cigarettes, and pharmaceuticals. It involves advertising associated products to indirectly promote the banned product's brand. Examples include advertising sodas, music, or events sponsored by alcohol and tobacco brands. While it helps these companies generate sales and brand awareness, critics argue it circumvents advertising bans and can mislead or harm consumers, especially youth. Regulators in India have issued guidelines for surrogate ads but the practice continues due to ambiguous laws and the significant tax revenue generated by these industries.
surrogate advertising full report
This document provides an overview of surrogate advertising in India. It begins with acknowledging the authors and contributors. It then defines surrogate advertising as promoting banned products like alcohol and cigarettes indirectly through other products. The document discusses the history, effectiveness, types, competitors, and legal environment around surrogate advertising in India. It notes that while direct advertising of alcohol is banned, companies promote other products using their brand names to indirectly advertise alcohol. It provides several examples of common surrogate advertisements in India and discusses the ongoing debate around the ethics of this practice.
Is it ethical to include surrogate advertising
This document discusses surrogate advertising, which is when companies advertise other products to promote brands of goods that are banned from direct advertising, like alcohol and tobacco. It provides examples of major companies that use surrogate advertising strategies in India, such as Kingfisher promoting its beer brand through fashion shows, bottled water, calendars and sponsoring sports events. While surrogate ads help companies build their brands and are profitable for TV channels, they are unethical since they indirectly promote harmful banned products to consumers, especially youth. The document suggests steps governments could take to reduce surrogate advertising's influence, like increasing taxes, limiting liquor shops, and raising awareness of health risks.
Case study sprite
Sprite is a lemon-lime soft drink launched in India in 1999 that has become the market leader in the lime category. It is known for its distinctive green bottle and bubbly design. Sprite targeted youth through advertisements with slogans like "Obey your thirst" and sponsorship of sports like basketball. Its ads portray an irreverent but straightforward attitude aligned with youth preferences. Recent campaigns in India focus on its refreshing and honest personality to build its brand identity and loyalty among youth.
Balaji wafers ppt.pptx
Balaji Wafers was founded in 1974 in Rajkot, India by Chandubhai Virani and his brothers. It is a leading manufacturer of potato chips and namkeen, with over 5000 employees. Balaji Wafers aims to provide affordable snacks accessible across India through a large distribution network. Their vision is to grow into a global brand while maintaining traditions of trust and quality. Balaji Wafers dominates the Indian potato and vegetable chips market, increasing its share from 9.5% in 2008 to 13.7% in 2012.
Johnnie Walker Brand Audit
This was a presentation created for a Strategic Brand Management module. The brief was to audit a brand, the brand which was chosen was the whiskey Johnnie Walker
Project on shampoo
This document provides an overview of the Indian shampoo market and consumer behavior related to shampoo purchases. It discusses how shampoo manufacturers like Procter & Gamble and Hindustan Unilever segment the market and position different brands based on benefits. The aggressive marketing of new brands and line extensions in India has led to rapid market growth. The document also examines factors like pricing, advertising, and consumer perceptions that influence shampoo sales. Finally, it outlines the objectives and methodology of a study analyzing brand preferences and the impact of advertising on consumer buying behavior in the Indian shampoo market.
Lays
Frito-Lay is a major manufacturer and marketer of salty snack foods that had nearly $3 billion in net sales in 1985. The company sells various potato chips, corn chips, and dips. In the 1980s, Frito-Lay introduced several new cheese-based dips and recognized the growth of the vegetable dip market, seeing an opportunity to expand their product line. The company has a strong national distribution system and brand recognition that could help new product lines succeed if launched and positioned correctly.
Banning liquor surrogate advertising
Surrogate advertising promotes banned products like cigarettes and alcohol through related products. It started in Britain when liquor advertisements were banned due to protests. Brand owners then promoted fruit juices and sodas under the same brand names. Surrogate advertisements by liquor companies were likely banned due to criticism, as directly advertising banned intoxicating products undermines regulations and can mislead consumers.
Rajeev cadbury project
This document summarizes a study on consumer behavior towards Cadbury Dairy Milk chocolate conducted by Rajeev Kumar and submitted to his college. It acknowledges the supervision of his professor, Mrs. Mandira Roychoudhary, and thanks those who provided guidance and feedback during the project. The executive summary outlines that the study examines Cadbury's history and marketing strategies for Dairy Milk, including research methodology, positioning, target markets, and conclusions. It also provides an index of topics to be covered in each chapter of the full report.
customer perception towads patanjali products
The document provides information about a study conducted on customer perception of the Patanjali brand. It discusses the company background and objectives of the study. A literature review and research methodology used are also outlined. The data analysis findings from a survey of 87 customers show that most users find Patanjali products to be of good quality, effective, natural and herbal. The majority were satisfied with the products and felt quality and price were important factors. In conclusion, Patanjali has a favorable brand perception and is giving competition to other FMCG companies in India.
A Project Report on the impact of surrogate advertisement in surrogate produc...
EXECUTIVE SUMMARY
As in today’s advertisement scenario, surrogate advertisements holds great potential and growth when compare to other advertisements.
This growth and potentiality directed to enter into this sector. The success story of a good advertisement depends on how it creates image before customer’s mind. This study tries to reveal the knowledge and perception of customer’s by exploring their experiences and valuable suggestions.
Also trying to find out whether the surrogate advertisements make some impact throughout the market. Only some advertisements make the customers to try the product.
So descriptive type of research is adopted for studying the overall market. Non probability sampling technique, convenient sampling is carried out for collecting the primary data. Though the percentage method data’s is being interpreted .
Primary as well as secondary data’s were collected through questionnaire method, and it helps to experience the advertisement perception of customer directly.
Customers mainly remind the surrogate advertisements because on the medium, it is represented through different media’s. The entire study points out the area of improvements, while doing the surrogate advertisements.
As every advertisement were intended to create some good impacts on customer’s mind; ethically it has to satisfy all the desires and needs of customer. It came to know that people remember the brand names and ask for the surrogate products. Because of the knowledge and awareness level of surrogate advertisements are high, it is sure that liquor companies can take the mileage through surrogate products.
Project on shampoo
Zapotol Corporation is launching a new shampoo brand called Allenora in Pakistan. Allenora will be a 7-in-1 shampoo addressing issues like hair fall, dryness, dullness, roughness and dandruff. It will be available in 100ml, 200ml and 400ml bottles as well as sachets. The company aims to become a strong shampoo brand in Pakistan within 5 years. Key competitors in the market include Head & Shoulders, Sunsilk, Pantene and Clear. The shampoo market in Pakistan is growing and valued at Rs.12.5 billion, with Unilever and P&G being the major players.
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Dabur case study
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Cadbury India
Cadbury is a leading confectionery brand in India with a strong presence since 1948. It operates manufacturing facilities across India and has a large portfolio of chocolate and candy products led by its Cadbury Dairy Milk brand. The study analyzed Cadbury's market share in India, the factors influencing consumer loyalty and purchases. It found that Cadbury Dairy Milk is highly preferred due to its brand recognition, quality, and flavor. Availability and impulse purchases were also important factors for customers.
Cadbury- Marketing strategies
John Cadbury began selling tea, coffee and drinking chocolate in 1824 in Birmingham, England. He later began producing cocoa and drinking chocolates. In 1897, Cadbury introduced milk chocolate bars and in 1905 launched the Dairy Milk bar. Cadbury became the largest confectionery company in the UK. In India, Cadbury began importing chocolates in 1948 and set up manufacturing facilities across the country. Dairy Milk remains Cadbury's flagship brand and is the market leader with over 70% market share in India. The document then discusses market segmentation, pricing, and consumer behavior towards Dairy Milk in India. It suggests Cadbury could target lower income groups and influence behavior through psychological and social class factors in its advertising
presntation on lays (marketing)
- PepsiCo was formed in 1965 through the merger of Frito-Lay and Pepsi-Cola. It owns popular snack and beverage brands like Lay's, Pepsi, Mountain Dew, and Cheetos.
- Lay's began in 1932 when Herman Lay opened a snack shop. It merged with Pepsi-Cola in 1965 to form PepsiCo. Lay's uses cost-based pricing and promotes through advertising and sales promotions.
- A SWOT analysis finds Lay's strengths are its brand image, satisfaction levels, and distribution worldwide, while weaknesses include low supply in remote areas and rumors about ingredients. Opportunities exist in rural markets and new flavors, while threats include competitors and substitutes.
Imperial Blue #MenWillBeMen Campaign
This document discusses an advertising campaign for Imperial Blue whiskey in India called "Men Will Be Men" that has been running successfully for 18 years. Due to bans on alcohol advertising, the campaign uses surrogate and situational executions to promote the brand. It targets males aged 25-40 and uses fun, relatable elements to make it memorable. The campaign's TV ads, print ads, and Facebook page with 95k likes show it has been a success in attracting attention for over 16 years.
Cadbury a brief history
This document provides information about Cadbury, including its history and operations. It discusses how Cadbury was established in Birmingham, England in 1824 and began operations in India in 1948. It also outlines Cadbury's product categories and brands, manufacturing locations, and marketing strategies over time. Key facts presented include that Cadbury operates in chocolate, milk drinks, beverages and gum; and has popular brands like Dairy Milk, Bournville, and Celebrations.
Pepsi advertisement campaign
Pepsi is a carbonated soft drink manufactured by PepsiCo. Originally created and developed in 1893 by Caleb Bradham and introduced as Brad's Drink, it was renamed as Pepsi-Cola on August 28, 1898, and then as
Pepsi was first introduced as "Brad's Drink" in New Bern, North Carolina, United States, in 1893 by Caleb Bradham, who made it at his drugstore where the drink was sold. It was renamed Pepsi-Cola in 1898 after the root of the word "dyspepsia" and the kola nuts used in the recipe. The original recipe also included sugar and vanilla. Bradham sought to create a fountain drink that was appealing and would aid in digestion and boost energy Pepsi in 1961.
Marketing Strategy of Parle products
Parle is a private Indian company founded in 1929 that produces biscuits and confectionaries. It has a global reach and its popular products include Parle-G, Monaco, Poppins, and Melody biscuits. The company was founded in Mumbai by the Chauhan family and split into three separate companies owned by different parts of the original family. Parle markets primarily to school-going children and partners with government initiatives. It dominates the Indian biscuit market with 81% share and had annual revenue of Rs. 5010 crore in 2012 from sales of over 100 crore packets per month of its flagship Parle-G biscuits.
Csr policy Bajaj
The document outlines BAJAJ's corporate social responsibility policy and initiatives. It discusses BAJAJ's philosophy of creating shared economic and social benefits. The document also describes BAJAJ's CSR activities at different levels, from long-term shareholder value to community initiatives. Finally, it mentions that BAJAJ follows the Global Reporting Initiative framework to report on its sustainability performance and initiatives.
Lakhme company profile
Lakme is an Indian cosmetics brand owned by Hindustan Unilever. It was started in 1952 at the request of then-Prime Minister Jawaharlal Nehru to produce beauty products domestically rather than having Indian women spend foreign exchange abroad. Today, Lakme continuously innovates to offer a wide range of cosmetics, skincare, and salon services, combining international technology with an understanding of Indian women's needs. Lakme is considered one of the most trusted brands in India according to various brand trust reports.
Analysis of Consumer Satisfaction for Patanjali Products
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survey conducted post demonetization as a mini project wrt the subject managerial research methods as a part of mba 2nd sem
Surrogate Advertisement
The document discusses surrogate advertising in India, which involves promoting restricted products like tobacco and liquor through advertising other associated products. It outlines the growth of the advertising sector in India and the loopholes in laws regarding surrogate ads. Examples like Royal Challengers cricket team sponsored by Royal Challenge whiskey are examined. While surrogate ads help companies circumvent bans, they can mislead consumers and negatively impact public health. Stricter regulation of such ads is needed.
Nitronic ltd- new product launch (with marketing strategies)
Nitronic Ltd. is launching a new nicotine patch product called No2bacco to help people quit smoking. The executive summary introduces No2bacco as an Indian company's new nicotine patch aimed at working professionals, youth, and middle/upper middle class. Key details about the company, product, benefits, competitors, marketing strategies, target markets, and financial projections are provided. The document outlines Nitronic's plans to promote No2bacco patches as a convenient and effective smoking cessation product.
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Lays
Frito-Lay is a major manufacturer and marketer of salty snack foods that had nearly $3 billion in net sales in 1985. The company sells various potato chips, corn chips, and dips. In the 1980s, Frito-Lay introduced several new cheese-based dips and recognized the growth of the vegetable dip market, seeing an opportunity to expand their product line. The company has a strong national distribution system and brand recognition that could help new product lines succeed if launched and positioned correctly.
Banning liquor surrogate advertising
Surrogate advertising promotes banned products like cigarettes and alcohol through related products. It started in Britain when liquor advertisements were banned due to protests. Brand owners then promoted fruit juices and sodas under the same brand names. Surrogate advertisements by liquor companies were likely banned due to criticism, as directly advertising banned intoxicating products undermines regulations and can mislead consumers.
Rajeev cadbury project
This document summarizes a study on consumer behavior towards Cadbury Dairy Milk chocolate conducted by Rajeev Kumar and submitted to his college. It acknowledges the supervision of his professor, Mrs. Mandira Roychoudhary, and thanks those who provided guidance and feedback during the project. The executive summary outlines that the study examines Cadbury's history and marketing strategies for Dairy Milk, including research methodology, positioning, target markets, and conclusions. It also provides an index of topics to be covered in each chapter of the full report.
customer perception towads patanjali products
The document provides information about a study conducted on customer perception of the Patanjali brand. It discusses the company background and objectives of the study. A literature review and research methodology used are also outlined. The data analysis findings from a survey of 87 customers show that most users find Patanjali products to be of good quality, effective, natural and herbal. The majority were satisfied with the products and felt quality and price were important factors. In conclusion, Patanjali has a favorable brand perception and is giving competition to other FMCG companies in India.
A Project Report on the impact of surrogate advertisement in surrogate produc...
EXECUTIVE SUMMARY
As in today’s advertisement scenario, surrogate advertisements holds great potential and growth when compare to other advertisements.
This growth and potentiality directed to enter into this sector. The success story of a good advertisement depends on how it creates image before customer’s mind. This study tries to reveal the knowledge and perception of customer’s by exploring their experiences and valuable suggestions.
Also trying to find out whether the surrogate advertisements make some impact throughout the market. Only some advertisements make the customers to try the product.
So descriptive type of research is adopted for studying the overall market. Non probability sampling technique, convenient sampling is carried out for collecting the primary data. Though the percentage method data’s is being interpreted .
Primary as well as secondary data’s were collected through questionnaire method, and it helps to experience the advertisement perception of customer directly.
Customers mainly remind the surrogate advertisements because on the medium, it is represented through different media’s. The entire study points out the area of improvements, while doing the surrogate advertisements.
As every advertisement were intended to create some good impacts on customer’s mind; ethically it has to satisfy all the desires and needs of customer. It came to know that people remember the brand names and ask for the surrogate products. Because of the knowledge and awareness level of surrogate advertisements are high, it is sure that liquor companies can take the mileage through surrogate products.
Project on shampoo
Zapotol Corporation is launching a new shampoo brand called Allenora in Pakistan. Allenora will be a 7-in-1 shampoo addressing issues like hair fall, dryness, dullness, roughness and dandruff. It will be available in 100ml, 200ml and 400ml bottles as well as sachets. The company aims to become a strong shampoo brand in Pakistan within 5 years. Key competitors in the market include Head & Shoulders, Sunsilk, Pantene and Clear. The shampoo market in Pakistan is growing and valued at Rs.12.5 billion, with Unilever and P&G being the major players.
Poject on coco cola company
The document appears to be a student project report on the Coca-Cola Company submitted for a Masters degree. It includes sections on the history of Coca-Cola dating back to its founding in 1886, the company's global marketing strategy and competitive advantages, SWOT and other strategic analyses, and references. The report was submitted by Shreeraj Hariharan to the University of Mumbai under the guidance of Professor Sagar Asrani in partial fulfillment of an M.Com degree.
P&G
Procter & Gamble is a large multinational consumer goods company headquartered in Cincinnati, Ohio. It produces a wide range of products including foods, beverages, cleaning agents and personal care items. P&G has a long history dating back to 1837 and is one of the largest consumer goods companies worldwide with over 300 brands and operations in over 80 countries. The company is a leader in corporate social responsibility and runs programs in India focused on education, health, and hygiene.
Dabur case study
Dabur is a 100+ year old Indian FMCG company with a turnover of Rs.1899.57 crore. It has power brands like Dabur Amla, Chyawanprash, Real, Vatika, and Hajmola. To increase growth, Dabur restructured in 2004 into three SBUs and focused on five power brands. It changed its branding strategy from umbrella to key brands and did product line extensions. Dabur has strengths in its heritage and market leader positions. It aims to increase market share through new products, markets, and promotions utilizing celebrities and events.
Cadbury India
Cadbury is a leading confectionery brand in India with a strong presence since 1948. It operates manufacturing facilities across India and has a large portfolio of chocolate and candy products led by its Cadbury Dairy Milk brand. The study analyzed Cadbury's market share in India, the factors influencing consumer loyalty and purchases. It found that Cadbury Dairy Milk is highly preferred due to its brand recognition, quality, and flavor. Availability and impulse purchases were also important factors for customers.
Cadbury- Marketing strategies
John Cadbury began selling tea, coffee and drinking chocolate in 1824 in Birmingham, England. He later began producing cocoa and drinking chocolates. In 1897, Cadbury introduced milk chocolate bars and in 1905 launched the Dairy Milk bar. Cadbury became the largest confectionery company in the UK. In India, Cadbury began importing chocolates in 1948 and set up manufacturing facilities across the country. Dairy Milk remains Cadbury's flagship brand and is the market leader with over 70% market share in India. The document then discusses market segmentation, pricing, and consumer behavior towards Dairy Milk in India. It suggests Cadbury could target lower income groups and influence behavior through psychological and social class factors in its advertising
presntation on lays (marketing)
- PepsiCo was formed in 1965 through the merger of Frito-Lay and Pepsi-Cola. It owns popular snack and beverage brands like Lay's, Pepsi, Mountain Dew, and Cheetos.
- Lay's began in 1932 when Herman Lay opened a snack shop. It merged with Pepsi-Cola in 1965 to form PepsiCo. Lay's uses cost-based pricing and promotes through advertising and sales promotions.
- A SWOT analysis finds Lay's strengths are its brand image, satisfaction levels, and distribution worldwide, while weaknesses include low supply in remote areas and rumors about ingredients. Opportunities exist in rural markets and new flavors, while threats include competitors and substitutes.
Imperial Blue #MenWillBeMen Campaign
This document discusses an advertising campaign for Imperial Blue whiskey in India called "Men Will Be Men" that has been running successfully for 18 years. Due to bans on alcohol advertising, the campaign uses surrogate and situational executions to promote the brand. It targets males aged 25-40 and uses fun, relatable elements to make it memorable. The campaign's TV ads, print ads, and Facebook page with 95k likes show it has been a success in attracting attention for over 16 years.
Cadbury a brief history
This document provides information about Cadbury, including its history and operations. It discusses how Cadbury was established in Birmingham, England in 1824 and began operations in India in 1948. It also outlines Cadbury's product categories and brands, manufacturing locations, and marketing strategies over time. Key facts presented include that Cadbury operates in chocolate, milk drinks, beverages and gum; and has popular brands like Dairy Milk, Bournville, and Celebrations.
Pepsi advertisement campaign
Pepsi is a carbonated soft drink manufactured by PepsiCo. Originally created and developed in 1893 by Caleb Bradham and introduced as Brad's Drink, it was renamed as Pepsi-Cola on August 28, 1898, and then as
Pepsi was first introduced as "Brad's Drink" in New Bern, North Carolina, United States, in 1893 by Caleb Bradham, who made it at his drugstore where the drink was sold. It was renamed Pepsi-Cola in 1898 after the root of the word "dyspepsia" and the kola nuts used in the recipe. The original recipe also included sugar and vanilla. Bradham sought to create a fountain drink that was appealing and would aid in digestion and boost energy Pepsi in 1961.
Marketing Strategy of Parle products
Parle is a private Indian company founded in 1929 that produces biscuits and confectionaries. It has a global reach and its popular products include Parle-G, Monaco, Poppins, and Melody biscuits. The company was founded in Mumbai by the Chauhan family and split into three separate companies owned by different parts of the original family. Parle markets primarily to school-going children and partners with government initiatives. It dominates the Indian biscuit market with 81% share and had annual revenue of Rs. 5010 crore in 2012 from sales of over 100 crore packets per month of its flagship Parle-G biscuits.
Csr policy Bajaj
The document outlines BAJAJ's corporate social responsibility policy and initiatives. It discusses BAJAJ's philosophy of creating shared economic and social benefits. The document also describes BAJAJ's CSR activities at different levels, from long-term shareholder value to community initiatives. Finally, it mentions that BAJAJ follows the Global Reporting Initiative framework to report on its sustainability performance and initiatives.
Lakhme company profile
Lakme is an Indian cosmetics brand owned by Hindustan Unilever. It was started in 1952 at the request of then-Prime Minister Jawaharlal Nehru to produce beauty products domestically rather than having Indian women spend foreign exchange abroad. Today, Lakme continuously innovates to offer a wide range of cosmetics, skincare, and salon services, combining international technology with an understanding of Indian women's needs. Lakme is considered one of the most trusted brands in India according to various brand trust reports.
Analysis of Consumer Satisfaction for Patanjali Products
This presentation is assembled by a survey conducted to analyze the consumer satisfaction level for Patanjali products. These findings are based on the studies and references from various documents.
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A Project Report on the impact of surrogate advertisement in surrogate produc...
A Project Report on the impact of surrogate advertisement in surrogate produc...
Analysis of Consumer Satisfaction for Patanjali Products
Analysis of Consumer Satisfaction for Patanjali Products
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Surrogate Advertisement
The document discusses surrogate advertising in India, which involves promoting restricted products like tobacco and liquor through advertising other associated products. It outlines the growth of the advertising sector in India and the loopholes in laws regarding surrogate ads. Examples like Royal Challengers cricket team sponsored by Royal Challenge whiskey are examined. While surrogate ads help companies circumvent bans, they can mislead consumers and negatively impact public health. Stricter regulation of such ads is needed.
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Surrogatemarketing
1) Surrogate marketing involves promoting one product, such as sports or cultural events, in order to advertise another product like alcohol or cigarettes that have advertising bans.
2) Surrogate marketing originated in Britain and is commonly used in India since direct advertising of products like liquor and cigarettes has been banned since 1995. Companies instead promote brand extensions or sponsor events.
3) While surrogate marketing allows companies to generate sales for banned products and keep their brands top of mind, it undermines advertising bans and can mislead or influence youth. Stricter government regulation and consumer awareness are needed.
Jayasankar
The document discusses risks and competition for Indian industries seeking to enter foreign markets. For the readymade garment industry, risks include competition from countries with lower costs, exchange rate fluctuations, and changing fashion trends. To compete, the industry must provide quality and diversified products, hedge currency risks, and obtain government support. The tea industry faces competition from top producers like Sri Lanka and Kenya. To compete, Indian tea should be marketed according to foreign cultures and tastes. The edible oil and cigarette industries also face risks from other major players and need to increase production and access new technologies to overcome challenges in foreign markets.
ITC Ltd.
ITC was incorporated in 1910 as Imperial Tobacco Company of India Limited. Over the decades, it diversified into various businesses including packaging, hotels, paperboards, agriculture, lifestyle retailing, and information technology. ITC aims to be one of India's most valuable corporations through world-class performance and creating growing value for stakeholders. It has various strategic business units operating across multiple industries. A SWOT analysis found ITC's diversification and market leadership in cigarettes as strengths, but also noted risks from heavy reliance on tobacco and changing government policies. Porter's five forces analysis found threat of new entrants and substitute products to be low, but rivalry among competitors in the tobacco industry to be high. ITC's various businesses were analyzed
ITC Business Ethics
ITC was founded in 1910 in Kolkata, India and is famous for its tobacco business, which accounts for 80% of earnings but only 10% of products. While ITC engages in some ethical practices like job creation and healthcare programs, its core tobacco business that contributes most to profits is considered unethical by some due to tobacco's health harms. There is also a question around using profits from tobacco to subsidize other businesses. Overall, ITC's ethical reputation is mixed due to its heavy reliance on tobacco.
I
ITC was incorporated in 1910 as Imperial Tobacco Company of India Limited. Over the decades, it has diversified into various businesses including packaging, hotels, paperboards, agriculture, IT, and fast moving consumer goods. ITC aims to be one of India's most valuable corporations through world class performance and creating growing value. Its vision is sustained through various strategic business units. A SWOT analysis identifies its diversified portfolio and market leadership in cigarettes as strengths, and high dependence on tobacco revenues as a weakness. Porter's five forces model finds threat of new entrants and substitute products to be low, but rivalry among competitors to be high. BCG matrix shows cigarettes, food, and IT businesses as cash cows, while hotels and agriculture
To study about ITC in FMCG Sector -All domain
This is the study on ITC Ltd. limited an Indian multinational consumer goods company providing consumer products and services in the sector of health and, beauty wellness. The topic that I had been provided with is candy for my semester-1 final project report. I have in-depth study on the company to summarize its overall contribution in the industry.
This project report is divided into certain segments regarding the completion of the report. i.e.; introduction of the company and sector, finance and marketing and human resource. This involves the overall operations and details of the company assigned to me.
ITC Ltd. was established in 1910 and is headquartered in Kolkata, India. well-known Indian consumer products firm ITC Ltd. primarily serves in the FMCG sectors. Sanjiv Puri is the chairman and the managing director and CEO created, and it’s headquartered is situated in Kolkata (India) ITC Ltd. is renowned for its existence line of goods and healthcare products, personal care, foods and beverages such as, edible oils, skin care and hair care items.
ITC.pptx
ITC Limited is an Indian conglomerate company headquartered in Kolkata with diversified businesses across FMCG, hotels, packaging, paperboards, and agribusiness. It has 13 businesses in 5 segments and exports products to 90 countries, distributing to 6 million retail outlets. ITC's main business segments include cigarettes, FMCG foods, personal care, hotels, packaging, and paperboards. Major brands include Aashirvaad, Sunfeast, Classmate, Vivel, Wills Lifestyle and others.
Jayasankar
The document discusses risks and competition in foreign markets for various Indian industries. It analyzes the readymade garment, tea, cigarette, and edible oil industries. For each industry, it identifies major risks like low costs of competitors, currency fluctuations, and trade barriers. It recommends ways to compete such as providing quality and diversified products, focusing on cost efficiency, and targeting markets with cultural preferences for Indian products. The document aims to provide knowledge on risks and strategies for Indian companies entering foreign markets.
ITC Cigarette
ITC Limited is an Indian conglomerate company headquartered in Kolkata, India with a turnover of $7 billion. It recently launched a new cigarette brand called HERO. A study was conducted to understand customer and retailer response to the new launch. Key findings were that most respondents were aware of HERO but had not tried it as they were loyal to existing brands. The launch did not attract new customers or significantly impact retailer sales. Suggestions included adopting a wait and watch approach and providing customer benefits to encourage brand switching.
Final year project report
To study the impact of surrogate advertisement with reference to alcohol brands.
For any further queries drop a message on LinkedIn www.linkedin.com/in/aditi-ray-295556107/
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Surrogate marketing
- 1. SURROGATE MARKETING Presented by :- Vivek Singh Thakur
- 2. INDEX • Definition • History • Surrogate ads in India • Advantages and disadvantages • Business prospective of surrogate marketing • Conclusion
- 3. DEFINITION • Promote banned products, like cigarettes alcohol. • Duplicates the brand image of one product • Promoting another product of same brand. • Promoting a brand or a product indirectly.
- 4. HISTORY • Surrogate Advertising was first started in Britain. • Came into India in the mid-1990s after the Cable Television Networks (Regulation) Act • Launching new products with a common brand name is known as brand extensions and is not illegal or objectionable in nature.
- 6. Communicating product Main product
- 7. Communicating product Main product
- 8. SURROGATE ADS IN INDIA • Advertise a company’s brand name by introducing a brand of water, or music CD,s,or sponsor some local sports team. • Some surrogate advertisers in the Indian context are: – Aristocrat – Seagrams – Bacardi – Manikchand – Kingfisher – Smirnoff
- 9. SURROGATE ADS IN INDIA
- 11. Advantages and Disadvantages • Advantages: • It helps company to generate sale for banned products • It helps on reminding banned product indirectly • Disadvantages • It beats the purpose of ban on ads of harmful products • Harming society because children cannot distinguish between the banned product and the advertised product
- 12. Business prospective of Surrogate Marketing • Indian liquor industry with estimated market value of INR 15700 Cr according ASSOCHAM • It is expected to reach 16.8 Billion litres of consumption by the year 2022. • It is legitimate business in the country • Generates great revenue to the government
- 13. Conclusion • Surrogate advertising are not only misleading ,but also false and dishonest in many case • This method is used by the corporate because of the ambitious laws • As tobacco and liquor business are legislated as restricted business in India and provide huge revenue to government, economic factors should be consider ,while designing the laws and their implementation
- 14. Thank You