This is the study on ITC Ltd. limited an Indian multinational consumer goods company providing consumer products and services in the sector of health and, beauty wellness. The topic that I had been provided with is candy for my semester-1 final project report. I have in-depth study on the company to summarize its overall contribution in the industry. This project report is divided into certain segments regarding the completion of the report. i.e.; introduction of the company and sector, finance and marketing and human resource. This involves the overall operations and details of the company assigned to me. ITC Ltd. was established in 1910 and is headquartered in Kolkata, India. well-known Indian consumer products firm ITC Ltd. primarily serves in the FMCG sectors. Sanjiv Puri is the chairman and the managing director and CEO created, and it’s headquartered is situated in Kolkata (India) ITC Ltd. is renowned for its existence line of goods and healthcare products, personal care, foods and beverages such as, edible oils, skin care and hair care items.

1. Presented by: CHITRA SRIVASTAVA
PGDM -3
UID No.: 2023-3005-0001-0011
TOPIC: The study of ITC with respect to “Candyman
Tadka”
PUNE INSTITUTE OF BUSINESS MANAGEMENT

2. Table of contents
• Executive Summary
• Business Model Canvas
• Sector Information
• Company Information
• Marketing
• Finance
• Human resource
• Conclusion

3. Executive Summary
• This is the study on ITC Ltd. limited an Indian multinational consumer goods company
providing consumer products and services in the sector of health and, beauty wellness. The
topic that I had been provided with is candy for my semester-1 final project report. I have in-
depth study on the company to summarize its overall contribution in the industry.
• This project report is divided into certain segments regarding the completion of the report.
i.e.; introduction of the company and sector, finance and marketing and human resource. This
involves the overall operations and details of the company assigned to me.
• ITC Ltd. was established in 1910 and is headquartered in Kolkata, India. well-known Indian
consumer products firm ITC Ltd. primarily serves in the FMCG sectors. Sanjiv Puri is the
chairman and the managing director and CEO created, and it’s headquartered is situated in
Kolkata (India) ITC Ltd. is renowned for its existence line of goods and healthcare products,
personal care, foods and beverages such as, edible oils, skin care and hair care items.
• One of the most well-known brands of ITC Ltd. is Candyman Tadka, which is renowned for
its confectionary products. A well-known brand for all the ages of person. It is a product with
a wide variety of flavours and tastes.

4. BUSINESS MODEL CANVA – ITC

5. Sector Information
 The term industry and sector are often used interchangeably to describe a group of companies that operate in the same segment of
the economy and share a similar business type.
• Sector – FMCG (Fast Moving Consumer Goods)
• Sector contribution to India’s GDP – 10%
• Sector CAGR and Forecasting –
 Industry Analysis and Forecast (2023-2029) Indian FMCG market size was valued at US $179.94 Bn.
 The total revenue is expected to grow at a CAGR of 27.9% by 2023-27(amounting US $1007.45 Bn.)

6. Sector categories wise CAGR – FMCG (Fast Moving Consumer Goods)

7. • Consumer Buying Behaviour of the Sector
The marketing of the FMCG products that heavily relies on consumer behaviour, which is influenced by several factors are as follows:
1. Consumers’ tastes and preferences
• People’s likes and preferences for different products frequently vary, which affects the demand for those products. Due to
change in taste, the demand for diverse commodities fluctuates.
2. Hybrid Experience
• Consumers now view digital tools as an essential component for purchasing the goods. They anticipate that brands which
encourages hybrid shopping journeys, which combine physical and digital channels and the stores will be digitally equipped.
3. Prices for related goods
• Consumer demand is influenced by the costs of associated goods, especially those that are used as alternatives to or additions
to the primary good.
4. Consumer behaviour
• Every single one of us has certain attitudes that either consciously or unintentionally affect how we purchase. How we behave
toward a thing is greatly influenced by our attitudes and beliefs.

8. TOP 3 PLAYERS IN FMCG SECTOR

9. 1. Threat of New Entrants - LOW
2. Threats of substitution products - LOW
3. Competitive Rivalry/ competition - HIGH
4. Bargaining power of buyers - HIGH
5. Bargaining power of Suppliers – MODERATE
Porter’s 5 force Model – ITC Ltd.

10. PESTLE ANALYSIS

11. Strengths
• Strong brand presence, excellence
products advertising
• Excellence research and development
facilities
• ITC limited has over 25000
employees
Weaknesses
• ITC is still dependent on its tobacco
revenues and people have cheaper
substitutes and other brand.
• Hotel industry has not been able to
create huge market share
Opportunities
• Tap rural market and increase
penetration in urban areas
• Mergers and acquisitions to
strengthen the brand
• Increasing purchasing power of
people thereby increasing brand.
• More publicity of hotel chains to
increase market share
Threats
• Strict government regulations and
policies regarding cigarettes
• Intense and increasing competition
amongst other FMCG companies and
hotel chains.
• FDI in retail thereby allowing
international brands

12. Company’s Name: ITC Ltd. (Indian Tobacco Company)
Founded in: 24 August, 1910
Founded by: Imperial Brands and W.D. & H.O. Wills
CEO & M.D.: Sanjiv Puri
Headquarter: Kolkata, West Bengal
COMPANY INFORMATION

13. History
 ITC was founded on August 24, 1910, as the Imperial Tobacco Company of India Limited. It was a British –
owned company registered in Kolkata.
 The company was founded by Imperial Brands and W.D. & H.O. Wills.
 ITC is one of India’s foremost private sector companies with a Gross Revenue of Rs. 69,481 Crores and Net
Profit of Rs. 18,753.31 Crores.
 ITC was initially focused on the tobacco business, but it has since diversified into a number of other areas,
including food processing, hotels, paperboards and packaging, Agri – business and information technology.
 In 1970, the company’s name was changed to India Tobacco Company Limited. In 1974, the name was further
abbreviated to I.T.C Limited.
 In 1996, the company’s name was changed to ITC Limited, with “ITC” no longer being an acronym.

14. Strategic Framework of a Company – ITC
 Focus on a chosen portfolio of FMCG, hotels, Paper, Paperboards & Packaging, Agri Business and
Information Technology
 Benchmark the health of each business comprehensively across the criteria of market standing,
Profitability and Internal vitality.
 Ensure that each of its businesses is world class and internationally competitive
 Enhance the competitive power of the portfolio through synergies derived by blending the diverse
skills and capabilities residing in ITC’s various businesses
Here are some specific examples of how ITC implements its strategic framework:
 In the FMCG sector - ITC has a strong focus on innovation and branding. The company has
launched a number of successful new products in recent years, such as Aashirvaad atta, Bingo
Snacks and Engage deodorants.
 In the hotels sector – ITC has a focus on developing world-class hotels and resorts. The company
owns and operates a number of luxury hotels under the ITC Hotels brands.

15.  In the Agri Business sector -ITC works with farmers to source high – quality agricultural products.
The company also provides farmers with training and support services.
 In the information technology sector – ITC provides IT services to its own businesses as well as to
external clients. The company is also developing new IT products and solutions.
 In the paper, paperboards and packaging sector – The company has a focus on sustainable
manufacturing and product development.

16. Shareholding Pattern of ITC Limited
Mar-17 Mar-18 Mar-19 Mar-20 Mar-21 Mar-22
FIIs 0.2008 0.18 0.1704 0.1465 0.1279 0.1199
DIIs 0.3579 0.371 0.382 0.4246 0.425 0.4277
Government 0 0 0 0 0 0
Public 0.4413 0.449 0.4476 0.4289 0.4471 0.4524
0
0.1
0.2
0.3
0.4
0.5
01 March 2017 01 March 2018 01 March 2019 01 March 2020 01 March 2021 01 March 2022
Mar-17 Mar-18 Mar-19 Mar-20 Mar-21 Mar-22
SHAREHOLDING PATTERN
FIIs DIIs Government Public

17. Organization Structure

18. SWOT ANALYSIS OF ITC COMPANY
Strengths
 Established Market Reputation
 Expanding Market Share
 Increased financial performance
 Focus on new product
 Development
 Diversified business portfolio
Weaknesses
• Limited liquidity position
• Lack of geographical reach
• Over dependence on Cigarettes
division
Opportunities
 Indian Cigarette Market
 Indian hospitality sector
 Favorable trends in market
Threats
 Highly competitive market
 Shortage of skilled labor
 Rising counterfeit goods market

20. SEGMENTATION, TARGETING & POSITIONING (STP) – Candyman tadka

21. Reachability
- Candyman Tadka’s target market is children and adolescents in India who enjoy sweet and spicy flavours
and are looking for a quick and easy snack.
Market Size
- Estimated $ 12.5 Billion (Rs.100 Cr.) as of 2023
- Based on the growing popularity among consumers of all ages
Profitability
- The profitability of Candyman Tadka has not been disclosed yet but it is one of the ITC’s leading brands in
confectionary products
TARGETING

22. Positioning
Symbolic Positioning
- Traditional Indian Candyman with a modern twist
- Spices and sweetness
- Celebration & joy
Functional Positioning
- Positioned as a fun and exciting way to enjoy the classic Indian spice mix of tadka
Experimental Positioning
- Unique flavour and texture

23. SWOT ANALYSIS – CANDYMAN TADKA

24. MARKET MIX
 Product – A product is anything that can be offered to a market to satisfy a
customer’s
desire or need.
 Price – The amount of money charged for a product or service.
 Promotion – The process of informing and persuading a target audience
about a product, service, brand or issue.
 Place – The entire process of taking a product from the manufacturer and making it
accessible to the consumer, which can include all intermediaries and distributors

25. Product - Candyman Tadka
 Candyman Tadka is a hard candy with a tangy and spicy flavour. It is made with blend of
spices, including tamarind, chilli powder, and cumin. The candy is available in a variety
of shapes and sizes, including individual pieces, rolls, and jars.
Price – ₹5 - ₹35 (depends on the quantity)
 Candyman Tadka is a relatively affordable candy. The price of a Candyman tadka may
vary depending on the retailer and the quantity purchased.
Promotion – Variety of channels
 Candyman Tadka is promoted through a variety of channels, including advertising, social
media and public relations. The candy is also promoted through in – store displays and
promotions.
Place – Various stores
Candyman Tadka is available in a variety of retail locations, including grocery stores,
convenience stores, and online retailers

26. PRODUCT LIFE CYCLE (PLC) – CANDYMAN TADKA
1. Introduction – This is the initial stage where a new product is launched.
In this case, Candyman Tadka, is introduced to the market. During this
phase, the product is launched, and awareness is built among customers.
2. Growth – In the growth stage, the product gains popularity, and sales start
to increase rapidly.
3. Maturity - During the maturity stage, the product reaches its peak in terms
of sales and market penetration.
4. Decline - In the decline stage, sales of the product start to decline as
consumer preference change, or new products with better features are
introduced.

27. Competitors Analysis
 Direct Competitors: They are those companies that offer the same or very similar
products and services to the same target market.
 Indirect Competitors: They are those companies that offer similar products and
services to the same target market, but with a different value proposition.
Direct Competitors:
 ITC’s Aashirvaad Atta Vs. Godrej Nature’s Basket Atta
 ITC’s Fiama Di Wills Soap Vs. Dove Soap
 ITC’s Sunfeast biscuits vs. Britannia biscuits

28. Indirect Competitors:
 ITC’s Vivel soap vs. local and regional soap brands.
 ITC’s Bingo snacks vs. unorganized sector snacks
 ITC’s Classmate notebooks vs. imported notebooks
Replacement Competitors:
 ITC’s Aashirvaad Atta vs. Rice
 ITC’s Fiama Di Wills soap vs. Body lotion
 ITC’s Sunfeast biscuits vs. fruit

30. ITC Limited -Balance Sheet

31. CASH FLOW STATEMENT
PARTICULARS AMOUNT(₹)
Cash Flow From Operating Activities ₹17,911
Cash Flow From Investing Activities (₹5159.37)
Cash Flow From Financing Activities (₹12,730.43)
As on 31st March, 2023

32. Calculate the P/E ratio of the company and compare with it its Industry P/E
ITC Limited FMCG
MPS 431.5 -
EPS 15.05 -
P/E Ratio 431.5/15.05 = 28.67 -

33.  Analyze the Financial Statement of the Company by using Horizontal and
Vertical (B/S, P&L, Cash Flow)
BALANCESHEET
Horizontal Analysis
ITEM Name YEAR 2022 YEAR 2023 % CHANGE
Non – Current Assets 47058.30 44150.49 -6.17%
Current Assets 35203.44 30942.01 -12.10%
Equity 67593.80 61399.57 -9.16%
Non – Current Liabilities 2252.32 2214.84 -1.66%
Current Liabilities 12415.62 11478.09 -7.55%

34. Vertical Analysis
ITEMNAME YEAR2022 AS%OFTOTALASSET
Non – Current Assets 44150.49 29.39%
Current Assets 30942.01 20.60%
Equity 61399.57 40.88%
Non – Current Liabilities 2214.84 1.47%
Current Liabilities 11478.09 7.64%
TOTAL 1,50,185 100%

35. P&L STATEMENT
ITEM Name YEAR 2022 YEAR 2023 % CHANGE
Total Income 62335.53 72688.89 - 16.60%
Expenses 42506.00 48011.35 12.9%
Profit/Loss before tax 19829.53 24750.41 24.8%
Profit/Loss for the year 18753.31 15057.83 -19.70%
Horizontal Analysis
Vertical Analysis
ITEM NAME YEAR 2023 % CHANGE
Total Income 72688.89 31.17%
Expenses 48011.35 20.58%
Profit/Loss before tax 24750.41 10.61%
Profit/Loss for the year 15057.83 6.45%
Total Income 72688.89 31.17%
TOTAL 233,197.37 100%

36. CASHFLOWSTATEMENT
ITEMName YEAR2022 YEAR2023 %CHANGE
a. Cash flow from operating
activities
14,807.79 17,911.70 20.96%
b. Cash flow from investing
activities
1517.06 5159.37 240.09%
c. Cash flow from financing
activities
(13,337.03) (12730.43) -4.54%
Horizontal Analysis

37.  What are the macroeconomic factors that affect the stock price of your company?
 The following macroeconomic factors can affect the stock price of ITC:
 GDP growth: A growing economy leads to higher consume demand for ITC’s products,
which can boost the company’s revenue and profits.
 Inflation: It can erode the purchasing power of consumers and reduce their demand for
ITC’s products.
 Interest rates: Higher interest rates can make it more expensive for ITC to borrow money,
which can impact its profitability.
 Exchange rates: ITC exports a portion of its product, so a weaker rupee can boost its
export earnings. However, a weaker rupee can also make it more expensive for ITC to
import raw materials.
 Government Policies: Such as excise duty on cigarettes and GST rates on FMCG
products, can also impact ITC’s profitability.

38. Competitor analysis of the company
ITC's main competitors in the FMCG segment include:
 Hindustan Unilever
 Procter & Gamble
 Nestle
 Dabur
 Godrej Consumer Products
 Britannia Industries
 Amul
 Marico
 Colgate-Palmolive
 PepsiCo
 Coca-Cola

39. Company Revenue (FY23) Net Profit (FY23) Margin (%)
ITC ₹17,106.5 crores ₹2,642.2 crores 15.40%
Hindustan Unilever ₹54,526 crores ₹10,359 crores 19.00%
Procter & Gamble ₹40,838 crores ₹7,600 crores 18.60%
Nestle ₹19,388 crores ₹3,789 crores 19.60%
Dabur ₹12,187 crores ₹1,962 crores 16.20%
Godrej Consumer Products ₹11,859 crores ₹2,123 crores 17.90%
Here is a brief comparison of ITC's performance with that of its key competitors in the
FMCG segment:

41. Organizational Structure of ITC Limited
Sanjiv Puri
(Managing Director &
Chief Executive Officer)
Supratim Dutta (Excutive
Director, Chief Finance
Officer)
Sameer Satpathy
(Executive Director,
Beauty and personal
Care)
Nakul Anand
( Executive director,
Home Care)
Rajendra Kumar Singhi
(Legal & Corporate
Affairs and Company
Secretory)
Amitav Mukherji
(Executive Director,
Human Resources)
Ranjit Jacob
(Executive Director ,
R & D)
Sumant Bhargavan
( executive Director,
Customer developement)
Sanjay Singal
(Chief Operating
Officer- Supply Chain &
IT)
Hemant Malik
( Executive director,
Food & Refreshment)

42. Recruitment & Selection Process of ITC Ltd.
MPP(Man Power
Planning)
JOB Analysis Sourcing Mix Resume Screening Resume Shortlisting
Interview
HR Technical
B.V.C
Education
Personal
Medical
Professional
Selected
Offer Letter design
by HR
Offer letter Roled
Out
Offer Accepted Joining

43. Background Verification Process - ITC Limited
Back ground verification check content significant step which
are as follows:
 Educational Documents,
 Company Documents (if any experience certificate)
 Medical Documents
 Personal Documents

44. Onboarding Formalities and Documents required for joining
Welcome Guidance E-mail
Salary Account Opening Letter
Complaince Forms
Joining
Letter Accepted
Offer Rolled Out
Offer letter design by HR
BVC
HR Technical
Interview
MPP (Man Power Planning)

45. Candidate Engagement Process – ITC Ltd.
Attraction
Application
Screening
Interviews
Assessment
Selection
Onboarding
Engagement & Retention

46. Method of TNA in the Organization – ITC Ltd.

47. TRAINING PROCESS AND METHODS USED IN ITC Ltd.
On the job
training
Classroom
training
E-learning
Case studies &
simulations
Mentoring &
coaching

48. Process of Training

49.  Why is it essential to create staff training programs that are appropriate for their
skills and JDs?
 For a number of reasons, it is critical to provide staff training programs that are appropriate for their JDs
and competencies:
 Enhanced output from staff members – Employee performance increases when they receive the training
necessary to equip them with the abilities and information needed to conduct their jobs well.
 A rise in worker involvement - When workers believe they are expanding their knowledge and skills set,
they are more likely to be actively involved in their work.
 A safer working environment – Accident and injury risk is decreased when workers receive adequate
training on safety procedures and protocols.

50. EMPLOYEE TRAINING CALENDAR
Date Time Training topic Trainer Location
2023-11-01 9:00 AM - 12:00
PM
New employee
onboarding
HR team Conference room
A
2023-11-02 1:00 PM - 3:00 PM Customer service
training
Sales team Conference room
B
2023-11-03 9:00 AM - 12:00
PM
Product training Product team Conference room
C
2023-11-04 1:00 PM - 3:00 PM Safety training Safety team Training room

51. Performance Management System (PMS) – ITC

52. Employee benefits in the organization - ITC Ltd.

53. HRIS Software tool used in the ITC Ltd.
ITC Limited uses SAP SuccessFactors as its HRIS software tool. SAP Success factors is a cloud-based HR
suite that offers a comprehensive range of HR modules, including:
 CORE HR
 Talent Management
 Payroll
 Time and attendance
 Learning and development
 Performance management
 Compensation and benefits
 Reporting and analytics

54. CONCLUSION
• ITC promoting their brands through advertisement campaign as
well as door to door promotion
• ITC is also focusing retailers and wholesalers to promote their
brand.
• The demand for their product is very low, because people are aware
of the products.
• ITC know the strength and weakness in the personal care market ,
so they are applying new concept to overcome their weakness.