1) Surrogate marketing involves promoting one product, such as sports or cultural events, in order to advertise another product like alcohol or cigarettes that have advertising bans. 2) Surrogate marketing originated in Britain and is commonly used in India since direct advertising of products like liquor and cigarettes has been banned since 1995. Companies instead promote brand extensions or sponsor events. 3) While surrogate marketing allows companies to generate sales for banned products and keep their brands top of mind, it undermines advertising bans and can mislead or influence youth. Stricter government regulation and consumer awareness are needed.