Sprite is a lemon-lime soft drink launched in India in 1999 that has become the market leader in the lime category. It is known for its distinctive green bottle and bubbly design. Sprite targeted youth through advertisements with slogans like "Obey your thirst" and sponsorship of sports like basketball. Its ads portray an irreverent but straightforward attitude aligned with youth preferences. Recent campaigns in India focus on its refreshing and honest personality to build its brand identity and loyalty among youth.
Marketing Strategies of Coca-Cola India | MBAtiousaneesh p
Coca-Cola was the 1st international soft drinks brand to enter India in early 1970’s. Indian market was dominated by domestic brands, with Limca being the largest selling brand. Cola was the largest selling flavor with market share of 40%, Lemon drinks 31% and orange drinks only 19%. Up till 1977, Coca-cola was the leading soft drink brand in India.But due to norms set by the Foreign Exchange Regulation Act (FERA), Coca-Cola left India and did not return till 1993 after a 16 year absence from the Indian beverage market. FERA needed Coca-Cola to reveal its secret concentrate formula as well as reduce its equity stake which was not acceptable.
Coca-Cola got the permission to enter the country with a 100 per cent unit in India. On September 22, 1993, the company bought out the Parle brands. As an entry strategy, Coca-Cola India took over Parle Foods. With a fine and detailed distribution network in place, Coke was now ready to take on archrival over a period of time, Coca-Cola India also bought certain bottling units that earlier belonged to Parle or individual distributors.
Research Paper on PepsiCo's Future ChallengesBharat Bhushan
Research Paper on PepsiCo's Future Challenges, including SWOT Analysis.
This paper has identified possible future challenges which companies like PepsiCo can face.
Lipton Green Tea(SWOT Analysis,STP Process, and 4Ps)Sejal Gaikwad
This ppt is regarding Strategic Management of Lipton Green Tea.
Wherein its discusses the SWOT Analysis,STP Process, and 4Ps.
Also starting with Unilever's History And Lipton Background Providing a Base to the Presentation.
I hope you guys find this presentation Helpful.
Best wishes,
Sejal Gaikwad :D
Marketing Strategies of Coca-Cola India | MBAtiousaneesh p
Coca-Cola was the 1st international soft drinks brand to enter India in early 1970’s. Indian market was dominated by domestic brands, with Limca being the largest selling brand. Cola was the largest selling flavor with market share of 40%, Lemon drinks 31% and orange drinks only 19%. Up till 1977, Coca-cola was the leading soft drink brand in India.But due to norms set by the Foreign Exchange Regulation Act (FERA), Coca-Cola left India and did not return till 1993 after a 16 year absence from the Indian beverage market. FERA needed Coca-Cola to reveal its secret concentrate formula as well as reduce its equity stake which was not acceptable.
Coca-Cola got the permission to enter the country with a 100 per cent unit in India. On September 22, 1993, the company bought out the Parle brands. As an entry strategy, Coca-Cola India took over Parle Foods. With a fine and detailed distribution network in place, Coke was now ready to take on archrival over a period of time, Coca-Cola India also bought certain bottling units that earlier belonged to Parle or individual distributors.
Research Paper on PepsiCo's Future ChallengesBharat Bhushan
Research Paper on PepsiCo's Future Challenges, including SWOT Analysis.
This paper has identified possible future challenges which companies like PepsiCo can face.
Lipton Green Tea(SWOT Analysis,STP Process, and 4Ps)Sejal Gaikwad
This ppt is regarding Strategic Management of Lipton Green Tea.
Wherein its discusses the SWOT Analysis,STP Process, and 4Ps.
Also starting with Unilever's History And Lipton Background Providing a Base to the Presentation.
I hope you guys find this presentation Helpful.
Best wishes,
Sejal Gaikwad :D
Este trabajo fue presentado por alumnos del 10mo ciclo de la Pontificia Universidad Católica del Perú como parte del curso de Psicología de la Comunicación Social. El trabajo incluye el análisis del modelo de la comunicación presente en la campaña publicitaria de Sprite: Las cosas como son. De igual forma, se analizan los aspectos de persuasión, cambio actitudinal, retórica y semiótica publicitaria. Spite intenta crear una profunda conexión emocional con los consumidores jóvenes por medio de una campaña que dice “las cosas como son” con respecto a las convenciones sociales y atreviéndose a decir esas cosas que todos pensamos pero que nadie dice. Una autenticidad brutalmente honesta. Más información en: www.consumer-insights.blogspot.com
Amol Rathod
Subodh Bhagat
Pratik Chandiwal
Rohit Parkar
Rohit Haval
Sagar Mantri
Subodhkumar Nitnaware
Association with Youth
Taste and digestion Benefits
Transparent means Pure is belief
The transparent sweet fizzy Sprite is the best companion for transparent Vodka
Lemon is natural
Caffeine free soft drink
Clever Advertising campaigns
Refreshingly Honest and irreverent perspective on life
Healthier than other carbonated soft drinks
Real reason For Success of SPRITE
Association with Youth
Taste and digestion Benefits
Transparent means Pure is belief
The transparent sweet fizzy Sprite is the best companion for transparent Vodka
Lemon is natural
Caffeine free soft drink
Clever Advertising campaigns
Refreshingly Honest and irreverent perspective on life
Healthier than other carbonated soft drinks
taglines
I like the sprite in You
“Taste is tingling tartness”
Obey Your Thirst
“Seedhi baat no, no bakwaas, clear hai?!”
“Sprite Bujhaye Pyaas, Baki All Bakwaas”
Evident Personality Of Sprite In the Eyes of Youth In IndiaAdventurist who seeks freedom, desires to explore the world and loves new experiences
Straight forward
Simple
Honest
Detach Personality
Low involvement purchase and brand personalityANKUSH PAL
The name sprite originated from a character named Sprite boy created for Coca Cola.
The elfin character Sprite Boy appeared in ads with a devilish smile, often with stars around him (representing his sparkling personality and the bubbles in Coke)
Running head CONSTRUCTING EFFECTIVE MESSAGES .docxsusanschei
Running head: CONSTRUCTING EFFECTIVE MESSAGES
CONSTRUCTING EFFECTIVE MESSAGES
Constructing Effective Messages
Daniel Jacobson
COM/295
Alex Luna
September 01, 2016
Constructing Effective Business Messages
Several products and services are produced around the globe on a daily basis and need proper marketing procedures as well as strategic positioning to ensure that these products reach the intended audience and the targeted market on time. This piece of work presents a deep analysis of coca cola products, their characteristics, worth, the targeted audience as well as the approaches used by the company to establish the credibility of the products in its diversified markets.
The Coca-Cola Products and Characteristics
America is known for several products sold in domestic markets as well as the overseas markets. The products range from ranging from household goods and food products to electronic appliances such as the Apple smartphones. One of the best known American products is the coca cola soft drinks that are sold in more than 200 countries around the globe. It is the most popular and biggest-selling soft drink in history, as well as one of the most recognizable brands in the world. Coca cola comes in several brands which are appealing to different customers and attracts the attention of these customers from across the globe. The features of this product are distinct from variation in brands. For instance, sprites the world's leading lemon-lime flavored soft drink, sold in more than 190 countries and ranks as the number three soft drink world over; Fanta is the second oldest brand of The Coca-Cola Company and the second largest brand outside the US. Fanta Orange is the leading flavor but almost every fruit grown is available as a Fanta flavor somewhere. Consumed more than 130 million times every day around the world, consumers love Fanta for its great, fruity taste. Other coca cola brands like Pure, crisp Dasani delivers fresh taste with a clean, fresh style. Dasani Drops is the vibrant and delicious drop that transforms everyday moments into something deliciously fun, unexpected and colorful day. While Minute Maid has been making juice for more than 60 years and has a heritage of nutrition, innovation, and quality that makes it more appealing to customers as it is rich in nutrients and taste (Weber, Story, & Harnack, 2006).
The Worth of Coca-Cola
The worth of a product is considered in several facets. According to J. F Kapferer, there are six pillars to be considered in establishing whether or not a product is worthwhile. These constitute the Kemferer's brand identity prism with six faces namely: the physique, personality appeal, culture, relationship, reflection, and self-image. Coke, for instance, has strong words that are associated with its brands that evoke a strong response from customers whenever the brands are mentioned. T ...
This paper is focused on Packaging; one of the relatively long-term component in the many tools of shopper marketing. The more interesting observation is that it is right at the center of brand’s consumer proposition and brand’s shopper proposition – therefore an essential component in communication mix. A good packaging design not just motivates shoppers to choose, but it also builds brand equity and supports what is advertised.
Brand architecture is an organizing structure that specifies brand roles and the nature of relationships between brands. Brand managers now face market fragmentation, channel dynamics, global realities, and business environments that have drastically changed their task. In addition, there is pressure to leverage brand assets because of the prohibitive cost of creating new brands. This set of challenges has created a new discipline called "brand architecture." It explores the needs for a company to be centralized or decentralized (in terms of its product range, sales, and marketing); and the extent to which the firm's market offerings are standardized versus customized.
Undertook a Business Research project in the second year of my undergraduate degree on the topic- Comparative Analysis between Pepsi and Coca Cola on the basis of various physical and chemical aspects.
case study on coca-cola. introduction, segmentation targeting and positioning . selling strategy, marketing planing, objective, swot analysis of the company.
The Surrogacy (Regulation) Bill, 2016, cleared by the Cabinet, only allows “altruistic surrogacy” for childless couples who have been married for at least five years. Then too, the surrogate mother should be a “close relative” of the couple, should be married and have borne a child of her own
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What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
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Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
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It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
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Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
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Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
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Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
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This article provides a comprehensive guide on how to
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2. Introduction
Sprite, Coca-Cola’s clear lime soft drink was
launched in India in 1999 and has since been one
of the fastest growing brands in the Indian soft
drink market. Sprite has emerged as the market
leader in the Lime category of soft drinks. It holds
this position the world over and is in fact the third
most sold carbonated soft drink after Pepsi and
Coke; it is sold in over 188 countries. The brand
has been able to create tremendous popularity
and a strong and compelling brand image in
diverse environments.
3. History
Sprite has a unique history in the sense that the
creation of its name and even its mascot predate
the creation of the brand itself by quite a long
timeframe. The name Sprite originated from a
character named the ‘Sprite boy’ created for Coca-
Cola to symbolize and reinforce the brand image
of Coke.
4. History …Contd.
At around 1950, Coke had to react to the emerging
new competition in the non-cola carbonated segment
and was in the process of developing a light, tart but
carbonated drink. At that time, given the fantastic
amount of recall in the mind of the public that the
name Sprite had created, the Coca-Cola Company
chose to bestow this name for its latest brand. Over
the years, it grew to become one of the world’s
leading soft drink brands and, in fact, the leading non-
cola brand.
5. Sprite—The Product
Sprite is a lemon-lime flavoured, carbonated, light
soft drink of slightly sour and acidic taste. More
than the product itself, the packaging is
considered one of the most distinctive in the
industry; the flagship SKU is made available in a
bright green bottle, with bubbles decorating its
surface, which symbolizes and reinforces the
refreshing nature of the product. The new variant
of Sprite is Sprite ice.
6. Use of the Internet
Sprite was one of the first soft drinks to launch
large-scale and massive Internet advertisements
to sustain its popularity with the teenage
segment. The site sprit.com was created as a
portal to enable its customers, especially
teenagers, to shop for what they wanted online
without having a credit card. This fast adaption of
Internet technologies by Sprite has reinforced its
image as being youthful and keeping up with the
times.
7. Advertisement Campaigns
The very first launch of Sprite was with the slogan, “Taste its
tingling Tartness”. But this being just an attribute focused
slogan, it was not able to produce a lasting impact on the
consumer’s mind. Then the product was actually repositioned
as a youth brand and the slogan that was used for
advertisements along with this relaunch was “Obey your
thirst”. This slogan better captured the imagination of the
consumer as it showed an impact on the cognitive level of the
consumer. The slogan, in fact, bespeaks of the core value of
self-reliance, the trait of following one’s instincts and of being
oneself, that is, to drink a good thirst quencher when one is
thirsty; and thus appear relevant to the anti-establishment
youth tastes.
8. Advertisement Campaigns …Contd.
The advertisements also use straightforward and
sometimes irreverent humour to get the point across and
encourages the youth to trust their instincts and thus
reinforces its brand personality. The visibility and brand
recall are also kept high by active sponsorship in popular
sports like basketball, and by active involvement in other
youth activities, too. The association with these activities,
apart from increasing the popularity of the brand, also
served to build around it an aura of individualism,
freedom, self-confidence and an ability at self-expression,
which created that crucial emotional connect with the
consumers.
9. Advertisement Campaigns …Contd.
Sprite is liked by its consumers not only for its lemony-
lime flavour, but also for its unconventional and slightly
irreverent attitude. It is advertised as a youth icon
standing for a straightforward and an honest attitude. In
India, the advertisements of the brand are centred
around its casual but no-nonsense approach.
If we look at the ad campaigns run by Sprite in India, the
positioning is mainly on the thirst quenching platform,
and depicts the no-nonsense type, down-to-earth
personality of cool drink, laced with humour and spoof.
10. Advertisement Campaigns …Contd.
Phrases in the ad like “Sprite Bhujhaaye Pyaas,
Baaki All Bakwaas” (Sprite quenches thirst, the
rest is all hogwash) in its ad drives home the
unpretentious nature that is portrayed by the
brand. The second communication in the ad,
which says, “Seedhi Baat, No Bakwaas, Clear
Hai?!” (just straightforward, no nonsense, is it
clear?) creates an even better connect with
today’s youth.
11. Brand Values
While Sprite has been a definite success among a
diverse range of age groups, though its main
target market is the youth segment. The
fascination that it holds for the youth is due to its
taste, irreverence combined with its refreshingly
honest attitude. All these have ensured a special
place for the brand in the youth’s heart.
12. Brand Values …Contd.
To quote Mr. Venkatesh Kini, Vice-President,
Marketing, Coca-Cola India:
“Brand Sprite is all about having a refreshingly
honest and irreverent perspective on life. Sprite’s
new campaign has been designed to strengthen
the brand’s connect with the youth of today by
engaging them in a simple, honest and
straightforward manner.”
13. Brand Values …Contd.
One evolution that we see in the way that
advertisements for Sprite in India have been
designed is that while simple, honest and
straightforward still remain at the core of the
brand and hence the humour that mocks other
advertisements is not to be seen much nowadays,
the new advertisements depict the brand itself as
honest.
14. Challenges Ahead
Overall, Sprite has chosen a clear and simple
message and delivered it consistently and has
been able to create a strong brand personality
with which in turn can build and develop a set of
loyal customers. The latest change in the focus by
building its own image without making spoofs of
other ads should actually build a stronger brand
personality.