Nitronic Ltd. is launching a new nicotine patch product called No2bacco to help people quit smoking. The executive summary introduces No2bacco as an Indian company's new nicotine patch aimed at working professionals, youth, and middle/upper middle class. Key details about the company, product, benefits, competitors, marketing strategies, target markets, and financial projections are provided. The document outlines Nitronic's plans to promote No2bacco patches as a convenient and effective smoking cessation product.