This document discusses an advertising campaign for Imperial Blue whiskey in India called "Men Will Be Men" that has been running successfully for 18 years. Due to bans on alcohol advertising, the campaign uses surrogate and situational executions to promote the brand. It targets males aged 25-40 and uses fun, relatable elements to make it memorable. The campaign's TV ads, print ads, and Facebook page with 95k likes show it has been a success in attracting attention for over 16 years.

1. Advertising And Promotion
Imperial Blue
#MenWillBeMen
Campaign
#AdvertisingGyan

2. What Do You Think,
This Ad Is All About?
#AdvertisingGyan

3. Music CDs?
#AdvertisingGyan

4. No!
Its all about Liquor..
#AdvertisingGyan

5. About
• Imperial blue is Indian whiskey brand launched in
the year 1997 owned by Pernod Richard.
• Because of ban on ads. of alcohol in India as per
Cable Television Network (Regulation)
Amendment Bill, 8 September 2000.
• Liquor companies cannot run the campaigns
directing promoting the their alcohol products.
• Surrogate Situational or Slice of life type of
advertisement execution is done.
#AdvertisingGyan

6. Campaign: Men Will Be Men
• This campaign is running successfully from last 18
years now.
• The tagline #MenWillBeMen itself suggests all
about the campaign.
• It is targeted to the male, aged between
25 to 40 years old.
• Campaign is using fun elements & easily relatable
which makes it remembering.

7. TVC
• Link:
https://www.youtube.com/watch?v=XH_FDeQA
nKU
#AdvertisingGyan

8. Print Ad.
#AdvertisingGyan

9. Social Media
• TV ads has uploaded.
• Pictures of rock musical shows.
#ImperialBlueSuperhitsnights
• Facebook Page: 95k likes
#AdvertisingGyan

10. Success or Failure?
Success!!
• This ads are running from last 16 years and
still getting results/ attraction.
Facebook Page: 95k Likes approx.
Youtube Channel: Upto 5.9 million views
#AdvertisingGyan

11. If I would be the Marketer, I would…
• Marketers of the this campaign has hit the
sixes but its been very long now, almost 16
years!
• New ads/ mediums can be opted for more
results
• Short stories relating to the consumer to be
created.
#AdvertisingGyan

12. Thank You!
#AdvertisingGyan