How ABM tactics can make your client portfolio bloom
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ABM, or account-based-marketing, is becoming a very well known strategy in the B2B landscape. However, the question of how to launch a successful program remains a mystery. In this presentation, the process is explained, combined with a simple methaphor to make things clear.
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Hands- on Social Media 7: Building And Selling Social Strategy
Hands- on Social Media 7: Building And Selling Social Strategy
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How to properly brief your agency by JJ Nonis Hacking Digital
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Cold Call Campaigns: Strategies for Success
"Cold Call Campaigns Success visually represent data and information related to the effectiveness of cold calling in sales and marketing strategies. These graphics use a combination of charts, graphs, and illustrations to convey key insights and statistics in a concise and engaging manner.
The infographics may include data on conversion rates, lead generation, call-to-sale ratios, and other metrics to showcase the impact of cold calling on business growth. They can also highlight best practices, tips, and strategies for optimizing cold call campaigns to improve success rates.
By presenting complex information in a visually appealing format, these infographics make it easier for viewers to understand and digest the content quickly. This makes them an effective tool for businesses looking to communicate the benefits of cold calling and its role in driving sales success.
Overall, infographics on Cold Call Campaigns Success serve as a valuable resource for sales professionals, marketers, and business owners seeking to enhance their cold calling strategies and achieve greater success in their campaigns.
ChartMogul Sales Deck Example - SaaS payment analytics
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Comfort & Clean Air Solution Authorized Corporate Sale & Service Dealer.
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ChartMogul Sales Deck Example - SaaS payment analytics
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2024 Slides: Sales Productivity: A Deep Dive into Daily Success
How ABM tactics can make your client portfolio bloom
- 1. ahaa How ABM tactics can make your client portfolio bloom
- 2. ABMIs it possible to explain ABM, a complex but rather by means of a gardening metaphor? Yes, it is. Just watch us. popular marketing strategy,
- 3. Imagine a beautiful flower garden
- 5. That’s it!
- 6. that every flower is a happy customer Now imagine (and one that buys like a happy customer)
- 8. Well, this is possible
- 9. But instead of shovels, you have ABM utensils and — soil,uh —
- 10. ABM is too. And just like is a process, good gardening
- 11. A skilled gardener starts by selecting the flowers he wants to grow In the same way, you have to select your desired prospects or clients
- 12. Base your choice on: How much revenue or profits would a project bring you? Can you offer something that others can’t? Are they compatible with your organisation? How strong is your relationship today? The attractiviness of the client for you: How attractive you are for the client:
- 13. Map it, if you have to sweet spot your attractiveness to the client attractivenessoftheclienttoyou
- 14. Next a gardener has to know the plant through and through Time for you to fully understand the chosen accounts
- 15. Hereyou mainly look for: Which aspects or changes are important to take into account? #employees, sector, location, structure etc. Do you want more volume or more margin? Where do they want to go in the market? How do they want to differentiate themselves? Where your solution can help them to do so. The marktcontext: The firmographics: Your goals: The strategic goals of the company: People who have to carry out the strategic goals:
- 16. Now he knows what his plants need, our gardener starts developing the ideal growth mix Now you have to determine for every account what value you can bring.
- 17. Connect Product A Product B Product C Valueproposition A Valueproposition B Valueproposition C Goal B Goal A Goal C their goals to your offer Value-propositions are always the center of your communication What your account needs or wants to achieve How your product contributes
- 18. Just throwing a bag of soil over the plant makes little sense - or so we think That’s why you have to get your message across, bit by bit. This is when you start to plan.
- 19. A plan can look like this Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Team LinkedIn updates (Social selling prep) Assets for sales Brand awareness campaign Ongoing LinkedIn sponsoring to relevant profiles Influencer event Webinar with influencer + communication Innovation video 1 (Li, video, e-mail) Innovation video 2 (Li, video, e-mail) Newsletter 1 Newsletter 2 Finance & Strategy profiles Strategy profiles Finance profiles
- 20. Extra tips Share the plan with the whole team for long-term success, trust us. Use shared contacts to your advantage, ask them to introduce you to the person you want to reach. Don’t choke up on overambitious plans: start small and scale when possible
- 21. Closing note: a good gardener regularly checks the growth of his plants and changes the mix if necessary. So: observe and adjust when needed
- 22. There, client portfolio this is your journey to a beautiful
- 23. Not a simple feat...
- 24. But it’s worth it
- 25. One of our clients tried the approach His top customers became even more satisfied And where the relationship was withering, it now bloomed
- 26. Want to start with Send us a message. but feel like you could use some help? ABM
- 27. You wouldn’t mind calling in the experts for your garden right? ;)
- 28. Vince Devostnx! Junior Campaign Strategist